The 15 Year Search for a TV Logo: T.A.T. Communications

[@LARDLOGO]

The earliest mention came in 2002 when someone remembered seeing the logo. Their description simply involved the logo at 5:14 zooming in against a light blue background with the same theme, albeit with a "WHOOSH" SFX. I managed to copy all of the logs from said time shortly before the group shut down in 2019. If I find the Notepad document, I'll copy and paste the threads here. Another thing to mention is that if it was seen during the TV Land marathon, it would've been all over the boards. Nothing regarding the marathon was ever brought up on the group. PITS Films was in a similar boat. People remembered it, but couldn't find it anywhere. One day in the late 1990's though, it randomly showed up on a rebroadcast of Good Times on TBS. After that, it was never seen again. Some other home recordings featuring said logo have surfaced since in the recent years however. Regarding TAT, my mother watched One Day at a Time and Facts of Life all the time as a young child and remembers seeing a logo on a blue background with a shooting star and the same music. Take that for what you will though. Q13 Fox (Seattle) used to run episodes of Facts of Life around the mid-2000's after NFL games if there was enough time left. I often remember seeing Embassy logos at the end, but there was one instance of a rather bizarre sounding (to my 6 year old self) logo appearing at the end. The TAT logo's theme and image did seem familiar when I first discovered them, so it is possible I stumbled upon it as a VERY young child. That's all I'm going to say on the subject. Contacting Sony would do nothing. If the logos do exist today, the tapes they were on have probably deteriorated to the point where nothing of value is left over. In my time of being in the logo community, I've found several logos (WGBH Boston Sports, WPBA Atlanta, etc.) This one is on my bucket list. If I find any leads, I'll provide updates.

[@speggiman]

With reports of people sighting a blue background TAT logo and other people sighting the orange star one,I'm seriously starting to think recently that TAT Communications Company had 2 logos,like the blue background rising star one from 1979 to 1980 and the orange star zooming out one from 1980 to 1982. Since there is such a widely separated demographic of people sighting both the blue and orange logo I think this theory might be true.

[@existentialhumanbeing7299]

@@speggiman I actually think that the logo turns out to have both, an orange star zooming out and a blue background gets revealed

[@speggiman]

@@existentialhumanbeing7299 It's highly unlikely to be that. I don't think it goes like that.

[@LARDLOGO]

I think the reasoning behind it was because it was considered "harassment." Don't know about it nowdays. I left the CLG months ago.

[@MilkywaveEntertainment]

@@speggiman I thought of something. Given the fact that TAT was quickly replaced by Embassy Telecommunications after introduction while TAT was still there for at least a few months, there could be a chance that the said blue background one could have been used only for distribution/syndication rather than the orange star for others

[@wwetnabamafan194]

I actually did see the TAT logo a few times in my life, actually scared me a bit, but at 5:47, that was the actual jingle they used a few times the logo was shown at the end of The Jeffersons in the early years of syndication.

[@Seras99]

What did the full logo is like? Did it has one star or three? I also heard something about a “distribution by” on the top. And does it has two C’s? 🤔

[@AdrianMax]

If you saw it several times, can you describe to us what the complete logo was like? It would be very interesting to have a description of the logo as you remember it to make recreations of what the TAT logo could be!

[@salliemagnaye1403]

When did you see it? Can you please describe what it looks like? 🙏

[@catmanthegoat39]

I think this guy MIGHT be lying, but we don't have any proof of it being a lie. This feels REALLL suspicious

[@markelijio6012]

@@catmanthegoat39 Look I don't make all the rules, okay? I don't care what y'all say.

[@BluetheFortune2006]

I'm still recently in talks with JhomasE about if one of his tapes of One Day at a Time, The Jeffersons, etc. does have the on-screen TAT logo at the end or not... since he mostly recorded the pre-1982 stuff on his VHS. He hasn't replied back yet, but for me i think he's still busy looking for more tapes...

[@markelijio6012]

On May 1982, TAT Communications has now becoming Embassy Television/Columbia Pictures Television. After parted ways with the Coca-Cola Company, both ELP Communications and CPT Holdings along with Columbia Pictures and other brands were now purchased by Sony Pictures Entertainment on Tuesday, June 18, 1985. A year later, ELP Communications and Columbia TriStar Domestic Television were folded and re-named Sony Pictures Television on Monday, June 24, 1985. Its first successful line of syndicated shows were 227, Married with Children, CTV's The Charmings, Designing Women, My Two Dads, Seinfeld, BET's New Attitude among others.

[@MilkywaveEntertainment]

Another reason why the TAT logo is so hard to find is that it was only seen on reruns/trade ads/trade promos I am pretty sure instead of regular episodes.

[@TBONE_2004]

I've said it before, and I'll say it again. We said that the Viacom "Early V of Steel" would never be found, and that snot-nosed children claiming to be "logo enthusiasts" were stealing logos claiming they found them first. But then 2018 happened, and we got not one, _BUT TWO_ variants of the Early V of Steel, one in space, and one on the backdrop of The Honeymooners opening. So don't count out finding TAT yet! And remember... Stealing logos? *_THAT'S DUMB! Don't do it..._*

[@markelijio6012]

In November of 1981, TAT Communications was folded into ELP Communications, later Sony Pictures Television. ELP's first TV production was "Eleanor: First Lady of the World" with Jean Stapleton aired on CBS on May of 1982, followed by a string of hit TV shows such as "Silver Spoons," "Who's the Boss?," "Married with Children" and "Beakman's World" as well as TV mini-series including "Grace Kelly" with Cheryl Ladd.

[@Father_of_Death]

ELP Communications did not exist until 1988 when Coca-Cola consolidated all of its television arms. It operated as Embassy Television, Embassy Communications and Embassy Telecommunications.

[@markelijio6012]

As of June 18, 1985, ELP Communications has finally folded into Columbia Pictures Television Distribution under Sony Pictures Entertainment. ELP was best known for developing and producing some of TV’s biggest hits: The Jeffersons and One Day at a Time. In mid 1987, it was finally folded Columbia Pictures Television, Columbia TriStar Television, Sony Pictures Television and Sony Pictures Television International through TeleVentures on most of their shows such as 227, Who’s the Boss?, My Two Dads, Hunter, Married with Children, Wise guy and more. What’s more, you’ll get a whole lot more for a whole lot less for entertained audiences around the world.

[@markelijio6012]

@@Father_of_Death You wanna know something? I'm sorry about everything else but I ain't wasting my time and effort about this and that because of its stupidity. I don't need this anymore. But I have enough in my heart. No more for me. It's finished, done and over for me because I'm moving fast forward with my life. And you don't. Sorry.

[@springkitty3935]

This makes me want to invent time machines so we could rewatch the TAT logo in the 1980s

[@TeardropAnimationInc.]

8:55 Thats a incomplete version of the tat logo. Aswell a prototype or so.

[@ianschwartz08]

6:24 did anyone hear that whoosh just before it gets cut off??

[@Angelogantengistrash]

Yeah!

[@supbruh2009]

same.

[@OltScript313]

That's important ?

[@Server2008]

Nice video! Pretty unfortunate how many people who were really interested in trying to find the logo have either gave up or decided to end their attempts there after seeing the partial find. While the partial find of the logo is good to have, I just personally think the search shouldn't end there. However, recently there was this one person named Wow boi who uploaded a couple of videos of him recording an old TV showing tapes of One Day at a Time credits, then the TAT logo is shown either fully or partially. One of the videos had the TAT logo being the cyan and black colored logo that people described in the early years of the search, but it was very clearly faked due to how the animation looked. Another video showed the TAT logo being the orange star zooming out one, again though this was a partial one but it's kinda skeptical whether this is real or not, but cause of the upload of the cyan and black logo, I have a feeling this is also fake. I'm not that desperate to find the TAT logo, but I just hope that one day it manages to be fully found. Sometimes I do wish Sony wasn't so overboard with their plasters.

[@MTN1601]

I still felt quite sad because my country’s television, VTV (Vietnam not Venezuela) because the earliest recording of the channel is in 1992 and before 1992, 99% of the recording was considered lost media

[@jackjackiii]

Nice document! Me and my dad are finding tapes on thrift stores here in Alaska to try to find this logo

[@aleadriofficial]

Legend says it that the full T.A.T logo is protected by a dragon that lives in a volcano on a remote island.

[@BigSCTVfan]

Why would contacting Sony about the TAT logo get someone banned from anything? Makes no sense to me.

[@algecirasousa]

they literally made a after after that saying to not contact the people who made the logos

[@algecirasousa]

@@KuriousKylonOnBass idk I don't make the rules

[@speggiman]

​@@KuriousKylonOnBass Columbia*

[@markelijio6012]

On Tuesday June 18, 1985, ELP Communications is now folded into Columbia Pictures Television, Columbia Pictures Television Distribution, Columbia TriStar Television, Columbia TriStar Domestic Television and Columbia TriStar International Television, divisions of Sony Pictures Entertainment under Ed Lammi’s great guidance and care. And then in mid 1987, Coca Cola Television, Colex Enterprises, Merv Griffin Enterprises and TriStar Television were all folded into both incredible names: Sony Pictures Television and Sony Pictures Television International under Sony Pictures Entertainment through TeleVentures on some of their titles for network, cable and syndication variants, including Ovation’s Years Later.

[@existentialhumanbeing7299]

It seems the logo may have 3 or 2 stars, according to eyewitnesses.

[@aaronproductions2768]

How were the audio recordings at 6:08 found?

[@MilkywaveEntertainment]

Someone recording the audio but not the footage

[@aaronproductions2768]

@@MilkywaveEntertainment How did they find those?

[@MilkywaveEntertainment]

@@aaronproductions2768 Recording it from 1979 maybe

[@aaronproductions2768]

@@MilkywaveEntertainment why is there no video?

[@MilkywaveEntertainment]

@@aaronproductions2768 idk

[@wyattmanhabel644]

I assume since many people remember the Blue TAT logo, I assume that the blue one was a syndication logo?

[@Father_of_Death]

Seriously Sony?! Just find the T.A.T logo and put it back on their programming. It was a mistake for Norman and Jerry to sell Embassy Communications to The Coca-Cola Company in 1985.

[@markelijio6012]

On Tuesday, June 18, 1985, it was clear that ELP Communications and CPT Holdings were purchased by one parent company: Sony Pictures Entertainment. A year later on Tuesday, June 25, 1985, legendary TV/film partners Norman Lear and Bud Yorkin were re-joined forces together, as they have formed ACT III Communications, a global media and entertainment company is a division of Sony Pictures Entertainment. Together, they have developed and produced a wide-range of successful projects such as the Matrix franchise. On Friday, October 18, 1985, Jerry Perenchio has first joined the Zanuck Company, Disney's based production unit as COO. Its first production was Cocoon, a winner of two Academy Awards in 1986.

[@JMFabiano]

I think all the remakes not identified as a remake IN THE TITLE need to be reported.

[@AdrianMax]

Hello! how are you? I hope it's ok! I was wondering if you could give me permission to make a recreation of your video with updated data and translated into Spanish? Obviously I'll give you credits in the video!

[@ALTV31]

Sure!

[@AdrianMax]

@@FaceToTheWind Sure! I will also be subtitling the video so that those who speak English don't miss anything too!

[@salliemagnaye1403]

My father is familiar with the sound of the 12 note jingle, but that’s all he can remember. He’s 53

[@salliemagnaye1403]

Actually, he *is* familiar with the “Cheesy Star” logo, but he’s unsure about how many stars it actually has

[@salliemagnaye1403]

He found it on a rerun of one of T.A.T's sitcoms, but that was the only time he watched it, when he was around 8 I presume.

[@JimmyCoker-w6s]

@@salliemagnaye1403 where can you sent it to us so we can see what the real full tat logo looks like and sounds like so that way i'll be found by now but soon

[@JimmyCoker-w6s]

@@salliemagnaye1403 or does you or he forgot to record it on blank vhs tapes

[@JimmyCoker-w6s]

@@salliemagnaye1403 i tried finding the real one but i only found the audio and the incomplete version here where's the real full one

[@wwetnabamafan194]

Pits Films used to distribute Good Times in syndication before TV

[@markelijio6012]

It stands for "Pie in the Sky" best known for distributing repeats on Maude, Good Times among others in syndication before it was sold to Embassy Telecommunications and Embassy Pay Television, both were owned by the Coca-Cola Company in the spring of 1982. Along with Columbia Pictures Television, Columbia Pictures Television Distribution, CPT Holdings, ELP Communications and Embassy Television. If there's anything else, I'll let you know.

[@dylaninpieces2]

At the end of the day, we'll never gonna find that logo. Unless we accidentally find it in some obscure video website that, for some reason, accepts copyrighted material.

[@paramountkid413]

Is the search for the full TAT logo a cold case now?

[@thoseonetrains]

Not 100%. If we try hard enough we could find it, but there's also the possibility that it... might take another 15 years before the logo is found.

[@thoseonetrains]

and even then... I honestly don't know how this logo can be found as it seems like what we were recommended to do in 2018 apparently yielded nothing

[@thedudethatfairlylikesbbcr]

​@toters2724 and that means in all, we have to wait 30 years for this very vintage and retro logo to be found.

[@noelpina1253]

Logo plastering should be ilegal

[@knkjchannel55]

This right here

[@gIoriaflores]

kinda but the newer companies can put their logos after the original logos to pay respects, unlike spt 😒

[@gIoriaflores]

@@seanmichaels9953 only for the 2000s though

[@gIoriaflores]

then there was the closing logo purge

[@natepike1752]

Agreed. Who tf ruins a perfect logo? Sony needs to be sued over this.

[@squidiskool]

Owe it’s loud

[@WolfGamer2000YT]

Someday will be see for everyone

[@OhBear-j8l]

MTM Texas Wheelers feature anyone?

[@markelijio6012]

MTM Enterprises was the former indie television production company was owned by Emmy winner and Oscar nominee Mary Tyler Moore in 1968 after she left her contract with Universal and decided to go back into the industry which she’s more confident and happy with her own indie production company from 1970-1998: MTM Enterprises. Under the 20th Television/News Corp byline and banner, MTM has produced its first mega hit, The MTM Show, a winner of many stellar Emmy Awards and lasted for seven successful seasons from 1970 to 1977. Followed by a string of hits from the Bob Newhart Show to the Pretender. In 1982, it only co-produced one successful romantic comedy film: A Little Sex. Distributed by Universal/ Associated Film Distribution in the USA and Canada & Studio Canal in other countries around the world. But sadly, three titles were flops and they are Warner Bros’ Clara’s Heart and Sony Pictures’ Just Between Friends & Striking Distance. In fact, they’re losing a lot of money because that’s what audiences didn’t know which kind of stuff that they were watching and it wasn’t for them anymore because it’s not their stuff anymore It’s going turn everybody off with no talent, respect and power. Sadly MTM Enterprises has been shut down in 1998 and folded into Walt Disney Television/Buena Vista Television since September 14, 1985.

[@wigwagstudios2474]

really i think it's just time to give up on this logo

[@markelijio6012]

Smart move!

[@wigwagstudios2474]

based

[@JorgePlataTorres]

Suscripciones de por vida tal cual pago de colegiaturas secundaria,medias superior,primaria,universidad;tal cual pago de ticket de catalogo de servicio para centro de incubación y transferencia de tecnología,saludos.