Why I only wear North Face (as a millionaire)

[@roywastaken]

He wears North Face because it get lonely and cold being at the top

[@TechLead]

My ex abandoned me halfway up mt. everest, figuratively.

[@blbrayan]

It's lonely at the bottom too

[@producerdevelopment]

@BackcountryWhirlwind very very bad advice. his wife wasn't long term material in the first place, so why THE FUK would he want to "win" her back?

[@realamazingworld6756]

@Eduard Kort I think he was being sarcastic

[@HollyLeeCoaching]

Great point! Being rich can also mean he has less friends; more cautious.

[@autumnrain3497]

did i actually just listen to a guy talk about why he wears tech clothes for 10 minutes straight?

[@meisenpai5106]

and he hearted the comment lmao

[@QuickGiggles1]

@@carlabridgesmason3529 why does my friends stomach hurt so much doctors can’t find out what’s going on to him

[@TR1M.]

@@QuickGiggles1 Is this fr?

[@TR1M.]

@@QuickGiggles1 tell him to ask a doctor to check for a tape worm

[@jrose7381]

@@carlabridgesmason3529 are there a lot of guys in your line of profession, focker?

[@taco564]

this video was pretty good (as a broke person)

[@HansFlamme]

Hello fellow brokenair

[@videogamesare1]

haha

[@Danuxsy]

Almost as good as Tren Black exposing Techlead for being a garbage being.

[@Sandra-nu1de]

😂😂

[@lousiano8813]

Im not broke but im not rich and i spent 96 on some trackpants ...man are they comfortable and refreshing asf but damn the price was crazy ... vuori is the brand check em out if u want some pants that keep u refreshing this summer 🔥🔥🔥

[@paulkim6159]

his armani outfit looks identical to a homeless mans

[@YushaR2905]

lol

[@fisharefriends598]

Respect. The man trolls himself. Not full of shit. Honesty at its best

[@hasanthomas7478]

I like his humor too

[@joys8634]

is he a real millionaire?

[@nonenothing4412]

@@AnindyaMahajan interesting....

[@CptSlow89]

@@joys8634 Yes

[@laraoneal7284]

Fish Are Friends He’s very ironic which is fascinating.

[@rybolov]

"Why I only wear North Face" while wearing a Patagonia vest. Very subtle level of troll. =) =) =)

[@happyhuman5766]

Innit

[@justStardust940]

"why i only wear northface" video when wearing patagonia jacket

[@TechLead]

They're going to need to earn that sponsorship if they want it.

[@goodnightstars695]

Epic.

[@mrotaveria]

"as an influencer myself , anything I wear is by default going to look good" , i need a t shirt with that

[@learenng1267]

that statement isn’t neccesarily true. it depends what you are known for. i found this guys channel looking for some financial insight. if his style was nice too, i may look up to him from a fashion perspective, but his style is wack l, so i wouldn’t copy what he’s wearing. i did see some of his designer looks and the outfit was horrible 😂

[@aaaawubadugh8054]

@@learenng1267 what are you on about his style is good

[@chrisf1600]

@@learenng1267He defines the next wave of what's going to look good

[@schloughed]

What exactly do you influence?

[@fakenewssucks211]

kiton, loro piano, brioni , brunello cucinelli,no flashy logos but pure handmade quality, take you’re pick they will all make you look instantly smart cool and casual almost aloof but not Drawback they are very expensive

[@danielmeier8321]

the amount of sarcasm mixed with actual useful infos in your videos is really on another level :D

[@josephjankowski1153]

I went through a similar transition, but the reason I started buying all of the technical clothing in the first place was because I got really into hiking. Once I got a few pieces, I quickly realized that it's just far superior to all of the junk I had been wearing, for most of the reasons you describe. That revelation was totally unexpected.

[@chriswheeler6092]

I look for items that perform well. It's more about value for me. A Columbia coat costs a little more than people usually want to spend,but it lasts for years and will get them through all weather conditions. I like being able to unzip the fleece and wear the outer as a light rain jacket. North face is good,but I think that their prices are a little bit higher than people are willing to spend.

[@groberti]

​@@chriswheeler6092100% mate! Columbia is just a very good value brand and quality is much better than regular fast fashion brands and only a bit more expensive. Patagonia, TNF tend to be super overpriced

[@illbet4589]

As a middle-class-ionaire , I prefer Columbia

[@DUNGSTA]

North face more stylish

[@OzzTonWentToSpace]

@The Night Man Wheres berghaus sit ?

[@ghostface1628]

Both are good you can't get a Columbia and northface puffer jacket

[@doctorbighead3882]

@@DUNGSTA Patagonia blows both out of the water

[@DUNGSTA]

@@doctorbighead3882 how?

[@pandaballsocial9828]

The expensive clothes somehow made you look homeless.

[@Esico6]

Haha yes. Fashion can do that to you.

[@ireneageorge8746]

Exactly!

[@shawnsteed4140]

Exactly, he wore all of those expensive clothes to look homeless, that is without a doubt a huge waste of money 🤦🏽‍♂️

[@TR1M.]

@@shawnsteed4140 Most of the time it's not the look it's what you like

[@shawnsteed4140]

@@TR1M. Agree💯

[@ABCDEF-no1cv]

God your trolling and your dry sarcastic humor is so entertaining to me

[@superitgel1]

When he had a wife and a job, but now it's sad...

[@Aliennnaa]

people disliking this video has no idea lol

[@RamkrishanYT]

@@superitgel1 *chad It's an absolutely chad of a video

[@SunriseLAW]

Thank you. It is easy to view any given video as 'pathetic'. When several of them are correlated it becomes more clear that I am watching extremely elaborate (but deliberate) comedy.

[@goodnightstars695]

I agree, I just discovered this channel and his delivery is so refreshing!

[@yuribr84]

Regular influencer: wear something they want you to buy Techlead: wear an unique award from one of his successful projects no one can buy

[@jacobgoldenofficial4321]

😍🥰🤩🤩

[@sabercoy]

I feel like this guy often sits down, looks around, and thinks "what could I monetize today?" "Hey look, theres my jacket!"

[@jacobgoldenofficial4321]

😅🤣

[@TheBeastfail]

Yes! And he smashed it.

[@earthling1984]

6:55 that's more the 80's or 90's.

[@WhenItsHalfPastFive]

I mean this in the nicest way possible, you are literally the last person I would take fashion advice from lmao

[@TechLead]

but i'm a millionaire

[@therealkon_]

@@TechLead and an influencer

[@CAsaidit]

100% would be the first person to take fashion advice from. He had some great example of what not to wear, especially the Armani phase.

[@emanergza6383]

@Brandon Hoyos Saldana you're not too bright aren't you

[@user-gf7zx8xr6x]

@@TechLead lol almost everyone who owns a house in North America is a millionaire lol

[@libertycoffeehouse3944]

I totally agree with you. People who wear hiking clothes are concerned with efficiency, durability but the clothes can be worn for a long time as it never goes out of style. It never looks snobby but it projects and image of success tempered with moderation. I would say poorer people can save money with this type of clothing because it lasts longer. It is like an all terrain vehicle. It looks right in any setting and is functional in any setting. It is also minimalistic. Even millionaires who are independent don't like to waste their money. Some of the Columbia camp shirts believe it or not look good with the right color tie and makes you look some sort trend setter. I hate trendy clothes. It is for the dumb down masses who are duped into mass consumerism. All their clothes have to be thrown and soon as the trend is over.

[@doctorbighead3882]

Little did you know hiking clothes are a trend now and TNF 100% is going balls deep in to becoming a fashion brand rather than a gear brand. If you want efficiency and durability, don't buy TNF.

[@elijahwilson4361]

can’t tell if this is a joke or not

[@earthling1984]

I stopped caring about fashion long ago. I wear what I wear for a purpose. I don't buy clothes for any reason other than a personal need.

Next video: How to be a nudist (as a millionaire).

[@Danuxsy]

Next video: How to steal a product and mark it as your own, oh wait. He already did that. kzbin.info/www/bejne/bJDCqWqNrN5_eqs

[@strictnonconformist7369]

Minimalist taken to the logical extreme, in particular where all hair is shaved off!

[@JT-se6sy]

"While wearing clothes"

[@Jonas-le2rb]

I only wanted an opinion of "The North Face", now I end up watching a reallly philosophical about clothing and stuff. Great Video

[@lilwizard2827]

Hey me too

[@KaleLau]

When I became a backpacker many years ago, I changed all my clothings to patagonia, it was just so well made. layering is the way to go to keep yourself warm in all terrains. I no longer backpacking but still wear outdoor clothes, they are the most comfy and last like forever.

[@simonvance8054]

💯🎯

[@coolmusic1579]

As a non millionaire, I get most of my clothes at second hand stores. 😄

[@byahenimheng2202]

Yeah also me

[@creativeunicorn5551]

Environmentally friendly

[@sherwinm1622]

You’ll be surprised how many millionaires buy second hand clothes.

[@hotsauce6310]

@@sherwinm1622 where do you even get second hand clothes

[@WindsongSoundBath]

😂

[@SunriseLAW]

1:13 TechLead as Gangsta 1:53 TechLead in pretend poverty 2:11 TechLead questions his sexuality 2:35 TechLead as secret agent. 5:07 TechLead trolling for men on the boardwalk. 8:56 now I just sort of wear the same clothes every day.

[@aldiooril1577]

I like how he's advising us to be ourselves and don't copy others while wearing an outfit that he also copied from other people

[@StudioArtFX]

Exactly 10 minutes! Me? I just wear whatever my mom buys for me. 😂 🤣

[@youlag814]

He wears northface because his Ex told him to take a hike

[@Prog4Prog]

Ouch dog! Daaaaang

[@pault9899]

Lol

[@zknarc]

"As influencer" troll level gold, maxed out with the joma cut.

[@JoshFriedlander]

What toilet paper do you use...as a millionaire?

[@ivanteo1973]

Techlead don't use any.

[@Manuelarte]

2 layers, 3 it's too much

[@fg1110]

Why I don't use toilet paper (as a millionaire)

[@laurentfargues8113]

As an ex-Google he doesn't use toilet paper. He used to use the free one at Google but he can't now. Look at the videos where he is obsessed with free food at Google, although making more than 200 000$....

[@RetroX21]

He’s not a millionaire lol he trolling

[@xlitomagicalx]

Northface needs to give this guy a sponsorship for promoting their brand lol

[@elcucuy4958]

Northface in Europe is 100% street and hooligan style and not nature adventurer, columbia clothes look like they are made for 50 year old parents, patagonia is not so popular.

[@lilimaiii]

You look good in V-neck shirts. You'll look better in a white v-neck shirt...there's no data backing this up, it's just purely for my own eyes. On a serious note, there are UV protection fabrics, as well. Get a hat or shirt with these fabrics for outdoor activities. They work very well for sun protection. 😁

[@raestera]

An ex-Google tech employee who's also a millionaire and wears only North Face is the most San Franciscan thing I can think of, Hella SF

[@chriszbodula1894]

Clothing is a symbol of the belief systems of the ones observing the person wearing the clothing. The human obsession with aesthetics and the superficial only strips humanity away from their inner greatness. If everyone were to experience one hour of inner peace (referring to a state of peaceful observation of the world around them without anxiety, jealousy, prejudge-ice, or any pre-conceived/programmed notions) their lives would be changed FOREVER. But for now we need to select our clothing in a sensible manner to get along with a whole host of insecure humans.

[@leonhardeuler4292]

I feel like my dad (tech lead) just used his show in order to influence us into thinking his bad decisions are actually cool. This is just like the divorce thing and moving back home with your parents, sorry for calling you out, dad.

[@MenGrowingTOWin]

I spend hours in front of the mirror each morning trying to look unpretentious.

[@mohammadmoaddi2268]

I see what you did there

[@vinah753]

Got me at “strange player vibe” 🤣🤣🤣🤣🤣🤣 Thank you for this informative video. It was very helpful for an amateur adventurer like myself. My favourite quote and one I strive everyday to live by “BE UNAPOLOGETICALLY YOU!” 🙌🏽🌈

[@simonvance8054]

I’ve always loved North Face as a brand mainly because I do a lot of outdoor activities, running, mountain hiking, travelling etc. What I always loved about TNF is it reminded me of things I love and obviously because it’s functional for what I use it for. I’ve noticed though that in some products their quality is less than it used to be and they’re too focused on profit. At the end of the day I buy the best quality I can afford for the price and will never be religiously loyal to any brand. It all depends on value for money. A few weeks ago I bought a Patagonia Goretex Pro jacket because it was hands down the best value for money, and nothing from TNF seemed to be Goretex pro…at least not for that price. It was on sale and in australia I paid $531 for it. I’ve never spent that much on a jacket before but as I do outdoor activities in bad weather for me it’s a good investment. Absolutely love it and the quality is first class. I’ve always worn what I wanted because it’s what I like, I don’t care if anyone else does. I bought a $100 shirt because I loved it for myself, I don’t care if anyone else does. It may be the one and only time I spend that much on a shirt so if I love it it’s worth it. Basically it doesn’t matter if you’re wearing Gucci or K Mart so long as you’re happy. It should never about impressing anyone else.

[@imhellag]

I remember this concept from one of your older videos. Imagine meeting a person wearing the cool clothes you currently want. Is this a person you want to be like, is this the impression you want to give off. Such wisdom

[@CraigalFun]

This guys thought process is another level

[@cybersurfer3d837]

This is very insightful. I’ve always loved these brands and have a lot of northface, Patagonia, and marmot gear. Here in Oregon, these brands are very popular, it’s almost the main style for people who live in the Pacific Northwest. We’re all on the same page and now it makes sense

[@decadeca]

Everyone in the PNW is crunchy. That's why! Haha.

[@cybersurfer3d837]

@@decadeca what?

[@michihiroyamamoto5734]

A.K.A "Asian gopnik style"

[@robin_birdie_]

japanese who knows the meaning of that russian word?! hm.. interesting ) no, i disagree, he doesn't look like a gopnik at all.

[@Scherzo7]

Yan Brovski if he loses these glasses, he’ll look like one

[@Iskandarko]

He is more “asian botan style” if you ask me )))

[@existence.5806]

cheeki breeki

[@pumpkinhead5595]

I can promise you you have never done a single thing in your life that has warranted wearing north face.

[@makogenkei]

Please don't stop making content! Your videos are the perfect mix of honesty and absolute sarcasm. Truly a work of art.

[@HuyNguyen-ll9gz]

@Mazinblaster Z what…

[@dddavidlindell]

if this was satire, i would consider this man a true artist.

[@cl7241]

Odd thing is….he’s kind of right! The guy has morals!

[@cl7241]

“Neutered”😭

[@incikeleher8947]

He is literally wearing Patagonia in this video.

[@groberti]

I don't think it was, what he said is kind of true. I usually am more intimidated to talk to people who try to dress like supermodels than to people who just dress in a more simple/casual or functional way. They seem more friendly, not so full of themselves.

[@mrYaniii22]

You know the most troll of this video? He's wearing a patagonia jacket lmao

[@AlexRechevskiy]

What in the world is happening to the techlead?

[@AbeChang2]

You should only wear Patagonia, take the north face off and turn on the heater (as a millionaire)

[@EMDEEW]

'As a multimillionair' - sounds like you are poor as hell on a whole other plane.

[@ittakir]

I bought my North Face double jacket 17 years ago. And I wear it every day since that. It's a most durable and very comfortable jacket I ever had! It has some problems with zip lock and sleeve's edges are a little bit worn out but it's still looks good and quite warm. 17 years!!! Highly recommended product!

[@GreatFallsMontana1]

Once you actually make it and become a Billionaire you can move up Marmot Mountain Hardware etc... Good Luck we all like rooting for the Average guy!👍

[@calmlikeabomb0530]

This is the type of content from Tech Lead I live for.

[@darius8031]

it's sad that you're living for someone else to create content for you...

[@mik6908]

@@darius8031 Its sad how literally you have taken this comment.

[@Erica-vt9cs]

I'm happy watching him because I finally found someone with my sense of humor

[@sunshine-uh5bn]

Yeah, same 😊

[@sc00b3rt]

I'm older. I have the income now to spend a little extra on clothing. I'm at the point that I prefer having one really good piece of durable clothing that is classic. This usually means I need to spend a little more. North Face and other brands are just classic and last a long time.

[@TRUMP_2024_PREZ]

When I wear my NORTH FACE I feel like a millionaire #FACT

[@loican861]

Clothes I like: comfortable, discrete, good quality

[@Alexandra-rv3ug]

As you said we associate different styles to different ideas. So what we wear is an expression of ourselves. Said that you can wear anything you want, as long as you like it. Not with the principal aim of projecting something to others, but just to express yourself to your self (and secondarily others too). It's okay to like something (as a result of what we've been exposed to) and want it for us too. And if we are enough conscious of ourselves is different from trying to associate ourselves with a style and so idea. I personally like having my own clothes made for me. And sometimes i make myself my own accessories (like bags, in a way i find more useful to me), in this way i can fully express my style (and we all have one). So my advice is being creative. And thank you for speaking your mind, the upfront style is the best.😊🌻

[@moreno-walks]

This guys humor is on a completely new level

[@manifestyourlife7]

When it comes to fashion, less is more. (as a multimillionaire)

[@goodnightstars695]

Vogue is trembling.

[@Palatineoffacts]

You are an inspiration for aspiring NEETS all across the globe sir!

[@ArijuNSA216]

Sergey betrayed

[@Bosshands]

If you don't think like this you have zero fashion sense don't @ me

[@total_decal2860]

He managed to waste money on clothes that made him look homeless wtf

[@manishbasnet1605]

Why I watch Techlead videos....(as a millionare) 😂😂

[@nathanaeldesmedt686]

Fjällraven, Jack Wolfskin, Marmot, Mountain Gear Equipment, Patagonia, Mammut, etc. You're matching a brand name to a certain lifestyle while there are many other brands associated in the same way with nature. But as you said .. you're an influencer .. nicely played this one.

[@danielni]

I'm from the future. We don't wear clothes anymore. Feel free to use this info to hop on the trend early. You're welcome.

[@TechLead]

i'm onboard if you're onboard

[@sandeeprawat7212]

Underatted comment Lmao

[@DacAL_8]

4 years ago, I bought 3 North face winter jackets and tested them in few WI winter seasons and it lacks the real usage of it. To keep you warm! LOL! It looks cool, but I buy any Carthartt winter jacket anytime of the day! Patagonia is great, but the design is lacking…

[@azaz911c]

TechLead, why do I simultaneously admire you and loathe you? Why do I simultaneously find that you are crazy and brilliant? How do you do this?

[@Mogojoegotube]

Why I wear North face as a normal guy: It's nice. Comfortable. Good quality and lasts. Its a big name brand too. 🤷🏼 There is another thing tho. I personally wear a lot of street wear and sport clothing. 1. Because of comfort. And 2. Because that's just my personal image. There's no right or wrong answer to fashion. That's how fashion continues to stay alive!

[@L_AMEGAME]

This dude is funny. I don't want to wear anything boring.

[@BuonCo]

I agree with many of the points you made. There is ONE THING TO UP YOUR WHOLE STYLE but goes against what you think it is... a luxury watch. Now i know you might immediately say the same thing about watches, but there are significant reasons why they're different. 1. Investments, however not major turn around unless the brand is specific, but many many watches go up in time. 2. yes some watches scream look at me and my money, others do not. You don't need to get a loud brand or watch to wear it proudly. 3. watches tell more than time. They remind you of YOUR time. They are more than a time teller, they are a symbol. Symbolism throughout our history is it's own topic, and a good watch (not digital watch) symbolizes many things for the individual wearer, it's like wearing your life story. 4. A luxury watch (of the wearer's personal style) with any outfit, tends to elevate or "complete" the outfit, whether that being a suit or north face clad uniform. 5. Jewelry for men. We men don't get to carry around our love for excellence and quality for attention to detail etc. But we can with a fine watch. It's classic and timeless. 6. Watches are meant to last. They are made to outlast a bloodline. generation to generation they are made for all of time.

[@jamesdarby3991]

'How can I make myself more stylish, as difficult as that can be?' Wow, the narcissism

[@tesina21]

Clothes don't matter that much bro. Overthinking this stuff big time.

[@starboy5888]

Exactly. One should wear what they like without worrying what others will think. That is confidence

[@negative42]

"I don't want to look like a self centered prick" also "anything I wear by default looks good" and "I define the next wave of what's fashionable"....

[@luisanar9]

🤣🤣🤣

[@petermitchell7851]

“I only wear north face!” 30 seconds in: “and here is my Patagonia jacket.”

[@jadezore]

Next video, "Why I only wear Arc'teryx (as a billionaire)"

[@garyellis6406]

The Arcteryx Outlet makes it somewhat attainable.

[@JT-se6sy]

"While wearing marmot"

[@edwinwang6863]

hahah!

[@trapperartwork8429]

Trolling level: Over 9000%.... I've seen fine trolls in my days... but you, sir... you know what it means to do what it does. Thumbs up!

[@miketomvlogs1506]

thanks TechLead, I think a new hairstyle would be a good move

[@lanceaugust]

I wear 100% cotton or 100% wool, depending upon the outside temperature. I believe in wearing all natural fibers. I try to avoid logos or any kind of visible trademarks.

[@martevius]

"How can you improve on my style as difficult as that may sound."

[@richardpickering2452]

North Face and Adidas is ALL i wear... made the transition 10 years ago and agree with you 100%

[@JonathanMiz]

When you don't know what to talk about as a millionaire lol

[@Baqsam]

Clothing is actually a quite common topic among millionaires.

[@SajeelCodes]

When you don't know what to comment lol

[@TechLead]

I don't even know what I'm doing with my life, much less talking about.

[@JonathanMiz]

@@TechLead hahah you are the man!

[@mayamaya706]

What an honest declaration about your fashion decisions. I totally agree that we should wear something that we can be totally comfortable in and show the best of ourselves. Your fashion philosophy is spot on.

[@anonymousrashiyama1432]

9:45 To reach the next level like me - the 10X Millionaire, I recommend Uniqlo style which has no logo at all. @TechLead still tries to impress people with brand and price tag. I let my inner Tao define who I am. Real Billionaires have no title on their business card. "The harder you work, the better your Tao!"

[@InspiredFortunes]

As a millionaire I personally wear BOSS. Classy german empowering brand. Not Hugo, that’s the clothing line for young yuppies.

[@RudyGold]

Hahahaha this guy is too smart for his own good Hahahaha love him. Just subbed

[@breakingtrail7375]

love how he put “as a millionaire”😂😂

[@rodrigocaballerohurtado5367]

Thanks Tech Lead, I whish you do video about how to celebrate christmas being a millionaire

[@fawadmirza.]

Ex husband and as an ex father

[@migkillerphantom]

How to celebrate Christmas alone (as a millionaire)

[@pedropaternostro9917]

make this happen

[@sfsaechao916]

he gets lots of date when he goes clubbing in northface clothes. not a loner.

[@apiu8524]

maybe he doesn't celebrate christmas

[@wuschelthepuschel]

Tech lead always reminds me that how much fun you have in life is really dependent on psychology more then money.

[@dothedeed]

Replaces whole wardrobe with clothes treated with antimicrobial silver - never does laundry again. (Im from the future)

[@TechLead]

sounds good to me, i'm in

[@ockrent329]

Which brand have that?

[@MemeBiologist]

My man is giving Drip advice👌

[@vaexperience]

North face? But wait there's more... Pulls out Patagucci

[@sprintwithcarlos]

"How can I make myself more stylish as difficult as that may be" 😂 OMG Tech lead

[@edt8597]

Nobody would be spared roasting here, including Lord Tech Lead himself 😂😂😂

[@YouAdii]

Patagonia clothes were fine too but I just thought the colors were kinda ugly... Agreed Many have iconic work uniforms: Jobs - black turtle neck Zuckerberg - hoodie Lagerfeld - High white shirt and long tied back hair Wintour - bobbed hair I guess you are in good company.

[@luisabanto3992]

i just came for the title "as a millionaire"

[@avisal3645]

I only wear two footwear a grey Crocs and rubberized leather-like looking shoes keeps life simple, it's either for casual or formal on my yard, on the laboratory, on the beach or a classical concert

[@IcelandHotSpots]

I would just like to add that the ex Google ex Facebook TechLead is standing on a US military plane that crash landed in Iceland in 5:43. And if you really think about it it's exactly the sort of place an outdoorsy self made millionaire would visit.

[@ioanbotez7128]

Correction, it's an ex-US ex-plane

[@UcheOnonye]

I can only assume this is a parody video given the "before" pic of what was supposedly an expensive and hip outfit... True stylishness satisfies an artistic craving and puts you on a different vibe. Whether it's sexy, elegant, tasteful, graceful. It enhances your life experience if you're doing it for the right reasons. It changes your relationship with your surroundings. And true classic fashion remains appealing even if trends change. That's not a knock on basic wear. It provides a different kind of freedom and can make you more approachable. Different styles for different objectives. It's not about pretending imo, it's about exploring and feeling.