what happened to instagram?

Most of us have used Instagram every single day of our adulthoods… but have you ever questioned how it got to where it is? How did Instagram evolve from a small startup with just 13 employees into a global giant worth $100 billion? When it initially launched in 2010, it was simply a place to share square photos with your close friends. But today, that vision is unrecognizable. The history of this app showcases a groundbreaking transformation, a story of dark business and betrayal, and a whole lot more.
Co-produced by Ken Chwatek - ‪@ChwatCity‬
Special thanks to:
‪@ColtKirwan‬
‪@OmarESPN‬
‪@DodfordYT‬
Liz McZeno - / lizmczeno
I'm also on LinkedIn and Instagram!
/ tejashullur
/ tejashullur
current subscribers: 46,300
#instagram #creatoreconomy #entrepreneurship #business #socialmedia #acting #newyork #cinema

[@TejasHullur]

Ladies and gents! As always, here is a BTS of making this mini-movie. This video took outrageously long haha. I started working on it in July with tons of research and then in August scripted and shotlisted everything... only to end up throwing it all in the trash. I bit off a project way too big to chew. So I rewrote the scripts and shotlists... only to THROW all that away haha. Started looking at the third event early October and that's what this became :) I feel like I'm at an interesting cross roads where I have all these cool visions and ideas but suck at being realistic with how long all of this will take me. The goal is to upload biweekly and so far... looking at the track record, that's barely happened. The next couple videos will be a practice of, "if I HAD to get a video out in 14 days with no other choice, how would I?" This project meant a lot, a complete flex of my creative toolbox, so all the support means the world. More uploads to come out soon! Promise. All love - Tejas

[@ToyTiger666]

I want to buy your channel, Tejas, for $1 million! Just kidding, I'm broke af. 😄 What about $200,000 for 20% share of your company? Pity that it takes so long to produce your stuff, but that's the price you have to pay as an unrecognised genius. Maybe hire a project manager or script doctor or something. Reminds me of a Woody Allen movie which he reshot with exactly the same script but different actors. First version is unreleased to this day.

[@Mr.DISRESPECT]

i appreciate the honesty man. the videos you upload are what high production teams uploads, so you're doing all these all by yourself which is amazing. keep it up, no pressure.

[@ToyTiger666]

It took me a while to find out that BTS here means "behind the scenes". There are many other meanings, such as "better than s*x" or "between the sheets", which, frankly, also make sense. 😄

[@answeredthatforyou]

Omar’s acting is pretty good lol

[@TejasHullur]

for real!

[@Yeksi]

That was literally the perfect video, chills at multiple points throughout you can definitely see the effort put into it wow

[@joelkatuala]

all i can say is wow. amazing writing, amazing editing, kept me hooked the entire time, felt like a feature length film! good work bro fr

[@itsjessferri]

One minute in and I’m hooked! Keep it up Tejas! You are developing a style that is uniquely your own and bends the rules of what we think is supposed to succeed on the platform. Love following this journey!

[@ColtKirwan]

What a journey

[@jyothisjenu6477]

How this channel doesn't have more subscribers baffles me! Tejas, if you're reading this, keep up the good work and you're time will come.

[@TejasHullur]

that's the plan! thanks a ton :)

[@trykarat]

as someone who previously worked at instagram as a PM and was there when the cofounders left - you've done an incredible job capturing the story of instagram. kudos

[@TheBigNate505]

How does this only have 9k views? Great storytelling

[@TylerBlanchard]

Big Tejas fan

[@fatchickengaming1626]

Yes sir

[@TejasHullur]

Appreciate ya Blancho!

[@TheRiyazAhamad]

not skipped a single second, this video will slowly going to be pushed to more and more audience. Great job TejasHulllur and team loved the video✌✌

[@TejasHullur]

Thanks a ton! I think this one will be a grower, who knows haha, had fun making it!

[@AshandSummer]

Let's build something bigger than ourselves ! Love the video

[@svenlei]

I love this video, great work Tejas!

[@Matt_win]

at this point you should sue youtube for not recommending your videos. You are damn too good for youtube man. Keep going.

[@maliallovet]

This is a masterpiece, I didn't get bored, not even a sec Gracias Tejas

[@OmarESPN]

Lmaoooooo who caught the Oppenheimer inspiration at the end

[@bryanteehee682]

saw colt throwing the rocks and immediately thought of it

[@ArmanZaidi]

yessir

[@henrylam92]

Minute in and I already know this will be a banger. You are one of the most underrated content creator just the editing alone is top tier on top of the writing/acting. 100k by end of this year, calling it!

[@TejasHullur]

Appreciate you! Just need to get consistency up haha

[@henrylam92]

@@TejasHullur quality over quantity. I got my notifications on when you do post

[@Quovio]

I've had this in my watch later for 2 months now... I honestly have no idea why I never came back sooner - but I'm glad I finally did and this was such a great watch. Disappointed by the low view count but keep going bro!

[@MagicallyEmily]

Even as someone who has been on Instagram since the beginning in 2010, this was fascinating and great to watch!

[@TejasHullur]

WOW! I wish I got on in those early days

[@GoldShawFarm]

This was really well done. Kudos!

[@LiveTheDash]

Oscar nom soon come! 👏

[@mikulaskolos]

Love it! The storytelling, editing, all of it. Youre next level man, keep it up!

[@nicopaolo]

Very cool video 😊 I think a small thing that would have helped is just simple name badges for the flashbacks. I knew who it was by context but that small thing would quickly clarify so the audience can stay in the story. Really enjoying your stuff excited to see you continue growing

[@yojacq]

Very nice stoey thanks for sharing

[@DodfordYT]

this is your best video

[@TejasHullur]

thanks doddo!

[@JeremyCohen]

Tejas- I truly dig your channel and appreciate all the research, creativity, and unique storytelling you put into them- especially this one

[@TejasHullur]

appreciate you!

[@vantell.]

This video is absolutely fantastic and im really mad not more ppl gonna see it

[@Lukejtv]

a very important story told very well. great video bro, keep it up 💚

[@JustJackVideo]

CONTENTTT!! 🏆 Such a sick video man!!

[@Mannyfilmss]

Amazing video

[@TejasHullur]

Thanks!

[@DavidArmah.]

Great video, love your style bro! The cinematic skit storytelling + the education is stellar. Keep at it even if views “appear low” YOU’RE HIM!

[@anhudy]

i've followed your short form content for awhile and this is my first time watching a long form vid of yours, but won't be the last :) keep up the great work!!

[@TejasHullur]

wow thank you!

[@pastassio]

This was such a good way to explain the history of instagram wow

[@benskaar]

Unexpected video from you dude! But totally love this longer form content. I'm sure it's a hell of an undertaking. Also cool to see all your underlying inspos (bill wurtz for the title and Oppenheimer for the outro sequence). Really nice to meet you at the innovation summit and hope to catch you around NYC soon.

[@TejasHullur]

HAHA glad you saw the Oppenheimer bit... was curious if people were going to understand that

[@roywastaken]

Another fantastic video Tejas!

[@atoproductionsforreal]

This needs more exposure!

[@mczeno]

The music choices in this one are phenomenal, bro! Love the good work, and proud to have helped this video become a reality.

[@TejasHullur]

Legend! Thanks for your help!!

[@yojacq]

Are you an editor ?

[@mczeno]

Yes (: @@yojacq

[@PSQ7]

I really appreciate the storytelling, effort, and cinematics. These videos are a treat, keep going man you’ll find that flow of consistency.

[@AthanWright]

great vid, learned a lot about Instagram!!

[@TejasHullur]

Appreciate you!

[@ArmanZaidi]

love the oppenheimer ending! i think it's time for The Social Network sequel

[@TejasHullur]

Glad you caught that!! appreciate you :)

[@NatsuXikuY]

Y'all went full Oppenheimer at the end. 😂 But incredible video. Even with my goldfish-like attention span I was hooked... Much too my dismay since the length of my sleep tonight will be severely compromised now. Loved the storytelling though. The interplay of narration, acting and actual prop use. Amazing work!!

[@TejasHullur]

it was so much fun haha. seriously thank you for the support!

[@byneelpatel]

You’re slowly getting there buddy. Aside from the great video I think what you really need to hear is to just take it one day at a time brotha. Sending much love as always and keep producing art!

[@answeredthatforyou]

He’s not slowly getting there. He’s there. Have some respect.

[@TejasHullur]

thanks Neel!!

[@BryceKoebel]

I think Colt should keep the beard. Really suits him!

[@shivikachoudhary]

holy shit this is incredible tejas. this storyline is presented so well it blew my mind. i believe in u tejas!

[@TejasHullur]

Appreciate yoU!!

[@Nubbyhere]

i love the little acting bits and the music, this entire video is amazing tejas, you never fail to deliver :)

[@TejasHullur]

Thank you so much 😀

[@ShennyVisuals]

great video bro

[@instaLuke]

this about to get couple million on yt (if it actually does you owe me a beer) Love this so much, great work

[@TejasHullur]

HAHA appreciate you!

[@R.Guerrero125]

This is really an amazing video! Damn

[@JaredHughesYT]

amazing video, super informative and outsanding storytelling

[@Goldendoglover]

a master piece - love this content!

[@TejasHullur]

thanks!!

[@thesadboxman]

Nice Oppenheimer style ending :)

[@TejasHullur]

;)

[@ShervinShares]

Omar is my favorite

[@miguelquezada1916]

This was so good! Thank you

[@Hari_Raval]

I love the way you approach storytelling

[@jacobzatorsky]

This video is going to blow up!

[@VivisPixels]

haha I walked past you guys filming this. What a fast turnaround time to put this out 3 days later

[@TejasHullur]

no way!!! Please say hi next time 🤙🏾

[@sethleche]

Genuinely love your content so much man! Keep up the good work

[@jakeadams2562]

Here before Tejas blows up 🙋‍♂️

[@jackhumphries7891]

All of your videos are amazing, I think it’s worth sacrificing the extra time to make the greatest video possible. Also funny that you said you were at IU Kelley cause that’s where I’m at now, awesome to see your progress keep the work up!

[@TejasHullur]

appreciate the support! enjoy the time at Kelley :)

[@mczeno]

Omar's acting though 👀

[@zonk4881]

fire asf, keep it up bro

[@DHRUVALBHATT]

This amazing. I would have never known the original story of Instagram . This was so well made

[@Chrishtatu]

well done tejas!

[@CAPUCHAMAN]

Great storytelling brother 😎👏

[@diegobrettr]

I love this video

[@bizylex]

Refreshing !

[@ExtraTerrestrial4k]

The Oppenheimer bit at the end is soo incredible lmaooo

[@enterprising9]

This is best film on KZbin.

[@amirphak]

dang this was so good

[@mindfulnas]

Loved it 👏🏼👏🏼

[@speedsterghg3424]

Loved it

[@ToyTiger666]

This video also made me feel OLD! The pace of tech is breathtaking, if you look back, and I'm just a small-time IG user. I'm more into YT and brainy stuff, but your videos are just high comedy! 😆

[@duller9430]

Ngl didn’t expect a vid like this from Tejas

[@TejasHullur]

haha why so??

[@aviral9466]

"I THINK WE DID" instant cry moment!!!

[@randomguy48114]

Here before this blows up !

[@JustDerik]

even if this took months and then thrown away multiple times...it still came out super awesome! 100% can relate to that tho hahaha! keep the uploads coming! super well made!!!

[@TejasHullur]

Means a ton, practicing and playing the long game 🤙🏾

[@speedsterghg3424]

Sick vid

[@Things_tobuy]

This video need millions of views

[@nanduri79]

Bro got Omar in the vid thats crazyyy

[@bryanteehee682]

Damn what an amazing video! Cant wait to see you hit bigger man this was insane. That skit at the end with colt was just the cherry on top

[@kkkillua]

nice shirt in the skits :)

[@TejasHullur]

Michelle Khare the GOAT

[@austinpacheco7214]

That was an amazing ending

[@JacobDunford]

Love you videos

[@Arpitapandey9619]

Colt looks like "The Dictator "movie Aladdin 🎬 😅 , but great video 😊

[@bassamyousuf3795]

We definitely wanna see how the 14 day rule would play out!! I hope they’re great movies 🍿

[@TejasHullur]

that's the plan :)

[@Fredasaurus7777]

i really dont care about instagram but this video is amazing and im only 4 and a half minutes in

[@TejasHullur]

thanks for the watch!

[@JaydenKeShawn]

W Acting

[@pranayrl]

this was a whole damn movie

[@TejasHullur]

Thank you!!!

[@izinko]

Seeing only 3k in a day I am devastated why are views are so low. I enjoyed the story, the visuals was great. Just why! Maybe one more change of thumbnail will help, I hope so.

[@TejasHullur]

lots of my videos have a slow start (I believe due to my inconsistency) but appreciate your support :) A proud project that I'm sure will start doing well the more I build the catalog

[@izinko]

@@TejasHullur Yeah, when you build your catalog, youtube will loop new people in your feed for long time, so other video will their spotlight. I really enjoyed what you guys doing, you and Colt are big motivation for me. Good luck!

[@THEGOATOFFOOTBALLMESSI22]

Holyyyyy

[@DaAlvaro]

1:26 mozart

[@himrpro]

Hmm 😊

[@himrpro]

Nice thumbnail change.. its better now.

[@TejasHullur]

trying different ones out!

[@PluggedSlatt]

How do these have such little views 😭😭

[@TejasHullur]

takes time! Im not consistent haha

[@ToyTiger666]

Wow, great stuff! The acting was a riot! 🤣 Perfect mix of facts and dramatisation. You should call it "framatisation" or something and tm it aggressively. 😄 I'll give you the (c), yw. ❤️

[@AlykhanK]

Want to collaborate?

[@pepperminttree]

1 day without it is a bit dramatic, maybe a year without it lol

[@TejasHullur]

you know gotta play it up ;)

[@maxfax5689]

ok

[@fatchickengaming1626]

This has criminally low views

[@Z-M0NEY]

Amazing video