Laura Lee's brand is a MESS...(Koze 2.0?)

[@SqueaksTheClown]

In my humble, non business opinion, they look the same because minimalism is...well minimal. You can't be super creative with a style meant to be formal and uniform. But hey that's just me, I hope things get resolved between them

[@jaybee4118]

Precisely, and I’m afraid it’s the same with Koze.

[@briannamercedes4016]

I'm a graphic designer and yes, the logos are extremely similar but they're both based around really popular trends. I could find hundreds of logos that look similar to both of theirs. Especially since they are both minimalistic wordmarks (type-based logos). I don't believe that it was intentionally copied, but I do agree it would benefit Laura to change the brand's logo to differentiate themselves more not only from Minimaa but also from the many other businesses that may have a similar logo.

[@alyxzwi]

I was going to comment the same thing. When I saw the logos my first thought was, okay, it's "minim-" in a capital serif font, which is a very literal wordmark that any designer could come up with in 5 minutes of brainstorming. Also, the logos play with reflection/scale/alignment differently so those are some other principals people should consider.

[@Okamisou]

Also a Graphic Designer and i concur!

[@Sstormiee]

Love the fact all designers here recognize the same font 😂

[@ningen6392]

I’m not a graphic designer and to be fair I haven’t seen either of these logos of similar things anywhere. However the whole “Minimal”, “basic”, “essentials”, “ordinary” vibe is something I see everywhere in all types of clothing and skincare stores. So yea I agree with you.

[@miraino15]

Found 4 companies with the same logo with a quick insta search.

[@Anelim1313]

They both opened Canva and made those ‘logos’ in 5 minutes.

[@aya_and_kitties]

Fr 😂😂 As a graphic designer I am appaled 🤣

[@xonetra]

Lol😅

[@mrscoolwhipp]

As a Canva user who isn't a graphic designer, yes. Absolutely.

[@Moony11_]

My exact thoughts 💀

[@RAINTROUPE]

LMFAOOO

[@ColorTheory1992]

I'm a graphic designer and I think this just means both brands worked with graphic designers that were mediocre at best, where was the market research to make sure the logo was completely different from anything else in the market?, since both of these brands sell clothes/apparel. No prior research gives mediocre results when it comes to graphic design and that's a shame.

[@karine-v]

I would not be surprised if they did this on Canvas or sites the sell you logos for like $5 😒

[@ColorTheory1992]

@@karine-v wouldn't that be so sad? Considering the money influencers make, that granted, they put that money back into their businesses etc. But to build a brand you can't go cheap, I work for a place that just had a rebrand and we are also set in CA, the rebrand was 35k and the new website was 80K 🤷🏽‍♀️

[@nacereddinechallal4405]

It seems like these logos u make using a phone app

[@Vivianiubu]

EXACTLY... so many people saying "There's only so much you can do with a minimalistic logo" but that defeats the purpose of the logo, to differentiate yourself from other brands. The typeface font with some random change at the end isnt working and looks forgettable

[@norwaytoday]

There was like zero due diligence done on this project...

[@rasolomonwrites]

I never thought I would ever be on the side of a big influencer brand but I swear half the companies with minimalist branding all look roughly the same. I think the smaller company is out of line for acting like they own the minimalist aesthetic.

[@deniserobinson8294]

Same. All the minimalist companies are cookie cutter at this point. It's an esthetic that none of these people came up with. They are all similar

[@08449]

Yup, you can’t just go with a aesthetic that has been used in the same way so many times then be shocked when someone else does the same.

[@Drivenaway89]

I don’t think Laura would risk having to rebrand again and deliberately rip off someone else’s brand. Seems too silly to me but I guess I don’t truly know what happened

[@rachelg7041]

I think her team doesnt like her lol

[@alejandrotassone7826]

​​@@rachelg7041Lmao. Somebody's getting fired.

[@djmaxipad6238]

Sounds like some cut & dry PR to me Getting everyone talking about the buzz around LL & the talk is "minimal" compared to what it was like years ago

[@rosavanesa2399]

I mean its a minimalistic logo those kind of logos are all the same same color pallete (beige or pastel colors) basic shapes (circles triangles) same or similar names

[@nicolehernandez11]

As a business owner myself, I know there is no way Laura would want to go through this twice. Let’s give the situation grace.

[@DesireUba]

That’s all I’m saying too.

[@btwerk]

You would think she would have learned her lesson the first time then?

[@nicolehernandez11]

@@btwerk When she announced minim she said she did her research this time. There’s a lot of businesses that have the same name or similar.

[@content_fan]

The other girl’s attitude and way of expressing herself about Laura is very unprofessional. Honestly I think she wants the attention because she is a smaller business.

[@tammyholt1798]

Yes, that's my theory as well. She saw how much people loved and flocked to the older KOZE owner and seen this opportunity and pounced.

[@kirstiecutting1699]

I'm a lawyer and I find these trademark dispute matters frustrating. Unfortunately if you want to protect your brand and logo you are required to trademark it - simple as that. I understand small businesses starting out may not have the funds to cover the expense of registering trademarks but it unfortunately is something you have to prioritise if you want to protect your brand.

[@haileyg2620]

EXACTLY! Thank you 🙌🏻

[@paulinqueen]

Thank you! Finally someone said it!

[@pde8444]

Yes them crying on the Internet after is so annoying cuz this is on them

[@IcyGirl44aj]

Nah, something feels off about this situation to me. I'm not even a Laura lee fan... but the Minima brand owner sounds EXTREMELY hateful towards Laura when it isn't necessary. Her saying she's been "cancelled SOOO many times but keeps popping up" like a mean girl is just.... immature as heck. Laura has laid low and stayed out of controversies for YEARS at this point. The logo has similarities for sure, but I swear I've seen that style about a million times already. It's the minimalist thing that's trendy rn - the font, the colours, etc. It isn't that unique. She should've messaged Laura privately first.

[@resilientbodies]

Agreed. The owner threw hella shade

[@TeaSpill]

I think that’s a huge reason a lot of people were on Kalyn’s side with Koze. She approached the issue so respectfully even though she just had her brand destroyed by Jaclyn. She was never spiteful in her delivery and people respected it.

[@davereynolds78]

There's no way LL didn't google that brand name and hers not come up. They are too close in spelling.

[@geemorales3555]

​@@davereynolds78the other brand is REALLY small. I'm not surprised it didn't appear. Good search doesn't work for some keywords like small brand names

[@Shyknit]

​@keeperofthe7keys1987exactly lol if someone said the same about Jeffree or Shane or any of the others I wouldn't see it as hateful either it's just facts

[@MatiasEzze]

As a graphic designer, I really don't think Laura copied this brand in particular. Font logos are the, for the most part, the most popular and trendy type of logos out there. I don't really think Laura would have done the logo herself, but perhaps she hired a graphic designer that looked up a ton of references. In Jaclyn's case, it was pretty much not a copy by itself, but a case of who trademarked it first. And the fact that she was shady about the whole situation.

[@jeri-lynnemarie3878]

But why is she only speaking up now in 2023?

[@bloodsuckingzombie]

For all we know, legal reasons

[@Dimsrose]

​@@bloodsuckingzombie I was literally about to say this lol

[@jaybee4118]

Maybe she only just found out. I didn’t have a clue Laura Lee did clothing until now. A lot of people never watch her videos or follow her in any way. I only know because sometime I watch videos like this, or I’d be still unaware.

[@eternallybroken]

Probably because she was cancellled

[@dyrandoms]

@@bloodsuckingzombiewhat legal reason? Provide an example please. Otherwise it sounds like an excuse to a very valid question.

[@jacktequila1148]

IM NOT A LAURA LEE STAND AT ALL, But when the other lady replied in a tweet: "unsure of how any of this works... I probably don't have the resources to do anything about it" SOUNDS LIKE SHE WAS LAZY AND NOT BUSSINES ORIENTED TO EVEN INFORM HERSELF. Laura is not completely wrong here.

[@laurabarahona-irvine5238]

Similar to how great minds think alike, sometimes basic minds think alike so you’re bound to get the same meh ideas from multiple influencers, IMO 🤷🏻‍♀️

[@geemorales3555]

Laura has Laura Lee Los Angeles. Minum is a play off of minimum. IT MAKES SENSE that MinumLA exists. Laura stays in her lane & i dont think she ripped of yhe other small buisness. The logo is so simple too, ive seen in like 40 times all over the internet

[@tabora_]

I want a normal brand to rip off a celeb brand just to see how QUICK the celeb brand stops it

[@RyanSmith6644]

They do all the time hence designer knock offs. Look at that Hispanic tictoc lady ripping off Jeffree star, Anastasia Beverly Hills, and Marc Jacobs formulas and packaging

[@tabora_]

@@RyanSmith6644 but are they stealing from small creators? If they got a big enough revenue they'd come for them

[@memorysdancer]

That's already been done many times.

[@taniacarrera7406]

make up revolution did this with kvd when she owned part of the company and it was really controversial.

[@dyrandoms]

They wouldn’t stop it. They wouldn’t care. And legally they don’t have to.

[@UKIISSFan]

I don’t know how can someone invest so much money on a project AND NOT COPYRIGHT THE NAME OR LOGO.

[@JenaeGordon]

Exactly… she said over 90k!! So you couldn’t copyright the name!

[@pde8444]

Ikr annoying she’s crying boo woo when she admits how much money she invested but didn’t think abt a trademark?!

[@samahfatima6080]

I’m a Laura Stan and The only thing here I don’t understand is all the multimillionaire influencers despite having all the resources and lawyers and what not.. still end up in some trouble.. I mean who are these people who give brand owners the green signal so that they just move forward, not concerned about the consequences!!!

[@liltiggergirl316]

Typically with designs she prob hired someone for this and trusted them 🫠

[@Ug1i]

Trusting the wrong people when ur rich and a influencer people will do the most to seem as someone they aren’t just to get the job or rip you off

[@liltiggergirl316]

@@Ug1i you are aware that the same exact thing happens to billion dollar companies right? Especially with such a plain design that was most likely made using Microsoft Word

[@IUwUI...]

I don’t buy influencers’ brand anymore… too disappointed in too many influencers over time

[@ALT-vz3jn]

Yeah buying from influencers just contributes to bad behavior and more scamming on the influencers’ part.

[@Cindyxx0]

Simply Naillogical's Holo Taco doesn't have any controversies I think

[@elisabetsarai4673]

The only influencer products I would purchase is carli byel

[@marcinamarie]

Neither of these would be considered protected logos because they are just typeface. There aren’t any unique identifiers. Unless they paid to create those fonts specifically for their respective brands neither of them have an intellectual claim to the logos. Thays why most brands include an icon or distinctive feature in their text based logos.

[@nickiferry]

So as a graphic designer, two completely unrelated people can somehow come up with 'similar' logos. I wouldn't even say it's similar considering it's a different font. Just because they are both serif fonts doesn't mean its a copy.

[@rudyruby123]

See, I’m not a Laura Stan but her name concept is a little different and the logo mostly isn’t designed by her. Even though she should have done her due diligence, the logo designer should’ve double checked. As an artist and designer myself, I always double check my work just cuz there already so much out there. Even if it isn’t intended to be intentional, it’s something that should be checked before hand 🙄

[@Okamisou]

That is a very popular theme/design though you can find hundreds of logos like that

[@kittykatkountry1317]

This!

[@azuredragonvtx2429]

I can't be the only one who feels very icky about the Minima owner's tone, right? "I cant believe a *US* influencer..." "she's been cancelled SO many times and keeps popping back up..." "*I* spent $50,000 and you probably didn't".

[@eternallybroken]

Sounds like a you problem, Americans always assume Australians are using a tone when that's just how they sound generally.

[@azuredragonvtx2429]

@@eternallybroken Tone and word choice are completely different from accent.

[@glamour5789]

@@eternallybrokenLMAOOOOOOOOO

[@pde8444]

@@eternallybrokennaw she was being a pos

[@gala9593]

She sounds so fake 😂

[@Flippy_boii]

By no means am I a Laura stan but it feels like the smaller business owner is being aggressive for a brand logo style that I’ve seen probably hundreds of times by now because the minimalist style is trendy rn and it’s hard to avoid similarities nowadays because everything’s been done by now. Idk this whole situation seems fishy.

[@Makberries]

Girl, the way I RUSHED for this video 😅😂

[@QueerBootlace]

Same 😂😂😂

[@to_ur_heart]

🏃🏻‍♀️💨

[@resilientbodies]

Ok?! Because sameeeeee

[@naterayok2198]

legit gurl i said wait a damn minute 💀💀💀

[@sheyannewarren2884]

Small businesses need to put trade marking into their start up costs. If she would trademarked we wouldn't have an issue. You invested $90k and didnt trademark? Its business

[@alopeezy]

They’re both basic logos and basic concepts lol

[@ColorsOfOrion]

Girl is throwing a fit over a free generator minimalistic all caps black and beige font, and acting as if she had trademarked stacked letters? 100% clout chasing

[@sickkirby]

okay but having studied branding and trademark law for years all I can say that is better to protect your business once it takes off and invest in the proper register of brand names and logos. It avoids and protects you from these situations. Let me be clear, it's really easy to know if a word is under a trademark (for a brand) or not, there are online databases that helps to find this out, but if you haven't registered you take the risk of these situations, since there's no proof beside your tik-tok and social media that this specific name belongs to you under the certain specifications that your business offers. I know this sucks but a trademark can last up to 10 years and it only costs around 1000 dollars but you got 10 years for your brand to be secured.

[@sheyannewarren2884]

That's what I'm saying. I mean I have sympathy but trademark your stuff

[@imnumber142]

Also it's not even the same word so how do you search it in that situation?? Minimaa vs Minim LA

[@piguu7226]

Personally, as a graphic designer, they do look similar but they're extremely common stylistically and concept-wise. Thousands of pinterest branding concepts and logos look like this. Not to mention their names just being shortened forms of "minimal". Both seem rather uninspiring yet safe designs.

[@letswkndchill]

Designer here. That's why we always suggest going for different and unique to stand out to avoid these things. But this does happen a lot even if we search [unless you are a bad designer who doesn't then shame on you] but we make sure there isn't any look-a-like but it's also kind of impossible because there are just too many businesses, especially in this entrepreneur era. Also as much as we advise to go for unique, at the end of the day we must cater to the client. So many of us designers follow "The 20 Percent Rule" so our client does not get into trouble. So remember if you come across someone and they have a similar logo with a few settle changes then I am truly sorry. We as artists really hope one day art will have set strict laws that help protect people. Especially since we are entering a digital age.

[@buhbuhbrittney]

genuinely curious - is she just coming out with these accusations that laura copied her logo? Laura rebranded awhile ago, is the smaller business owner just finding this out?

[@katiew2104]

I am also wondering is trademarking only a legality in US? I feel that if there are foreign brands how can one track that down? The database for LLCs and brands has got to be GIANT to sort thru in US. Let's face it, most celebs contain themselves to SCorps and LLCs for taxes/IRS for US folks.

[@vendan4175]

@@katiew2104 a trademark is valid for the market which it is registered, so for example Apple has TM registrations in the US register, UK register and EU register etc. So if the small business owner have a AUS TM but not a US one, the mark is only protected in AUS. So basically you would have to check the countries ,where you want to use your brand, register.

[@animegirl300]

This situation is different because alot of brands now have a minimal look and style and that is reflected in how they spell out there brand name & logo. The smaller brand and LL seem to just be copying what is the most trendy style. Both of their logos are not unique

[@veronika_raynexxoo]

I cannot see Laura not trademarking the name after what she went through with nudie patootie

[@Ceritanyavelin]

Stop with the “stealing situation”. I am a graphic logo designer and the logo very basic and all over the internet already, there is nothing unique about that swimwear brand logos. They open canva and just put their name on it. If minimma really invested in their brand, they should trademark it at first place. You can’t accusing someone for “stealing” something than not original.

[@paulamiguel7918]

I am a graphic designer, the logos looks similar but so does every logo of any brand that tries to appear luxurius these days, the stacking of the letters is done in a different way and the separation gives minimal a unique look, also probably the designer wanted to play with word "minin" like the minimun way to say minimal (sorry if that was confusing) My conclusion, i wouldn't call that logo a copy.

[@SuzyKim84]

_I don’t like it when ppl run online & jump to “they stole my stuff”, proceeds w/ “I take pride in my company”, then ends w/ “it hurts my small business”. It’s just, IDK…_ 🙄

[@SingulariTae7]

Honestly i love your videos bc it's the best way to keep up with the tea but not support these "influencers" by watching their stuff 😂🔥

[@saikuztseke]

Saaaame hahaa

[@nickaaayy97]

I can understand why she’s upset, she spent so much on the business. However, if she was worried about the branding, she should have trademarked it. All is fair in love and war.

[@katiehenson6416]

As a Laura fan I don’t recall the “many” times she has been cancelled. I feel like the “original” is hoping to use this to her advantage and ride on Laura’s coat tails just from this. From the “original” tik tok I honestly have no respect for her due to her trying to tear down another female small brand. I do not see this working in her favor.

[@DesireUba]

After watching this video, I can confidently say that this is the most clickbait-y video I’ve seen on this channel so far. I don’t care much for Laura Lee but the title makes it seem more than it really is.

[@nayabkhurshid4089]

it seems like they are taking advantage of brands not based in the US because the likelihood of copyright would be low

[@Glokagemami]

I have 2 trademarks. In the US, they are filed with a government entity in the US, so I think you are right. I don’t think the smaller creator can do anything legally because the filing process is in another country. Not sure how having a trademark in a globally promoted business would work though :/

[@MakeTimeNow]

She didn't create the logo, some graphic designer did. It literally is just a font that is similar but they're not the same. Just because the girl's brand also has a serif font doesn't give her right to tell anyone else not to use that same font. I'm not a fan of Laura's but there's no way that laura just stole it. She had some graphic designer make a logo selection and chose the one she liked.

[@DesireUba]

The Minimaa lady said that she only found out one day before making this Tiktok- so she just found out, according to her. I don’t think that Laura copied her, per se, and both branding are pretty simple/ common.

[@Oohkamitama]

Working in the marketing field, their designs are similar to the point that people who don’t know would think they’re made for the same company/brand. The thing is, the minimalist branding is soooooo popular that the only solution is for the one who has an issue with it to just change it.

[@_KateAnn]

As someone that works in copyright law, let me tell you… trademarking is extremely difficult, BUT not knowing you’re infringing on someone else’s trademark is not possible. You KNOW if you’re being shady. Best practice is keep your mouth shut until your papers are in order.

[@Nooorrriii]

As a graphic designer (well formerly/have a BFA in it), I would hardly call those logos. Most well established and well known brands have their name stylized and an actual logo (symbol associated with it). Calling those logos is a stretch.

[@shellybf01]

There's like 50 brands with similar logos! As far as the name she checked for trademarks and said that she had to settle for this name because the other ones she wanted were taken. I think she wanted it to minimal originally.

[@anarsuarez]

Laura needs to keep the logo. I believe she trademarked it when the name was made.

[@2u2a]

Both logos are rather basic, maybe the other brand has more creative, but it's not groundbreaking (although the creator claims to pride themselves on doing things differently... yeah...). There is a lot of brands with spin on the word "minimal" with very similar fonts. Koze was much more creative name, so it was obvious that it was stolen. And I am pretty sure that this time Laura lawyers did their due dilligence. Yes, it kinda sucks... but if you want to be unique, pick more unique name/branding.

[@selena6588]

I personally don’t think the logos look THAT alike, other than just the similar font. If she’s had to rebrand already, I don’t see why she would intentionally want to “copy” someone, just to have to go through that trouble again 😅

[@deniserobinson8294]

Yea, I'm not buying that it is the same situation. She absolutely came off as overly hostile to Laura, not a Laura Stan. Really just looks likes the minimalist styling. People do similar styles all of the time.

[@ejohnson3131]

“Let me jump on the Victimobile and watch my sales boost!

[@aryles.]

Not a copyright issue girl copyright is For books pictures art etc 😅 its a trademark issue 😁

[@resilientbodies]

I was today years old when I learned this 😅 lol thank you!!

[@Meghostay]

Girl 😭 I’ve seen that logo style SOOOO many times!!!

[@suan333]

I love how this video attracted all the graphic designers lo So interesting to hear the perspective of the professionals!!

[@Okamisou]

They look similar but ultimately they are not the same. Inspiration and copy is are two different things. There a tons of logos similar to this.

[@Maevden1322]

Something sounds shady as hell about this… to have a branding issue TWICE for the same brand??

[@littlereddstar5264]

To anyone thinking of starting a brand, factor in the cost of an international trademark fee as part of your start up capital. It's an investment that could quite literally save your business in situations like this. Cause even the minimum of a home country trademark isn't enough now given the global nature of business platforms like TikTok/Insta/KZbin. To be honest when I saw the logos side by side, I thought Laura's was "Minimal" with the "L" above the "A" meant to be a play on Los Angeles, as in "Minimal Los Angeles" since her beauty brand is "Laura Lee Los Angeles". And the Minima brand logo as "Minima A" with the the A for Australia. Los Minima(ngeles)

[@seirria]

Girl. It's a design trend rn. I found hundreds of people with the circle design and modern script. Hell my shop almost had this style of logo

[@hollimartin]

The other brand owner put a lot of emphasis on how much she has invested in her brand, but I can guarantee Laura has invested more.

[@Ashbrash1998]

You think she would have done research to set her stuff apart but oh well

[@gorlgamerxX]

I find it hard to care about either brand because they both stop at a large 👎🏼

[@ryannayrmercado101]

Tell me something Laura Lee do successfully!! Quickly lol

[@Taiiveon]

Shedding Crocodile Tears and supporting predators

[@to_ur_heart]

Exist? Oh wait, no

[@alexvalentine5091]

Drama?

[@leenuhh_]

​@@Taiiveonher crying was so laughable and was called fake , wasn't much of a success to fool the audience lol.

[@nata9631]

@@leenuhh_they were literally being sarcastic

[@jacobledbettere7076]

I haven't seen anybody mention the fact that a trademark only has protection in the country it was registered in, and both of the women that said they had their brands stolen are from outside of the US

[@AdrianaSanchez-lt8ig]

Girl had me but then said “this influencer has gotten cancelled multiple times so I don’t even know how she keeps popping back up” homegirl sounds very salty and bitter, I get it but come on, the situation with KOZE, the owner was upset but handled it in a classy way, this chick is just shading Laura

[@TAEXven]

Minimalist is a trend nowadays. And when you’re trying to be minimalistic and on brand (literally) theres not much room for creativity. And the minimaa brand owner just sounded kinda mean Idk. Also both a similar but they’re completely different names so it shouldn’t be much of a problem. I feel like people kinda just wanna stir up drama for clout

[@hannahollister8832]

The “right thing”? They aren’t the same logo. The woman who owns MINIMAA could not go after her or flag her for literally anything because they are not the same. They’re both as basic as it gets. Woo.

[@caffeineaddict.]

The irony of this situation.. they both made a minimalistic logo and brand and derived their brand name from it.. and then thought it was original

[@fil0sofia]

Doesn't make any sense that she would steal someone else's logo/brand name as she's being forced to rebrand because of that exact reason. I'm not a fan of hers but I doubt that she would be THAT dumb.

[@heatherward6175]

i mean theyre close enough but not completely the same...plus that style has been trendy for a while. im not a laura lee stan but given she changed it last time im sure if she had just reached out and told laura they couldve handled this privately and laura wouldve changed her logo if she was in the wrong. this just screams hey everyone supported this small business owner why wouldnt they support me? she probably also is shutting down comments and looking into the situation, investigations like this move slow so yeah shes probably not going to comment on it ubtil she has all the facts

[@happyaccident4901]

Why is this girl still relevant? 😩

[@denisehernandez7]

I recognize both fonts if they are both popular minimalistic low cost fonts. This is a textbook example why marketers advise to invest in having your branding professionally done. Yes, it will cost you up to $2000 but it’s worth for serious small business owners who are in a saturated market.

[@MitsukiNeko95]

I can't believe this, but Laura is not in the wrong here. I just bough a dress with the exact same logo last week (same font, same way to put the brand name) it's basic, and the AMOUTN of brands that have minimal in their names,

[@suan333]

This is how you address things. I don't really care about Laura Lee nor i have an opinion about her but i think she was really upfront and transparent with the issue.

[@Rpa2424]

What rubs me wrong about influencers that deal with copyright issues and intellectual properties is how unserious they take these issues. They dont care. It feels the only reason they care is when it breaks any copyright law. It gives me so much ick.

[@jenny2756]

The font is very basic it might be a coincidence…

[@atthispointidontevencare2709]

One of them is Australian based brand and another is USA based from the quick google search I just did. As far as I know trademarks aren't a global thing, so if Laura Lee checked only for the USA it's probably why the minimaa brand didn't come up. And from the website minimaa seems to be focused on swimwear while minimLA seems to be focused more on clothing, accessories and body care items. And the price points for both brands are different. In my opinion minimaa is on the higher end pricing wise and I find minimLA to be on the more ZARA level pricewise. ie. a minimaa dress is 250 AUS dollars, which is about 157 USD, while the most expensive minimLA dress is 65 USD (or 103 AUS). Minimaa claims to be sustainable, while minimLA makes no such claim (as far as I could find) And as a last note (for me) I could find minimaa with just one google search while for mimimLA I had to search 'minim Laura Lee". I personally don't think she copied it. It's just not that much you can do with the name using 'minimal' and keeping your designs in that style (personally, I do like the minimaa brand logo better). I don't think there would be much confusion like with the koze situation.

[@nonfictionfeminist]

Just here to ask that people please hire a designer or design company whenever possible instead of trying to make their own logo. A business can look into similar logos and styles that are out there and make sure that your personal logo stands on its own and separate from others.

[@brianahoneybee2487]

So I'm pretty sure she actually can't do anything unless she trademarks her company in the U.S. and she only has it trademarked in Australia. Laura Lee is well within her legal rights to use that logo and name. I highly highly doubt she wants to rebrand again, especially if she does not have to under U.S. law.

[@milly7076]

Please do a video on ssniperwolf!

[@TeaSpill]

Should I? I have to look into it!

[@rachelkibler5812]

This seems like a reach tbh. There are so many brands and I think making 1 tiktok into a copying scandal with a logo that’s just text and can be made in Canva in about 5 minutes.

[@residentevil4life]

I feel like Laura could keep her logo until all her current stock runs out and come out with a new one when it does. It certainly wouldn't be the 1st time in history when a company has revamped their logo.

[@unbeatabel]

This is why graphic designer are expensive, you can't just choose free font or template then call it a day😂

[@CocoaCola1314]

Wow, this just popped up in my recommendations I forgot all about Laura Lee.

[@mhi11]

If you’re gonna start a business, you’d better be prepared to protect it. Trademarks, copywrite, etc etc. if not, then be prepared for it to be stolen.

[@beautyisveryTiny]

I see a bunch of other graphic designers posting about the logo design so I don’t feel the need to comment on that, but I can’t believe that the Noodie Patootie brand did all that work before getting their trademark and making sure they were good to go legally? In my work, the naming and legal stuff gets totally cleared before we even start design. I don’t follow Laura Lee but even if she’s saying they’re a “small business”, it seems like she has enough connections that she should have known that.

[@tashacooper1753]

Is that the lady that couldn’t cry?

[@Opie-y7o]

I like Laura, in general. But I will say that influencers failing and brands starting to not work with them anymore makes me so happy because I don’t tend to trust product quality if tons of influencers are tied to it.

[@frostyx6171]

Changing a logo is not that difficult, it could be waaaaay better. Changing a company NAME is bad and very difficult tho.

[@Notnotdani]

Can you please talk about the Alo Yoga vs Alori Makeup case. It’s in court right now and Alo Yoga is basically bullying Alori Makeup over the similar names when Alori was first and trademarked and is Latina and Black owned company. I believe that’s what the case is about but it’s ongoing right now.

[@xkami0911]

my (maybe disrespectful) thought - like, why bring up the name copying like, 1,5 years after the brand launched?… why not sooner?…

[@x8makes.1teamx]

never did i think id defend Laura Lee of all people, but this is such a reach. minimalistic logos are always similar because they have to be.

[@gianna5642]

I would hear ppl throw around "Nuddie Patootie" and i thought it was a shady nickname. Just now learning its her clothing brand 😁

[@jolene1117]

I think the name comes from the first eyeshadow pallet her makeup line ever launched, it was called nudie patootie. It was actually a really good pallet, neutral colors but excellent quality. I didn't even know she had started a clothing brand or that she had named that brand the same name at one point.

[@Ally-tg6eq]

minima and minim are clearly similar, but they are not the same. laura lee obviously did not steal the design lmfao it's just a minimal design, which is super popular atm, with a serif font, which is also super popular rn. this is obviously someone being overly offended that someone else in the world had similar ideas to them and no longer being "unique" on the marketplace imo

[@KylaJames]

Either of them could redesign those logos in 5 mins on Canva like they did the first time. Neither are unique at all, and I don’t feel like either of them would have a leg to stand on. They look like a Canva template, and I recognize the fonts used from Canva as well lol

[@kristismith3705]

Here’s the thing…. If these “small business” owners would do the first basic thing of trademarking their names/logos they wouldn’t have this issue! Business 101

[@Wherethedeadwalk]

So basically she did what Jacquline did then

[@maialowell7894]

I highly doubt Laura has ever seen her company and even if she has I don’t see her rolling the dice when she just spent sooo much time and money to rebrand. The last thing she would want is to do it all over again

[@hannahelisa232]

I think people know how it is if u wanna name ur account a name thats already not available...it is a full market. I am not a Laura Lee Fan but it really can be that Laura Lee and nobody else knew about the small buisness. ITS OVERSATURRARED

[@pde8444]

Imo I’m tired of these small brands crying to social media because they didn’t take the time to trademark their company name and brand. As a business major, that’s just business. It’s important to trademark and this is on you ngl. Especially if ur gonna invest so much money into ur business you can invest in a trademark too.