How Netflix changed entertainment -- and where it's headed | Reed Hastings

Netflix changed the world of entertainment -- first with DVD-by-mail, then with streaming media and then again with sensational original shows like "Orange Is the New Black" and "Stranger Things" -- but not without taking its fair share of risks. In conversation with TED curator Chris Anderson, Netflix co-founder and CEO Reed Hastings discusses the company's bold internal culture, the powerful algorithm that fuels their recommendations, the $8 billion worth of content they're investing in this year and his philanthropic pursuits supporting innovative education, among much more.
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[@kinsmed]

I could trust a CEO that speaks candidly about competitors.

[@nadeemshaikh7863]

Trusting about what?

[@ayoubgasmi9574]

We live in a time when we have high quality and abondant entertainment directly at home. We can socialize and communicate with anyone on the planet instantly. We can transfer and acquire information like never before. We live in the era of Internet, and it is a magnificent tool. As any tool it can be used badly (excessive use, waste of time, hate, distraction...) but also with a conscious use of it, it is the most incredible tool. also very cheap. I am so grateful for this. We all live better than kings and queens used to not so long ago. Let's try to do something good for humans and the planet out of it.

[@HEARTNHUSTLESTUDIOS]

Serious question here. Other than eating, sleeping, pooping. Has it really changed you as a person?

[@ayoubgasmi9574]

@@HEARTNHUSTLESTUDIOS If you are talking about internet, i would say it has been a catalyst in, not changing me, but more discovering my self. I am trying to let the idea of persona behind.

[@geethakrishnamurthy3155]

No Advt. that is what makes Netflix better than TV Network. No one likes the noisy advt.

[@fuckerupper5800]

Geetha Devi dont worry thatl be over soon

[@jianthonnierojas7436]

Advertising is how they make money, the problem with netflix keeps doing that eventually will have to keep increasing prices

[@tdreamgmail]

Yeah but TV Network has sports. And everything on Netflix can be downloaded in 2 seconds flat.

[@JakeBroe]

Watching regular TV is weird now for me...

[@turtles6283]

@@fuckerupper5800 2 years later and the price decreased

[@JakeBroe]

I can honestly say I did not know who Reed Hastings was before this TED talk. He is pretty amazing!

[@dalvinocosta4651]

Sou professor e já sou fã deste homem só por ele amar a educação. Uma inspiração para mim.

[@612Tiberius]

One positive direction Netflix can go in moving forward is in reprising the second season (or third, depending on how you define them) of "The Get-Down", In doing so they could resolve the many cliffhanger plots left dangling at the end of the last episodic airing, finish the many storylines that were left still in mid-arc at that point, and give the proper closing to the telling of this amazingly well-done and highly entertaining mini-series.

[@Freeskiingisdabest]

Very interesting interview

[@PowahSlapEntertainmint]

I don't have Netflix, so when girls come over it's antenna and dilemma.

[@MaZe741]

you should try youtube and lube

[@pedrok_jogador2619]

kzbin.info/www/bejne/j5XWqHSgZ8-Cprs

[@06livefast]

PowahSlap Entertainmint *brings tear to eye.. AH the the good old days..

[@SpaceCattttt]

What do you mean "when girls come over"? They come over? When? I'm 41, and they've always seemed to run away if anything...

[@SpaceCattttt]

+Amarok Raven fushaar? Pfft. You're FUBAR...

[@jimmycodmw2]

Imagine watching TED talks with your netflix and chill date!?!?

[@friedchicken4661]

dont be judgemental, some stereotypes crave these things :p

[@mmhoss]

Perhaps you've missed the point of netflix and chill

[@checotey]

after hearing for the first time that he is also interested in education I admire him even more!!

[@PINGPONGROCKSBRAH]

I think there are two main reasons that Netflix has avoided the pitfalls of KZbin's algorithm driven descent into basal addiction: The most important is that Netflix is a curated service, and they don't pay producers to make surprise egg videos. And the second is that they optimize for more than watch time.

[@supersayijin6885]

Damn.. He kept pushing the questions about the algorithm.. But only got one line answers..

[@dr.zoidberg8666]

Chris Anderson: "Give us the secret to your company's success." Reed Hastings: "No thanks."

[@srinathkadiam6680]

*Thank you for giving us 'Sacred Games'.*

[@hernantmedina6810]

Thank you for this Interview

[@user-hh2is9kg9j]

at 3:44 black mirror is my personal favorite too. but why different regions have different accessibility to content? what is the wise reason behind this stupid rule?

[@thimeau]

Licensing, Netflix tried to unite the library as much as possible, original work great for that because they release them globally. But let's say a local cable network in your country has the license over a certain show, and doesn't want to give it up. In another country, Netflix is able to acquire the license. Thus Netflix is only allowed to offer the show in that specific country

[@alainportant6412]

just purchase a vpn bro

[@Feeroozy]

I am a NETFLIX subscriber but I dont watch it so often… I am happy to pay the monthly fee without even using NETFLIX:) I am glad to support the company who’s CEO does a lot for education and distributing his wealth towards education…

[@wallacelacerda8731]

Obrigado! Incrivél, excelentes palavras.

[@bilalshafiq7763]

Chris Anderson: "Give us the secret to your algorithm." Reed Hastings: "ask again."

[@kn7892]

i like his view on the schoolsystem

[@OneTrueScotsman]

FYI, Black Mirror was a Channel 4 (UK) show, not a BBC one.

[@aidar24]

Secular Guy it was on channel 4, produced by bbc.

[@jh-kj8zr]

BBC sucks

[@stevensong8784]

Good luck! Mr. Hastings.

[@abulkalamazad2128]

Wonderful Video. I have subscribed

[@supernatishere6578]

I've had Netflix since 2011 and I highly recommend it love the binge-watching if you've never been to watch you have to try it course you'd have to be living underneath them not to have at least done at once lol

[@MrCocoargentina]

2:15 Maratón de Series y cómo lograron mayor reconocimiento de marca 08:35 Algoritmos y las preferencias del usuario

[@TristenDurocher]

People who still have cable are like people who still have telephones with chords, get with the times. Lol

[@bentmercer]

I dumped cable for Netflix back when it was DVD only. Cable and satellite suck.

[@noneri]

Nice video!!

[@seid44]

i love how u say "nice video" but it just got uploaded and there is no way that you could have watched the 20mins

[@trongnhan9016]

Thank you andersen

[@finisher489]

14:13, Reed says that Black Mirror was on BBC but it was on Channel 4.

[@diegogonzalez7767]

I really liked that he is investing in education.

[@MNSolutions-cf1sn]

Amazing!

[@DeLaCruzer11]

For someone who likes to discover and watch all kinds of movies, I find the netflix algorithm not working very well for me because the movies that the algorithm present to you are too confined and too focused. This is why sometimes I think netflix doesn't have a good selection of movies in different variety, which is not case. There should be a way to dial up or dial down the focus or the broadness of the algorithm search or recommendation.

[@user-re3zu1yj3z]

😍 *Netflix* is the only app that drives depression away 😍

[@alainportant6412]

JEW

[@t.3465]

What about KZbin

[@stanleyf.3698]

Interesting, I got a account on Netflix but rarely I have time to watch something, unfortunately.

[@dulcebellisi5921]

Ted no tengo en netflix no me sale :(

[@ninjapirate123]

I wish netflix was free for everyone

[@peachybun656]

It was indeed the House of Cards that brought many people to Netflix

[@harnomolandungsari9458]

Lllllllllllllllll

[@TurkumTurk1980]

We are with you as long as you are humane.

[@ritesh.d]

Thank you for Sacred Games

[@adityatiwari2957]

Black mirror 5!!!!

[@quarter_moon_and_a_guitar]

I'm looking my queue of unavailable movies: Don Juan DeMarco, Be Here to Love me (Townes Van Zant documentary,) THe Ballad of Buster Scruggs, Late Night, Private Life, No Direction Home (Dylan), First They Killed my Father, Listen to Me Marlon, fucking Amadeus (won the Academy Award.), etc. I remember a Ted Talk where this guy said they have virtually every movie. I think he means every MINDLESS blockbuster movie. Netflix put all the businesses that had these films out of business, and now makes attaining them virtually impossible.

[@VinayGowda]

awesome

[@maheshpande6771]

Hi sir haw can I contact you i have concept for websires based on indian history plz tall me sir

[@Imran5981]

Sacred games is amazing

[@constanzaquinterorodriguez6596]

please help me make an APA citation of this video; i need it for school!!!

[@zayninpain]

Go Netflix Go ..I love movieeeeeeeeees😎😎

[@SpaceCattttt]

You're a horrible girl, and you don't know what you're saying.

[@ayoubgasmi9574]

@@SpaceCattttt Saying that makes You look horrible and ignorant.

[@groznyentertainment]

what we should learn from Netflix , is when you see blockbuster go down, know that there is room in the new trend of technology that will boom

[@dr.zoidberg8666]

Netflix is the reason Blockbuster went down. If you wait around until the decline of Blockbuster, you're already too late.

[@groznyentertainment]

Dr. Zoidberg true

[@NightOwlGames]

i gave up the tv just netflix and youtube for me now thinking of trying disney+

[@Kelly_t_love]

WE NEED COSMOS 2

[@jcdiedericks]

I've started and stopped watching sooo many shows on Netflix, and it would have saved me a crap load of time if it had a low user rating to help me determine if I should give it a chance or not. Your rating system sucks Netflix

[@jcdiedericks]

Aaron Carson If a lot of people do not like a show, I'll probably won't watch it unless someone I know says it is good. It isn't perfect, but for me it is better than not having it.

[@aperegina1143]

I love la casa de papel ❤️ Thank you Netflix!

[@amornratsudwiset5758]

More questions More answers Imagination will lead us to new civilization

[@stephanielane3165]

this man single handedly took block buster out of besnuss

[@creativereindeer]

Gotta respect a big playing digital disruptor. Changing the face much.

[@matthewperez9962]

Mercy

[@AppleSlicesUnite]

I have not watched this yet but will later. I had Netflix for 3 years and unsubscribed to them because its not a place to see great movies anymore, the focus is on Netflix Originals and THAT'S where the direction was strongly going. I didn't subscribe for that so I went to Amazon for my great movies that I do want to see.

[@RK-ep8qy]

Apple Slices Unite amazon video is horrible, it's a sweet incentive to their amazon prime and one day delivery, kindle package etc but to get it JUST for the movies? Definitely not worth it since you have to pay for half the other stuff you want. If they have it in America I'd recommend NowTV instead of amazon video.

[@FMFF_]

I like Netflix but if it weren’t for the fact I watch it on my bros account I’d never watch. Honestly I’m content playing my video games, renting a new movie from redbox every now and then, and checking out movies/shows/books from my local library. TV ads annoy me, Netflix tends to have sequels but not the first in the series, and I just like to binge watch cartoons. I’m still really upset Netflix dropped futurama and family guy last year. I agree about the originals, I feel like (at least) half my recommendations are originals now. But amazon doesn’t seem to have a whole lot for me either or maybe they just fail to recommend enough shows/movies I like to me. I dropped it this year too because they got that new music thing and I refuse to even partly support it.

[@AppleSlicesUnite]

I have amazon prime.

[@EdgarMoralesdl]

But Netflix is not in 4K in Latin America and is poor on content.. That is very sad :(

[@BigMarcusc1995]

Other than me who is don't have any streaming services and still buy DVD // Blu-rays?

[@vikramrana2690]

ur the only one

[@elinope4745]

Game of Thrones is still by FAR the best television series I have ever seen. There are some people out there who do not like Game of Thrones, but I have never met one in real life.

[@sinnoboy0000]

Eli Nope still feel that way now?

[@kae1364]

hi

[@manubhatt3]

Regarding what he talked about the abandonment of Processes in the organisation, I think better than that, keep the Processes but also keep the info about why and in what context that Process was created in the first place, and an option/flexibility to not follow that Process if the reason/context doesn't apply to the situation at hand.

[@mikedee171]

I must admit I worry that rich philanthropists try to spend money in a way according to their limited worldview, rather paying tax and letting society decide. I am not admonishing them but merely wondering- why so much charitable work in wealthy countries are devoted to health and education, when other countries achieve better outcomes with taxation.

[@wheelsmcdealsace]

netflix is good for 30 days until the free month is up

[@AlberteTDK]

Nah you’re just cheap

[@jaimeortiz5000]

no more free month anymore 😢😅

[@GuitarZombie]

I have grown up and do not need to be entertained

[@ayoubgasmi9574]

Sure, that's why you are on youtube every day

[@azazelticy385]

I don't have Netflix

[@tibeau7869]

What accent do they have? Is Chris Anderson British or American?

[@quarter_moon_and_a_guitar]

Netflix, Amazon, etc. teamed to destroy the movie watching experience. I have 30 highly rated, intelligent, "unavailable" movies in my queue--many, Academy Award winners--that I can no longer rent for whatever reason. Before my local BlockBuster was killed by the internet, no problem. Thanks, Netflix, for participating in the perpetual dumbing down of America. It's all this country needs

[@micaellacorrea3020]

6:56 - 7:32

[@micaellacorrea3020]

9:22 - 10:24

[@micaellacorrea3020]

14:34 - 14:50

[@ninjapirate123]

what about it

[@sboloshis1188]

8:10

[@punkaddict2756]

content content content content content

[@qwertyqart]

16:48 "Mark's leading the charge on fixing the Facebook." - bullshit! it was built to be what it is.

[@mattsipes6186]

If they actually made content like house of cards they would have a much better lineup. But they decided to go with volume over quality. 👎🏼

[@virtuefilms1]

Bob Dylan fooled the world for decades claiming to have written many of the melodies to his hit songs when in fact most of the melodies were from preexisting songs that he did not write, including Blowin In The Wind. In a last nail in the coffin scenario James Damiano's movie "Eleven Years" draws the straw that breaks the camel's back, rivets Bob Dylan to his secret past of plagiarism and rewrites musical history"......Virtue Films No artist can lay claim to the controversy that has surrounded the career of songwriter James Damiano. Forty Two years ago James Damiano began an odyssey that led him into a legal maelstrom with Bob Dylan that, to this day, fascinates the greatest of intellectual minds. Since auditioning for the legendary CBS Record producer John Hammond, Sr., who influenced the careers of music industry icons Charlie Christian, Billy Holiday, Bob Dylan, Pete Seger, Bruce Springsteen and Stevie Ray Vaughan , James has engaged in a half a billion dollar copyright infringement law suit with Bob Dylan. As the curtain rises on the stage of deceit we learn that CBS / Sony international recording artist, Bob Dylan not only used songs and lyrics written by James Damiano but also solicited Mr. Damiano's materials for a period of over ten years and eleven months. Bob Dylan's name is credited to the songs. One of those songs is nominated for a Grammy as the best rock song of the year. Ironically the title of that song is Dignity. Bob Dylan's Stealing of James Damiano's Songs

[@zboys4586]

GO 4 WARD INTO THE FUTURE AND NEVER LOOK BACK

[@ashi6201]

Hi I'm Shazia Mani Me

[@luciusirving5926]

I would tell grandpa here "OK boomer!" to his face.

[@periclesf.monteirodemacedo7085]

🙏🏽🙏🏽🙏🏽

[@stuff2008]

Tv did rot the mind.

[@danaport6913]

you only have 3 movies maby 4 why is that?

[@b00i00d]

"growing like a weed"? that's a loaded metaphor...

[@iceyblack4906]

Netflix didnt change entertainment, piracy did.

[@bakshifamily]

This dude asked some of the worst questions.

[@domsau2]

Advert on ted? :-(

[@felsal20]

What does the interviewer feed his horses?

[@K1ngDre-DMZ]

Keeps making more money by increasing rates every year

[@foundingtitan-ks2ir]

they cut rates by 50% now

[@legionjames1822]

Pat on the back for losing billions of dollars a year? If the state didnt pay netflix to host traumatizing/mind altering propeganda they would be out of buisness. Netflix is so good at losing money, their number 1. Plus their about to get crushed by disney

[@walangchahangyelingden8252]

This video: Where Netflix is headed. Me: Bankrupt?

[@PazLeBon]

ive never watched netflix yet. in fact ive never paid for a single movuie online on 20 years , why would i start now?

[@Andreas_F]

The hassle. High quality streaming illegaly is not really a thing in my experience. So hq you have to dl first. Takes very long in my experience! And the price for netflix really doesnt hurt anyone that is earning money already (so kids and students excluded) The very low chance of getting caught is also still in the back of your head

[@calabiyau9269]

logicalempiricist yes. how dare people want to get paid for the work they did. I hope you don't get paid for the work you do.

[@RK-ep8qy]

Medical Cannabis Spain because you're paying for quality, you feel like you're getting your money's worth out of Netflix. It's a company I like giving money to because they're not making me pay and watch ads and it helps them give me more seasons of what I want. You're cheap for never paying for 20 years, if that's the logic you live by then I can see you searching for scraps instead of buying food.

[@katyp855]

logicalempiricist writing free software is your choice. Would you be arguing the point if you were the one making that kind of money thanks to your business idea? I doubt it. People who steal movies, music and tv shows from the internet lack integrity imo. I happily pay for the service because I respect that someone has used their entrepreneurial skills yo come up with something that I can benefit from.

[@henrythegreatamerican8136]

The problem with this guy saying "information wants to be free" is the people who create this information need to make a living. Most aren't raking in billions as he put hit. Heck, most aren't even raking in millions. Instead of stealing the stuff you should only purchase what you really enjoy. I torrent the stuff for free, and if I enjoy it I truly pay for it. So far I've paid for numerous shows: The Waking Dead (didn't pay for Season 8 cause I hated it), I'm Dying Up Here, Breaking Bad, Six Feet Under, Vinyl (yes I enjoyed this cancelled show), and many others to numerous to list here. One show I didn't enjoy was Westworld so I didn't pay for it. The same concept goes for movies and games. Heck, I'll even sit through and click KZbin and other streaming site ads if the author and information is something I enjoy. The guy who started this post is a thief and probably doesn't have an ounce of creativity or entrepreneurship in his brain. Heck, he probably lives at home and can't hold a job or thinks he's too good to work for some places willing to hire him.

[@ronin2091]

Netflix killed the video store now a lot classic movies people are never going to know about...literally a sea of movies that will never be seen

[@Coeurlarme]

Which movies are you thinking about? Maybe you can help people discover these classic movies by naming a few here, and saying why they are great and who they might appeal to? Also, I think people can discover a lot of classic, and more importantly, great movies and tv shows, by just reading recommendation thread and post made by other people online. This is how I discovered my favourite shows and graphic novel. As long as people are sharing what they like you don't need video store to discover great stuff.

[@ronin2091]

Coeurlarme I use to work at a video store. What I missed most was the discovery of a movie I never seen before. Movies from all over the world. Plus building relationships with store clerks gives a tremendous advantage bcz your out and about speaking to people. Rather than staying home flipping through what movies to watch. Netflex killed a culture of movie lovers. Like Criterion movies. One of my favorite documentaries that explores some of the movies I speak of is (The Story of Film: An Odyssey)...the video store I worked at was called Mondo kims...east village NYC it was famous bcz we had the largest collection of in the east coast. I met a lot celebs working there some of best times of my life I had working there I wish I could go back in time.

[@xotwod3254]

This ship is now burning since you stepped down.

[@Blacktolite]

Black mirror was not a struggling show... And it was not bbc or was C4. They they poached the show stole it call it what you like paid bigger bucks for it

[@mattk.3645]

Netflix has no sustainable competitive advantage.

[@badman13ify]

That guy’s interviewing is really sloppy

[@MaZe741]

"that guy" has been the TED host for over a decade, he's pretty competent and informed about massive amounts of topics and interviewed some of the smartest people on earth you, on the other hand, are youtube comment

[@mrboobiesrider9212]

That's Chris Anderson ted founder, but yes he's not the best interviewer ted can do.

[@jamesanthony5681]

The interviewer made what should have been an interesting interview uninteresting. Shame.

[@BUTT-HEAD666]

now netflix has hit rock bottom LOL they are becoming the new blockbuster of the streaming wars

[@mhtinla]

I don't pay for content. That's why I watch the free content on KZbin, with adblocker on.

[@fuckerupper5800]

mhtinla adblock will be illegal

[@adamdatta9026]

No, imposing stuff and content which people don't enjoy should be illegal.

[@SpaceCattttt]

Don't we all? Who's stupid enough to watch anything with ads???

[@loveitorhateit127]

Adam Datta sometimes I watch good ads. Rarely, but sometimes. Tbh I think it would be a good idea for advertisers to experiment more and push the envelop. Good ads of the future will barely look like ads. Also, 40 mph disclaimers at the ends of pill ads should be illegal.

[@ayoubgasmi9574]

If no one pays there would be no content at all... Without ads, no KZbin. This is reality.

[@matthewperez9962]

The next hundred is voted how he's for next month

[@06livefast]

Their employee also can’t maintain eye contact for more than 5 seconds. That’s a legit rule.

[@barbarabergstrom3996]

I just cancelled my account with Netflix.

[@ninjapirate123]

sad

[@himadima6708]

He his so ridiculous

[@sozialeskorrektiv7702]

90% of netflix series are bullshit... cheap... and a summary of market analysis. nothing really inspired. there a few juwels.. 5%