Influencer brands are in trouble...

[@Takapon218]

To be fair, this isn't actually unusual or necessarily "bad." A lot of companies don't turn a real profit for the first few years; that's why almost all small businesses fail. Owners don't realize you have to keep pumping money back into the business to improve it and stay afloat.

[@TeaSpill]

Yup definitely not a way to get rich fast

[@monirainbows5987]

Influencer brands equals impulse purchases. Beauty brands equals staple repeat purchases. Influencers have to constantly relaunch new products to get more buys. Revlon/elf/huda (beauty brands) have a loyal base that buys the same items month by month year after year.

[@jocelynsmyth6604]

For sure - I tried Milk once, and yes it was pricey, but I don't wear make up often, and it was so worth it - I'll be buying their primer and concealer again for sure

[@GlamGoreChaosQueen]

That's actually a really good point. Plus most influencer products are gimmicky change with the trend crap. They don't typically put out your staple products where it's consistently used every day

[@virgofairy88]

That’s so true! I always keep going back to elf to buy the same eyebrow pencil (which is great) rather than getting fancy palette that I won’t dip into as much. I honestly thing down the line people will return to staple products rather than impulse buying-especially in this economy.

[@sighbers3x476]

@@jocelynsmyth6604ugh i LOVE milk lip gloss and i stand by it continuing to be my fav brand for that.

[@kindofyoung]

You’ve made a really good point. I think for influencer brands to become these household names in which buyers are loyal to, they have to 1) actually be good and 2) have longevity.

[@kerryberryb8199]

Hands up if you already thought Sisters Apparel was long gone ✋️

[@roxylady109]

🙋‍♀️

[@merlchipeta]

🤚🏼

[@Chloe-mn8yo]

GUILTY 🖐️

[@peradulse]

🙋‍♀️

[@jonelle_planningxo2371]

🙋🏽‍♀️

[@aeons_era]

The makeup and skincare industry is so heavily saturated, it’s good these unnecessary and not asked for brands are leaving.

[@DeadKraken]

The skincare ones are especially useless and in need to go. Most of the preppy\luxury stuff is completely worthless on a scientific level, it's unbalanced, untested or uses formulas that are too strong with too much active ingredients and no skin can withstand it long term. Plus you can get very good products, that actually work, with a 30 dollars or euros budget at the pharmacy or any reputable seller. I studied a lot the chemical compositions of these preppy formulas, and most of them have literally no scientific basis, like....ingredients have no proof of actually doing something or working in the concentrations provided(for example any claims of skincare with snail mucin or collagen for antiage results is total bs). Or worse, they have a concentration too high with nothing to soothe the skin(like most vitamin C, retinoids or hyaluronic acid preppy serums and creams crap you find in Sephora and similar places). Avoid those brands like the plague, if they aren't sold in a pharmacy but in a dumbass makeup store, there's a reason for it lol

[@jbshiva865]

Simply Nailogical still runs Halo Taco and it's doing well, so I think it boils down to either having good business sense or hiring the right people to help you and to actually CARE about your business, and not treat it as just a cash-grab.

[@suan333]

I love Cristine and how big of a nerd she is explaining everything that goes behind the scenes creating her polishes

[@jbshiva865]

@@suan333 Exactly! You have to know what you are doing or get the right people who know what they are doing and won't rip you off, and while you are setting things up learn about business as you go, the later is what Cristine did.

[@jocelynsmyth6604]

Even with Holo Taco, which I've bought quite a bit of, it's too many launches all the time, and it looses it's spark - I probably would have bought more collections, but I can't afford to drop that much every couple of months, and then because there is sooooo much of it, I stop checking for new stuff. Still love Cristine, Ben, and the product though - and wish them the best, but they rich as hell now, so I think it's smart they don't try to play the 'relatable' shtick

[@LuckyButterfly318]

She com

[@profealrescate-negocios9092]

Also Popflex. I saw several people mentioning both Casey and Cristine as very responsible business woman. They both share the ups and downs of their companies.

[@sandrajulo]

I am majoring in business and we were told that profit is not made till after 5 years in business . What Manny and Laura said sounds normal 🤷🏻‍♀️. Just because you have a business it doesn't mean you make millions that's unrealistic.

[@TeaSpill]

I think they’re 6+ years into their business

[@lasenoradelacruz]

The entitlement, the dishonesty, the nasty behavior, treating subscribers like cash cows; ALL OF IT, has led to this. They are the crafters of their own demise.

[@Katherine_xs]

Ive been feeling like " a cash cow" such a good way to say it damn

[@jujukelly3611]

this was the comment i was looking for, i get they’be been cancelled more than once, brought others down and criticized others products when they can’t even make good products themselves. everyone keeps looking past this and keep buying their makeup. it’s the drama they keep bringing that makes the buyers realize they don’t want to buy that.

[@lucymueni3459]

PREACHHH

[@OceanluvOC]

Manny never has big launches and Laura has tons of affiliate links especially for Amazon which she also makes money from. Also, Laura had a lucrative sponsorship with Shein that allowed her to buy a beach house in Destin, Florida. Manny mentioned it in a video last year and Laura shut him down quickly as if she didn’t want anyone to know. Most of these influencers are not formally educated and are not business savvy. Manny’s parents run Luna beauty regarding the business decisions. Manny is one of the few influencers who did get a college education. I don’t feel sorry for these influencers they all live in million dollar mansions, drive expensive luxury cars, go on vacations often, carry expensive designer purses etc. They are doing pretty darn good! 🙄

[@gabrielasosa9146]

I doubt they ll keep that lifestyle long term... brands will eventually drop them. They have to make smart investments to not lose it all

[@victoriadiesattheend.8478]

Manny took a page out of Jeffrey Star's book and he & his parents are 100% owners of Lunar Beauty. He has no other investors. Laura, on the other hand, has had to transform her entire brand into a lifestyle brand, selling clothing, candles and bags. The only makeup she is currently selling is body oil. She did a partnership with Shein to keep herself in the financial bracket she believes she belongs in. Her makeup was not good or unique enough to keep her brand alive. Her older, racist tweets finished her as a makeup brand. Manny DOES have a college degree. All he makes is makeup. He was smart enough to remove his brand from Sephora once it came time for him to decide whether or not he was willing to sell them shares of Lunar Beauty. His parents make the business decisions and I suspect at least one of them owned a small business in the past.

[@SamanthaD89]

@@victoriadiesattheend.8478Laura Lee Los Angeles makeup brand still exists and sells tons of makeup. They just did a Collab with lunar beauty a few months ago and she is still selling all of their other products as well. It’s way more then just body oil. Her makeup brand still exists. She hasn’t launched anything in a while though besides the Collab.

[@teijaflink2226]

I don't feel sorry either, it's obvious that if their businesses survive it's not because they have business talent but because they are rich influencers, they are extremely fortunate to be able to have brands that don't make anything or to focus on investing without losing tons of money.

[@jojomarch]

Investing all the money back into your brand is not the same as 'not earning money/a lot from my brand'. They are simply choosing to not take a salary. This is a privilege and most business owners cannot do this. It means they are already *rich* and is also probably v attractive to investors and part of a funding schedule. There are plenty of business owners in the beauty space making a *lot* of money. Made by Mitchell made £1 million from TikTok alone

[@xxxxling90]

it's funny how the guy was like 'you are doing business wrong', they choose not to take a salary not that the company is not making a profit or expanding....

[@jojomarch]

exactly! Laura Lee squawks on about being a small business owner. She's not, she's a very rich influencer with a vanity project. @@xxxxling90

[@user-wp1dn7fd9w]

It’s exactly what Emma said:” I can invest everything back and I’m extremely fortunate to be able to do it”. She also said it’s a move to make her brand longeve enough to be able to become an income source in the future. Only James and Laura are really struggling with their brands

[@jojomarch]

it could be, but it also could just be the way they've explained it. In the interview Laura actually says any money she makes goes back in, they've just explained it in a different way and are more vague@@user-wp1dn7fd9w

[@taradavey]

I'm glad you said this. The guy saying they're bad in business is either trying to get clout, or is not paying attention... If you're such a good business man, why can you not understand they're re-investing which is why they're not having the net profits sit in their product.

[@lollmao123abc]

I just think manny and Laura are lying. Tbh I just stopped believing these influencers a long time ago. Rich ppl wanna come off as one of us. Not rich.

[@umassigkap]

And there is ila Difference between them making money and the brand making money

[@jessicadawson2353]

Yes this! Why are people assuming they’re telling the truth? “Oh yeah I made about 2 million net last year, and it paid for my new birkin!” - people would be up in arms saying they aren’t relatable, should lower their prices, and how dare they show off the money they make off their following. They’re just saying that so they sound like hard working hustling entrepreneurs.

[@ХалиматЯмадаева28]

Laura is struggling with her brand , i don’t really follow her but I check on it once in awhile and it’s always on sale and she has very few new launches.

[@ningen6392]

I defs think Patrick is serious about not able to make 8mil a year (especially after paying all the workers and business partners and putting money back into formula development and advertising). But Manny and Laura are defs lying about not making ANY money at all, if they don’t make any money then they wouldn’t bother even running it.

[@AshleyfromTX]

That’s what I tend to believe. They think admitting it makes millions on it’s own will make them seem less like “relatable influencers” who just do happen to be famous and are just like you 😂

[@denisehagwood4542]

Emma saying she "doesnt care about the money" has me screaming. Of course you dont care, you're already a millionaire. You dont need to care.

[@sierrarae1316]

I mean she literally acknowledged how fortunate she is to say that like what more do you want?

[@AliceBruce6661]

yea, and she acknowledged that. if it was the opposite you might have said "what? already being a millionaire you care about the money"? chill

[@someusername4129]

Lol the way people come to the defense of this woman for no reason 😂

[@AliceBruce6661]

@@someusername4129 lol the way people come to attack this person for no reason 😂

[@torin9468]

her parents were wealthy before she got famous - she's where she is because she had dad funding it lmao

[@tdgarts]

As someone who runs their own business as a nail tech, a majority of my money goes to paying bills or paying for products. But even I've become smarter with spending money like waiting for sales and bulk buying. I only pay myself a minor amount every week to pay for gas, food, fun night out, etc. but that's also bc it's only ME running my business. These influencers have teams. they have to pay these people (marketing, warehouse, chemist, etc) and pay for the product production whether it be packaging, formula, etc. And i'm sure for rent on the building or utilities of the building too. I feel that's something that most people don't think about when starting a brand. When Patrick Star talks abt how he's not making 8mil, it could be bc he sees it more as his BRAND is making 8mil but not him himself. Like with any company, to be successful you need to keep producing and evolving to become better than you were before. And that takes money to do so. Maybe they are all doing something wrong, but it's good to pay the people that work behind the scenes to make the product and make the business successful than to pay yourself first as the owner. If they pay themselves first, then what money do they have left to create that next best thing for their business?

[@lug358]

Influencer market is oversaturated. And their bussinesses too. People are not in the "im gonna shop makeup from this influencer cuz i like them" era. I think it is better to not be a celebrity brand.

[@Anittablunt420]

I do feel like out of anyone though, Patrick star is actually getting somewhere with consistency and having products people will rebuy. Especially performers and drag artist, he really created amazing products helps with those kind of makeups. The setting spray, very long wear foundation powder, giant makeup wipes, etc… so that’s cool at least!! Trixie mattel is always using his products along with Lady Gaga’s makeup artist (uses the finishing spray)

[@agnesbendixen6348]

It was fine When there were a few, but when everyone and their mom has a beauty brand, the whole thing loses its spark

[@nicola_pink]

I think the influencers do see more money than they admit. They are trying to be relatable and look righteous for "investing" money back in to their businesses, but it backfires when professionals call them out saying they aren't running their businesses right 😂😂 Just because you aren't taking home a million dollar wage doesn't mean you aren't getting any benefit 🙄🙄

[@serephita]

I run my own company - no investors, no seed money etc and honestly I don't make a whole lot of money from it. I am in a completely different market than them, but it's still really difficult. Finding suppliers, labor for making the products, research. All of it. I do everything with my company since I can't afford to hire anyone to do anything else, but my name is on everything and I want to stand behind my products. I celebrated 11 years in business this month, and (looking at sales from this year), I actually reached a significant 4 digits in sales since leaving a popular "hand crafted marketplace" website and launching my own website just for my brand 5 years ago.

[@GlitterMagician]

I think a thing that guy in the Rolls Royce didn't mention is that influencers are selling products based on their image and not just a product they are making for the purpose of having a successful business. An influencer's biggest market is their fan base and that's really the only people that are buying their products. I don't follow any of these people mentioned in the video and have only learned about their products from watching Tea Spill so I for one wouldn't go out of my way to purchase their items without knowing if they are good or not. If they want their brands to turn profits then they need to work on marketing to people that aren't their fan base.

[@theaduproject]

As someone who is about to start a business and learning about the finances of it all, what they are saying is quite true😂. When you start your own business early on all revenue goes back into advancing and scaling. You can pay yourself from your brand but at the beginning stages it’s not going to be a lot.

[@pankreas2195]

I don't think Manny and Laura don't get a paycheck from their brands, I think they just don't *profit* from it, which honestly must be their choice. Because they know they have another source of income, they choose to invest all the revenue back into the brand, which is smart. Edit: Same for Emma. She herself said it "I'm fortunate enough to be able to do this"

[@sandycheeks5eva]

If Patrick Star can't make 7 figures from his brand, even with a partner, there's no hope for anybody.

[@Katherine_xs]

😅

[@adrian102]

Someone else with Star in their name seems to be banking loads off of their brand…

[@liyah5726]

@@adrian102 As much as I hate to say this, that’s because Jeffree is actually a really good businessperson and he’s had a long running career. He did have a successful music career before fully venturing into makeup and a loyal fanbase. He also has really good quality makeup and also had other income variations to support his brand (making merch for other influencers/companies), his own factory, and then other investments.

[@adrian102]

@@liyah5726 I knew ALL of that already.

[@avender93]

Not a JC fan but just objectively speaking the guy missed the boat so hard.. if he had launched a makeup brand a few years earlier when he was at his absolutely peak he would have made millions

[@Strfs245]

Yuh but he messed that up and got himself into trouble…Constantly

[@nightowlplant]

The real problem is that the makeup industry is so saturated that the only way to really survive is by doing unique marketing or having innovated products (which most of these influencers do not do).

[@haleywhitworth2638]

I feel like if we’re going to talk about successful influencer brands, Holo Taco by SimplyNailgoical NEEDS to be part of the conversation. She’s super transparent about prices, profit margins, costs, etc. and while I don’t think she has a huge takeaway from Holo Taco she’s mainly just as her podcast now and was still able to quite her government job to focus on running Holo Taco full time.

[@agolden10]

Okay, I used to run multiple family businesses before we sold everything during the pandemic... they are calling it "reinvesting," but that term can mean a lot of different things (as far as what the money is going towards). I would bet that they are being guided (smartly) to reinvest earnings because that's how you reduce your tax owed to the government. There are only certain things you can write off as business expenses in order to reduce your owed taxes, so if you haven't put earnings towards more employees, machines, building upgrades or land purchases, your tax bill is going to be big. Like Emma Chamberlain mentions, she's "building" her company... large tax write-offs (big purchases or spending into your business) can take literal years off of owing taxes. Just didn't hear you (or them, frankly) make this known and I think it's important. 🤓

[@rachelc3787]

👏exactly what I was thinking

[@GegeSideris.]

I think people don’t realize a lot of people start and fail at businesses all the time. They just aren’t in the public eye to see them fail.

[@archiew168]

Jeffree is the only brand that seems to be thriving...

[@NotYourNeighborAngie]

Agreed. He isn't selling out full launches in the first hour like he was in 2018 and 2019, but he is still consistently selling high volume. And people will go back to repurchase when they run out because there isn't anything better quality on the market at his price point. He has always been transparent, has always had great customer service and a high quality product. He may have lost SOME customers to controversy and his past, but a lot of them got over it and came back because his products are that good. Even his merch is good quality. Hell, I'm wearing a t-shirt from a Halloween Mystery Box I got in 2018 right now. Haha

[@tank___]

His brand has been around for WAYYY longer than most of these other influencer brand have been. It takes years for a company to make profit.

[@olga1231]

I. think because its been around longer, and as the other guy said Jeffrey knows how to run an actual buissness

[@NotYourNeighborAngie]

True, JSC has been around since 2014. Laura Lee and Manny, for example, launched their brands around 2017. That's only a 3 year difference. By the time they launched, JSC was a multi-million dollar brand. If they aren't profiting by now (which I doubt is actually true), it's not because the company is "new".

[@pankreas2195]

Girl where?

[@Mordeomaneater]

The beauty brand domino effect

[@AlderDelRef]

I really hope you cover the SSSniperWolf JacksFilms situation. It is absolutely not okay

[@keroclow9059]

Only proper business guru is Jeffrey star. Like him or not. He knows how to do money. That's about it for makeup lol

[@carvitqmilate9244]

Linda Hulbert's with LH Cosmetics Huda Khattan with Huda beauty EM cosmetics by Michelle Phan I think they're also good

[@ranchdressingisablessing8082]

The reason Jeffree is leaps & bounds above the rest is because not only does he own his own makeup company, he owns the distribution company. He literally owns every single step of his processes…not many brands can say that. Like OP said, whether you like Jeffree or not his business skills are 💯

[@eo0-g9j]

i know no one with a jeffree product. no offense

[@rydbthatsme]

Exactly people hate on him but he’s very business savvy and laughing all the way to the bank

[@danielaml1956]

lol he’snot the only beauty guru doing it right. He’s def the biggest bragger though.

[@kecorpse]

These people are all so young and honestly it’s so annoying to hear them whining about not profiting from their brands. Everyone who watches you probably can’t afford to buy your products even though they’re working full time on their feet and making a fraction in a year of what you make in a month just making KZbin videos, tiktoks and instagram posts. No one forced you to start a brand or fund it and no one feels badly that you’re not making millions from it. Emma is literally sitting on her couch complaining about not making money meanwhile she was on the met gals red carpet, like have some perspective before you even post that. Ugh

[@TheJollyFatElf]

Marlena just released a video breaking down how much it actually costs to create and market makeup. it's a great video.

[@CosmicCutieCrafts]

I believe a little bit of both. Some really do put the money back into the business, and others I feel are just trying to be relatable and say they dont make much when they actually do. Which is more of a turnoff than they think.

[@NotYourNeighborAngie]

They can't all be Jeffree Star. Haha He is probably the ONE influencer that, in spite of controversy, has steadily made money from his brand AND puts out a high quality product. Say what you will about Jeffree as a person, his brand is amazing and that why it has stood strong since it's launch.

[@ihateavocados6032]

Frr

[@TheBurrito171]

I can't even find another brand that makes good vegan red shadows. Even with ALL the vegan and ethical washing that brands do now. Nope. Just white girl "burgundies". Nobody wants to make the freako colors, so he's basically got the vegan freako colors market cornered

[@NotYourNeighborAngie]

@TheBurrito171 absolutely. He makes the colors other brands are scared to make. Who wants 100 neutral pallets with slight variations of the same warm toned browns? Not me. If I wear eyeshadow, I WEAR EYESHADOW.

[@4796894]

⁠@@NotYourNeighborAngielol SAME. If I’m gunna wear eyeshadow, people are gunna know I have eyeshadow on 😂 I dislike JS so much, but I freaking hate that I can’t find his quality of eyeshadows and his kinda lowkey delicious lip scrubs anywhere else 😭 its a struggle…

[@larinadorca5781]

I really like his products, amazing quality and also you can see the effort he puts into his brand.

[@cloudsncats]

The pic of James Charles with the giant Sisters fan needed a jump scare warning 😭💀

[@jessicamarsh9779]

5:55 There’s a huge difference between Laura, Manny & Patrick. Laura & Manny have ZERO investors. They started up with no one backing them. Patrick had investors who back him. That’s why he’s able to release products & put them in Sephora. Sephora charges the brands for returns, that’s why Sephora’s return policy is so relaxed bc it’s costing them nothing. That’s why Manny pulled his from Sephora. He was getting charged for return pallets & causing his bottom line to decrease. So if they sold 1,000 palettes in one month but had 300 returns, he only had revenue on 700 palettes & had a lost on the other 300. So for an Indy Brand like Lunar Beauty, that’s a huge loss. Patrick has backers so if he sells 1,000 palettes, gets 300 returns, profits off 700 palettes, those 300 palettes aren’t effecting him the same as it does Manny bc Patrick has people to bail him out. I’m sure One Size does make at the very least 8 million but bc he has investors they are getting paid back first, then a % goes back into the brand & what’s left is profit for Patrick, which is probably a revenue of around $1mil give or take. So he needs to stop acting like One Size doesn’t make $8mil bc it probably makes closer to $10mil (have to look up numbers). Idk why he’s acting like he’s struggling, like his brand isn’t making $ when it is.

[@Bella15230]

I loved the beauty influencer era. The drama was legendary but I can say with certainty that we aren’t missing out on much these day! True crime and podcasts are way more entertaining.

[@snusmumricken]

the second a beauty guru started a brand i stopped trusting their reviews. They had a reason to be dishonest about their reviews because they would literally be reviewing their competion.

[@tom_j.]

Yet Jeffree Star Cosmetics will be booked and busy and live forever like a cockroach🙄

[@tom_j.]

Unfortunately*

[@OceanluvOC]

Jeffree has always acknowledged he has an investor and he’s owner of a cannabis company and tons of real estate investments. He’s a roach but business savvy. The rich investor also makes his success possible. He hasn’t done it all on his own lol! All public information.

[@tom_j.]

@@OceanluvOC ok, but what I'm saying is people are still buying his stuff which is crazy

[@suan333]

I don't doubt he makes a lot of money from make up (sadly his brand apparently is high quality), he has a lot other businesses. As another person said, he's business savvy so he's getting money from a lot of places.

[@barbieworld8491]

I love my Jeffree Star cosmetics

[@Nuna_heart]

"Influencer brands are in trouble" First time?not surprised

[@AidanRasine]

And those first three brands all wound up in Boxycharm subscription boxes

[@RoriRebel]

Thank you for sharing. I’m 38 and I feel like I haven’t accomplished anything. I’ve lost myself and at this age a lot had resurfaced. Just trying to figure out how to get back on track

[@DesireUba]

I think Selfless by Hyram is in Target now. The difficulty in maintaining a business is beyond being an influencer especially in such an industry like beauty. SO much goes into it long term and these people don’t have the resources (human and financial) or influence yet. Why do you think brands like Fenty are with big corps like Coty, LVMH, etc? So much happens beyond the scene.

[@deidref96]

Is selfless the same thing as skincare by hyram?

[@DesireUba]

@@deidref96Yes, that’s the name of the brand 😊

[@deidref96]

@@DesireUba thanks

[@AngelsPieceOfPeace]

I purchased a JC sisters black fan a few years ago. I bought it for my teenage daughters shared space. However, after paying the shipping to Wales, which was already more than the purchase cost, I was then told I had to pay an extra £20 and collect it from the sorting office due to custom fees. I didn't bother and it may still be there waiting for me. JC customer service team never even bothered to respond to my polite email requesting an explanation, or a refund upon returning.

[@maimee1]

Can we also talk about Holo Taco though. That one's a big success. Top industry. I'm sure it makes money.

[@JaylaStarr]

Ok so Emma says her coffee brand is basically a hobby because she doesn’t cash out much profit…. But you own your company so re-investing in it is creating equity and upping her net worth… so she is totally making money and she came off kinda entitled. She should be thrilled she is making enough to even re-invest. Not to mention if she is re-investing that means she isn’t paying taxes. (You only pay taxes on net income)

[@AliceBruce6661]

what makes you think she isn't thrilled about that lol sometimes you people like to twist things. she's saying she's not making any "income", "paycheck", normal money as we mortals call it

[@JaylaStarr]

@@AliceBruce6661 you people? lol I don’t follow Emma I was just making an observation based on the clip, I don’t dislike her…. I barely know who she is 😂

[@JaylaStarr]

@@AliceBruce6661 you people… lol I would watch it with that it doesn’t come off that nice 😊

[@Liz-py1gt]

I mean, is she not?? She says that shes fortunate enough to reinvest her money. IMO I feel like you're really overanalyzing what shes saying.

[@JaylaStarr]

@@Liz-py1gt yea perhaps you are right

[@leeesuhx3]

I used to work with Hyram at Saks (he was working at the Trish McEvoy counter) and it just goes to show anyone who starts making KZbin videos can just start their own brand. It’s like damn that could’ve been me 😂😂

[@magalufff]

I am not actually crying that it is influencers don’t make money. People after pandemic buy less make up stuff, as they realise that don’t need that much. even with me, I have maybe 20 eyeshadow pallets when technically I use maybe 4 colours. I also stopped using foundation.I even quit coffee😂

[@eewahnah]

I think the only two influencer brands who got saved as of late was Hyram's because it's now hosted in Target, as well as Naturium being purchased by elf Cosmetics

[@b.k8051]

I've never heard of that goober sitting in his RR

[@foxymusic217]

It’s probably not even his

[@littlepandakate1557]

Lowkey this is why Jeffree Star is more successful

[@mell19995]

This makes a lot of sense to people that work in finance for any company because a very harsh reality of having your own business is that some to most of your customers are not going to pay their bills in a timely manner, and if those customers are your largest customers, it will take up the majority of your sales, and you will most likely be giving them a discounted price and longer terms to incentivise them to buy the product, and if you’re already producing at a loss you are screwed because you still have to supply them product and then wait 30 to 60 days and in some cases 90 days to get paid and you gotta find the money to supply them products from somewhere in the meantime. Which is why people get investors but then you gotta pay your investors as well so it’s a double edge sword, it’s not easy and unless you have a large amount of capital when you open your company, and can run at a loss for at least 2 to 5 years you’re gonna go bust real quickly.

[@friendshipmaxig]

ONE SIZE is amazing❤❤❤❤! Quality wise it's a staple to my make up routine. And yes, one size is with a lpt of investors that's why patrick doesnt earn that much. LUNAR BEAUTY team on the other hand is the worst. If you know how to treat your costumers, you'll be loyal to that brand. I ordered mystery box and got all 3 size to atleast get the exclusive necklace and not a single box came in. I mean if i'm a brand owner i'll make sure atleast 1 box will have the exclusive knowing the costumer spend a hard earned money.. so that my last purchase from lunar beauty.

[@rydbthatsme]

That one Ryan guy is reckless with his opinions. He knows NOTHING about what other businesses are doing. He’s inaccurate in his opinion that he treats as facts and his followers for that matter. The amount of misinformation is wild

[@luv-like.a.papercut]

all of this is honestly so sad, i've been working in opening my own small business but hearing big names say they make zero money is crazy discouraging

[@CosmicCutieCrafts]

Don't be discouraged! Alot of them are probably lying to fish for sales or are just trying to come off as "humble" or "relatable" meanwhile they drive exotic cars and live in big houses 🥴 alot of it could also be greed! If they are 'only' walking away with 500k, to THEM its nothing (because they are already rich) but to the everyday person its like hitting a jackpot.

[@muhreeeee8458]

in patrick starrs case it is very bizarre

[@jbshiva865]

I noticed that Patrick didn't say that he didn't make money, he just said that he wasn't making 8 million a year off of it.

[@gianna5642]

Trust, he makes money just not that exact amount

[@user-wp1dn7fd9w]

Patrick’s One Size is fantastic! I wish the best to the company cause the quality is amazing

[@mynameiselderprice]

James starting out his video with a sigh is so funny idk 🤣

[@ashlee2379]

I can understand if influencers didn’t want to disclose what their business makes or how much they take

[@madisonelizabeth2703]

As an independent business owner I understand the revolving door. Before I thought it would be easy money but I honestly never see a dime it just goes right back into my business to invest more quality products but I’m also not even a year into my business

[@xxxxling90]

There is a difference between they need/want the money vs they don't need the money and the money goes to the business. They probably choose to not take a cut and put that into expanding their own brand.

[@DeadFishSix]

I know that where I am, businesses are classified as start-ups for the first 15 years… so it doesn’t surprise me that they’re putting the money straight back in. The transition from being an impulse purchase to a trusted staple takes time

[@cawilson1996]

I am so bothered by that entrepreneur or whatever. Rubbed me so wrong how snarky they were

[@gaylep613]

i work at a sephora and sure we sell out of the primers and setting spray, but we’re fully over stocked on the rest of the brand. so only some of it flies off the shelves

[@victoriadiesattheend.8478]

are you talking about about One Size?

[@slimskatie9524]

I love how people claim all this money goes back into the business.. Mmhmm… Their just trying not to get caught by the IRS because they can claim a “business expense.” And write it off.

[@sarahjones7369]

I always just assumed that they’re trying to be relatable and be like, “oh I’m not making a ton of money! I do it because I love it so much!” And I never believed them. 🤷🏻‍♀️

[@newjerseycoast88]

Because our mindset on beauty and skin care has changed. It's not needed so many pallets. It's so redundant. Instagram and tiktok has changed how we spend and see trends.

[@kristinxox]

Honestly I’ve tried many of these influencers brands products, although never anything from James and I just never will … and the only ones that I’ve repeatedly repurchased has been jeffree star and one size. I can’t lie one size powder and cheek clapper oh they are divine. Worth every penny

[@Badcompany6969...]

Crazy to think all these trends would last forever. Interests change when you get older.

[@Thought_it_up]

They still own the companies, which are becoming more and more valuable as they scale operations and continue to improve margins. They could sell out to a larger brand or stop scaling up any time they want. Taxes alone can be enough of a reason not to take an owner’s salary draw.

[@primRose28-jtr]

Jeffrey star cosmetics and Huda beauty are the only two brands come up in my mind when I hear influencer brand .!

[@katieSlouise]

James Charles probably cannot afford to pay other influencers to review his brands, just like how Marlena said about the rates in KZbinr world were crazy for her company to keep paying to be mentioned 😂

[@suriaya]

Why does no one ever talk about xoBeauty??? Shaaanxo has such a wonderful makeup brand and I feel like NO ONE ever talks about it

[@beatrizmayorca3963]

My brother went to business school and is insane the difference of him working in his projects and mines that i'm a dentist with no formation as entrepreneur 😂

[@NellyMad3It]

I’m not shocked that they aren’t making profit over costs. I went to college for business management, and I run my own, and I’m consult for a friends clothings business. Her last collection cost well over 2k and she’s doing it by herself. Has been in business almost a year, still hasnt turned profit. Most businesses don’t turn profit for years, due to manufacturing, materials, investors (if any) and many other factors.

[@Berth407]

After, you’ve brought one palette..you’ve brought them all 🫠

[@IdesOfMarchHare]

the plan with influencer brands is to build a market and then sell out to VC in 5-10 years; it's the kylie sale to COTY playbook

[@ХалиматЯмадаева28]

I purchased from Laura Lee once , it was on sale for less then 20$ , the person who did the tag with the custom declaration put the regular price and added the amount I paid for shipping to it , which never happened with any of my numerous purchases elsewhere. I got to pay customs on like 90$ for a purchase under 20$ which would be custom free plus she used the most expensive ground carrier. I emailed LLL and they didn’t understand anything of what I said. I used to buy from Lunar Beauty , i liked their quality before it got manufactured in China but as it was pulled out of Sephora and Beauty Bay it’s just not worth the customs and high international shipping to Canada.

[@TheSkinnyZ]

I’m sure that Ryan dude is totally legit in his Rolls Royce. 😅

[@Sasha-mb3rv]

There is a rampant twisted thought that once you open a business if youre not making millions in the first years youre a failure. That guy is sitting in his Rolls-Royce telling them they have a problem when im pretty sure these brands do just fine lmao

[@JaguarJagguar]

I am happy that Ryan Dubs made a success, honestly good for him. But the logo obsession, the huge Ralph Lauren logo and RR in the background of the tic tok is a little bit tacky

[@Febrianne]

I see the video pop up, I click simple 😊

[@erikad0511]

Since it's the topic, curious if the influencer woman that quietly created Naturium skincare is seeing money from the brand? Seems really successful...Its in Target, well priced... wouldn't have known it was an influencer brand til she got in lil drama about hating on Inkey

[@Natasha82563]

Honestly it could be a combination of a lot of things rising prices and bad business deals the influencers sign. This is just another example of how influencers be fronting like they are making all this money everything you see on social media is not true

[@maeghenjones3055]

I’m honestly so bored with being “influenced” that it’s backfiring. I have zero interest in purchasing stuff I don’t need from influencers or celeb brands. It’s all boring

[@annieh.5049]

the beauty industry is one of the largest industries, but it’s also so saturated. a laura lee brand will have such a niche audience, especially not being in stores. it won’t have the same scale of audience as a charlotte tilbury, makeup by mario, or any of those other big brands

[@st3458]

It’s not suprising people aren’t really making money with there brands because damn near every celeb and influencer got a brand now it’s so damn saturated

[@carvitqmilate9244]

Still if you want good influencers brand it's LH Cosmetics by Linda, Jeffree star cosmetics by Jeffree star , Huda beauty by Huda Khattan and em cosmetics by Michelle

[@valmorghulis1355]

Might just be me, but I will never trust the word of a rich person when it comes down to talking about the money they make. They always struggle to make ends meet it seems but somehow they still live a life of luxury far beyond any gifts they could receive for being famous

[@madammadonna]

I don't believe that dude that said that everybody is doing stuff wrong, but he makes money. Maybe he is going to do some "business coach" sh!t...

[@juukyuchan]

Maybe its a good thing that they put it back into the brands, sometimes for people to make a shit ton of money off their brands they have to pay others less or raise prices way too high...

[@BearPawSwipe]

There are tons of people who have no concept of how to run a SUCCESSFUL business. It takes years for a company to get out of the red and most never do. Influencers were never and are never going to be as popular as they appear.

[@Texasturtle]

Patrick probably doesn’t want people all in his business which is perfectly valid as well lol

[@surejan888]

Tbh it seems like a PR thing to say that all profits go back into the company, especially if you know your market is young people that may not have a lot of disposable income. I think you have to downplay your revue all long as “regular” people are your main customers.

[@surejan888]

*revenue

[@lkbalazs]

The other thing that nobody has brought up that I've seen is marketing and advertising cost a ton of money!

[@mrssabre2946]

I don't think Manny and Laura's brands funding themselves is a bad thing. They get to be creative basically for free. It would be bad if they were losing money. They are making enough money to then spend it on creating new products.

[@Hannah-zw9ow]

I think one of the issues with manny and Laura is that their main customer base is their audience as creators. Unless you make it into Sephora or Ulta or go viral on social media, your audience are your customers.

[@JakeMcTevia]

the fact he said "its been a long time coming." like u knew u were a failure 9:01

[@Rantsack]

Many people do not understand that running a business is expensive. Like the guy in the Rolls Royce. He was born with a silver spoon and has connections and that's a huge difference when owning a business.

[@rccrn0228]

Ive never heard of Chamberlain Coffee, and I'm an avid coffee drinker.