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The Answer ALS research initiative, born out of the efforts of Steve and Team Gleason, has launched “A Game-Changing Moment” campaign in partnership with the NFL. The pro-bono campaign features epic “game-changing” moments throughout NFL history including Dwight Clark’s “The Catch,” Roger Staubach’s “The Hail Mary,” and Steve Gleason’s “The Rebirth.” The campaign aims to connect with NFL fans by reminding them of emotion-filled plays and asking them to help give ALS, a disease that has no treatment or a cure, its own game-changing moment.