The Anatomy Of A High Converting Landing Page | Conversion Rate Optimization Tips

[@neilpatel]

What is the average conversion rate you’re getting with your landing pages? Share in the comments below.

[@kushagraswami5806]

Please provide case studies too.

[@kushagraswami5806]

0.68% conversion rate.

[@Cosmosbrainer]

In the book „Growth Hacking - Silicon Valley’s Best Kept Secrets“ the authors say that the 3 main parts of a highly converting landing page are: 1. Appeal to Emotion 2.Appeal to Logic 3. Social Proof I must say, you did an outstanding job of explaining the anatomy of highly converting LP‘s regarding those 3 points in depth. I love your content! Please continue making great videos.

[@leomilani6436]

About 10%

[@nichesiteideas]

Do you have a specific landing page url that meets the criteria in this video? Would love to see an example

[@mouhcinewakach5036]

Could you please show us some examples of some high converting landing pages? Thank you.

[@neilpatel]

You can find quite a few articles on my blog that go into detail about how to create landing pages that convert.

[@mouhcinewakach5036]

@@neilpatel Thank you

[@joevier1]

Thanks for the video and the tip for the examples on your blog, however, I expected examples as well. It would increase quality of the video I think. Either way, keep up the good work!

[@bengeorge9699]

@@neilpatel link please

[@carnuroalnanda5241]

This was great, I have been researching "basic landing page" for a while now, and I think this has helped. Have you heard people talk about - Wanmila Splendid Simplification - (do a google search ) ? Ive heard some super things about it and my co-worker got great results with it.

[@nicola-socialmediasuccess8687]

These tips are very valuable! Landing pages are a gold mine if done correctly

[@neilpatel]

They definitely are!

[@Deesaigh]

Hi Neil, I’m watching this after 3 years and still like you made it yesterday. You’re awesome brother. Thank you for this valuable information ❤

[@neilpatel]

Glad you enjoyed it!

[@biffmalibu9488]

Excellent, excellent video. Absolutely love the content and brevity! I clicked on your video because it was under 10 minutes. Great stuff.

[@neilpatel]

Glad you enjoyed it!

[@jonathancorcoran9427]

Wish you included photo examples when breaking down each step. What WordPress Themes do you recommend as a base for starting a high-converting land page. Great content as always!!

[@neilpatel]

Many themes can work well. For landing pages, you can use tools like Unbounce or Clickfunnels to create amazing landing pages.

[@jonathancorcoran9427]

@@neilpatel Thanks Neil!

[@naturesmagic5532]

Wow. Your content is really a masterpiece Neil and the way you simplified things and gives examples with every really helps to understand the concept very well!

[@neilpatel]

My pleasure!

[@synthdude7664]

This guy has a Linus tech tips vibe. Very good personality. Good content .

[@neilpatel]

Thank you! :)

[@GreggGalgo]

Direct to the point. No nonsense. Thanks.

[@neilpatel]

I am glad you liked it!

[@xardove8651]

Very informative. Learnt a lot.

[@neilpatel]

Happy to help :)

[@tibetfruit2324]

Great information, Neil. Do you have a specific landing page url that meets the criteria in this video? Would love to see an example. Thanks, Jack

[@neilpatel]

neilpatel.com/blog/landing-page-examples/

[@synthdude7664]

These are great overal concepts. I think the primary focus here is the marketing/ copy . That’s the first and foremost focal point before building a site .

[@neilpatel]

It's the key!

[@jeevanrk3858]

Thank you, Niel Patel, I will be making the necessary changes with my developer.

[@neilpatel]

Excellent!

[@leosthenix]

Thanks a ton for this one! Short and straight to the point

[@victoriabarnes3892]

Wow Neil you're great. Thanks for opening my eyes, I believe have gotten that I was looking for.

[@neilpatel]

Wonderful!

[@edthomas4029]

As always, you are second to none. Thanks Neil.

[@neilpatel]

Thanks again!

[@oneminbooks]

Great tips and advice, but do you have and sample sites that you can share that demonstrate your tips and do a good job at this now in 2019?

[@neilpatel]

You can find quite a few articles on my blog that talk about landing pages that have done really well :)

[@charitybuah1028]

Yes

[@ronaldmilner8932]

Very good information Neil. My company does Financial Education, and you have given me some great ideas as we revamp our website.

[@neilpatel]

Fantastic! Wishing you the best :)

[@selpingos]

Loved the explanations. Am new at dropshipping and am not much of a techy. Am still pushing the Stone of Sisyphus up that hill. Looking forward to reaching though. Any tips for newbies like me/

[@neilpatel]

I hope this helps you :) neilpatel.com/blog/dropshipping-tools/

[@bizboosterdigital7443]

Very good practical pieces of advice. Regarding the headings it is a very important point - and still many people don't focus on headings and images, it is even surprising to find some webs of big companies that are not optimised for conversions

[@neilpatel]

That's true. People don't focus nearly enough time on making their headlines amazing.

[@GabrielBaradee]

thank you so much for that video, I just wrote my first book and need tomarket it now so your tipps are really helpfull, I hope so much I will succeed with that tipps

[@neilpatel]

I hope so too!

[@FredTheSubmarineGuy]

Awesome teachings here Neil. Thanks so much for putting this together.

[@neilpatel]

You are very welcome!

[@jameshurly7636]

Hi

[@daniellachavez2107]

Hi

[@charitybuah1028]

Yes Fred that is nice teaching what is your mind on what Neil did hope you like that much lol can I be your friend

[@FredTheSubmarineGuy]

@@charitybuah1028 Of course. @NeilPatel does a great job all around.

[@ricardoP25]

Amazing content Neil. Clear and so useful. Thank you.

[@cliffg7459]

Thank you. I just needed something quick, real and upfront and you delivered. Peace

[@neilpatel]

You are very welcome!

[@daniellachavez2107]

Hey

[@martin.trading]

Thank you so much for this valuable information. Great video!

[@neilpatel]

Glad it was helpful!

[@HostDotPromo]

Just what I was looking for. I am converting on my website but I am trying to turn it into a "high converting landing lage".

[@neilpatel]

Nice! Best of luck :)

[@pankajchauhan1564]

Hey Neil, Can you share more details on last point related to story telling?

[@neilpatel]

Essentially you want to tell some sort of story to get your visitors hooked :)

[@irfanY-l2j]

that was straight to point thank you Neil always appreciated your content

[@neilpatel]

Happy to help :)

[@ridvanyildiz5267]

Hi Neil, you said Storytelling in step 7, do you recommend it as the last expression at the end of a page, or be present as a general tone?

[@neilpatel]

General tone :)

[@AbdullahNaveed-e9b]

always full of awesome insights

[@paulfatokun8936]

Hi, I'm happy to come across this. I hope it'll work for me. I designed a landing page for my business about 3 weeks ago and I haven't gotten a single conversion since then. All efforts prove futile. Can someone help me out?

[@neilpatel]

Make sure you're targeting the right audience, friend!

[@25dollarcreditrepair67]

Omg this has been SUPER helpful!!

[@neilpatel]

Glad to hear it :)

[@25dollarcreditrepair67]

@@neilpatel Do you think $25 Credit Reform!" could work as my value proposition in my header?

[@BMcGhee-t5v]

Excellent video Neil. I forget to tell a story on landing. Going to implement immediately. Would it it be best to have the customer tell the story of how I saved their event?

[@neilpatel]

You can definitely test that out!

[@ChristopherFischbach]

Do both and run a split test on it because it depends on the target audience which will do the better job.

[@isagive]

תודה רבה, סרטון ממוקד ואינפורמטיבי.

[@SusanDonoho]

Thank you Neil, for the great video!! I outlined it and am going through this with a fine toothed comb mentally, and creatively to create and improve!!

[@neilpatel]

You are very welcome, Susan!

[@amorosogombe9650]

Great clear advice. Thank you Neil. Do you have any videos on maximizing SMS marketing conversion?

[@neilpatel]

I have a blog post on it :) neilpatel.com/blog/sms-marketing/

[@amorosogombe9650]

@Amanda Jones Fine thank you.

[@cm17070]

Neil, What's your main unique tip for the biography websites? also how can these websites can use infographics or any other multimedia?

[@raves6088]

You can use their personal accomplishments for inspirational Infographics (e.g. winner in xxxx).

[@cm17070]

@@raves6088 that's the good idea. thanks

[@cm17070]

@@raves6088 but the infographics should be in the form of image or a designed page?

[@raves6088]

@@cm17070 Use canva or photoshop, you can have abit of both, otherwise it can be boring.

[@neilpatel]

There are a lot of ways you can create infographics about people. it depends on what kind of information you are looking to share, though.

[@anthonysend]

Great points, but I'd prefer to have screenshots illustrating what you mean...just a suggestion.

[@olezhqka]

Very helpful for me as a beginner in UI design! Thank you man :)

[@neilpatel]

You're very welcome!

[@AlexZubarevAlexZ]

love your videos Neil. will watch now

[@neilpatel]

Thanks, Alex :)

[@charitybuah1028]

Alex you have to watch all of them because it is great

[@ayoubtonia9421]

so typically the CTA must be in the middle of the LP, after the headline, visual and benefits? is that the best place for the single CTA?

[@neilpatel]

I would test with different placements! Typically above the fold is what works best but it just depends.

[@charitybuah1028]

I think so Tonia lol I can see you are a great man lol can we chat

[@paularized1]

Great vid as usual Neil. Anyone know, if you’ve incorporated a webinar on your landing page, should the rest of it be scarce or should you reiterate the info from the webinar?

[@neilpatel]

In general, landing pages with 500-1000 words tend to perform well in search engines.

[@fabian_lucero94]

Thanks a lot! I'll use your steps to build my landing page. Hope to come back soon with good news

[@neilpatel]

Keep me posted :)

[@oorjaunlimited]

I was needed this video..thanks for making this one

[@neilpatel]

No problem 😊

[@LrsK]

Hey Neil thanks for this course. Tell me if it's possible to use the landing page to sell physical product ?

[@neilpatel]

Absolutely! kzbin.info/www/bejne/iZOtn4t-m6l9hsk

[@dchaba154]

Hi Neil, great content btw do You have any example of those landing pages? from your clients or maybe random one out there Big thanks

[@neilpatel]

Here are some good ones neilpatel.com/blog/landing-page-examples/

[@fernandoovallesesposito2198]

Neil I do genuinely believe on your content, it would be great to have you as a mentor! Do you have any web page example with all your steps to follow on? I'm very grateful with what you are doing, I want to craft my future and change my story, and help more people in the process, I know is hard but worth it! Thank you Neil, Kindest Regards.

[@neilpatel]

Thanks so much, Fernando! I don't have a page with all my steps, but I do have a blog where I talk about virtually everything in digital marketing :) I discuss it all in detail! Check it out, or just Google my name with whatever marketing question you have, I've probably written about it.

[@fernandoovallesesposito2198]

@@neilpatel many thanks Neil! I will try to find them out!

[@jerroldhewson3600]

Great tips, I wish there were a few real world examples to 'see' how to utilize these strategies. Not a complaint, just giving feedback, I'm a visual learner.

[@MicahBuzanANIMATION]

Always dropping these wisdom boms.

[@neilpatel]

I am glad you liked it!

[@WorldCelebrityCatchup]

awesome Value as always Neil, thanks a lot, the art of story telling to me sounds like you are either born with it or you're not, but I am not giving up that easily, I am going to learn it!!!!!!! I feel my millions approaching :-)

[@neilpatel]

Yes! Go for it, Anthony!!

[@yecasu182]

Thank you very much, your information was very concise, it was very clear what should be taken into account to make a landing. You have a new subscriber.

[@neilpatel]

Glad it was helpful!

[@rangi500]

Great video! Would love some examples too. Was anyone able to find links to the specific blog posts that deal with this topic?

[@neilpatel]

Here's one I wrote :) neilpatel.com/blog/landing-page/

[@udaypadhye1234]

Quite an interesting video ....Do you know how I can find landing pages of companies through Google?

[@neilpatel]

Not specifically, no

[@charitybuah1028]

Mmmm I think that can be good if it can be possible anyway Am charity can we get to know more about each other please

[@sportactivator2442]

We do have a low conversion, but a high percentage of repeating customers. Would need up a conversion rate definitely.

[@neilpatel]

I'd work on your website's user experience or page layouts to make sure they're set up for conversations :) I'm also offering a free course on CRO now neilpatel.com/training/

[@FredaThomasL]

Great details Neil! Thanks so much.

[@neilpatel]

My pleasure!

[@ericmgoddard]

As always, I appreciate the sound advice! One question, is a photo or video best above the fold, and does it matter if the hook is embedded within the photo/ video or separate? Ps I lied…two questions 😊

[@neilpatel]

I'd test with both :) See what brings you better results.

[@ericmgoddard]

@@neilpatel Will do, thanks Neil!

[@rebeccawalton9346]

I like ur courage Eric

[@rebeccawalton9346]

@@ericmgoddard I like ur courage Eric

[@ericmgoddard6690]

@@rebeccawalton9346 Cheers Rebecca ☺

[@scottie_z_13]

Thanks for the video! Do you have a example for a great landing page, especially for caterers?

[@neilpatel]

You can find some interesting and in-depth articles on my blog about landing pages. You will see some great examples there.

[@jennlove8]

Thank you so much! Your content is very helpful.

[@neilpatel]

I appreciate that :)

[@stateofbeing2759]

Thanks Neil that was absolute Gold : )

[@neilpatel]

Glad you enjoyed it, Doug

[@maronnejames6027]

Hey neil, could you please show us the difference between conversion optimization versus value optimization on a website conversion campaign? Thank you And God Bless.

[@neilpatel]

I'd say conversion optimization is about increasing the percent of your web visitors that convert into customers Value optimization is about increasing the percentage for a certain value of conversion

[@digitechguru6192]

Bahut badhiya vedeo hai Thanks। I am frome india

[@neilpatel]

You're welcome! :)

[@brolim.]

Can you elaborate more on story telling? and im getting good traffic to the landing pages and they are not signing up, even giving away gift cards wont get them to sign up, so frustrating

[@neilpatel]

facebook.com/watch/?v=328350991427530 kzbin.info/www/bejne/e6HMcnyHpbx_gtU

[@charitybuah1028]

Yes that’s great question

[@charitybuah1028]

Anyway can we please get to communicate to know more about each other please

[@pratanubanerjee1675]

thank you for the brilliant guidance

[@MarkSavant]

Great formula Neil, gonna use these tips to improve my pages!

[@neilpatel]

Fantastic!

[@PassiveIncomeTom]

Squirrel 🐿 ... 🤣 This is so true Neil. It is so easy to get distracted these days.

[@neilpatel]

LOL

[@bellajune320]

I have a small handmade shop in the teen niche, I have 102 5 stars. Its just basically for gifts I made a website, should I do some affiliate marketing to boost my earnings or use the landing page to get sale? I feel like I am not efficiently using my own site.

[@neilpatel]

Yes I would definitely test with both, friend :)

[@bellajune320]

@@neilpatel Thank you Neil :)

[@natasjahempenius9399]

thank you so much, this is very helpful

[@altitudeactivities8988]

Hey Neil, are there any good tools for analysing landing page? Cheers!

[@neilpatel]

CrazyEgg can help you do heat map tracking so that you can see where people are spending the most time on your page :)

[@JRASESTATE]

hey Neil Your Are Amazing Thanks for Making Such Videos.....

[@tranxuanngoc5903]

I think Testimonials should be before CTA :D! I lovee Neil

[@neilpatel]

Test with both :) Testing is always the key to see what works best with your audience!

[@CaceyTaylor-mn8vj]

Awesome video again Mr. Patel

[@neilpatel]

Thanks, Cacey!

[@CaceyTaylor-mn8vj]

@@neilpatel Your welcome. You always put out great videos and for such a large and complex industry its amazing how your able to do that. Its a pleasure to watch and learn from you.

[@chr1staki]

Simply and effective. Thanks 🙏

[@neilpatel]

You're welcome!

[@arrzee8058]

very succinct and comprehensive! very useful info indeed!

[@neilpatel]

Glad you think so!

[@LaCocinaDeLuchin]

Buen video crack. Saludos desde Perú 👨‍🍳❤

[@neilpatel]

Gracias my friend!!

[@itboostaustralia8498]

Thanks Neil for your amazing video. That's incredible to see you putting the years of your experience together and sharing with us :) Well done mate!

[@neilpatel]

You are very welcome!

[@charitybuah1028]

Wow that so great I love that comment you have made I think you are a great man because you have mind I wish I can communicate with you to be friends

[@globalluxurytravel1]

This was an awesome video. Straight to the point and direct.

[@neilpatel]

Thank you!

[@jaceelee3808]

This is such great content! Thank you for making it straight to the point! I feel like I actually know how to move forward with my website now :)

[@neilpatel]

Happy to help :)

[@tolhayusuf7438]

@@neilpatel how can I help

[@timdaniel3698]

Nice! Thanks for sharing 👍🏿

[@neilpatel]

No problem 👍

[@paulrobinson1288]

Brilliant video Neil very helpful as always. I'll be creating my first landing page at the weekend. I'll check out your blog for some examples. Thanks

[@neilpatel]

Fantastic! Let me know how it goes

[@obzzervant]

Great guidelines!

[@neilpatel]

Thank you, Nazar!

[@ketocustomdiets]

Nice Video: I always wondered why landing pages never had youtube video and the email and name capture on the side?

[@neilpatel]

You can test with putting videos on the page :)

[@theredpilgrim]

Thanks a lot Neil for tons if information! God Bless!

[@neilpatel]

Glad it was helpful!

[@joesmithsound7697]

Thanks Neil!

[@neilpatel]

You're welcome!

[@Raphaeleot]

Thank you 😊 very helpful and saved for ongoing reference

[@neilpatel]

You are very welcome!

[@jmcello1818]

the fact that this is free and available to anyone with internet is wild. thank you for this!!

[@neilpatel]

No problem!

[@CarsSupercars]

Excellent tips

[@neilpatel]

Thanks!

[@ngweiker]

How long (or short) should a landing page be? With so many visitors coming from mobile these days, I'm trying to optimise for mobile experience, but unsure of what content I should exactly include in the landing page.

[@neilpatel]

That is why it is best to test out different things to see what resonates best with your audience. It depends a lot as well on the actual product/service you are selling. I have seen landing pages of all sizes do well.

[@robmoss6853]

What would a great headline be for a custom cabinet shop look like?

[@neilpatel]

It depends on the message you are trying to get across. Always test a few different headlines to see which one converts the best.

[@jamesscott1711]

The eagle has landed 👍 thanks for the tips Neil 🙏🏻

[@neilpatel]

Happy to help!

[@charitybuah1028]

Yes this tips are very great and even more than great we need to give this man the whole world lol

[@FHIPrincePeter]

A.I.D.A it's an old formula that is described in many different ways all leading to the same thing. Attention - Headline Interest - Photos Desire - Benefit/Solution to problem Action - Call to Action, Close , Next step in the commitment phase.

[@neilpatel]

No doubt :)

[@eldadleiba3130]

Hey Neil, thank you so much i can׳t believe i find this only now. i have a quick question, do you think that sending people from paid platforms to a quiz landing page+opt in than sending them to sales landing page will convert better? (based on the notion that we integrated all the principle you stated in the video.) Thank you Neil, and god bless you! Eldad.

[@neilpatel]

If I were you I'd test it out! It's hard for me to say exactly what I think will work without knowing your business model and market audience.

[@tommasocanazza8965]

where should i put the storytelling? after the headline and the main benefits or more below?

[@neilpatel]

I would test with the placement of both and see where you get better performance :)

[@rahul53885]

Thanks for this amazing video Mr. Neil !!!

[@neilpatel]

No worries!

[@JackieStrohl]

Great tips, Neil!! Thank you!

[@neilpatel]

I am glad you liked them!

[@brianpfeiffer]

Neil dropping bombs 💣 thanks for sharing 📈

[@neilpatel]

You are very welcome, Brian!

[@John-3692]

This is pure perfection. I recently enjoyed a similar book, and it was pure perfection. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@Rensoconese]

Great video Neil! i would like more videos about storytelling

[@neilpatel]

Thanks for the feedback! I'll keep that in mind :)

[@relaxingvideos7847]

Yesssss

[@brandstores3684]

Do you recommend click funnels ? is it worth? Thank you

[@neilpatel]

Yes they can be helpful :)

[@Via106-pz9cj]

thanks a lot genius ❤❤❤❤

[@weightlosswonde]

Hello sir can you help me with some videos on to create high converting landing page.

[@neilpatel]

Here you go: kzbin.info/www/bejne/npSzqYCrrc1oisU