The 2023 BMW 330i xDrive Is A Rejuvenated Benchmark German Sport Sedan

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When the sport sedan segment began with the #BMW3series nearly 50 years ago, every other manufacture has been looking to dethrone #BMW in this highly competitive space. For 2023, the #BMW330i continues to be the base engine, but with upgrades made this year, the latest #3Series is anything but basic. A restyled front and rear fascia and a brand-new curved LCD display are the highlights for this 2023 refresh and it allows the current #330i to be one of the most well-rounded #SportSedan in the segment.
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[@theredline]

Happy Friday everyone! We'd like to thank our new sponsor for this video, Factor! Please be sure to use code REDLINE50 to get 50% off your first Factor box at bit.ly/445gf3W! Whenever an enthusiasts pictures a sport sedan, the BMW 3-series is typically the first one to come to mind, we finally get our hands on the 2023 330i xDrive LCI (life cycle impulse in BMW speak) and all the changes BMW made this year make it an even more tempting option for those of you who refuse to go all-electric and wants something a bit more traditional!

[@johnfranklin5277]

Looks a little kia k5. And dam, its got a tiger nose design going on !!! Can't believe they stole that!

[@kreigerbailey3550]

Portland, JAMAICA in the Building!!!

[@chrismcintosh8790]

Hey! I think it would be a great touch if you could add some clips of the ambient lighting at night or sunset so we can see it better in vehicles when speaking about it. I know you have in other videos but not many. Especially when you have them for a week!

[@theredline]

Thanks for the suggestion! We have added some ambient lighting shots for certain vehicles! It really depends on how intricate the interior lighting is, we included shots of it in a BMW 7-series because of the theatric nature of the lighting, but in this vehicle, it didn't really change much from the pre-refreshed version, so we felt it was best to leave it out. We'll reconsider including it on more models in the future though!

[@chrismcintosh8790]

@@theredline makes sense! Sounds good

[@alosbaba]

I made the same suggestion some months back, it would be a good thing if this can be included since most times you have the cars for a week like you always claim. Thanks Sofyan

[@phatgringo2.0]

BMW still grifting off the E36 to pilfer the pockets of pathetic poseurs.

[@randyesposito8426]

Sorry for going off topic, but when is your M2 review coming out?

[@postalpancho]

I got the opportunity to drive a 330i and M340i back to back and got the 330i. The nose on the 330i seemed lighter and was quicker to turn in, also the power was more than adequate for a daily driver. The M340i had a beast of an engine but for daily use you will almost never be able to use the power legally and it definitely felt more porky 🐷over the nose. I think as incredible as the M340i is there is still plenty of reasons to get the 330i. I have only 2 complaints with the 330i and that is how the power falls off after 5500 RPM, and there is not enough drama as far as exhaust and induction noise. Thankfully there is already and aftermarket solution for these issues.

[@medellon]

How are you enjoying your 330i? Still no regrets about not getting the 340i?

[@samiwasti8400]

Me reading this with my M3 Competition 😀

[@BinaryBlueBull]

I made the same comparison but between the 330e and the M340i. The M340i was somewhat more fun, as you say noticeably more nose-heavy, though its engine is amazing. It didn't outweigh the fiscal advantages (company car), lower sticker price--though I can quite easily afford the M340i/M340d--and cost of running of the 330e though, so I went with that. The instant torque of the electric motor is also pretty nice. I feel like the 330-level cars, as you say, are adequately powerful to be quite fun and I found the manoeuvrability to be a bit better because of the lighter nose too, at least in case of the 330e with M-sport suspension. I think this is because the M340i/M340d is xDrive only and the 330e I drove and ordered is RWD, so you don't have a heavy differential, clutch pack and assorted components at the front to weigh down the nose. There's still batteries, of course, but those are at the rear which is much less noticeable. No regrets, though like with any car you get used to the power way too quickly. I love my car to bits [edit] Just read that for the US market, the M340i is available in RWD as well. Didn't know that. Here in Europe it's only xDrive though

[@postalpancho]

@@medellon no regrets, JB4 makes the car have plenty of guts for a daily and the handling is great. I save plenty of money and the car is fun, decently quick, and roomy for family duty. I can’t complain. My buddy who drives a 370z is now considering trading his car in because he was thoroughly impressed with the handling. This car is a good balance as far as performance and convenience.

[@postalpancho]

@@BinaryBlueBull I think the the the 340i is best with the xdrive. That amount of power needs all the grip it can get. I think the 330i is best is RWD and the M340is better in x drive.

[@corysekine-pettite1783]

Still loving my 2018 3-Series. It has buttons/knobs/switches for everything! Imagine that!

[@F5alconsHouse]

yup i got a 440i instead of a newer one for this

[@beamer1385]

I hear you my friend! I have an F30 328i Sport line myself and I think these despite what some think about them are more truly Bimmers (the look of body and the interior layout); the new ones go away from the classic generations. Plus they are so dang expensive! No way you can get a used G20 around low $20K's like you could for an F30 a few years back.

[@leom00n79]

Hello. How has the reliability been so far? Can you shed some light on the long term reliability as an owner. I found a 2022 330i model on Autotrader and deeply considering it coming from a Honda.

[@giofromtexas2679]

I’ll never forget the 2019 rental 330i that I had to get back in 2019. I had driven a 2012 Mercedes C 250 and 2015 Lexus IS 350 up to that point… but BMW gained a new fanboy when I drove that car! I want one so bad.

[@HDHQDIRECT]

I remember the Mercedes c class I rented...came with the check engine already lit.

[@Cory69]

2019s can be bought for under $30k now used im debating on one too

[@ApurtureSci]

I had a rental 2021 320i for a month recently and absolutely fell in love with it, just needed a little more power. A 330i seems just about perfect

[@paulbugoni2846]

If you value driving dynamics first and foremost then try a Giulia.

[@Cory69]

@@ApurtureSci ya in USA we don’t have that model only the 330i or m340i here

[@paulpierce21]

I'm always looking forward to the 0-60 runs you do!

[@cardo1111]

Congrats in advance on closing in on 1,000,000 subs, ever so close, will be a nice New Year's gift to yourself 👍🏽

[@yatesa961]

This was such a great review. Thank you for covering for most important details.

[@FrankW1029]

sensatec is great. i tried the full leather and sensatec before i got my 21' 540i couple years ago, I prefer the sensatec. It has also been extremely durable showing no sign of wear or wrinkle after 26 months and 21k miles. speaking of MPG; for people that can spring for the M340i or any 40i I highly recommend it. my 540i avg since new shows 26.7mpg avg and I can get up to 31mpg hwy fairly easy.

[@Troy-fv9uq]

I'd love to see how it looks after 7 years.

[@user-vs7ec1wz5d]

Beautiful vehicle on the outside. I love the lines. Impressive powertrain specs. Awesome interior. I am sold on that beauty! Thanks for a great review!

[@marcy-brooklyn161]

That Brooklyn Grey color is nice...I just bought a 2022 740il in that Dravit Grey color.... absolutely beautiful car

[@tolgaayazseven9139]

Great review,! I own the same config w/o shadowline package. (Regretting it now) For the remote start you need to have it factory installed if you wanna remote start from the fob. For the MPG, my avg. is 31 and I count myself one of the enthusiast bmw drivers :) Truly great product.

[@edgargrimaldo2970]

I love my 2019 330i XDrive. However this 2023 looks amazing.

[@jakobsonsaussure2952]

hey man i recently bought a bmw and i have to thank you and your videos for the amazing reviews! i went into the dealership knowing what i wanted! cheers!

[@BlackonBlackE46]

how do you find it after 9 months

[@DANNYN224]

Styling looks great and can't go wrong

[@leonchen89]

The illogical SUV addiction is strong. What’s wrong with putting 4 people in this big sedan for a road trip?

[@shannonthomass]

I love the way this looks. If I were a single no kid household would be all about it.

[@simonbarnett9773]

Thanks for the informative review Sofyan, after over a decade in Audi A4s, I am about to take delivery of a close to identical car to the one you tested, including the colorway and packages. I added the wireless charging pad and the parking package but sadly not the one that gives you the adaptive cruise control. Hopefully, I don't regret that, but at $1,700 more, I felt it was outrageous just like you!

[@supremeetnel7707]

How do hou like your car

[@superscort57]

That looks nice interior and subtle exterior charges. My wife had a 2020 330 msport. Def nice and decent amount of power

[@user-fx7tc9uj8y]

Awesome fun video!! I own the 330e 2022 and love it after 1 year of driving mostly gas free. 2023 330e does not qualify for the $7500 or any portion due to the updated battery requirements sadly. The car is great but the price is not for 330i or and especially 330e now.

[@kevs2good133]

You can’t get ventilated seats on a 3 series but a jetta that’s less than 29k you can get ventilated seats lol

[@bradcolby3624]

Great to see a “base” review 😊

[@nqobilemahlaba2230]

I'm happy that all your hard work is noticed. I was very excited to see that you have a sponsor for your video. Bigg ups. Excellent work as usual hence I'm always happy to watch your reviews. About the car... Its brilliant as a BMW should be unfortunately I'm not a fan of the new styling.

[@hoonaynay]

I participated in the BMW Autocross event today in pouring rain and holy the 330 with xDrive was a fantastic vehicle

[@Chineywhale]

Not sure if I like the home screen UI on the iDrive 8. Also, why did they have to get rid of all the buttons!? They could of at least put the 1-6 favorite buttons inside the trim (similar to the style the Nissan Ariya uses for their buttons) it would have given the clean look while retaining the convienence.

[@kingmiller1982]

I'm actually driving this as a loaner right now, great ride.

[@danielgordon389]

Is the non adaptive suspension 3 a softer ride than the comfort setting on the adaptive suspension?

[@stevenlang918]

Thank you for the video. I love the BMW, the color and probably the basic what I would probably get.

[@justinianthegreat3093]

Have you ever given night drive vids any thought? It could be cool to see the int/ext lighting on all the different cars you review, especially in times when you have them for longer durations.

[@theredline]

We have done them in the past, the problem with the GoPro is it gets terrible qualify footage in low light situations. We’ll continue to look into adding it on certain vehicles!

[@MinecraftAce4530]

@@theredline Quality isn't the best in the daytime either. Even iPhone footage looks better nowadays.

[@Luminary2024]

Nice car. Got myself a m/a V6 lexus IS though and dropped an exhaust on it. Fuel economy is bad but Omg the look and sound is amazing!

[@topguntoyota6790]

Great presentation!

[@aquanb93]

I have a 2020 rwd and it's still my favorite car

[@granttischner2285]

thanks!! hey any chance u know how to adjust climate without it turning down the music? thanks

[@Shazayum]

Any idea when the 2024 3 series will come out? My 2020 3 series lease ends in August and am contemplating if I should wait.

[@GOD999MODE]

Super clean, great specs! Unfortunately with the options you'd want, this cars goes way past what it's worth.

[@shopwithaaron]

Thinking that color and all iterations are now looking so last year...not a fault of BMW but all that jump on the color! Thx!

[@Josh_GT500]

I think I’d want the M340i if I got a 3 series.

[@DRayL_]

Sam walked into work after a three-day weekend. Labor Day had been refreshing for him,...but he had been bothered the entire time. He walked to the breakroom to make a cup of coffee. The Keurig seemed sluggish this morning. Sam nodded and said, "I totally get it, Mr. Keurig." When the coffee was ready, he poured it into his mug and sat on the dark brown leather couch. He took a sip...then began to stare at nothing in particular. After a long weekend of heavy partying, Jessica dragged herself into work this morning. Caffeine was a must for her to be productive today. As he opened the door to the breakroom, she saw Sam sitting nearly motionless on the couch. She walked over to him and said, "Good morning, Sam. I'm definitely going to need a cup of that too. I'm a bit hung over from this weekend." She slightly chuckled but then noticed that Sam didn't acknowledge her. "Sam. What's wrong?" she said pensively. Sam sighed deeply. He slowly looked up at Jessica and said, "The large buck teeth grill..." A single tear began to roll down his face. He continued, "What......what were we thinking??"

[@grkvain]

4.9-5.0 All day long! A> Dynamic Traction stability B> Transmission in Sport C> USE THE PADDLE SHIFTERS, Shift at 5K RPMS!!! **Passing 5K the engine cuts Boost, precisely like you noted in your review!** You’re welcome.😎

[@robsnow2099]

Had a 2019 in Port Blue....got so many compliments. The car is super quick 5.3 0-60 was the best I got. Which is plenty for the average person. 31 mpg is also the best I got...again pretty decent. I know everyone wanted a V6 with the G20 dropped but its tuned so we'll with the ZF. Unfortunately German parts were always on back order. And I had several issues so I sold it for a V6 2017 Accord.

[@Mr.Lambert777]

What issues did you have? I currently lease a 23 x3M

[@jjtsg]

Also interested to hear what type of issues you experienced!

[@robsnow2099]

@@Mr.Lambert777 the shifter faulted and wouldn't go into park. That part took 2 months, had a recall on a panel that took weeks. Speakers blew on the Harmon, took about 2 weeks. The adaptive cruise control would fail saying it saw objects obscuring the sight of the radar that took 2 Months. So after a while I was in the shop driving a loaner more than the car. It was a 59k MSRP 330. It was loaded. I paid 38 OTD... So I was happy with the car until I wasn't. Edit point: the war in Ukraine made gas 5.00 a Gallon. I got the car right before all this took place. So it all just seemed to pile on in a matter of 5 months.

[@Mr.Lambert777]

@@robsnow2099 sorry to hear that. My questions are now , hw on God’s green earth did you pay 38k OTD from a 59k car????? That’s unheard of . Was the car brand new??!?

[@robsnow2099]

@@Mr.Lambert777 absolutely not lol. Sorry for co text this was at the end of 2021. And I flew into Chicago to get it. 2019 CPO about 30k miles

[@wardellward]

The color is off da chain also the interior, awesome color

[@charlesyoung9980]

The only thing more rejuvenating and sportier than the 330ix is Sofyan.

[@markpaine2208]

Sofyan, did this tester 330i have the Adaptive M Suspension option for $550? Thx

[@pascutia]

They’re tuning the engine character to satisfy the Turdsla fanboys. Gotta have the max torque at low RPMS. Who cares about how it feels at higher RPMs. The B58 is still the best overall engine in my mind that BMW builds currently.

[@naveenthemachine]

As long as lots of the components aren’t plastic that could break due to the heat from the turbo I’d be all over it

[@devn3813]

This is the perfect engine for a base model and daily driver but the B58 is one of the best engines made

[@pascutia]

@@devn3813 Agreed. I used to have an N20 F30 with a 6 speed, and it was a fine engine. Unfortunately, two people I knew with N20s had their engines blow because of timing chain guides. I got rid of mine while it was still good. B48s seem to be better with reliability.

[@andersonrodriguez8258]

@@naveenthemachinethey are cheap Chinese plastics not evdn rubber

[@Bravo1VE]

Currently the 330e no longer qualifies for the EV tax credit, but then few things do. Just ordered a 330ix today but would have been nice to have the M340i but quite a bit more as mentioned. Wanted to like the Lexus but it is smaller and the interior even looked dated compared to the pre-refreshed 330i.

[@HollywoodChips]

Same , placed an order for a Mostly spec’d out M sport 330i X drive. M340 is just too much at the moment.

[@Paul-ii9vu]

@@HollywoodChips it’s ridiculous, i went today to inquire about the m340 and the prices were saddening lol

[@MiguelRamirez-qk3tc]

I’d love your opinion if n how this model compares to the 330e in power and economy

[@Thebusdriverandgamermorefan790]

Now my very first BMW sedan I want to buy.

[@Joe-mw5bp]

I just saw this exact car/license plate in Edgewater MD 20 mins after watching this review. Small world!

[@theredline]

Wow! Small world for sure. Most likely, Motorweek has the same car for testing.

[@socallove1165]

Your facial expression wasn’t too convincing on that meal 😂 2:10

[@Chris-id1or]

This is 100% the best daily driver for a new driver

[@MrXJ4]

My lease is almost up they’re offering me an upgrade to this and I’m also looking at the Accord Touring

[@Angelbonilla1982]

Woooo😮😮😮 gorgeous interior design 😮😮😮😮 yeahhh!!

[@tomy8339]

A 2L that produces 400nm of torque from just 12PSI of boost? I find that very hard to believe. Unless the onscreen specs was supposed to say 21PSI.

[@pittwm]

My lease is up on my 2020 X3M40, debating whether get a loaded M340 Xdrive or X3M….

[@philippluklas]

I don’t know why any car reviewer would test the 0-60 with the special start setting, revving before even accelerating. I don’t care how fast the car is with that clutch eating setting, but real world acceleration without going into some ridiculous pre setting

[@lspd5916]

Enjoy this 330i engine. In Scandinavia, BMW has removed the 30i engine. We only have the smaller 20i engine (184 hp) and the bigger 40i model. I really miss the 30i engine. Now they are forcing us to by the hybrid 30e. Sad times.

[@Bigdaddy0622]

Have you done a review on a bmw M3 ‘23-24 comp?

[@digitalsaint2040]

use sprint mode, hold the left paddle down

[@axlerafans1826]

Just to make sure, are these hybrid plug in?

[@2017Redsoxfan]

I think you're missing launch control... my pre-LCI 330i has it

[@braveheart9658]

It looks very good but here in Canada the MSRP on these went up 5000$+. 55k for a base model

[@leonchen89]

Get a used 2019 one

[@braveheart9658]

@@leonchen89 True but maintenance will most likely be an issue lol

[@f181234]

Our dollar is doing terrible right now especially compared to USD

[@leonchen89]

@@braveheart9658 You can pay more in depreciation or pay less in small repairs for an used car. The money will come out of your pocket one way or another.

[@braveheart9658]

@@leonchen89 That is true

[@vindevhunta4905]

Nicely spec inside out Don't the look of the rear bumper on the lci models

[@tgrigor1]

542 miles of highway range? Wow , amazing. 5.3 sec to 60. BMW doesn’t need electrification. Seriously if it wasn’t for ever tightening regulations and bans of ICE by 2035 BMW would have been fine with their amazing ice tech for decades ahead. But ….

[@lions208436]

I realize this is larger than a G70, but I'll take the Genesis. You get their 3.3t for the price of BMWs turbo 4. Another option I didn't consider until I drove it, is the TLX Type S. It's another great option and I've seen listed locally for approximately 59k with an ELS sound system.

[@paulpierce21]

Have you considered the extent (or lack of)Genesis service department network/support? It took several months for leased G70 3.3t to get bent rear subframe replacement.

[@lions208436]

@@paulpierce21 yeah, I heard that's the downfall. However, Acura is still pretty good, and customer service is usually on point

[@f181234]

@@paulpierce21 this is true the nearest genesis dealer is over 200Km away from me

[@lions208436]

@@NBABY-J yes I'm aware, thanks. However, Santa Monica just opened their first stand alone Genesis dealership. My friend brought his G70 there and said the service was good, and everything is setup to feel like you're waiting in a big living room

[@samrastagar8554]

The gas mileage on TLX Type S’s are pretty bad

[@joellarrysr9977]

Trust me, the Sensatec seats are more comfortable. The material itself is not softer than leather but the seat has more padding. My butt hurt all the time with the leather seats in my '20 X3 , in my '22 with Sensatec I'm so comfy.

[@azureactivedirectory]

It’s also more durable and you don’t have to baby it all the time

[@HDHQDIRECT]

​@@azureactivedirectory IDK, I haven't seen any of these pleather seats after 10 years. Be curious to see what they look like overtime.

[@ajlee6933]

Haha, so weird but true. I’ve also found that the sensatec seats have more cushion than the vernasca leather. However, the best seat comfort is saved for the 5 and up models. No matter which option you choose, all the seats are comfortable.

[@Mr.Lambert777]

You are exactly right. I have x3M40i 23 model with sensatec seats and they are very comfortable and very doable. It still looks new no wrinkles.

[@danielgordon389]

Gotta work that quintessential word in there!

[@anthonymorfa3511]

Ooop house tour?👀😂

[@Fyahking619]

It's crazy how this is way faster than my 2022 outlander and gets better gas mileage too. Lol

[@jackwill4609]

Will drive bmw all day

[@Angelbonilla1982]

Love it😮😮😮😮

[@ApurtureSci]

Had a rental pre-facelift 320i recently and fell in love with it, a 330i would be my ideal daily car. Not a fan of the new interior though, wouldn't buy an LCI model for that reason alone.

[@erickadrianvf]

I’m so glad power seats are back.. BMW had given me a M440i as a loaner with MANUAL Seats… I assumed due to chip shortage, I was so glad I was back to my X3 M40i the day after lol

[@prakashthakur2019]

Perfect car

[@yuggsriddle340]

I got this car and my screen went blank I had the same issues with mersades to so all those fancy screens goes blank just a reminder as the car reach 50 miles trade it in highly recommend

[@pfunk2637]

use some punctuations!

[@bradleyscarreviews]

That has launch control…

[@paulevans240]

I’d love the six in the M340i, but it cost 20K more and does not handle as well as it is heavier. Less than 6.0 is good!

[@Kuweiyo]

BMW and Mercedes have subscriptions in their cars. I don't care how nice, cool, or fast they are. I will never buy from a brand that tries to control what I bought from them.

[@life-pm5xl]

Most companies are doing that. Mine is free for 3yrs. After that I will not pay. So, I'll be stuck going to my car to start it. Lol

[@williamdrijver4141]

All season and runflat: those must be expensive tires?

[@Jgjginkg244]

Great review! Great car! No seat heating/venting is a deal breaker!! We are looking to replace the ski car to mountain and X3 taillights are so ugly looking.

[@minigiant8998]

theres ventilated seats offered on m3 i have them.

[@marcoadamberger4456]

When the 330i is a base emgine, what is the 318i for you ?

[@Mkha620]

Bmw please give us some round digital gauges!!! I hate the current BMW tachometer/speedometer

[@mrbzliteyear]

Agree 100%. Surprised more people haven’t talked about this.

[@thomaschristopherwhite9043]

Finally no more giant grill!

[@TheSaikou96]

I can’t help but feel like he is part of the reason manufacturers are shoving pointless tech down our throats and increasing cost. When that screen breaks you’re out thousands. Always wanting this and that

[@willardarmbruster8111]

I'm sorry, I can't live without ventilated seats.

[@Driving_Somewhere]

Nice car but don't like that nothing happens for the first second when you try to do a jack rabbit start. The IS350 would have easily catapulted away...

[@RealKevGotEm]

Bmw has an in-line 4 😮

[@dschinkal]

Premium fuel isn’t actually required. It’s “recommended”. The owner’s manual says 87 octane is fine

[@invincible201xxx]

Performance would suffer dramatically

[@gregkramer5588]

​@invincible201xxx An educated guess would be 20 to 25 less horse power. All that happens is the ignition timing is pulled back.

[@HeroesJourneyHub]

Is this the same engine in the base supra?

[@theredline]

That’s correct!

[@FrancineFisher-fs5lo]

I owned the 2020 version 😘

[@donm527]

I find the 3 series looks to be boring and not very different from older models. I wish you could compare to the Alpha Romeo Giulia and am personally interested in that model. It doesn’t have the tech of the 3 series but hear it is more of a drivers car than the 3. The design may be been pretty much same since launch but it still unique and I think better looking than the 3.

[@MrE.888]

It's a nice car but Alfa rates last in consumer reports. Enough to put me off

[@RayanMADAO]

toyotas have adaptive cruise control standard on corollas

[@twinz29]

Considering this or the M340i xDrive. Is the M worth it for the price?

[@KHD1982]

340 is a monster, most buyers take it over M3

[@imaadh]

M340 has close to 400HP, it's in a different league. More daily-able than a M3 proper as well.

[@theredline]

If you can swing the cost and really value the extra speed and sound of the I-6, the price premium of the M340i is worth it.

[@ranapalnaggal8843]

nice car

[@geneforte9038]

Can't decide between this or the Lexus IS350 F Sport

[@Mr.Lambert777]

Go for the bmw u will love it. I have a 23 x3M

[@ericB3444]

Does it require premium to get that gas mileage or does it require premium just to run?

[@leonchen89]

You can get away with putting 89 octane but will suffer a unnoticeable reduce in power.

[@tpolerex7282]

Probably a decrease in mileage as well.

[@leonchen89]

@@tpolerex7282 that’s a myth. It’s not true if car is driven normally.

[@aarsenalfan]

If prices were not so high, people would buy it. 🥶😅🤷

[@aidan7108]

Compact? This is the size of a military flotilla.

[@lilyrowland4588]

what is the name of this color

[@mike9588]

where’s the accord vs Altima video

[@theredline]

We had a few embargoed videos that required editing for next week so we will have to push the comparison test to May 10th! Sorry for the delay!