Tata Sierra interior details with Tata design head Martin Uhlarik | Auto Expo 2023 | Autocar India

[@mrhowmuch]

The designers did an excellent job on this one… Well done Tata

[@asylum9868]

its looks shit

[@Simplypunjabi1]

Tata has started following footsteps of German or European cars. They are seriously giving big amount of time for product development. 3 years for design and framework development. 👍Glad to hear that.

[@poogyam]

If they spend time and demonstrate reliability , We can say "ta ta " to all south asian brands (my aspire:).

[@ichimoker007]

😂😂😂 what about after sales ..

[@rahulshivaraj]

They have strong sturdy cars, but the worst possible service centre with technicians having no idea of how to understand customer issues

[@leokartikrajkumar9109]

Martin is the best designer I have ever seen, so humble and so creative.

[@charuhaaasan]

TATA is going beyond and above in terms of delivering global standard products! As steve job said "Always focus on customer experience while designing a product"

[@shaarodmahanta2473]

Exactly

[@pretam16]

Sierra will always remain in our hearts. 2025 target...even if I can afford the entry level variant, I will consider myself lucky. Thanks autocar for this interview 👏

[@taranshupattnaiktp3335]

What a masterpiece this is. This is simply the star car, so as the Curvv too.

[@asylum9868]

lol they both look shit especially curvv😂😂 its just a nexon rounded up

[@sudheepstark]

Love this! ❤ When the Sierra returns, I will be a sure buyer! ❤

[@asylum9868]

better buy other car bro

[@prashanthm4641]

Looks awesome! Tata is going for the luxury and lifestyle oriented customer. Exterior is clean and simple, but if Tata can replicate 80% of that interior (and deliver quality), I am sold. This is going to be big launch. P.S: I am jealous of Martin's job.

[@killg3132]

7:30 what!! Its just 4.3 like size of Creta!! Honestly it looks as big as Scorpio or atleast Xuv700 very Nice job in designing👍 just remove that logo from back and simply write TATA in alphabets

[@shaarodmahanta2473]

Exactly agree on that about the rear logo

[@DivyamBajaj]

Well, Tata Motors have managed to make their cars aspirational. This is just amazing.

[@sudhanshututi]

This is going to be the decade of Tata motors 🔥👑

[@grvmohan1]

Its so impressive to see the Design Head Speaking, the way he is breaking down his answers are awesome. I really appreciate TATAS what they are doing for INDIANS.

[@yashovardhanbhati3477]

This design is going to be a legend , kudos to team TATA

[@Gagan.K.Narang]

All Indians should give first preference to Tata & Mahindra only. After all, only these companies stood for us during all difficult times.

[@ashwinbalu]

Looks like Tata is gunning for world markets 😅

[@manisomasundarammahasri4b378]

Fantastic design.

[@ramraja]

Smartly designed to keep the Sierra DNA while making it contemporary and future ready. Well done.

[@Home-Sweet-Home64]

It will definitely make Tesla shy. TATA.. listen, please give an attractive price tag. You gotta vision and we feel proud. I’ll definitely get this car if the price is good

[@akshay_ts]

Deriving seven seater from sierra will be quite promising

[@Sourav_2k03]

Don't think a 7 seater sierra is needed......as for a family luxury vehicle 5seater is more than enough for the price point which sierra is expected.......i.e 30lakh+

[@sukeshreddy89]

I really wish this finish comes in production line also pls tata

[@sunildsouza1389]

The Sierra was way ahead of its time. Brings back many happy memories.

[@chiefsecretary9274]

That's an epic comeback. Wow.

[@OOOUZ]

Original siera was way ahead of its time.. even for the world

[@sunilsrivastava57]

Yes , undoubtedly.

[@asifahmed-sr4ox]

Ya bro it was Right car at the wrong time 😂.....also the tata estate car

[@sandeepsaxena8266]

Fabulous design, kudos to Martin and his design team. I think everyone who sees it will plan to own it once it's launched.

[@subhangansarkarkutush2830]

Sir Ratan Tata is the Legend and big heart person I wish Ratan tata live long ❤❤

[@rakeshbarman3486]

did expect that much 😳 in terms of concept coming into production variant

[@MohitMalik2449]

I was amazed to see the interior, ,,, how much Tata is thinking about small things that make difference to personalize customer experience ... that vass, light, and front speaker stole my heart and at the same time blew my mind ,,, eagerly waiting for this beast to be on road ... hats off #Tata

[@kathiyavadiman2824]

it's not just TATA Sierra EV IT'S TATA + RANGE ROVER+ DEFENDER with EV 😍😍😍

[@-NITIN]

Well, I have been waiting for 2 years for the launch of TATA SIERRA. Great design but I think the price would be around 20lakh!

[@pareshsawant8036]

Tigor EV costing 14.5 lakhs , Nexon Ev max is 21 lakhs. U r taking of a born Ev with dimensions much bigger with that luxurious interior. It won’t cost less than 30 lakhs on road 😅

[@emailsawant]

International design approach coming to Indian market, complete modern approach. Awesome work by TATA

[@anujpriyambaruah5975]

They should definitely offer it to the world market

[@shantanu_d]

"Cleanliness of design" is the operating theme. Well done 👍

[@abhishhk.]

Now that's called a design 🔥♥️

[@kushaalkumar2513]

Wow TATA team.. Fantastic 🎉🎉🎉💥💥💥.. ಸಕಥ ಆಗಿದೆ.. Features ಎಲ್ಲಾ ನೋಡಿ ತುಂಬಾ ಇಷ್ಟ ಆಯಿತು.. ಖುಶಿ ಆಯಿತು...

[@tangodman]

Sierra is an emotion and nostalgia. The way Tata is doing it so thoughtfully, and in particular how specific Martin is about every little element shows how good of a vehicle it will be. But all said and done, this will an expensive vehicle as they are targeting so much sophistication. Great job by Tata Motors design team.

[@comicnerd1186]

I hope this car comes into mass production with this exact same design from both outside and inside. The only thing they could change is to incorporate both the touchscreen and the instrument cluster as a single widescreen setup like in the XUV700 and Kia EV6.

[@amanbindra3183]

Just loved the design language. Looks beautiful. The seat design is epic!

[@diptyabhashgagoi5727]

TATA... Only TATA 😍 Everything and anything from TATA 😍

[@JackBlackSM]

Stunning !!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@SaiPrakash-hm1uf]

Look at the interiors!!! Lovely.. happy to see how far Indian design and engineering have come!

[@manishpandey6287]

i am already in love with this car...would like to seriously consider this car in 2025

[@themiscellaneous2729]

Sierra has been my first Love ❤. I am so desperate to finally getting it. Sad that they are launching it at the end of 2025. The rear seats should be comfortable for three passengers. I hope they deliver what they are saying. Love you Sierra ❤❤

[@jawedmanowar657]

Its Great to Hear that Tata is bringing Changes in its product lineup along with Design Changes and concepts Very Informative Video

[@johnazek]

Just improve services n customer care tata n reduce costs of parts. Then u will be loved for a longer period. Treat customers like a gem not as use n throw dummies

[@karthikkarunakaranmenon6785]

Wow a relook at this video today says that the instrument cluster, infotainment, steering wheel... All are already part of Nexon and Harrier package. Great

[@Home-Sweet-Home64]

Tata listen, I really appreciate that you are giving opportunities to customize Sierra. Please give options for the speakers as well. Can we have BOWERS & WILKINS?

[@bharatpuri8209]

i will definitely but this beauty with bold , it also should have option of 4X4

[@hemangshah4521]

What an innovative geometric beautiful architecture designed car . Hat's off to Tata

[@tennysonsaikia2738]

Its gonna be an amazing car.

[@VikasJaink]

Thank you autocar for getting him and getting the insights of iconic car.

[@Yummr9]

Sooo cool designs ♥️♥️♥️♥️ tata well done ♥️

[@amaljoe367]

Don't want plants or moss, but replace those touch sensitive buttons with physical buttons 😁

[@arnoldarnold2653]

This car looks straight out of a dream 😍 Cant wait

[@GovindSharma-uv1ui]

Our first car is going to be Tata Sierra ,Harrier or Curve new generation really futuristic cars op and also India made and from an Indian company

[@Josealdojunior248]

Simply Beautiful, I am definitely going to have one if they deliver as Martin describe. There is lot of customizing potential in this product/vehicle. Just a small interior custom idea/wish Where ever you are providing space for some greens that are need to be done in wooden trim and it will also go with feel of interior as you guys have presented. 🤞🏼🙏🏾 very good product, soon Tata motors will be world's biggest Auto maker. Just keep your final product as close to concept.

[@Nagarjunpara]

I can already imagine lot of people holding back their car purchase after they see this content! Great job guys.

[@YC-so9vj]

Is Sierra a 4x4 for ICE?

[@belowlinesolutions3180]

Super, wish TATA could release it much earlier like late 2023/early 2024. Love the vehicle. Guess you forgot to mention expected Price.

[@rushivyas3648]

Curvv, Avinya and Sierra all three are master pieces. I hope tata brings good cars in every segment and captures the south asian market with it.

[@saurabhmalhotra8058]

Any confirmed update on the month of launch in 2025? Eagerly waiting for the Sierra launch. Won’t be booking Roxx or Scorpio N until then.

[@Genus-Homo_Species-Sapiens]

Very Excited for this car 🔥

[@TheBhumbak]

I'm waiting to watch how the new design language will flow to smaller and older cars like Nexon Altroz Tiago

[@swaps9046]

Now i even more want to buy a Sierra 🤩

[@sahilpanse6932]

So mature. This car deserves a great run

[@vijay-hx5fc]

Sir please add curtains on rear windows glass 🙏🙏

[@belowlinesolutions3180]

Yep, that's a darn good thought, to have rear window curtains, hope the guys at TATA reads this message. Remove all stops and give it the FULL luxury treatment......please. Give the Germans a Run for their money.

[@devadarajendra4903]

If someone will read my comment in 2025 please remind me to buy this car

[@adityashah769]

Can't wait to buy this iconic car

[@vaibhavipawar8426]

Maza aa gaya, thank you sir for this interview and information

[@Cread_]

Having no mechanical buttons for the driver can a lot of times be annoying as haptic/touch controls can be less responsive

[@CastleKnight7]

Looks cool! Hope it goes on sale in the UK.

[@AndrewLambert-wi8et]

SMART OF TATAMOTORS TO HAVE DESIGN STUDIOS IN EUROPE AND INDIA. COMPETITION IS UNBEATABLE HENCE THE STUNNING DESIGNS.

[@jayganpathalli3417]

If they launch the Sierra in the diesel then it could be a big Hit also a competition to thar nd Scorpio n

[@predatorfromhell1]

Slim chance. 1. Diesel cars will die soon as the emission norms get stricter. 2. Tata is struggling to crash test that 2L MJD from FIAT 3. EV is the future and petrol is here to stay for some more time.

[@iamadityashekhar]

Martin said they'll have an ICE variant too

[@deeek92]

Tata is the King now! Kudos to the excellent team!! Great work! ♥️

[@karanpandey1349]

Cars like these and the entire process of designing them was the reason I wanted to become an automobile designer.

[@ashoka7528]

started saving my money for this...

[@punarv]

Pratap Bose & Martin Uhlarik have really leveled up the game. It is always a bliss to listen to them. Though, M&M is not present in the AE2023, I was waiting to listen to Martin Sir. Loved the conversation between Sergius Sir & Martin Sir. Martin Sir is so enthusiastic to talk about the design philosophies, that it creates a lot of interest for the viewers & listeners. Thanks a gazillion Sergius Sir for getting into the intricacies of the Sierra EV.

[@sergiusbarretto]

Thank you ! And glad you liked the interview.

[@anandchoudhary6575]

Dear Tata Motors Team, Many Congratulations for the Growth & Tragectery in domestic car Business. # My father is working for Tata Steel for the last 30 years, hence TATA is in our heart and Soul.. # Few Quick suggestions to the Buisness Management Team. 1. Increase you product lineup, make more market ready cars, increase product Mix. (More product line ups). 2. Add more cars in 10 lacs segment in both domestic plus private vehicles. ( Like Marti they have cars like WaganR auto and Desire) which has no competition now. 3. Open your commercial car wing- Have more products for Business market like - Desire, Bolero, Ertica which is used largely at Airport, Police and Commercial markets). 4. Think like competition and also have you unique approach. 5. Need atleast 4-5 products in each category- 5-10 Lacs. Ex. Dezire, Bolero, Ertica, WaganR, Aulto. 10-15 Lacs. Ex. Thar, XUV300, Creata, Seltos, Khushaq 15-20 Lacs. Ex. Xuv700, Scorpio N, 20-40 Lacs. Ex. Fortuner, 6. More products, more options to customers. 7. More diesel options like Mahindra cars. 8. Have second hand car wings opened like Marturi, Hyundai and Kia. 9. Rehire people like Pratap Bose, who know Indian roads and customer who designed Nexon, Harrier etc.. Mark is doing an excellent work, but it has to translate in market ready products, infinite plans with no execution will make you obselete. #TataMotors # Aim for being No.1 Auto Maker in India by volumes and market share, by increasing product portfolio. You can Do it#All the Best #TataMotors. Thanks ❤️love Tata Motors. Anand-Proud Nexon owner from (Bangalore).

[@suvinvs9816]

Good presentation. Your are a good listener. At no point you ever tried to dominate the person while speaking.

[@dileeramterang4989]

Beautifully designed car but I feel Tata should upgrade their logo design it looks too old school doesn't suit with their morden/futuristic looking cars

[@ericmathias5965]

Beautifully design. excellent job well done keep it up TATA Motors

[@hrishihatolkar1944]

Excited for Sierra

[@indianvlogs9073]

Tata is on to a different league ✌🏻

[@desiroadtrips6686]

It's a masterpiece..... hat's off to designer... bringing all vibe of previous Sierra

[@vineetvaryani7077]

The best part I liked is instead of speakers they have put the sound Bar. That's what I call being true Innovative.

[@KBR-117]

What about price.? More or less than Harrier??

[@vijayanpillai3800]

Are u planning to release these vehs for sale by this year before October?

[@srtplayz]

It's time to buy tata motors share upcoming days they will boom in market 🧡🔥

[@samsung123451]

This should be exported. We need to make a global impact in Automobile.

[@SD-xh6ui]

Tata has been secretly doing all the hardwork and have comeback strong covering all the problems. Harrier EV , Sierra was totally unexpected. Great going TATA. Time to invest in Tata Motors.

[@vijayk.anne3445]

My family owned a Tata Sierra in 1990.Started saving money to buy this modern era Sierra.

[@sambapanthangi3500]

The day is near, Tata Motors will become no.2 and by 2025 they will increase its market share in ICE PV sales significantly. They will be no.1 EV maker in India.

[@skmltr6442]

Is there a sierra 7 seater ?

[@rav7700]

Best channel, best presenter, best design TATA should launch this in ICE Asap!

[@pankajtiwari8083]

This shows a lot and very promising from tata design team that are going to get better and better designed vehicles in the years to come. I wish tata could launch this product sooner than 2025. Can't wait to drive one.

[@iamsunnymac]

Nice Interview Sir!

[@aadityamadaye2059]

I am not old Enough to Understand but for some this is definitely going to be nostalgic 😌

[@SankyG]

I love it 🤍 totally gonna buy. Just wow Kudos tata designing team

[@sammok8428]

price and launch date some websites are saying its going to launch in 2024 or 2025 what willl be then price

[@secondopinion89]

Ah a foreigner is in charge of Design. No wonder why their designs are way better these days. Minimising, sleek, clean aesthetic is not usually our indian design which tends to have a lot of drama😂 Only weird thing is Tata please stay clear of the plants and greenery indoor thing. . It's actually very silly in execution regardless of how they describe it conceptually. Who's idea was that?😅

[@qwqw100]

@ACI - Any approximate price bracket? I mean any rough estimate?

[@Sourav_2k03]

Whatever the price be it'll definitely be 30lakhs+