The Master Tape: Beans, Bond & Beatles

[@LGR]

Wow, this was downright captivating. Thanks for sharing and archiving this! That new intro is super slick as well.

[@NanoSp00ks]

LGRRRRRRRRRR

[@jojevismclain2475]

Lgrrrrrrrrrrrrrruhhh

[@enabels]

Go Home LGR, you are drunk!

[@brokenscart7989]

Lazy Game Reviews LETS GO THRIFTING WITH TECHMOAN

[@thomasfrechette8573]

so one of your LGR things are watching techmoan?

[@Techmoan]

NOTE 19:27 -19:41 muted due to a content match claim by John Lennon's Ghost. Here's the full story kzbin.info/www/bejne/hKXQpXmhrbShqMk

[@steveg5122]

@Timothy Honiss It is amazing when the system does this.

[@stupidfanboyph]

Probably UMG had added it into the catalog recently, or the bot is stiffer than usual with reading old videos.

[@quayzar1]

I did my part for your Chips.

[@sharedinventions]

Actually this could have been a great advertisement for them... not any more.

[@_afw_]

How convenient to have it downloaded unmuted long ago....

[@SeltsamerAttraktor]

Subject: HEINZ BEANS Engineer: E.A.T. I chuckled a bit.

Subliminal message!

[@PkmariO64]

Coincidence? I think not.

[@notvalidcharacters]

E.A.T.'s beans spot was then distributed by Frederick Albert Royson-Thomas. For some reason he didn't sign his initials.

[@jabelsjabels]

That orchestra really captures the feeling of soup

[@andriealinsangao613]

@Rob C GET OUT!! 😂

[@RogueRelic]

Techmoan: I felt that a little bit haunting

[@simplyalonso]

*soup*

[@Frankfurtdabezzzt]

The german part at 17:38 goes something like this: "Together. Together. Together. Enjoy Carlton together." "That's the new style we love." "Enjoy the rich and ripe, the likable, clear, full taste of Carlton" "Enjoy Carlton together, through joy of good taste."

[@madman123456]

Was about to translate but then my brain started working all of a sudden and i scrolled down to see if there wasn't a translation already. "Carlton" rings no bells in my mind, no idea what that could be. But i don't remember a product named "Karlten", which would sound phonetically similar but isn't a word or name i ever heard, not even as the name of a character from some show Will Smith did once...

[@danxepha4535]

Carlton is a brand of cigarettes, which makes sense considering the lyrics of the jingle.

[@Folgemilch21]

More literal like this: together.... together.... together.... enjoying carlton together. this is the new style as we love it. enjoying the ripe and rich, the sympathetically clear (/pure), the full flavour of Carlton. Enjoying Carlton together - out of appreciation of good taste/flavour.

[@Aeerow87]

Carlton is a Cigarette brand

[@ruglund]

it sounds like a cigarette brand, and this image should confirm it scontent.cdninstagram.com/t51.2885-15/s480x480/e35/10802581_523784277799861_1498934487_n.jpg?ig_cache_key=MTE4Nzc2MTE1NTE4MDUwOTIyMA%3D%3D.2

[@dibleydogy]

** Spoiler Alert ** This post does not contain any pedantry. Thank you Techmoan for your excellent work in producing such an interesting show. I'm a child of the sixties who pestered his parents at the age of about 8 to get me a Compact Cassette recorder. Much later in life I worked for the BBC for 25 years in Post Production. The quality of your ¼" transfer to digital is beyond professional standards. During my time at Auntie I worked on practically every film/tape/digital format from Nitrate 35mm film, 2" Quad to HD Digital formats. We share the same love of vintage formats. I was absolutely absorbed by this post. It finally made me get round to subscribing to your Patreon account. It seems like you produce this in your spare time. I hope that you will get enough patronage to go full time. Good luck and many, many thanks for your good work. Simon x x x

[@Techmoan]

It's great to know that after all those years doing something as a job that you still find it interesting. Jobs have a habit of killing the fun in things. I used to be quite into computer games, and as a result got a job in the HMV games dept in 1992. All the time I worked there I never got a chance to play a single game even though I was surrounded by them. Back to tapes, I was surprised how well the 2 track recording was captured after playing on a 4-track machine, I was expecting to be missing a sliver of the sound due to the layout of the tracks, but if I did, it doesn't come across.

[@christianaugustin7047]

Some amazing audio quality wow.

[@FindLiberty]

15 IPS was the "real" magic there (compared to 7.5 IPS), even back in the day of vacuum tubes (valves). Tape speed really mattered.

[@yournamehere23435]

Yeah, sounds like it's been recorded recently and not 50 years ago

[@HarmonicaMustang]

I would assume it was processed through Capstan and RX 5 before being printed back to tape for archiving.

[@Deluxeta]

@DJ Shuffle No need to, good decks are much, MUCH better than you think and they aren't cassette ones.

[@WooferCooker]

+dontknowmyname that's the power of audio. It can't sound much better than the benchmark set in the the 70s.

[@farktard2740]

You Sir, have to be one the last youtube content creators to keep producing fantastic content that we can clearly see you enjoy making. That is what youtube was all about and you keep delivering! Thankyou.

[@ender_scythe2879]

Upload the track to archive.org!

[@guyfawkes9951]

I was checking to see if anyone else had made the same comment. I'd LOVE to hear the entire thing!!!

[@RandomAcronyms]

+

[@fulwell1]

Yes! The sound quality is incredibly good, and I would love to hear the entire thing too!

[@BasedFrequency]

same must sample some of these :)

[@draggonhedd]

Yes, @Techmoan, Do this.

[@ednammansfield8553]

The sound quality on this tape is really amazing, hard to believe these ads are from over 50 years ago. Thanks for uploading.

[@wildbilltexas]

That's amazing sound for a 50-40+ year old master tape. Did you do any kind of digitial noise processing or EQ? It looks to me like they spliced tapes from smaller reels onto a bigger reel for storage.

[@Techmoan]

Yep...they are multiple splices...see the beginning of the tape and the video description text box for more info.

[@wildbilltexas]

Thats great. I'm a former radio DJ and have some small promo reels of radio jingles, station ID's and commercials from various companies (Jam Productions, Gwinsound), stored away that I need to get them out and dub to digital.

[@Techmoan]

I'm sure people would like that. If you don't then whoever inherits them won't understand the importance. They'd probably just end up in landfill.

[@wildbilltexas]

I've saved quite a few old reels, carts, cassettes and old promo records from the trash dumpster when radio started going digital in the mid 90's.

[@wildbilltexas]

And from the tape reel Cine Tele Sound used high quality tape made by Afga in Germany.

[@cinemenico]

Man, you always bring us joy finding a neglected or forgotten interesting piece of history. It's a good thing there's people around like you that give it a 2nd life and share it with the world. I bet you did whoever was involved proud to know that in 2016, their decades old stuff still gets appreciated! Well done you! Oh... and I love the way you pronounce 'advertisements'! :D

[@hentosama]

17:25 Understanding german my score is "Nein" oh you

[@SardiPax]

I have to say that's a contender for one of the best video's you've ever made TM, and you've made some great ones. I had a great time listening to those wonderfully crisp recordings. It's wonderful to hear how crisp and 'non-mumble-y' the audio recordings were (compared to now). Thanks :)

[@stephenmatura1086]

Very enlightening video. To have heard the quality of this master tape in the 1960s, when all most of us had was a Dansette record player, would have been truly out of this world!

[@RogueRelic]

As a collector of early demo and master tapes I always am amazed by the amazing quality of a recording from 40 or 50 years ago. It is incredible how reel to reel tape manages to keep a constant quality throughout the years, with of course some additional background hiss in some cases. Great video with some fascinating recordings going all the way back to 1963. it's a great find.

[@passacaglia28]

The "Heinz Soupaday" advert starts off sounding like the old Christmas song, "It's the Most Wonderful Time of the Year". Maybe it's just me.

[@pog8048]

That's what I thought too.

[@slamcrank]

I thought the same... and the thought occurred to me that it's possible they were doing that on purpose. I've done a few commercial recordings (as a studio musician) before, and it's quite common to have seasonal musical arrangements around the holidays. Even if only a slight hint of a certain Christmas song's vibe can be really important to the advertising agency's instructions. Pretty cool that we thought the same thing, though.

[@duskonanyavarld1786]

The song at 1400 sounds like dixieland.

[@reneeP99]

David Irwin No it's not just you I thought the same! thing!

[@joshuarosen6242]

I thought exactly the same thing.

[@flashback1123]

I really LOVE what you do Techmoan! Such attention to detail (while most importantly keeping the shows informative and entertaining) I would rate Techmoan as one of the very best channels on KZbin

[@cornsyruptrucker]

Its why i've been subscribed to (and watching of course!) For so long! I wish he would bring back the puppets though. His skits were very funny!

[@andrewhewkin1320]

The 'Co-Operation' tune is a good example of Johnson reworking earlier material, in this case, the 1950s jingle 'You Can Be Sure Of Shell'.

[@custardo]

The German one is a commercial for Carlton cigarettes... I don't know about the UK, but when I was kid it was common to have glasses filled with cigarettes and cigars on the table at parties, like you do with a bowl peanuts. Here's my crappy attempt, my German is pretty rusty. "Miteinander Carlton genießen"... Enjoy Carlton Together. That is the new style that we love. The rich and ripe [taste], easy to inhale(?), The full flavour of enjoying Carlton together. Enjoying Carlton together, With a full and good flavour.

[@Folgemilch21]

almost correct :) together.... together.... together.... enjoying carlton together. this is the new style as we love it. enjoying the ripe and rich, the sympathetically clear (/pure), the full flavour of Carlton. Enjoying Carlton together - out of appreciation of good taste/flavour.

[@custardo]

I did come pretty close! Well done, me ;)

[@jgroenveld1268]

Well done :)

[@jamesslick4790]

While I don't know if they were related, But Carlton cigarettes were also sold in the U.S. in that era.

[@seanblah12]

Is smak flavour? I heard that and thought it may have been a food jingle.

[@GadgetUK164]

A remarkable find - you should archive this off somewhere. I've never heard such clear recordings of any of the stuff on there.

[@GadgetUK164]

Fantastic, you're a legend!

[@JohnDoe-qx3zs]

If this is the original master, it is the clearest there ever was and ever will be, since every other copy is based on this one.

[@johnmorris2170]

GadgetUK164 - Retro Gaming Repairs & Mods I was blown away by the audio too. But this is what a proper digital copy off an analog master should sound like. Fantastic.

[@Gannett2011]

In the Heinz Souper Bingo ad at 7:24 that sounds very much like David Jacobs doing the voiceover. Love hearing audio ephemera like this.

[@wright96d]

Hearing old jingles old as these in such a high quality feels very odd.

[@filminginportland1654]

wright96d It shouldn't. All the masters from that time sound good, unless there's something wrong or with the tape or it's severely degraded.

[@wright96d]

Filming In Portland But as far as jingles go, the most often heard versions are off of an old radio recording.

[@johnmorris2170]

wright96d All the audio masters sounded good in those days with lots of dynamic range, not squashed like music is today. But I know what you mean.

[@AragonDubs]

Excellent again. The tape glued all.. What a sound.. Discovering.. Many thanks!

[@emTom]

@Techmoan I love the new intro!

[@Techmoan]

I'm glad it worked out.

[@Barrybados]

Can you show what you are using please .

[@Techmoan]

I'm going to try and make a video about it...at some point.

[@Barrybados]

Thank you .

[@Neffers_UK]

It's a lil bit unbalanced but looks cool non the less.

[@S7EVE_P]

So many flashbacks with this video...the Coop segment especially. I can remember my Nan collecting dividend stamps and as a child on a rainy afternoon I'd stick them in the book for her. If memory serves me right each book when filled to the brim was worth the grand sum of......£1.

[@baikkuma]

Wow... Master tapes surely sounds gorgeous!! I never expected any kind of that sound quality...

[@fastlane250]

10:58 - 11:44 really sounds like something you’d hear in the background on The Price is Right when the announcer is describing a small prize or some grocery item.

[@antiqueperfection]

The quality of these recordings is amazing! Well done video as well. Thanks!

[@dannydougin3925]

How sad CTS is long torn down. Great to have this tape!

[@BCZF]

Brilliant! It's what anyone who stumbles upon old tapes hopes to find. And the "lost weekend" Lennon album advert is quite a find. It's weird hearing a German ad for Carlton cigarettes, a brand which still exists. Fascinating.

[@jimmym2025]

Yeah and Heinz

[@Giovanni-33]

Easily my favorite video of yours and I've seen a LOT of them. The skill and talent of the old ad-men, studio professionals and musicians from that era is astounding. In many ways the digital revolution has stifled creativity and made things too easy. Pity that.

[@wxlvandy]

What an incredible find and splendid sounding tape. Simply awesome!

[@andreiaudio]

The sound quality from your r2t and this master tape is unbeliveble....so clear and natural...analog is king!

[@pm41224]

The song at 14:21-15:44 is stuck in my head. Absolutely amazing quality for an analog-to-digital conversion (especially when the 15 ips portions of this reel were ran at 7 1/2 ips). Also take note of many Heinz campaigns that have historical significance ("Beanz Meanz Heinz", "Heinz Soupaday", to name a few) and how Babycham landed in hot water by using "The Genuine Champagne Perry" instead of "The Genuine English Perry." We even have a radio spot for John Lennon's _Walls and Bridges_, as a hidden track on the master tape! You never know what you'll find. Thanks Techmoan! ;) Anyways, here's the lyrics to the co-op song: _Co-operation, co-operation_ _Could be working for you, uh-huh_ _Co-operation, servin' the nation_ _Why not let it serve you?_ _You can get everything from a pint of milk_ _To a holiday by the sea_ _A loaf of bread or a soup for ten_ _Everything's got the dividend_ _Co-operation, co-operation_ _Serves you in many ways_ _And as you grow up, you can bank on the co-op_ _To serve you the rest of your days_ _Well, it's clear to see that the co-op will be_ _Here, come rain or shine_ _You can be sure it's true, that's why I'm telling you_ _Sign on the dotted line, now you're a member_ _Co-operation, co-operation_ _Now it's working for you, uh-huh_ _When you shop at this sign, everything's goin' fine_ _That's the co-op for you, you own it_ _And it's working for you, uh-huh_

[@AureliusR]

Why would the quality of analog-to-digital conversion surprise you? Digital often sounds as good or better.

[@michelvanbriemen3459]

Advertisements were certainly a lot more cheerful in the past, it's bliss in waveform

[@MikeGervasi]

Radio promo for Walls & Bridges. What a hidden gem :)

[@ciprianwinerElectronicManiac]

What is more amazing is the fact that the azimuth of your reel to reel is matching the one that of the reel to reel that recorded this master tape. The sound quality is absolutely amazing. :)

[@brianartillery]

That was excellent! I'm of an age where I can remember several of those jingles. I am a fan of what they now call 'Library Music', and CTS are one of the major sources. Thanks for sharing!

[@DocOctober_DbD]

The sound of those recordings was amazing for how old they are, almost pristine quality. And I also wanted to say that I absolutely love the little snippets at the end with the puppets. It's always hilarious to see them after the outro.

[@UXXV]

The audio from those tapes sounds excellent, even with age, ADC, video render, KZbin and then playback here at home!

[@connollytunes]

What an incredible find this tape is! And what a lovely thing to have at the end! Keep it in good nick.

[@casualevils]

The sketch about the missing Doctor Who tapes made me sad

[@md_vandenberg]

Wow Sam, who hurt you? Bitter gits ruin everything.

[@freebretth]

Nice to see that all Who fans agree where the show went wrong. LOL

[@Edgewalker001]

I actually LIKED Colin Baker and Sylvester McCoy. They were awesome, it's just a shame they were given such a large quantity of BS to work with in terms of scripts...

[@LesterLeapsIn1]

Speaking of Doctor Who, am I the only one who's hearing Roger Delgado at 8:07?

[@johnmorris2170]

casualevils The BBC had a junking policy until 1993. That's right they were erasing and destroying video tapes right up into the early 90's. But as for Doctor Who - yea it's sad but it couldn't be helped. No one thought that 30...40...and 50 years later that their would be world wide interest in a children's show. According to the late Barry Lets, "To store one full season of BBC programing would've taken up the size of The Royal Albert Hall. Wasn't possible." And the 2 inch video tapes at the time cost £600 pounds sterling per 30 minute reel. That's why they were often erased right after broadcast. But by 1970 they knew the show was huge and they could have saved all the original 2 inch quad Pal 625 line video master tapes from. Doctor Who. Think about it - For The Daleks Master Plan (a fantastic 12 part story) all we have is Episodes: 2, 5, 10 and a 20 second clip that was cut. And no Marco Polo. At least all the Pertwees are in colour now on DVD.

[@punishedexistence]

God that quality is so pristine! All recorded analog with no compression or loss. Goes to show the recording equipment back then was made solid and though we have better things to use, you can't deny the old stuff is so rich and full of quality.

[@kingseth3]

New intro is awesome man!

[@goncalodumas]

Yeah, synchronised with the good old theme!

[@ultrasom]

Amazing observational skills

[@musene]

Sethamphetamine And colourfull

[@carlrudd1858]

Who is awesome man ?

[@Pasha32511]

Love the b-roll used during the playback of the content. It really allows you to appreciate the audio's origin.

[@MuchWhittering]

97 missing episodes. And now we know who to blame.

[@MattTheComputerGeek]

The quality of this tape, and the work you have done to preserve it and show it to the world is awesome.

[@empathicallyyours4937]

19:24 thank you for letting us hear a unique John Lennon.shame on those psychopaths who didn't want anyone to hear it.

[@francoisgermain3991]

For my taste and all the references you throw in there, this is my favorite video of yours. Amazing work, sir. Again.

[@ianhand5006]

The first Heinz Soupaday advert, you played, was recorded on the day I was born!

[@PicturesqueGames]

Congratulations mr. and mr.s Hand, it's a soup!

[@tonstad39]

Smoke Fumus a soupaday indeed!

[@circattle]

Instant thumbs up and follow.

[@TheWuFinancial]

Thanks for doing the work to preserve this type of thing. It's scary to think about all the media that will be lost forever.

[@soulagent79]

Very interesting as usual. Reminds me of the album "Sell Out" by The Who.

[@scavengerjoe1012]

I've watched and rewatched your channel for ages. I'm fascinated how a guy just sharing his interest has inadvertently created in important archive for lost and forgotten things.

[@bob4analog]

The audio on this tape is absolutely superb! Have you done any audio enhancements?

[@Techmoan]

No, just the merge, speed and amplify steps shown in the video.

[@totbenru]

This KZbin video is priceless. It's 22min 53sec ride on a time machine that brings you back simpler times. It almost brought a tear to my eye. Great work.

[@Techmoan]

Thanks old chap.

[@andrewensor317]

I love hidden gems on tape. Excellent work Mat.

[@cthoadmin7458]

This is more than the average KZbin stuff, very slick and professional, in fact captivating. Thanks for producing this.

[@paulbennell3725]

5 years ago I was living in Ashton-under-Lyne near Manchester (but I've recovered now) and across the road from the flats where I lived was Catalyst Productions. They did jingles, adverts etc. for radio and telly. Their business failed and they closed down and moved out. When they'd shifted most of their stuff out they hired a skip for what was left. One day I was making a cup of tea and staring out the window while I waited for the kettle and I saw what looked like 10" tape reel boxes. I was out of the flat and downstairs long before the kettle boiled! When I got to the skip, a guy was throwing something else in and I asked if it was o.k. to take the tapes. He said "Yeah, knock yerself out mate, they're no use to us now." I ended up with about a dozen full reels and about six part reels. I loaded one excitedly onto my Tascam four-track machine. Then the capstan belt broke so I still haven't a clue what's on them and I haven't got round to fixing the Tascam. The plan is to get the tape machine going again and digitise whatever's on the tapes if it's worth keeping. Thren I can wipe the tapes and use them again. There's probably nothing life-changing on the tapes but you never know...

[@rickyleeufc]

isn't that near Oldham

[@rickyleeufc]

I'm from st Mary's

[@paulbennell3725]

Yeah, that's the one. It was good there at one time. It ain't any more!

[@michaelaj4495]

Why don't you send em to techmoan

[@paulbennell3725]

Because I've got a tape machine (when I fix it) and I can do it myself. I've been doing this stuff for over 30 years.

[@lucianardeleanu2968]

WE WANT ANOTHER MASTER TAPES VIDEOS FROM YOU!!!!! It's more than interesting, I want to see more, please

[@NFreund]

German here: Not a very good commercial about Carlton. Something like: "Together...together....together...together! Enjoy carlton together! That's the new style we love! The rich and mature, the sympathically clear, the full taste of carlton! Enjoy carlton together, for the pleasure of good taste!" (German wordpun (Reich=Rich, Reif=mature)...although not a very good one :D) Also, there is a very noticable british accent in the recording^^

[@NFreund]

Anvilshock sympathisch [angenehm; auch veraltet: mitfühlend, gleich gestimmt]congenially {adv} [pleasantly; sympathetically] The dictionary must be wrong then. In case of a cigarette, i think "angenehm" is very fitting. And to make it sound more like the german slogan, i translated it like that. It took a while to post, so after that i noticed some already posted translations, but they are pretty literal. The meaning is the same, but you can't read it in the same "beat".

[@int2str]

Also, to clarify, Carlton was a cigarette brand: brand-history.com/imperial-tobacco-group/carlton/carlton-aus-freude-am-guten-geschmack

[@Solakidede]

I do not think that the speaker has a British accent or any kind of accent. He just pronounced everything extremely clearly and the intonation was a bit different from everyday speaking but that's actually how most of the people talked in advertisements and on TV and radio in general until the 1970s in Germany.

[@peterudbjorg]

@@@Solakidede , lisrtening to old Norwegian recordings, being radio programs (interviews etc) or TV shows of the olden age, it’s the same thing. Makes you wonder if people acutally _spoke_ that way before… :P

[@bushyconn]

You have become the worlds first electronic archeologist. Keep it up. This really took me back to my younger days - and the quality is amazing!!

[@volvo09]

the sound quality is excellent, even with all the processing before it gets to me. That truly surprised me.

[@dh2032]

the same

[@harvestjet]

Fascinating piece of history, thanks for taking the time to put this video together.

[@rdaveh]

Had to stop by and support the fish & chips fund! If anyone had a claim to the monetization of this video, I would think Heinz instead of Lennon. Glad you got it sorted out!

[@Gloatysock]

I think the Mix 'A' and 'B' indicates that it is a complete mix with vocal of version 'A' of the jingle, and version 'B' of the jingle rather than being alternate mixes of the same multitracks. The 'A' and 'B' mixes appear to be from different takes. B/T would probably indicate the backing track of the different versions.

[@MetalTrabant]

That tune from 6:03 is just sooo soothing, relaxing, and beautiful! Downright 'good old '60s' feeling! I'd love to download that separately...

[@maicod]

Its amazing the tape doesn't seem to have lost any magnetisation, all sounds are so clear and noiseless

[@soulchorea]

On a scale of yes to no...my score is "nein" - lol wow I've never heard that one before! 😂

[@Quacks0]

Well, there's a pun in there, as well --- he says ON A SCALE OF YES TO NO, as in, ON A SCALE OF ONE TO TEN, so a "NINE" would mean, "very little", since it's almost to the TEN, as in, totally no. But the joke is that "NEIN" means "no" in German. :P

[@crbenne]

Long time watcher, first time commenter -- didn't grow up in the UK or in the 60's for that matter, but thoroughly enjoy your videos of vintage technology and this one didn't disappoint. I'm also a big Doctor Who fan so I laughed out loud at the end bit. Actually travelling to the UK in a few weeks, and decided to visit Liverpool because of some of your camera test footage!

[@Techmoan]

That's nice to hear. Liverpool is a beautiful city.

[@UFBMusic]

As I sit here eating heinz beans on toasted wheatsheaf, I realize that all of these recordings have really nice reverb.

[@martyslackjaw]

Really? Where did you get the Wheatsheaf?

[@bolttracks]

it's all classic mechanical plate reverbs which are really hard to replicate digitally. The sound is something else!

[@LanciaD50]

Wonderful audio quality of the jingles. Thank you techmoan

[@dreamspheree]

it's so weird listening to this kind of content in so high quality.

It's hard not to notice how good all these sound, gotta love the true fidelity of a reel-to-reel.

[@OmarMohamed-yr7kj]

I must say the sound quality is superb.

[@TheEasterFerret]

I love recording and film history, so I really enjoyed getting to hear that treasure trove of master recordings. Thanks for bringing them to the public!

[@marinedalek]

Unless I'm very much mistaken the narrator at 8:06 is Roger Delgado, best known as The Master opposite Jon Pertwee's Doctor. Just a fun thing to point out considering the closing sketch!

[@charleswinkler5998]

The first master.

[@chaseman113]

Neat! And your user name is all the convincing I need

[@WrinkleRelease]

I'm into the puppet segments, and I'd like to add the B-roll on this channel is always exceptional. The closeups are clear, well-lit and informative.

[@BigAdam2050]

Any chance of a copy or a video of the full set of masters all in one?

[@connollytunes]

I am stunned by the utter perfection and sheer purity of the sound these tapes give, even after many decades.

[@dentedwheel]

Thank you for this retrospective. Your research is fantastic. I was particularly interested in this because one of the engineer markings, "J.R." represents John Richards. I've had the pleasure of working with him for two decades. His career has moved him from London to Los Angeles focusing on film and television orchestral recordings. He is retired now, but still around (in Los Angeles). I will have to pick his brain about these recordings when I see him next.

[@Vintage-Tech]

Wow very interesting to hear and of course all in such great quality! I have found a few good master tapes on ebay entirely by accident, most of the time just bundled up with the quality blank tapes I was after, however I have never been brave enough to upload most of them incase there is some copyright issue, some of the interesting ones are from celebrities doing interviews for local radio stations and one that appears to have some demo recordings from the 1980s musical Chess. I hope you find some more interesting ones!

[@nicklive66]

What's the beautiful uplifting late 60s music at 11:00?

[@WalkerKirchman]

I want to know so badly too! It’s a such a peaceful segment!

[@stevew007uk]

More videos like this please, personally I think this is the best one you have made yet, really interesting. Well done, keep it up

[@leukostad1592]

Great video, really like the sound quality of this master tape... such a clean and rich sound. Soupaday! Did you try keeping it stereo and make the levels from the left and right channel equal?

[@Techmoan]

The tracks on a two track machine don't line up with those on a four track head...the best I could do was convert it to mono. Most of the tracks were mono anyway so it wasn't an issue. I was happy that I could play it to a decent standard, given the fact I didn't really have suitable equipment.

[@peterbustin8604]

I think this is the best most informative nostalgic video I've ever had the pleasure of watching on KZbin. Thanks.

[@AJMansfield1]

You should upload these to archive.org so they can be made available.

[@trevorbrown6654]

That looks like Scottish comedian Stanley Baxter in the Co-op advert at 15:14.Considering these iron oxide tapes were 50 years old the sound quality has held up remarkably well.

[@shkeni]

Man, that stuff sounds so good, what quality! Just love those takes of the "Heinz SoupADay" jingle. I'd never heard it before but it still works, I can't get it out of my head now! xD Love that co-op song too.

[@gpo746]

Thanks for sharing such a rare recording. It was a pleasure to listen to and learn about the producers .

[@RCAvhstape]

That puppet show at the end is sad because it's true. Even worse is NASA taping over the high quality video tapes of the first moon landing and leaving all of future humanity with crummy slow scan TV video.

[@Iam_Dunn]

Helium Road ...or so *they* claimed..... *cue dramatic orchestra music* Dun, daaa, dun, dunnnnnnn.... LOL :)

[@filminginportland1654]

IamDunn I knew someone would go there RE the "fake moon landing"... god... and to think, some people _still_ think the earth is flat... talk shot anti-science!

[@pinchopaxtonsgreatestminds9591]

NASA have now decided to go to the Moon instead of Mars. let's hope they get there this time.

[@fakshen1973]

Conspiracy theorists versus rocket scientists... and the category is rockets... can I get "The Flat Earth" for $200, Alex?

[@johnmorris2170]

Helium Road No..wait..What...NASA DID WHAT?!

[@tjnickles4782]

The sound quality of this tape is really good whoever recorded this took good care of it

[@unfa00]

I am amazed at how good this tape sounds. It's just like FLACs, only a tad bigger and harder to handle.

[@elbiggus]

@Techmoan Why not use the "Normalize" function to boost the volume? It detects the loudest point in the signal then automatically adjusts the gain to maximise dynamic range so you don't have to guess how much to increase the volume by.

[@Techmoan]

I don't know...I just pressed that button and it seemed to work.

[@kyles7087]

This was magical! Thank you so much for sharing! Does this count as ‘mastered at half speed’? The sound is immaculate, I suddenly want a reel to reel

[@mrnull9026]

Every time I watch your work, I'm just blown away - top work buddy.

[@EzraKnickelbine]

How is this so incredibly preserved? There's not a hint of hiss in the audio anywhere! Did you dig this out of a fallout bunker or something?

[@MrRom92DAW]

Ezra Knickelbine that's just how great tape sounds. It's very possible that some of these were mixed straight to full track or 2 track! Think of it, nearly every recording you've ever heard was made on tape just like this. If you've ever heard something impressive sounding, chances are it was spooled off a reel not too dissimilar to this one.

[@Fattydeposit]

Ezra Knickelbine Analogue Master Race fo Lyfe yo

[@OfficialHopelost9]

Ezra Knickelbine the fact that it was recorded slowed down would help with removing hiss.

[@webwolf7]

The biggest factor helping the quality is the 15 in/sec tape speed. The faster the tape, the lower the "noise floor", or hiss.

[@MrRom92DAW]

PriusPilot this is true, and that's why 15ips is standard for most master recordings. but there is actually greater noise here than would be normal for the tape because it is picked up with an improperly sized headgap and the wrong playback electronics as well

[@jessehutchens2860]

I love how GLUED together every track sounds when mixed down to master tape.

[@MisterDamocles]

this video came out in 2016. It's 2020, and the jingle at 6:04 is one of the most beautiful things i have ever heard in my life!

[@nakanon340]

Compressed KZbin audio or not, the quality is stunning and apparent even played back via minuscule tablet speaker.