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NEW YORK ( / adage ) -- The ArnoldNYC agency in partnership with the Gay, Lesbian and Straight Education Network has won the Ad Council's award for best Public Service advertising campaign. Entitled "Think Before You Speak," the messaging was designed to discourage use of the slur "That's so gay" by school students. The Council's Bell awards for creative excellence were announced at a dinner ceremony at Manhattan's Waldorf-Astoria hotel.