The Academy Is...: The Phrase That Pays [OFFICIAL VIDEO]

The Academy Is...'s music video for 'The Phrase That Pays' from the album, Almost Here - available now on DCD2 Records / Fueled By Ramen. Download it at smarturl.it/almosthere
LYRICS
My eyes can't believe what they have seen.
In the corner of your room you've stockpiled millions of my memories.
Oh Doctor, Doctor, I must have gotten this sick somehow.
I'm going to ask you a series of questions,
And I want them answered on the spot, right now.
Is it serious?
I'm afraid it is.
Am I gonna die?
Well son, death is gonna catch up to all one day,
But yours is coming quicker than ours, than ours.
Some things I may have taken for granted again and again,
well here's what was said then
Hold your head high heavy heart.
So take a chance and make it big,
Cause it's the last you'll ever get.
If we don't take it, when will we make it?
I make plans to break plans,
And I've been planning something big, planning something big, planning.
I've never tried to make the best of my time,
When I thought that I had plenty of it.
Is this serious?
I don't know what to think.
Is it all a lie?
Well one thing is for sure
I'm taken back to the glory days
When we were kids without a brash or bitter thing to say.
Now my life is one big make it, or break it.
Hold your head high heavy heart
Save your strength for the morning after.
So take a chance and make it big,
Cause it's the last you'll ever get.
If we don't take it, when will we make it?
I make plans to break plans,
And I've been planning something big, planning something big
So take a chance and make it big,
Cause it's the last you'll ever get.
If we don't take it, when will we make it?
I make plans to break plans,
And I've been planning something big, planning something big, planning.

[@deadlywhipsers5557]

I’ve been obsessed with the academy is… recently, and I quite literally cannot stop listening… William Beckett is just so… 😫

[@andrealara994]

Facts

[@SkoomaAddict75]

preach

[@j03y_jinxx]

STRAIGHT FACTZ

[@SgtVeritas]

I first heard them when I randomly bought their CD in 2005. It did not leave my cd player for like a year. I’m now 40 and I still get into moods where I just listen to the album over and over.

[@cutlass2523]

@@SgtVeritas30 now, still listen to them religiously.

[@MajesticBaby]

I am still just as obsessed with this as I was back in 2006 when I first heard it. *sighs*

[@EmilyMislak]

same. 2018.

[@pharaohpollux]

Me too 2019

[@internationalwarnerbros-d.1657]

Google said it was made in 2005

[@pharaohpollux]

@@internationalwarnerbros-d.1657 she first heard it in 06 though. I did in 07

[@Lens_souls_sliders]

MajesticBaby I still am in 2019

[@cookiemonster10493]

Ahh yes, 2005-2007...the era of William Beckett's Capital-V-neck shirts. I miss those days.

[@justvibingtomusic]

Its 2024 and I do too lol

[@joshsherman777]

The deepest V's of all time...

[@RissOfRivia]

Bought this album the day it came out... I noticed what year it came out and now I feel even older. 2020 Covid quarantine has me listening to my scene girl playlist.

[@imbored3138]

Marissa McRee sameee

[@A7XDORKIS98]

Still a banger of an album tho lol

[@nikkilynn1375]

I didn't even mean to buy this CD but God im so glad I did.

[@seanhutt4621]

Album holds up tho ❤❤

[@noirtresnoir2899]

Will Beckett was my fashion icon when I was in high school. I thought he was the coolest since Adam Lazzara ❤

[@mariateresamadridcardona7652]

Ah, yes. Both are super rad.

[@samb1232]

Literally two of my favourite bands of all time!! I saw TBS last year but unfortunately TAI was already long broken up by the time I found them

[@thethecat100]

yeah i know! i loved those bands! paramore, the academy is, kill hannah, fall out boy, panic at the disco, hawthorne heights, reliant k, cartel, evan yellow card, and yes cute is what we aim for! your so right! that was my band lol. i miss those days in deed. rock on people. xoxoxo

[@thethecat100]

They are all awesome.

[@spaceysteam5206]

@evelyn Based

[@spectralbeings]

Jesus, listening to this for the first time since I was 14 and I am going to turn 27 at the end of 2020. I freaking remember still all of these lyrics. Such an underrated band

[@paigeware2859]

Same!

[@kennygr8ify]

It's Almost 2020 and I'm STILL Listening To This Music!

[@elisem6394]

ken karwoski listening to all the emo throwbacks In quarantine hehe

[@kennygr8ify]

@@elisem6394 , welcome to the club!

[@thamys2106]

July 2020 and im here

[@Jett2005dotcom]

me who only discovered them in february of this year

[@ONEBALLINMYBUTT]

butigotspicychezwhiz lol welcome

[@xlucho22x]

Whoa almost 9 years.. all the feels this song brings back..

[@BillyRichie]

I know! I am still feeling it today love it

[@RickyHasMemes]

Hi

[@ladyalfhildrforestofvioletmist]

Love how your comment about it having been 9 years is now from 7 years ago; time really is insane.

[@juliealger1228]

My first concert when I was 17 in 2007. Fallout boy, the academy is. Cobra starship, +44 and some rapper I can't remember Lol. Never will I ever forget!

[@DerekMontiel]

"Whatever you think you know, you don't, but you do." 1:41

[@mapledoodle5516]

Sooooooo deep…

[@absxlution7578]

cries because i just got into them

[@ShipsInABottle]

+Hey Moon well hey, if you live in the US they're doing a reunion tour in December!

[@absxlution7578]

Christina Jakubek i know i really wanna go

[@seltzer9541]

Actually same I just got in to them a week ago and some one was like I'm so sad They're not a band anymore and I was like WHAT MY HEART IT HURTS now I'm just angry at the world

[@ShipsInABottle]

+️Azalea Gardner reunion tour in December!

[@aleishahilet2574]

Same

[@Tai112336]

Shout out to the Gabe Saporta cameo at 2:44

[@scottisavage1061]

Anyone still listening in 2019???

[@RickyHasMemes]

Yo

[@megmoo96]

i really like this!!!! I JUST HEARD T FOR THE FIRST TOME TODAY!!!! IM SO LATE🤞🏻🤞🏻🤞🏻

[@111kadett]

2020

[@adameaj]

Captains log: is 2020 and I'm still listening to Emo wtf lol

[@brosb4buffalos229]

2020

[@TexAdventurous]

Who’s still listening to this in 2024?

[@extraglutenplz3758]

we out here

[@justvibingtomusic]

RIGHT HERE

[@aaronmatthews1939]

This guy 🤙

[@emmaleehamilton4900]

May 2024 😊

[@SM-rw6rs]

June ❤

[@456antoabc]

2006 :,T I miss you.

[@hellokitty4me]

Man, this is the song that did it for me. Such a great band with really great guys, my heart explodes in agony... forever TAI.

[@1nc0rr1g1bl3]

The energy radiating from William Beckett gives me mega Adam Lazzara vibes... Friggin' love it. Love both those bands!

[@Chelsbells012]

14 years later and I still love them!!!

[@piaespinoza]

When I was young I read a lot of fanfics of Gabe (Cobra Starship) and William

[@michefulkerson736]

Omg.... I remember those days

[@mariateresamadridcardona7652]

I miss fanfics.

[@megmoo96]

can u send me the links

[@marinavictoria9411]

Lmaoo

[@MissBoquin]

Lmfaooo

[@SophieInDigital]

Aw man, I remember seeing this band live in 2008 when they opened for Panic! It makes me sad to think they're not together, they blew my little 13 year old mind

[@kiddinsanity8188]

2023 and I'd still pay anything to see them live

[@flowersinmyhair55]

God William Beckett was so gorgeous back then!!

[@aimizaini5427]

Yeaa.

[@Squiddlezz]

pff. Was. thewilliambeckettblog.com/post/103612469885/cabin-boy

[@shelbybaclesse6982]

He still is!

[@HatedAngeI]

Still is Bruhh

[@haymaker710]

Samantha Jeffrey Samantha and William sitting in a tree

[@iatethepie9241]

my video production teacher played a song by them and I had to search them up thank god for teachers with good music taste

[@XxHeaLOxX]

So grateful I got to see these guys and meet them back in 2010. Still one of my favorite bands to this day!

[@chichi6341]

william becket reminds me of ryan ross.. they're like brothers ☺️

[@SwimspoozWAyy]

Carla Duarte he kinda reminds me of a slightly younger, clean shaven adam lazzara

[@Kevinsmoonlight]

+Raven Pictures and now, they're pretty much twins xD both still equally perfect

[@pcelica_mai]

I found my people

[@loudrise217]

Tall, handsome, long legs, sweet, cool, singers, yep they are sooo similar.

[@missgurl5498]

And now they did a song together😁

[@brookeworley2988]

Wow. I didn't know Brittany Snow was in this.

[@sophiaschreier480]

I don't know if anyone noticed this or not, but is William only wearing socks throughout the whole video?

[@mikaylaanderson9529]

WHY DID I NEVER NOTICE THAT WAS BRITTANY SNOW? I feel like my life is a lie

[@berkana9995]

Mikayla Anderson IS IT ALL A LIE?

[@megmoo96]

probably because she’s irrelevant

[@JohnnySHOTGUN-08]

I just checked out your blog

[@mikaylaanderson9529]

Mack Eanes well thank you for that ♥️♥️

[@mikaylaanderson9529]

Megan Thomas Lol I like her though!

[@stephaniegilbert4810]

does anyone else just want to play with his hair of is that just me

[@shuliedevant7648]

+Stephanie Clifford A ponny tail

[@msedievc7706]

BRAIDS!!!

[@AlleyCatAlex]

Stephanie Gilbert me too

[@mariateresamadridcardona7652]

Me too.

[@Dayanera]

sameee i wanna put makeup on him too

[@Emyli1021]

Even in a straight jacket, William Beckett can STILL belt out a good note. :)

[@AnthonyFrench1]

Hard to believe this is 8 years ago, miss the days

[@zoecooper4358]

Almost 9 years now

[@ry291]

Wow... When I was a young teenager listening to this, I never imagined I'd have multiple chronic illnesses that truly debilitate my life, physical and neurological. This has me pretty emotional, but in a good way. I'll keep holding my head high. Thanks many years later, TAI

[@XxBlueRosexX100x]

Saw them on their Reunion tour, I really hope they go on tour for their Santi album like they did for Almost here. that would be amazing.

[@giovridley1091]

Ohh William. You wear less clothing than Pete Wentz while not taking off your shirt.

[@kaylapaul507]

this brings back memories, love this song.

[@MichellylovesNSN]

Love this song! Have it on replay

[@Justducki426]

It's 2021 and I'm still jamming to this

[@ayumi3056]

I'm 2006 so yeah I'm surprise,i Find this band year 2022 and i already inlove to their songs😩💗

[@thetakerverthebreaksver6330]

Getting into bands late is a hobby of mine.

[@andrealara994]

Getting into bands too late is my only hobby, lol.

[@24bookworm68]

GUYS. HE SAYS "YOU THINK I DON'T KNOW WHAT YOU'RE DOING, BUT I DO." THAT'S WHAT HE WHISPERS.

[@amandafaulkingham]

I had this video downloaded on my first gen ipod video and would watch it on the way to school on the bus when I was 14

[@LaurelDaly]

Holy blast to the past, finding them after forgetting about them for years is an emotional roller coaster of a journey. These guys were my jam back in the day.

[@4n820]

hold your head high heavy heart

[@billiewilliamson548]

My love for this fucking song never ever goes away.

[@baileyryan96]

2 in the morning and I'm down the 2005-2009 of pop punk rabbit hole 😂😂 I miss this time

[@justyouraveragegeek548]

Oh the early stages of the wave of neon pop Punk 2004-2007 where my favorite time frame

[@ChiWren]

Seeing this live made my little teenage heart explode ❤️

[@ronaldferrell2777]

How is this song not more famous

[@bleachedt]

about 2 years ago I first discovered them and immediatly fell in love. I couldn't stop listening to their music and wanted to see them live as soon as possible. You should've seen my face when I found out that they split up... 15 year old me was DEVASTATED :( and I couldn't even go to one of their reunion concerts because suprise sadly I don't live in the US ugh (I'm still sad)

[@nbd88811]

Watching in 2015! XD

[@MrCaptainInternet]

+Nadia Dietz Lmao this generation fangirls would go mad if they see this lol

[@5minutesofyourtime]

Those eyes... cant stop looking at them

[@orly5502]

imagine if COLABS where as big as they are now in the 90-early 2000's .............. there'd be so much music that'd NEVER be able to be compared to. more than there already is

[@patriciadavies492]

William has such a feminine figure and I love it. He has a bit of a dad bod now, but y'know that makes sense. I'm so sad they split apart and I'm so sad I'm only just getting into them

[@yaoiguyness9386]

same bro😱😱😱😭😭😭😭😍😍😍😍😍

[@redhead42098]

"a bit" girl i almost cried at riot fest chicago last fall because he looked like a dad and middle school me was crushed that he didn't look exactly how he did back in 2007 (i get that he's 31 years old and a literal dad but you get what i mean)

[@amberhagood6496]

I mean, he's still rather gorgeous in my opinion...

[@andrealara994]

I still find him quite attractive ♥ Actually, REALLY attractive ♥

[@wednesdaya.5780]

@@redhead42098 pls I would've killed to see the riot fest performance all the photos i've seen of him there looked so good :((

[@andrealara994]

Petition for TAI to make a comeback in 2020

[@Random_Fanatic]

They came back. For Riot Fest May 2022

[@fliphusslove]

now they are playing riot fest this year and doning almost here in full im going to cry

[@cecilerichardson5569]

huge taking back sunday influnce

[@KawaiiCat2]

I loved this band growing up and I am so stoked I will be seeing then on tour with Fall Out Boy this summer! ❤

[@Elvisism]

Wow, how was it?!

[@kmeliss]

Hold your head high, heavy heart

[@babybear6085]

Still here in 2020. Fuck yeah

[@FacingTheMusic]

They broke up over a year ago. We can't see them live, but I would kill to. William Beckett did a house show for us in September and he's the sweetest musician on the planet.

[@TheLadyVidel]

I first heard this song when I was in college when it came out and listened to TAI on repeat. I haven't listened to them in years. It's amazing I remembered all the words! Totally underrated band!

[@Haileyb613]

THIS VOICE. I think this is still one of my favorite TAI songs. I miss them :( Thank goodness William Beckett is doing solo stuff!

[@leora2792]

Music was great until 2010. Even pop and rap music around the early to mid 2000s and before was so lovely! Listening to this song makes me want to cry. It makes me feel so nostalgic and I really miss my childhood now, when everything was so much easier and fun-filled. Life is so complicated and hard now. The only good music after 2010 is a few pop acts and some pop punk rock acts and a lot of indie rock, but mostly heavier stuff, as in hard rock, post-hardcore, and quite a bit of metal or as many like to call anything that has some form of screaming or growls, "screamo" music in my opinion. There are some nice pop songs still coming out, and some great rap songs, but right now, I'll stick to heavier stuff. But I will NEVER forget bands/artists and songs like these that were truly wonderful, as well as older acts such as Van Halen, Bon Jovi, Enya, Sting, the Eurythmics, Corey Hart, Natalie Imbruglia, Coolio, Iron Maiden, Pantera, Judas Priest, Motley Crüe, and so many great bands and artists spanning many different genres. They moulded and shaped my life. They are some of my fondest memories. It's just so depressing that life sucks so much now and there isn't as good music anymore.

[@courtneyriane3304]

It's okay :) things will get better. I know what you mean but there's always hope for a better future w Jesus!

[@leora2792]

Haha I have WAAAAAAY too much time on my hands.

[@Iusedtobescene]

I love his skinny body, I think it's too cute ;u;

[@ahamilton3435]

I thought it was only me who realised 2010 was the last year of good music throughout all the genres o;

[@nicolegross4274]

2022 and it still hits hard. 🖤

[@97Lien]

wow, i've must have played this song a thousand times... still know the lyrics and haven't heard this in years, best feeling ever!

[@naomiaviles6446]

I still love this

[@skyesummers8904]

"When you think you know but you don't, now you do" is the phrase that pays.

[@Sourheart]

Certified Hood Classic 💯🔥😤

[@slface]

Met william outside a a show last year...and he is so sweet/sincere seeming! I go to shows alot and meet alot of band members & he was by far the humblest musician I have met. He fell while on stage and was laughing with everyone saying how embarrassed he was.

[@GabbyCabrella]

Butcher, Bilvy, Carden, Sisky, and Chizz. Thank You for your music < 3 Glad you guys were a band. Legends live on right :)

[@MisterMan795]

I can't with that scarf lmaoo

[@boycatcher1021]

i remember crying of happiness when i finally got to meet them, now i cry of sadness D': thanks for all of the music though, i think all your fans including me will still be listening to your guys' music when we're 80 years old :)

[@valanne4333]

15 years?!? maaan I miss these days

[@chelseaoates610]

Same! I keep coming back to my old jams. Oh the nostalgia. Still love it!

[@nerdwithglasses1075]

Yet another split apart band. I can't handle it anymore.

[@campcircadia5079]

They're back together now

[@campcircadia5079]

+CacklereNuggets13 yeah they are they're doing a tour in December

[@campcircadia5079]

+CacklereNuggets13 wait nvm it's just a reunion tour

[@0ldb0n3s]

+Cole Donovan when asked about new music they said it's not completely impossible

[@duravis0065]

The fact that your pfp is my chem makes me want to jump off a cliff

[@kaylee686]

im pretty sure at the end it implied that it was an assisted suicide or murder on the nurse's part

[@alanaray3847]

Oh. I’m old now. And suddenly relate to this song in a MUCH different way than I did as a kid

[@anyliss]

Here I am in 2022! Still listening ❤

[@fobsessedcam890]

This guy ( the singer ) played the lead vampire in the video for "A Little less sixteen candles" by Fall Out Boy right?

[@annaterpillar1690]

yep. his name is William Beckett

[@Kevinsmoonlight]

+annaterpillar WILLIAM BILLVY BILL BECKETT WHATEVER YOU WANNA CALL HIM, HE'S STILL THE MOST AMAZING HUMAN BEING EVER

[@pcelica_mai]

OH GOD, I JUST REALISED THAT o.o

[@siobhanathann]

Also one of the guitarists (Mike Carden - the one with the darker hair) was as well :)

[@IEversmann1]

2020 and this song still rocks🤘

[@modifidious]

16 years!

[@sweetaggiegal]

I was 18 when this video came out. I saw William perform last year and oh how I wish he sang some of the academy is.. songs.

[@samanthazimmerman8588]

william beckett: style icon

[@samb1232]

This band started to change my life just a little over 8 months ago and I'm so thankful for them. I've made friends through theirs and Cobra Starship's music and it's hard to believe how long it's been. The band is full of really awesome people and they're all super talented. I hope you all love them as much as I do.

[@NeverShoutSammie5]

Wow, it's a shame it's taken me so long to finally find these guys, their music is amazing. (:

[@Crunch_Buttsteak]

Only 3 mil? What the hell 'Merica?.......what the bloody hell indeed.

[@meowwoof3975]

Sol N Furter Congratulations.

[@theonlyovioxking7834]

Nah who still listening in 2020

[@eelio8469]

I just found the band

[@shadowfox1119]

Geez such luxurious hair... O_o I want to pet it. Is it too much to say that he is just heart-breakingly beautiful?

[@june854]

these guys are so awesome! They are all like legends today!

[@XcaramelkingX]

R.I.P. TAI. You were great while you lasted and I will never stop listening to your music.

[@HekkIsBurning]

They're getting back together!

[@leahgoesRAWR]

:0

[@brandonmineo5605]

I never knew Brittany Snow was in the music video for this.

[@dieromantic3651]

I didn't either until i seen Prom Night and thought holy shit, it's Brittany Snow. 😂😂

[@amberhagood6496]

I was more interested in the Gabe Saporta cameo to be honest.

[@Clerpy]

Anyone here older than like 20 and actually remembers this band/ album? Or how MTV2 used to play this non stop on rotation? Never got sick of it somehow, even though the song/video played about 3x a day for a good 2 years.

[@franciscoortega4607]

Miss this band

[@dezinator69]

Yup 2020 and I’m now 30 years old. I most likely commented on this very video like 12 years ago. Woah.

[@XxBlueRosexX100x]

fast forward a couple of years later and I still can't figure out what William whispered to the nurse. so happy theyre back btw! :D. but does anyone know what he whispers to her?

[@Kevinsmoonlight]

"You think you know what you're doing but you (I think he says really) don't"

[@nero6069]

+Natali Perez it sounds like he says " you can't avoid it. you think you do but you don't but then you do" lol

[@XxBlueRosexX100x]

RyroSaysSANTI Nelson Bauza lmao thank you guys XD

[@nero6069]

lmfao

[@finnster4949]

The good ole mid 00s when Fuse still played rock music, the mall was the place to chill, and MySpace was the only social media site.

[@PozerPerry]

Gosh, i havent heard this is over two years.. and i STILL remember all the words! and WOW William is still just as awkwardly attractive as he was the last time i heard this;)

[@PaulaUniverse96]

2018 and still so fucking good!

[@alexnaples7940]

does he ever wear shirts that are long enough every time he lifts his arm you see half his stomach