What makes a brand iconic, scientifically

[@Fidazexpo]

as a marketing student your explanation was better than that of the professors at certain marketing universities, nice content

[@movementcreatorTV24]

As a behavioral science researcher that uses consumer psychology to grow businesses, this is a well-made, informative, and FUN video to watch. Great job, Tejas!

[@rezaaldiansyahm]

This is a bit out of topic, but do you have book recommend for consumer psychology?

[@movementcreatorTV24]

@@rezaaldiansyahm hey there! I am happy to give you my humble recommendations. There are so many great books on consumer psychology out there in my opinion. But to have a better idea of what to recommend you, it would be helpful to know why are you interested in consumer psychology? What do you want to learn about it in particular and why? That would give me a better idea on what to recommend. Having said that, a good “entry” level book can be Nudge by Richard Thaler and Cass Sunstein

[@rezaaldiansyahm]

@@movementcreatorTV24 Thank you so much for the reply! I wanted to learn more about consumer psychology after reading Competing Against Luck, where the author explained a theory that a product shouldn't be simply answering the basic needs, but needs to consider the social and emotional needs. I believe reading more information regarding consumer psychology helps me understand this better so I can serve customers better. I will try Nudge, it looks good in giving me a general idea of decision making. Thank you!

[@movementcreatorTV24]

@@rezaaldiansyahm happy to help. I can send you more recommendations later. Let me know what you think about this one. 🥋🙏🏽

[@ChrisCammarano]

The interactions between you and Veljko were hilarious 😆 Make him your first pick for the next video!

[@cryz_yt]

trueeee

[@bryanteehee682]

Tejas just does not miss man, always love how reflective your videos are, helping viewers like me become more aware of the way the world around us works!

[@TejasHullur]

Thank you bro! Growing with everyone :)

[@pranavt1888]

Did Colt dirty with the unrecognised cow lol

[@ColtKirwan]

Atleast you recognized my cow

[@jibrooster]

@@ColtKirwan LOOOOOOOOOOOOOOOOOL COLT UR VIDEOS AWESOME

[@watertower1]

Did Cole wrong why are you still preteneding

[@valentinn3507]

Dude, this is an amazing video! Super entertaining and interesting all the way through, well engineered simplified examples, nice music with perfect volume, interesting creative shots, pretty valuable insights, damn, I don‘t know what to say. Great job, keep going!

[@mubikishore]

MAN when you said both were the same orange juice! it hit so hard.

[@TejasHullur]

Hahahhaa I like to manipulate

[@nehnXD]

Yoo Mubi! Didn't expect to see you here. Great stuff man!

[@DonalChomal]

after a really long time, youtube feels so back. That's an amazing video. From the set of experiments to filming to delivery, good work.

[@tatsukimasu]

Why everyone in this video has 80s mullets💀?

[@brendanmauser101]

Branding

[@alien078]

​@@brendanmauser101😂😂

[@Hooria.asghar]

Just came across ur channel today(subscribed 5 mins into the video😁) and I'm absolutely in love with ur content. you deserve way more recognitionnnn keep grinding man ❤

[@boldenggar]

One of the best videos I have seen on branding ever. Actually one of the best videos I have seen so far this year. Great work 👍 keep it up. I am now subscribed.

[@JeremyCohen]

videos just keep getting better and better Tejas! the brand is strong

[@janik9699]

Thanks man for the work you put in those kind of videos, really enjoy your vids. Keep killing it :)

[@TejasHullur]

Really means a lot!

[@vincebalsamo]

Congrats for this man! I can only imagine how much effort you put into this

[@kyungwooky]

TEJAS! Your videos are so fun to watch and they are literally the only videos I can watch till the end without even having a second thought

[@Theonlymutaz]

This channel is way too underrated

[@CuttingEdgeSchool]

This is such high quality content.

[@Methodiev]

I associate your videos with ambition and ingenuity. You manage to find worthwhile topics and present them in an understandable manner. In terms of branding the thing that comes to mind is the handwritten notes. Maybe try something with that

[@_BradSki_]

Found your Olympics video and loving the channel so far, keep it up!!

[@jasnvisuals]

the production quality is insane. insane!!

[@VaultAgency]

Wow, I'm half way and just wanted to say: I love the story you tell and the way you make these videos with your friends. It feels pleasend to watch and this is actually one of the few videos I didn't play at 2x speed. Keep it going!

[@ParthBavkar-e2s]

I didn't expect this video to be THAT informative, but y'all proved me wrong, it was very informative and helpful, Thanks for sharing your research about Branding. And great content style, I like it

[@RangerBloxs]

This guy is too underrated

[@Jeevanadalli]

Your videos are absolutely incredible! Goddamn dude I’ve now binge watched 3 of your videos! Your channel is going to blow up at some point. Keep going man.

[@Joshpods]

KZbin algo is mad for not promoting this content frfr. Another banger from tejas. Btw gabe itch 🤣🤣

[@TejasHullur]

CHILLLL. just wait, takes a minute for me!

[@merlangos]

"nah I need US currency, I see a $100 right there" LMAOOOOOOO

[@snehpatel649]

Really good analogy to understand complex things into simple. Relly like a video. I am starting e commerce brand this will help me to understand branding and how to market thanks!

[@dhruvil_jpg]

Heyy Tejas, really loved your content like the way you film it, edit it , its just my vibe. Infact, i binged watch all of them. Keep doing what you do, and waiting for the next one😋

[@TejasHullur]

Means the world :,)

[@dhruvil_jpg]

@@TejasHullur much love brother 💗

[@orbitforcreators]

Yo Tejas that was better than most marketing classes! Well done. What I'm left with now is how do you effectively build an underdog brand ...

[@hassanalokaily]

the score on this video was awesome, good stuff!

[@NikkiOliveira]

Please please please make more branding/marketing videos!!!!!!! This was amazing.

[@carlosbarriguete2353]

A new subscriber here from Spain! Great content, fun video to watch and very accurate information! Keep it up buddy!

[@ayyjayy2583]

I expect deep dives behind the why?? of things. Goofy yet creative demonstrations followed by dope video angles.

[@yashrajgoyal2557]

It was easy to learn through watching experiments done in real life. You earned a like.

[@sumitchandan71]

U make good stuff dude.kepp doin it fella

[@TejasHullur]

Thanks!

[@jcDUBSS]

0:59 Fiji water ACTUALLY hits different though. Love me some poland spring, but Figi is ELITE.

[@ommanipadmehung3014]

Such a brilliant breakdown of the entire process so well explained thank you

[@SuperMustache555]

A great example of the Mere Exposure Effect is listening to Music. You tend to like a song better the more you listen to it

[@byrileycoyote]

you gotta bring back Veljko, he was hilarious also, to answer your question at the end, myself being someone who tunes in to every video... when going in to a new tejas video I have begun to expect high effort research into topics I would describe as being interesting enough for me to want to research them but never being bothered to do the research myself, so im stoked to have tejas serve them to me me in a nice entertaining MP4 a bonus is i do also always hope for some space for a laugh so it doesnt feel like a lecture

[@Voxelicious]

Watching this vs TikTok or shorts 🤯

[@jayhoovy]

Oh shit Tejas! This video is so timely - I've been ravenously studying brand recently - thinking a lot about how to make Stan on the level of the Nike's and Apple's and Red Bull's of the world. Excited to dive in!!!!

[@jayhoovy]

this was SO GOOD dude.

[@ElijahCiali]

Great video! Sticking around.

[@narendra97boy]

your videos are getting better each iteration

[@ro8510]

the bossanova music just made this video 100x better, was such a nice touch

[@werewolfpreyan]

The moment the person knew he was going to be tested about Brands, you had introduced Hawthorne Effect which killed the experiment! I understand you are not a researcher, but because you are trying to go about this "scientifically", this should be made clear. Good video nonetheless:D

[@hardyk2010]

He grew up in America, still challenges insane brand pulls like a true desi. Nice!

[@timothyandries]

Now this is a KZbin video. Brilliant!!

[@LouisSchweizer]

A Day with a Tejas Upload is a Great day!

[@Robin-ps9wq]

I think something you may want to consider is pushing people to communities like discord surrounding your brand because I was gonna go into your description to see how well put together it was and I was confused to see no links

[@cryz_yt]

I love that channel man. Keep it up. Every Video hits hard

[@TejasHullur]

Glad you enjoy it!

[@createdbyrohan]

This reminds me of the concept Primal Branding

[@snehpatel649]

Hey Tejas what is the board behind you some days crossed or like that

[@Flufi_]

bro this is a great vid the cow thing at the start is exactly my marketing plan!

[@shaficzziwa]

I like the cows smile

[@fromdonwithlove]

Very interesting orange juice experiment. Love the way you think about the world, Tejas.

[@kelrex7740]

This is actually such an interesting and knowledgeable video I hope you get more viral because people needs to see this or the martix is trying to stop you because you are exposing all kind of sort of stuff anyways love your videos

[@chigonkwo]

You're doing really great man, learnt a lot.

[@vedantgugale899]

Love your videos and thanks for making them. It's a pleasure to watch. I love how it's a playful and not a very serious setting, perfect to relate to and also enjoy. Just sharing a feedback, i thought the the topic of the video was very interesting but the value or insights from it did not come off strongly. it was more of a vlog and entertaining, but i'm not able to summarize strong insight that would be valuable to me. i think there's potential to make it better hence sharing. kuddos and best wishes

[@vijaykrishnan7797]

love this channel and your fresh prespective , its very caesy neistat-esque and I love it .

[@Junker_God]

Love this format of video keep it up man!

[@SHRUTISAMANT777]

@Tejas Hullur, interesting video on branding!

[@TejasHullur]

Thank you!

[@grantelsenpeter5553]

This is a phenomenal video wow

[@Zaci_boi]

Great video been watching from the start!!!

[@saeyoungpark9823]

Holy shit. This content is legit.

[@notadityajadhav]

This is what they should really teach in marketing classes.

[@clicktaofficial]

Forever learning. I’m not “loyal” to many channels, but you sir. Consistently are worth the watch every single time. For your stat calculations I hope this helps… I as a viewer expect “To learn something that helps me to leverage my position in the creator economy better, primarily from a theory standpoint with a few practical to-do’s mixed in.”

[@christiankalala840]

Wonderful video!!!! 👏🏿👏🏿👏🏿🔥

[@KingCharge]

Amazing as always, but now I really want that Apple monitor...

[@hoomantheofficial]

Tejas's videos are just better.

[@afradahsan3514]

yoo nice contents! keep it comin'!

[@33kappa1]

loving this algorithm recently

[@sesebere]

This is the first video from your channel I've watched. It was good. I consider it unique. I'll likely check out more lf your content 👍

[@terrenceblake3216]

thi was great and V needs a show or standup lol💪🏾

[@ojokia]

Great work all love from Uganda

[@KingT3ch]

Great Video Man Keep Killing It

[@Jan-wp9fn]

Can you link your sources please? I would love to dig deeper

[@notahmed]

Hey Tejas, love your videos but I’ve been meaning to ask what kind of lens/lens attachment do you use in your videos for that circular kind of fisheye effect like at 0:25

[@TejasHullur]

11mm Sony APS-C!

[@notahmed]

@@TejasHullur that makes so much sense now. You mustve been using a APS-C lens on full frame. Causing the pinhole effect in video

[@randomguyonsake]

Man! Love that mic. Which one is it?

[@ManuelBoza]

I’ve learned so much. Ty g

[@SigurdGund]

What's the name of the jazz throughout the video

[@snsmystic]

I love the organic free hand camera work expect please use a post edit stabilizer or a camera stabilizer. I'm 1 minute into your video and already getting motion sick.

[@rkumarv]

this is the one that will go mega viral

[@toluwaniokinbaloye250]

Super insightful

[@KonarkMarwaha]

Amazing video ‼️

[@Neehar.Design]

Your way of storytelling had a bit of Casey neistat style. Is it intentional? As an aspiring branding & visual identity designer I love it 😍

[@dennismolina1127]

I love how branding is being demonstrated and dramatized here.

[@someone6927]

dude u make such good videos

[@TejasHullur]

Glad you like them!

[@jmg9509]

15:58 - Brands = Religions (almost) 16:43 - Tribe Test

[@oc7445]

its not just the swoosh on the socks.. its the comfort and quality..

[@dauts]

the socks are extremely comfortable, best socks I have ever owned

[@a.dreuss]

bro created a brand marketing masterclass and droped it in silence

[@riteshpal2070]

As always your videos are amazing but I don't even recognize this is your video by thumbnail then I saw your channel . I mean you should put your face or maybe a unique logo branding in corner on your each thumbnail ❤

[@mildlyconcerning]

This is like a better quality Vox

[@Hu55guy]

Where is the dollar pizza from?

[@pelanebaat]

Nice video thank you

[@RocSandy]

Let Tejas Cook! 🗣💯

[@HarishBabuM]

Bro is livin'in the kids bedroom

[@AdnanKhan-jn8dz]

Nice andinformative

[@SuperMustache555]

Getting Domino's in New York City is wild

[@Leilaniisimonee]

I really liked this video

[@savageyota]

Ayyyyy Domino’s gang checking in