Tears and Innovation: My Reaction to Volvo's Moving EX90 Ad

[@r.n.9633]

My father survive a frontal crash driving a volvo. Grateful to volvo for life.

[@dirreeN]

My dad survived turning a Volvo 940 into a tuna can after he totaled it because of the weather, and all he had was a few cuts from the glass.. This was even before air bags was a thing

[@julianm.rodriguez6262]

amazing ad.. impossible not to cry if you are father of a little girl...

[@blackjackshellacque1857]

When the soon to be father worries about not making mistakes with his daughter, that got me...

[@yoshirojasll3583]

or uncle of little girls

[@Angel_V997]

That made me cry, and I don't even have kids 😂

[@Cimlite]

We don't know if the person driving has kids either. Regardless, you don't want to be the one who ends their story before it even starts though. That's almost a worse fate than the one that could have happened for the soon-to-be parents. That's what makes this ad so brilliant, it literally targets _everyone,_ regardless of demographic.

[@GoldenBibi965]

Same here! Well done volvo

[@Anna-fw7lm]

It's better than 99% of films that came out in the last decade

[@Spunky62]

Now THIS, is a car commercial! ❤❤

[@GonzoTheRosarian]

This ad was so moving AND it showed the car! Jaguar should take some lessons….

[@thomasschafer556]

That was story telling at its best. Perfect. The consumer has no chance.

[@MattPerk7]

Volvo has a history of ads targeting families that are well put together, but this one seems particularly Timely

[@karenschurk5439]

Finally a commercial u can connect with!

[@ZitaZone]

WOW a commercial that causes so much emotion and a car ad lol. Makes me want a Volvo EX90. Brilliant

[@lobomalo9312]

What a great commercial. When I think of safety I always think of Volvo, now I also associate the brand with family.

[@maryschaffer3918]

well that was an emotional roller coaster

[@shinobimaster4013]

7/7 2020 was the best day of my life. It was my birthday, I got promoted to a permanent position, my wife told me she was pregnant, and I fulfilled my last promise to my mother to give her a grandchild This day still feels like a dream to me. when I see a Volvo ad, it brings me to tears and reminds me of that moment all over again

[@tomhart1175]

Perfect example of a marketing department knowing its customers and aiming straight for their hearts.

[@staceysmith8173]

Holy cow!!!! What an emotional roller coaster in 3 minutes.

[@dennisxavier9513]

That's what a car ad should always be, not that garbage Jaguar ad.

[@RonaldMutebo]

This ad is pure high class.

[@Castle743]

Growing up Volvo cars safety for your loved ones Great job marketing team " excellent "

[@eps0m1066]

Guarantee there’s some guy (or girl or ...😲) from Jaguar watching this, thinking ‘God that was boring’ or ‘where’s the innovation’ 😁

[@Bjorn_R]

Maaaan... I just came from the dumpsterfire commercial from jaguar to this 😂 This is how you do it!

[@YesiRocha-p8v]

They definitely brought in the psychology experts.

[@TheMadYetti]

if one person will be saved because someone buy this car and this tech will be the thing that prevent the tragedy - it was worth it, money well spent.

[@TheCentralScrutinizerAgain]

Incredible ad. Wishing Volvo wonderful success!

[@carolburnett190]

Whew!! I’m still catching my breath.

[@leeannkaplan57]

Wow! I thought they were going to be selling the longevity of the Volvo. What a turn of events. Holy cow! All the feels. It’s like the Publix (grocery store) ads in the US. They make you fry every time.

[@theo.elwell]

Great to see it's had such a good reaction! I wrote the music for this one

[@mevalemadre6223]

Great ad. Makes you think about what's important in life, and maybe changes your priorities as to what you want in a car, and finally, maybe makes you take a second and think... "Volvo, I wonder if there's some way I could afford one of those?" Let me at least take a look. I sure would like one if there's any way to do it. Subaru has a similar ad with a wife coming to the scene of an accident to pick up her husband and daughter who were in an Outback and were uninjured... Not as emotional as this one, not as perfectly crafted, but gets at the same point. Well done.

[@cuprashoe]

As a pretty new father this hits hard

[@joyanders3968]

Wow, that was powerful.

[@Astridsscribbles]

My friend had a same experience when a guy came out of nowhere and crossed the road. Her tesla saved his life.

[@RoniFromTN]

I absolutely love this!!! ♥

[@timbacchus]

Wow

[@lynnettespolitics9656]

Yup, sitting here bawling!

[@ginja7]

Fun Fact - This ad is shot by 2 times Academy Award Winner Hoyte Van Hoytema. Best known for his work in Legendary Director Christopher Nolan Movies.

[@GamingwithKandA]

I'm not crying, you are crying

[@Chris-oc9eb]

brilliant comment 👍🏻

[@japang212]

Now that you've seen a Volvo ad, you might want to check the epic split ad (if you haven't seen that, of course)

[@lloydlagera6621]

First, I'll preface this with. my wife drives a Volvo. I am a husband, a girl dad and will be Volvo for life. Big contrast to the Jaguar ad.

[@tamaraliske3836]

Im definitely going yo look into getting a Volvo

[@jasminehenry2058]

It was wonderful!!

[@SSGJohn]

Volvo has been around and mostly always advertise for safety. Even some movies that the vehicle was boxing, but very safe so when the first thing everybody look at the Volvo is feel safe😇😇😇😇😇😇

[@beneditoxanichamaximiano6008]

That is the best ad I've ever seen.

[@sannakarppinen4163]

I have 2007 Volvo XC 90 SUV and i love my Volvo.

[@Anna-fw7lm]

That ad is also very masculine, a positive example of masculinity who do not dump emotions on his partner but instead take the time to reflect, seek advice from his mother (a wiser figure) and get comfortable with his emotions in a soft, organized way.. and organized he wants to be, making efforts, taking the proper steps to step up to not only his life but his entire family and his future daughter. He has a mission that's greater than himself and he's accepting and relaxed about it. That's how you speak to men That's how you inspire men to be positive models, to be able to listen and also able to guide and blossom in their full potential You don't 'teach them' but insulting and accusing them of everything wrong in the world, or by making them more feminine in their looks and actions (no wonder why they're going crazy) R*bid feminists weren't even able to strategize their victory by inducing men to be the Aragorn type... no, they went to war and a lot of women sided with good men (while sh*tty men, especially male feminists, are spinning the lunacy to the worst misogynistic level imaginable)

[@keithjackman8886]

Guess who has the better Ad agency VOLVO or JAGUAR? No contest, well done VOLVO.

[@nightringer9815]

That's how you make a lasting memorable advertisement

[@florentinoariza4338]

I'm still affected, mostly in shock. I was traveling backwards with so many memoirs of my family. I'm a father of two girls. They are now women, but in front of my eyes forever will be my Princess

[@Illphaqup]

Volvo just shit on Jaguar!

[@pernillawinterskiold2716]

Very proud Volvo Cars employee here.

[@joshuwa3953]

Cried 😢

[@magnusmankus5808]

This is family marketing, great for Volvo

[@readg4fun]

Thinking of a Volvo for my next car

[@grahamtait8031]

I had a Volvo estate when I was 17. My wise father bought me a car to save me from my teenage self.

[@shanks4391]

Dang. Does Volvo make pickups?❤❤

[@JIMBEARRI]

Yeah, saw that ad on another channel. It's awesome. They were showing it in contrast to the WOKE MADHOUSE jaguar ad.

[@pascheblog]

Masterclass of making ads.

[@RKSidd]

Remember it was Volvo who gave away for free the patant for the 3 point seat belt so that everyone can benefit from its revolutionary safety system

[@MrFunkynoel]

ive been trying to find the song for this. shazam didnt get it right

[@peterbondesson5481]

🇸🇪🤘

[@marcuseriksson5276]

Well, let's give Volvo advertising department 100/100 points. And that leaves jaguar adv department with ZERO points.

[@susannenymanback]

A lot better then Jaguars latest to say the least.

[@Mountain-Mac]

Do I want a Volvo or a Jaguar? Traditional values or Satanism? …

[@timoCool1093]

Can somebody tell me what the song name is? I wanna know

[@timoCool1093]

Nevermind found what the name is

[@FallenAngel9979]

Watch and learn Jaguar!!!!

[@eric_schaaf]

I’ll admit, I thought it was a bit lame and long until the gut-punch at the end! 😢

[@schrempskynate8944]

So the cynic in me says the lady takes another step and a Jaguar with a gay teletubi driving runs her down. 😢😢😂

[@RonaldMutebo]

Hahaahahahhaha

[@hifijohn]

I'll stick with my Toyota.I'll take reliability over a sappy ad any day.

[@silvermisst]

🩷🩷

[@MidnightCaller1000]

no more wokw sh*t!! Go Volvo!!

[@askherbs]

I’m deeply offended by this ad. Why should it feature a normal, heterosexual couple when there could be two moms, or two dads, adopting a baby.

[@RonaldMutebo]

There are also people (e.g. in india) who marry dogs. It's impossible to put representation of every single type of relationship out there into one add. It only becomes monotonous and draining to viewers. The volvo ad was precise to the point and hit home well with 99% of the population market.

[@williambradford1959]

We are being tricked here! Although the commercial triggers emotional response in a very clever way (environment, buildup, release, shock, relief), try to look at it with pure logic. In it's core, the technology (the car) solves another technology caused problem (being distracted by a phone). This illustrates the technology fuckery what's going on in this world. Develop technology to solve the flaws from... technology. So the next commercial could be made by a competing car company who uses a new technology to avoid a false positive auto-breaking Volvo? I'm not buying it! I'll put my phone on flight mode before driving. Solved!

[@mike-k6y]

It's too much imo

[@PatrolNation]

Lol, cause it's over 3 mins and you can't concentrate for that long or because it was a happy ending?

[@ummchii8974]

je trouve cette publicité complètement con comme toutes les publicités d'ailleurs pour faire vendre et celle-ci encore plus que les autres le bébé la future maman le papa tendre rempli d'émotions ça m'énerve tout ça pour vendre une énorme voiture électrique avec 300 kg de batterie et la nana qui conduit toute seule dans une ville rue déserte bien entendu ( c'est toujours comme ça dans les pubs de voitures) et celle qui conduit elle aurait pu la voir à 1 km bonjour la transition écologique c'est pas pour demain quand arriveront nous a trouvé cela ringard 🍌🍌🍌🍌🍌🍌

[@billiestevens318]

Lame