The 6 Key Elements of Product Discovery

When working through Product Discovery the aim is always to deliver products that solve real problems for users and your company. In this video, I will discuss the 6 Key elements of Product Discovery and the non-linear process that Product Discovery needs in order to be successful.
If you want specific hands-on technique on how to execute these 6 key elements of Product Discovery, check out my FREE in-depth Product Discovery eBook: herbig.blog/product-discovery...
00:00 - Introduction - The 6 Key Elements of Product Discovery
00:10 - Creating Discovery Alignment to enable Team Autonomy
01:52 - Understanding the Problem Space of Product Discovery
02:54 - Collaboratively Ideating Solutions that drive Changes in Behaviors
03:38 - Prototyping Experiences to reduce Uncertainty
04:34 - Testing the critical assumptions of Product Discovery Ideas
06:38 - Refine validated Discovery Ideas for focused Delivery
07:23 - How to Combine Discovery Elements
MORE FREE PRODUCT MANAGEMENT RESOURCES
My best resources on Product Strategy: herbig.blog/strategy-recources
My best resources on Product Management OKRs: herbig.blog/okr-resources My best resources on Product Discovery: herbig.blog/discovery-resources
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My Outcome OKRs for Product Teams Course: herbig.blog/product-okrs-course
My Adaptable Product Discovery Course: herbig.blog/apd-course
ABOUT ME
I’m Tim and as a Product Management Coach & Consultant, I enable Product Teams across the globe to put Outcomes into Practice by helping them to connect the Dots of Product Strategy, OKRs, and Product Discovery.

[@herbigt]

Which key element of Product Discovery feels most challenging for you and why? Most teams I get to work with struggle with the research phase.

[@nicoleducote3984]

I find the element of problem definition & validation in the research phase the most challenging to coach other Product Leaders on. Many get stuck on how to define problems first, which is a key input into understanding them. Thoughts or tips on this?

[@user-vs3zv3mj6p]

Great!!! ❤

[@anastasiastallcop8963]

Want to get some clarity on what you said :) When you said "Collect insights from multiple angles to get to the truth that lies at the interaction of multiple perspectives such as direct observations of behavior, indirect measurement of behavior, what people do, and indirect sampling of reality", would these be things like screen recordings, heatmaps, analytics, statistics, existing surveys, etc? Side note: I am learning a lot from your videos - so thank you for creating the content, and also appreciate the expedience of them, the only thing that would make them even stronger are examples. Examples are memorable, valuable, and relatable, I would watch longer and stay engaged longer as a result as I am sure other users would top. Just an idea :)

[@rocioalaniz9548]

I have the same doubt :( I don't understand what does he mean with "indirect sampling of reality"

[@drknoba]

Hi Tim just with regards to your process your described where would you slot in the business model canvas and value proposition by strategizer?

[@herbigt]

Great question, Joey. Personally, I see the BMC as a Product Strategy Tool, which means it should provide guidance for the missing parts you'd want to cover through Discovery. This is, of course, a continuous relationship, as Discovery insights should inform your Strategy as well. The Value Prop Canvas can be helpful for high-level (strategic) problem prioritization or, from a more tactical perspective, to synthesize research insights and align them with new feature ideas.