The Apple Store's $1,000,000,000 Secret

The secret psychology behind Apple Stores!
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[@Mrwhosetheboss]

Next time you go into an Apple store see if you notice these things in action! 😳 Quick correction! 76 degrees is the angle between the top half of the laptops and the table, not the angle between the base of the laptops and the top half! For the (pretty hilarious) video of me comparing Apple vs Samsung's customer service: kzbin.info/www/bejne/kGjMc3mhobuIlas

[@RankyTev]

Sure thing

[@cricketgoldYT]

Ok I will!

[@Gibbrish]

MrWhoseTheBoss never fails to us up to date with the new tech.

[@findoutthecar8162]

1st

[@pbbob1]

Hi

[@vamos419]

As a former employee at Apple, there is also one more “trick” they use. Most of their stores are designed to use natural light during the day and don’t use any artificial light. This is supposed to keep the customers from feeling drowsy and be more attentive.

[@Anas-1220]

😮

[@michaellowe7179]

Noooooo

[@NicholasGoatifiFan]

its the opposite in schools in the us 😅😅

[@i1DERProductions]

Totally make sense even more that you want to see the products in their natural form.

[@NicholasGoatifiFan]

@MASONNET I sleep within 15 mins of first period lmao, idk how i passed high school lol

[@Y0utub3me]

Recently went to the Apple Store on 5th Ave NYC. Definitely had to physically adjust the screens to get a better viewing angle on the laptops. I was getting got without even knowing! Akin to how Disney was incredibly meticulous when building out the layouts of his parks. Fascinating stuff.

[@jhitom]

😕

[@michaellowe7179]

The pain

[@KingSkibidiDino]

Pain

[@estton]

Nyc lets go

[@test1122lol]

That's literally what Andrew Tate has been saying the whole time... Everything around you is purposefully designed to program your mind

[@damnfreakingsien]

Another thing interesting is the overpriced accessories section. They make it so fun and easy for you to try any of the cases and straps and you might eventually buy them. It's like they're sublimely telling you: "our phone cases are awesome, try it!" They even have a 100% cash refund policy, effectively letting you "buy" the product, and bringing it home to try. I have never seen any other shops offering 100% refund based on change of mind. On the other hand, most tech shops tuck their cases away in boxes, and I find it a little intimidating to inconvenience the shop owner to let me try on the cases.

[@sewerboio_0]

Im sorry these bots took over your comment. I'll be your first human reply. I agree though, i went into a tech store and didnt ask to test a case, just bought it without and i regretted it

[@sanketss84]

you are absolutely correct on the cases part , apple store is the only place where I was able to try all the cases and watch straps , this is a huge revenue for apple as they cost a lost tbh. but they made sure you get to try the product unlike any other brand which capitalized on this idea.

[@oreomydog1924]

🍎: 📈 Other companies: 📉

[@niranjanpandit6497]

Yeah but the cases are severely overpriced and after buying an expensive apple product you don't feel like adding more things to the cart.

[@damnfreakingsien]

@@niranjanpandit6497 If you're accounting just the cost of manufacturing, it is severely overpriced. just some plastic and micro-fibre fabric molded into a case. But if you're talking about providing a good user experience, Apple cases are certainly the best from my experience compared to the competition imo despite having it's fair share of flaws. Premium texture, comfortable to hold, easy to put on, easy to remove, stays in place, and provides sufficient protection. It is clear that the designers put in a lot more time and effort into designing every nook and cranny of the phone cases to make them feel as good as possible.

[@djross95]

Having worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obsesses more about small details than Apple. It's kinda creepy, but also effective!

[@Theunicorn2012]

Having worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obseses more about small details than Apple. It's kinda creepy, but also effective!

[@Roban554]

Having not worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obseses more about small details than Apple. It's kinda creepy, but also effective!

[@ChristopherJungBFA]

Having worked for Apple as a salesperson in 2 of their stores, I can vouch for most of the content in Arun’s video. We go through a week of reprogramming before ever working the floor that focuses more on convincing people into thinking we are their friends than having actual product knowledge. I was never instructed or suggested to not touch the products, though. We didn’t touch the products, because they are petrie dishes full of germs. We would only touch them to clean them at the end of shift and put on nitrile gloves and spray everything down with Swoosh or alcohol. I quit before Covid, so I imagine cleaning standards have only increased.

[@JacksonCampbell]

Even creepier when you get deeper into it, like the Apple evangelists.

[@nerdstark9002]

Not as effective as some people think. Many people stay away from apple exactly because this aura of disingenuousness.

[@Simalacrum]

This video goes really well alongside MKBHD's recent video about Apple's naming schemes - it contributes to a general language of Apple's business strategies.

[@arkesh110]

Wait everyone's username has an @ now

[@abbyroberts1019]

Cool

[@level1865]

Not to sound rude , but am I the only ones that feels Arun's become a little biased towards apple. Not to sound like an Android fanboy, you can check my comment history defending apple in almost every single comment ever. But Arun has covered marketing and psychological tricks of Apple many times, and yes, they do generate the most profits in this business but they aren't the only successful players here. For example how and why samsung dominates the Asian market.

[@monklord6098]

@@level1865 they dont dominate because of marketing, but because of price. Most if not all "rich" or people who can afford apple in Asia tend to buy apple. Its just the cost of apple devices are more due to taxes and its base price being higher. Im saying this from seeing it first hand. Even in korea, most younger kids want apple because its just seen as more cool even tho samsung is from there.

[@Anas-1220]

​@@arkesh110yeah man

[@spooky.-]

Apples ability to get people obsessed and love their brand is unmatched.

[@noobysanwich]

but they will always have one hater.

[@leonize2459]

There is a sucker born every minute.

[@leonize2459]

@@noobysanwich Most people in the world know apple products are pretty garbage. They make products for the tech illiterate, always have always will.

[@anujmchitale]

Well it's a cult, so hardly unmatched!

[@Ravasco20]

Steve Jobs and Tim Cook are members of the Illuminati so that's why.

[@jerkytoo8184]

I have to say, the minimalist and airy layout of an Apple store is quite appealing. With devices displayed in an uncluttered manner and with them ready for you to touch and use, it makes it feel like less of a store and more like a place where you can just walk in and play with expensive electronics. It puts you off guard and before you know it, you're buying a new phone. I've found the "Specialists" to be attentive, but not pushy.

[@eishuno]

Yeah, no. If someone lacks the mental fortitude to not buy something they can't properly afford, just cuz they played with it once, they need help.

[@jamesowings1934]

​@@eishunoeven 5% of the people who walk in buying when they walk out is a huge selling point for what I built my business around. It's definitely made me a ton of money.

[@eishuno]

@@jamesowings1934 hence my point about mental fortitude and financial competence. If one can afford it, amazing! go for it! But weak-minded, easily influenced individuals - well.

[@RaavMedia]

5:09 …OMG .. can’t believe I missed watching this video till now. When I saw that clip, I thought .. hey that looks familiar .. and was totally surprised after seeing the source message!! Thanks a lot for sharing my clip ❤️❤️

[@geeky_001]

that's cool!

[@Bespoke_Builds]

Arun's videos are always put together so well, you can really see the production value. Lets get him more subs than Apple

[@FrotLopOfficial]

Sorry I cant help, I've been a subscriber for like 7 years

[@aibel99]

Shut up

[@mirhawk-plays]

We physically can’t I did the math

[@jhitom]

Let's go!

[@jimschips254]

@@mirhawk-plays aight lemme see ur work

[@smolbun7351]

As an interior designer student, a lot of the interior elements like the layout, lighting and the placement of products and the simplistic aesthetic all play a role in promoting their brand and it was so interesting to see when I was doing my case studies cuz they actually think a lot to push customers to purchase, and it actually works! Also living in dubai, i can assure that the apple store balcony is insanely pretty and many just enter the store to go view the fountain and then end up purchasing though they never meant to. Ive considered too like its crazy

[@doodskie999]

As someone who worked with customer service. The reason why we dont use words that somewhat represent negative meaning is because we practice positive scripting

[@acslater017]

“Sorry for the wait” = “Thanks for your patience” 😅

[@martinspedding4210]

Does that also explain why you never give any reasons why you should buy an Apple device rather a competitor... Very hard to have a normal interaction

[@Conrad.Merkel]

I remember in first grade we took a trip to the Apple Store to just use their products and make power points. Even though all the kids got confused and asked for help multiple time the Apple employee never got frustrated. Then to really wear the nostalgia of an Apple Store into our brains later they gave us hard drives with the power points we made on them

[@the_peasant_lord]

9:31 Sometimes banned words lists in employee handbooks can be interesting… for example, I work as a zip line tour guide, and we are literally not allowed to say the word “safe” when describing the zip line course or anything related to it. This is because it’s inherently dangerous and NOT safe. If a customer asks us if it’s safe, we can’t say yes - instead, we need to say something to the effect of “we do our best to mitigate all the risks.”

[@KurtisB]

My nearest Apple Store’s technique to make sure I leave with an iPhone: Tell me the wait will be 2 hours and completely ignore me after that.

[@Mrwhosetheboss]

😂

[@galaxyred7]

@@Mrwhosethebossrare stand alone mrwhosetheboss reply wtf…

[@Yoon1eee]

Me walking to an Apple Store with 10$ 😭

[@TheyCallMeShadow]

Me walking to the Apple Store with 0$ just to see them😭😭😭😭😭

[@Retardedtiger]

Me not even going to an Apple Store in the first place

[@Jcpenny123]

Fr

[@GAMING_JOHNRobloxYT]

Me walking In a apple store with 0$ just to play and touch it and say to my friends "GUYS OMG I TOUCHED THE NEW IPHONE 15 PRO MAX" 😂😂

[@Kiwicatking]

💀

[@NewtGQ]

Apple always pays way more attention with selling their products. They make it an event whenever you buy anything from them. Even a charger or something is a cool experience to open.

[@meloney]

Kinda sad that it has to be an event, since apple (and many other brands) are so greedy that they won't give one with the phone.

[@paradiselost9946]

@@meloney apple is the greedy one? naw, theyre just using the fact that its the CUSTOMERS who are greedy. greedy for social acceptance. greedy for a new "experience" in a world of vapid make-believe. greedy to get one up on "the joneses". greedy for attention. its amusing that the people at the top of the food chain, well... yeah, theyre greedy... cus theyre just like everyone else. they want their shiny car and their big fat mansion and their jetsetting lifestyle, staying at yet another 10star resort... call me mad, but whenever i see photos of "luxury resorts" i always ask myself... what exactly do you DO there? cus i consider luxury the freedom to go dig a hole in my backyard without anyone telling me not to, interfering, or making a scene of it. my hole. my backyard. go away. no-one advertises holes except earth moving companies :( strange, you see useless junk like iphones and itunes advertised all day long. cant say i have EVER seen an advertisement for a hitachi 10T excavator, or a euclid dumptruck, or maybe... even just a little bobcat... stuff that gets used. serves some sort of purpose.

[@costafilh0]

Apple uses similar psychology tricks on their support to make the experience better even if it is slower to solve a problem. I used to work at apple care for a while and I always got strikes for solving problems too fast and not making the step by step they wanted me to do.

[@Robert08010]

Curious, did you work for apple directly or for a sub contractor? I worked apple care for a subcontractor until they lost the contract last year but they never said anything to us about going too fast. In fact, I remember being pestered to not stray into basic just showing them around territory.

[@LK-cy5xe]

thanks for sharing

[@i1DERProductions]

I can certainly attest that my first experience with staff was amazing. My Airpods Max had suffered "Sweaty Ears" damage before I actually was aware it was a thing. Went in, had my meetup and I asked very nicely if there was any way they could try and reduce any repair/replace costs or some sort of bill me later option. I have AC+ on them and hoped they would just do a quick onsite replace. They had to send them to an off-site repair and promised free shipping of replacement if they couldn't repair. A few days later, old serial diappeared off my account and was replaced with a different set with a receipt saying $0 cost.

[@rnathanielryaan2034]

@UnjustifiedRecs dude exactly i have an iphone 14 pro max and the "genius" told me hey man dont get applecare now cos i see a scuff on ur phone. i travelled out for 4 hours for him to be a hipster dickwad

[@rexacion]

@UnjustifiedRecs he didnt pay, it said it at the end. did you even read it??

[@Ben21756]

​@@rexacion Apple Care ain't free. He received a "free" replacement because he spent money on Apple Care+.

[@i1DERProductions]

I was informed they may be a service charge via the iPad they handed me to confirm I consent to have the headset shipped for repair offsite. It also felt unusually good, psychology is weird! 😁

[@SToXC_.]

Wow! you didnt have to pay more for a service you already paid for a product that is more than 6 times the pricetag it should be! (airpods max known to have tremendous audio quality for the insane price of 600€)

[@insta360]

If you’re wondering why you didn’t get Rickrolled, its because you weren’t paying attention 👀

[@JaggedMedal]

When is the X4?

[@AdamForOnceWasTaken]

*pays attention*

[@Terrobility]

I work at a UK network and it's crazy how much of this I do in the sales process without realising I do it. Forcing touch by getting customers to pull out clamped devices, gesturing while they're holding it, keeping POS hidden away, being way too easy to walk in, never making the customer feel like a burden, and so on. I was just doing it because that's how my boss taught me. Always interesting to hear the logic and reasoning behind it.

[@technologyexplained]

0:29 "By encouraging you to touch their product, they're actually increasing your sense of ownership of the product" 😂 Arun barely managed to say this while controlling his laughter 😂

[@The_morning_star_TMS]

😂😂😂😂

[@Dogesomethin]

Me as a kid: leaves every time with nothing

[@JeremyandJasonBFF]

fr

[@BillionaireRSA]

In South Africa, queuing is still a common practice, especially when it comes to new device launches. It's interesting to note that certain malls have taken measures to streamline the process by having two separate iStores-one dedicated to contract sales and another for display purposes.

[@real_rsaNoob13]

Apple doesn't even sell IPhones themselves in SA, they gave one distributor a monopoly on their sales and that's why they're so ridiculously priced, istore is just the distributors physical retail window

[@BishalKhan01]

Arun's videos consistently showcase exceptional production value, reflecting the tremendous effort put into crafting each piece of content. With such attention to detail and quality, it's no wonder his channel is thriving. Let's continue supporting Arun's incredible work and strive to surpass even the subscriber count of Apple!

[@shibujha1]

8:27 the fact that he made a whole cup printed to rick roll us indicate how much dedicated he is 🤣🤣🤣

[@fitnesscat761]

The fact that you did this comment to get likes which in indicates how much dedicated you are to seek attention from people

[@gojo.catoru]

​@@fitnesscat761same is applicable to you too

[@AtmosPres]

@@fitnesscat761 He literally just wanted to share a fact that was hidden from the video, but worth noticing. Leave him alone.

[@DragonOfTheMortalKombat]

@@fitnesscat761 Who hurt you ?

[@atpray]

I didn’t notice that I got Rick rolled again 😂, thanks for pointing out

[@anand_kv__]

I remember my experience at the Dubai Apple store. It was my first time at an Apple store, and just like you said, there is something that drags us into the Store without us even knowing it.

[@infamouzdekay]

I cant be the only one who remembers the era when we use to go into apple stores, record videos & post them online to show our friends 😂 so this theory is just extremely accurate

[@Aa-nk8qb]

It always surprised me that the cash desk is NEVER visible in the Apple stores. Not even in online pictures.

[@Aa-nk8qb]

Now I understandy why.

[@cresild_a]

i paid partially in cash for my phone and ngl i was kind of curious how they were going to handle the cash! you never see any registers so i assumed they would take my money and head to a back room but imagine my surprise when a hidden drawer OPENED right at the table the specialist took me to 🤣🤣🤣🤣 in retrospect, i should have seen the hidden drawer coming, because duh!!!

[@reihanboo]

Pretty weird cut at 6:00

[@ILoveMath_Cats_Coding]

Like sssniperwolf

[@daguilar5244]

Will admit the only experiences I've had with apple is being push away if there was no meeting time set, even when there was a meeting scheduled, nobody approached us, so not knowing what to do I approached a worker only to be told that I needed to locate the person in charge of checking in. I wasn't the only one in these situations, when looking through the glass you'd be able to see half the room not being helped as they stand on the sides of the room. I know not all apple stores are like this, so far it has only been my experiences, maybe wrong timing or something.

[@mikikeiko2162]

Most apple stores have a people in the front (with ipads) usually greeting everyone. You need to approach them for help and they will find someone. Also because everyone has the same uniform, its easy to get confused between technicians, managers and sales people. Its to note that the people standing in the side could be technicians/sales people, so unless you have already mentioned this to the people in the front, they will assume no one needs their help.

[@Samosayummyyay]

Yep. Same here in The Netherlands, Amsterdam. No appointment = just go home basically 🤣

[@lukerumsey7093]

7:40 this idea of "a good impression" also expands to the customer then returning home and buying a product online not just coming back to store. Great video, didnt even realise the stores were such a big deal

[@viditshah1622]

Really love the fact that how Arun really likes to keep the transparency with his audience.. like just a 2 second clip in the end with the green screen did it for me!

[@kpikoeergtegf1184]

I used to work for Apple until recently. Most things are right, but: not everyone is a specialist. Specialist is what we call the basic tier of employees. For more information you can always have a look at the job description website of Apple. I have also not seen an employee handbook for the five years I’ve been there. We never had banned words, just had to watch what we say do not be rude to any customers and have some common sense. Since I used to work at European Apple stores, I never used to have a big customer service smile since it would be considered as creepy where I’m from, and would just make our customers and myself uncomfortable. Just being empathetic towards customers and working efficiently was enough for Apple at the locations I used to work.

[@NTGuides]

I've actually had first hand experience many times with this: I had to use messaging support and they made me feel welcome whilst they also fixed my software problems on my apple watch S4, which was bootlooping at the time

[@robotomo4249]

Going into an Apple store is an experience in itself. Here in Sydney, Australia, the Apple store is a huge three story store. Glass on the front, bit on the sides andd even a bit on the roof. There is a huge hanging Apple logo at the centre. The coolest part however, are the stairs at the back. These stairs are made of glass, these stairs are surrounded by the famous "Apple grey" walls and white circular lights from underneath, it really makes it something special. Meanwhile, the Samsung store down the street is tiny compared to the Apple store. It's nice and the people there are kind and helpful, but it does not compare at all to the Apple store not so far down the street!

[@reviewsontech]

The patience you have, finding all this out and making it simple for us to keep in our minds is amazing bro! 😊

[@animeguy6877]

The most amazing trick thy pulled off is making sure how light your purchase is. You wouldn't know you're holding a macbook. This is also felt in your wallet and bank account. Your wallet gets lighter than it's ever been. Truly futuristic stuff!

[@dejesus360]

I bought Airtags for my daughter as a last-minute Christmas gift. Picked it up at the store (quicker than shipping to my home) and I was let to wait forever. While I was waiting, I started using my Galaxy S22+ just casually. I eventually started playing games really loud. The quickly got my product and let me leave. Those place are really stuffy...

[@piperxd7654]

congratulations, youve activated my defiance response and successfully scared me away from ever using an apple product again in fear that i will fall for their trickery.

[@Avalon_1991]

To be fair, I went to an Apple store when my iPod Touch wasn't charging and they helped me free of charge. It was pretty simple as the connection point was dirty which I didn't think of. They could easily have said I would need to send it away for repair or something which they could have charged me for. It was simple but I liked it. It was like when my sister's laptop was out of the repair warranty with John Lewis but they still fixed it for free. I bought a TV there because of that.

[@the_anarchi2t717]

Same I had the xs max when it was the latest phone my charging ports and speaker grills was caked in normal pocket dust they cleaned it free of charge. I don’t think they’d do that with my 14 pro max 🤣🤣🤣🤣🤣🤣🤣

[@Anas-1220]

omg

[@kitten-whisperer]

That's rare.

[@alter112]

they probs got fired by tim crook

[@kvb7772]

doesn’t matter no trick would work on me, im broke

[@rasperinlaboratories5392]

Yeah plus andriods better and open source

[@kingbouncer1314]

Sounds like you've fallen for tricks too often...

[@hiddendrifts]

tricks usually don't work on me either. partly bc i, too, am broke, but also partly bc there's only two reasons i'd buy something. either it has some gimmick i'm interested in, or it has some function i'm interested in. apple products are usually one or the other, if not both

[@SmallBROODJE777]

@@rasperinlaboratories5392no they suck

[@ToPa-MWTPU]

@@rasperinlaboratories5392 Every company tricks their customer. The most common being the $799.99. It makes people think its only $700. No one pays lots of attention to the numbers other than the first number. So technically he was talking about the market as a whole, not just one company.

[@DamZmlMemesLol]

1:29 "This is all part of the *seduction* process" im really invested now

[@The_Spooky_Boi]

5:55 a lil bit of a video glitch there, but that's OK TAKE OVER APPLE ARUN AND MAKE THE NEW BEST PHONE

[@_Ali.]

3:16 Ok dude, can we just take a minute to appreciate the Hollywood-esq cinematography creeping into your vids.

[@farzanelyassi]

0:15 well, im pretty sure that angel you marked out is biyger than 90 degrees...

[@MBiz.]

Degrees are weird. 76 is obtuse and 90 is a right angle. 180 is a straight line

[@stevenarcher1201]

Your videos are so good

[@durganshyadav5009]

8:32 NO WAY you are rick rolling us with that cup 😭😭😭😭

[@孙晴雪]

Well now he is

[@FK_edits76]

Mrwhosetheboss is the type of guy to make us laugh while still giving us information

[@_random_kid_]

@Don't Read My Profile Photo stop!!

[@Shinning-_-STAR]

Are you a jacksucksatlife fan

[@quango2707]

@Don't Read My Profile Photo noted, wont

[@Co0l_Dud]

Sus name 🤨

[@Dutchy4564]

​​@@Shinning-_-STAR yes he is

[@christianschmitt2409]

2:22 missed opporturnity to have Apple juice in there

[@Sukhpreetdhaliwal2985]

😂😂😂

[@tonitackerx9790]

What I love about the Apple Store near me is that its the only place where you can actually get to know the products. Like, in my local tech store, the phones are anchored to the desk with a spring, that makes it impossible to determine the true weight and feel of holding them. Also, you cannot wear Apple Watches because if theyre on display, they are always fixed to the table. Airpods Max were available only by picking a cardbox sign to the cash desk and then getting the product. Sadly, even Apple has not yet found a hygienic solution to testing in ear Airpods. But their take on customer friendly product showcasing is awesome

[@SahilP2648]

I can tell you this for sure. I am not sure if I am willing to pay $3500 for the Vison Pro, but I am going to book an appointment to experience it, even if it takes me months for queue. Partly because I want to experience it and partly because Apple is one of the only companies that have all devices available for a demo, so I know for sure there will be demos being setup at stores.

[@paradiselost9946]

and what shall this vison pro do for you? in thirty years time, will you be telling your grandchildren proudly how you lined up all week for a shiny box with lights on it? will it leave a permanent record of your existence, become a monument? lol. nah. three years, yet another tawdry bauble thrown into landfill. obsolete, outdated, no longer "fashionable". i dont want to "experience" it as its not an experience worth experiencing. much better to just sit here in the sunshine, watching the frost melt, the chjickens bouncing around on the lawn, that i didnt need to pay subscription fees or unlock anything other than my lazy urge to stay in bed... thats an experience. seems more... real than a box that beeps and plays tunes. man, the future is bright. nursing homes and retirement villages full of senile old fuddy duddies with digitally altered photos of their lifetime to remind them of how things werent. all those selfies of bloated lips and food that was eaten, and found to be revolting, gave them the squirts for three days but that doesnt matter because the photo looked great after some manipulation and it had lots of likes and upvotes on "enter social media platform thats currently in vogue". all that plastic surgery sagging and leaking... all those millions of dollars spent on cosmetics and fashion and other unessentials. that lifetime spent chasing tawdry baubles, insubstantial bling, vapid momentary satisfaction... lol. as you may be aware, advertising doesnt work on me. in fact... it has the exact opposite effect :) everythings bullshit and im not swallowing ANY of it.

[@㐉]

Bro always finds a way to rickroll us in every video, and it was coincidentally near 4:20

[@noobytgaming8970]

I don't know about you Arun but at 0:20 the angle shown is clearly more than 90 degrees. Correct me if im wrong😅 I am not the best at math lol🥴🤓

[@garvitpandia8083]

That's what I was wondering. The editor marked the angle on the wrong side i guess

[@Tendee]

@@garvitpandia8083No, on both sides it's more than 90. idk what it is.

[@silenced_pug4010]

​@@TendeeIt can't be both larger than 90 degrees. The other side is 76 degrees

[@Tendee]

@@silenced_pug4010 The other angle is a reflex angle. (remember, there are 360 degrees of an angle, so 180 is straight. A straight line is called a straight angle, with both sider 180 degrees). A right angle is more than 76 degrees, and there's almost three right angles if you put that angle on the other side.

[@silenced_pug4010]

@@Tendee I know but we are talking about the horizontal plane (the table) where the sun is 180

[@StreakyBaconMan]

I actively refuse to walk into an apple store after the first 2 times - the first time I was first in the door, and the staff gave me some type of standing ovation. I was confused, and they explained they just do this for the first customer of the day. I didn't appreciate it, and I left the store without buying anything or even looking at a product because I found the experience so weird and confusing that I just didn't want to be there anymore. The next time I went I decided to go later in the day to avoid that weird experience I'd had the first time round. I wandered around for a while, and when I found something I wanted to buy I tried to get the attention of staff - twice I had them say "I'll be with you in a minute sir" before going off to do something else and never returning. I gave up after 15 mins of standing there in front of a product being unable to actually buy the thing. I am somewhat grateful I had this experience - I saved a hell of a lot of money not buying apple products and I haven't had any issues with non-apple alternatives so far.

[@prasannasubbu6306]

I hope Arun makes a full video about the funniest phone cases to the most horrifying ones cause the shorts he makes on phone cases are the ones I like most! I am sure that a majority of people who watch also like that type of content like me!

[@kitten-whisperer]

That sounds lame as hell.

[@LerX1]

I've been to many apple stores, but the one in New York (the glass box then a staircase going down underground) was the worst. As I was feeling the cases (not even picking them up as showcased in the video) I believe the manager or a bad employee ran up to me screaming "STOP STOP STOP" proudly for everyone to hear, and told me that is for looking only. Then started to tell the other customers and employees how I was a dumb kid. I don't hate apple, Don't want to hate apple (I'm writing this on my macbook), but that was just a relevant thing that I think should be shared...

[@Fasansola]

Thanks, Arun for this amazing research you've done into building a marketing team and brand like that at Apple.

[@tariqliaqat504]

Hi

[@TechnicLegoEngineer]

its Aaron. i know its spellled dumb but it just is.

[@disgrunty]

Having had to quit a CS job because I couldn't give good solutions (because of how the role was set up), I'm really happy to see that Apple's staff have the ability to actually _do something_ when their customers are having an issue. It's awful when you want to help but literally can't.

[@realEEOfficial]

Everyone skip 4:18 thats where he rickrolls you! your welcome. :)

[@PLAYSTATIONHOWTOANDTIPS]

Thanks for the warning

[@Pearl542]

I came here for the rickroll

[@jessicablueheart9772]

It's amazing how arun shows us the psychological ways the Apple company works and the ways it sells their stuff. I wonder if he will do a video of a different phone tech company like how he did this one. These are so well made keep it up man. 🎉

[@vellunlear4166]

This was fascinating. I really like the ideas behind customer acquisition and retention that Apple follows. I've never owned or even really used an Apple product. I've only ever used PC/Android. I've been considering switching to iPhone in the next year or so just to give it a chance and have been watching a lot of videos from different perspectives. I like watching both Android to iPhone and iPhone to Android switch perspectives. It's important to see what you might be missing going to Android, but I like to see what a longtime iPhone users misses, and is surprised is available. I'm glad this video popped up as well, it was very informative and interesting.

[@kerrydaniels8460]

I would recommend looking into a macbook first. Flagship phones have honestly really reached a point where the rate of improvement has been fairly stagnant for what most do on a phone. Especially since Apple does tend to not offer newer features until much much further down the line than alternatives do with good performing on em. Both android and iPhone flagship just work out the box. Both have a good enough "ecosystem." Both have good cameras, etc. The main differences tend to be in UI/UX where you do get a lot more freedom to do whatever you like om android vs a generic locked down feel for iPhone. Iphone has longer support with 5 years typcially vs 3-4 years for android in support. The reason I say try a mackbook first is they're undeniably great and at a GREAT cost that may be less than a phone even. They're a lot more innovative on that side with apple. IOS is pretty stagnate for years now. Anywho, hope you like whatever you decide!

[@meloney]

Out of interest, what would an android user potentially miss from an iPhone?

[@mightyjoefrank9517]

@@meloney software updates 😂

[@hackerkiller2131]

@@meloney would say the base features are better, the camera, battery, and operating system (although that's dependent on user preference). Some Andriod applications are a bit worse than iPhone citing about why half of those who switched from Andriod to Apple. The next was new features at about a quarter. Those features are the airpods, face time, and the apple watch. A third reason was the cost. Although higher initially those people found the initial investment to be more worthwhile rather then spending less but getting less in return (software updates)

[@thenessh2807]

I would say get the best iPhone u can get for ur budget and use ur android as main until u gradually get to ur iPhone as ur main phone(from being the second phone) then the transition will be much smoother thats what i did from s8 plus to se 2020 and now 13 pro is my main device

[@nikhileshsingh8706]

Your psychology means nothing if my pockets are empty. Take that Apple

[@arabadjiewww]

To achieve a better viewing angle on the computers, I had to manually tilt the displays. I was being snatched without even realizing it! Similar to how Disney was so thorough while designing the layouts of his parks. It's fascinating.

[@paradiselost9946]

what was on the screen that was worth viewing? can you recall? so you can recall adjusting the screen, yet what was on the screen, the actual focus of your attention... was unimportant? trivial? so what was the point? when you take that attitude with things, you dont get duped. advertising is just psychological tactics. easily seen through, easily manipulated. theres this great game i play with salespersons... "what can it do for me?" so far, noone has told me exactly what an apple product can DO for me. there doesnt seem to be any advantage in owning one... but then im that person that knows what i want, what im going to do with it, and invariably... where to find it or what can be used as an alternative. and theres nothing an apple can do for me so i dont want one. easy :)

[@ashokhottin2205]

It's actually 104 degrees from the angle Arun has shown.....76 degrees is from the back of the laptop to the table 😅

[@StayOutOfTheLoop]

I noticed that too

[@luminescentlophorina5108]

I had a family member who worked on the designing and building the New York Apple Store. And I can confirm the architecture myths are true 👍

[@marcustmusic]

My Apple Store pulls of these tricks pretty well. I almost never had a bad experience with dealing with customer support or Genius Bar appointments (although annoying to have to go through them at all). When my AirPods Pro straight up stop working, they replaced both my buds the same day I came in for a visit for a future-recent purchase I made. And when I bought my M1 MacBook Air, the Apple employee in charge of the MacBook Airs suggested to buy the M2 MB Air but I knew I wanted and be happier with the M1, she didn't press any further and sale went off without a hitch. And that's the thing about being an Apple customer, yes their products are incredibly expensive at times but the customer support and near flawless execution is what keeps winning me over to their side, even if there are weird quirks from time-to-time. I never had a customer support experience that was almost as flawless as Apple's.

[@theloz]

Fascinating to hear about the employee handbook because it doesn’t reflect my most recent experience at all… I went to the Covent Garden store to buy my Apple Watch back in May, and despite there being few customers and several dozen staff at a loose end, I had to go and grab someone to come and take my money. I knew exactly what I wanted but after 10-15 minutes of aimless browsing I was ready to walk out!

[@sophiaisabelle027]

This channel has always been the best at everything they do. We wish them all the best.

[@zellzoii]

No matter what you think about Apple, atleast we can all agree that their stores are truly special

[@Yt_montyplays]

*mrwhostheboss always finds a way to rickroll us 😂*

[@ArthurZakaryan23]

I never thought about the theory of having so much space around the items on the tables they are placed on at the stores but it makes sense when I compare it to what fine dining/Michelin star restaurants have been doing for years. When you're paying $300+ per person ahead a la The French Laundry in Napa Valley, you are paying for a multi course tasting menu that brings you small, some might say tiny portions of food, the highest quality of that kind sourced for every corner of the world but not served in a small dish that is more fitting of the size a more normal sized dish you'd get with a much larger portion size. This creates a hyper focus on the food with so much empty space around it.

[@slaphead90]

Actually every time I've been in an Apple store I've felt completely uncomfortable. It was always like I felt I didn't belong.

[@drumstick7430]

They can sense the android usage. No android users are safe within the four walls. I have been to their torture room in the back it was horrible

[@martinspedding4210]

Yes, unless you are a paid up cult member and have drunk the kool aid these souless stores should be avoided.

[@TheBlueDeclan]

​@@drumstick7430 Yeah never go to the apple Store ever again

[@lipstickzombie4981]

They're a gay bar that greets you with 'Hi, poor' the moment you step in. Never again.🤮

[@SuperBobby1967]

I am an android user and i asked one of the employees why I phones were so complicated to set up and why people have to be at the store for 2 hrs for a problem if it was so simple. She replied that there was nothing complicated about it. I think i phone users need to be pampered because of the price they pay.....makes them feel like they paid for someting.

[@duckyp5385]

Arun never fails to keep us up with all thing tech related, keep it up king 👑

[@Mrmanof69420]

​@dontreadmyprofilephoto1657dude stop

[@_random_kid_]

@@Mrmanof69420 i agree

[@Jorre100]

Yeah

[@NotjonahYT]

I’m going to go into the apple stores and adjust all the laptops now

[@Tech-Link-Youtube]

Town squares 💀💀

[@phxmiller]

I buy my Apple products second hand, ensuring the company doesn’t get too much money from me.

[@raghuram6913]

5:35 I didn't know why I was vibing, until I rewinded the video and heard the...

[@absarsheeraz5026]

Heard what

[@yasserbanse]

This dude is genius.. . Didn't even realize he was advertising at the end of the video 😊

[@xo.sophie45]

I was at Apple for one of their “Today at Apple” classes and I showed them the problem with my iPad Air and there was two employees with me and one was new and held the ipad in her hands and the other one yelled at her and said that she was braking law and privacy and was Super Serious about privacy. This technique is used everywhere I guess. Even my mom was shocked

[@0nerand0mp3erson]

3:04 that’s the Abu Dhabi apple store!! I just reconned to remember it.

[@AlooshieDouche]

These psychological tips are actually insane by Apple wow! Thanks arun, now I know how to not spend my money at Apple 😂😂

[@shouryatri2114]

I'm too broke to buy a 1000$ phone anyways

[@Chopper153]

Finally someone who understands the marketing. Infact, this video is also a cleverly marketing for Apple. It's not a coincidence that both this dude and MKBHD made similar videos on Apple, and both of them tried the Apple Vision pro.

[@argylleagen]

@@Chopper153 hahaha maybe they are apple's trump cards for indirect marketing. its a win-win situation for both of them

[@kitten-whisperer]

​@Chopper153 there is for sure a connection. Kinda wack honestly.

[@villagernewsletterphone5843]

@@argylleagen trump ? Why u hav to bring politicks into this ? Original person was talking about apple , why u being in trump and politickal stuff “?

[@airplayupdate]

*apples ability to get people obsessed and love their Brand is unmatched* *Like*

[@zeylofr]

"We don't call them stores , we call them townsquares" Arun continues to call it 'stores' 😂

[@reflectic7]

1:16 mumbai apple store!!who else noticed it ?

[@athariqokazakiichiro5714]

0:03 my wallet still wouldnt let that happen..

[@Red0re]

Apple Store is the place where you go to touch things you can't afford 💀

[@JaquesBobe]

There are no official Apple store in my country, and honestly the idea of a full-sized store that sells barely a dozen different devices sounds insane to me.

[@paradiselost9946]

ditto. i see them all the time, and... iunno... i cant stand that feeling of being _watched_ constantly. everything you do is on display. gimme a little aisle full of random stuff where i have to squeeze over to let someone past, someone who is either also hunting or seems to know exactly where their desired item is hiding this week... but in todays society, preening and flaunting seem to be the mainstays of our narcissistic cults...

[@nodignitynomanners]

I think I'm the one and only person who left apple store without buying anything

[@Aqu7a野]

Same

[@WesternV-R]

Same 5:29

[@AvijitDas-jz6cv]

All of these makes Apple "Apple". The best brand of the 21st century so far!!!

[@ItzSamyam]

Walking into an Apple Store is a whole experience in itself

[@mikoshbeats]

Appreciate all the work and effort you and your team put into all videos 🙏🏼

[@invokedbyred]

Whilst Apple obviously do all these things to make you want to purchase more, I have to say... it makes for one of the most pleasant shopping experiences I've ever had. Being able to use the product at my leisure. I go to someone when I'm ready to purchase something. Not having to wait in a queue to buy the product and in some cases get setup with the new product before I leave the shop makes for an unrivalled shopping experience. Ultimately, I leave the shop not being stressed about trying to buy something which happens in almost every other shop.

[@Zipzapzak10]

Love your videos! Help this man beat apple!

[@stephenlupia3058]

Mrwhosetheboss's awe-inspiring video reveals the soulful artistry behind Apple's product selling, evoking admiration for their meticulous marketing strategies and leaving viewers inspired to explore the enchanting world of Apple's success

[@Molle7098]

The glazing is insane😭 ”awe inspiring”

[@jaayydb8964]

3:48 That's what she said

[@teddycambosa9910]

Great video as always Arun! As a marketing/advertising journalist, Apple has been a classic example for global brands in setting examples to others on how to market themselves. I think a key word that can be taken away from this is "retention". In a world where there is a saturation of products anyone can buy, Apple doesn't want to sell its products directly but rather angling it as an 'experience'. As someone from the industry, this is important in the sense it gives out a genuine vibe to customers and wanting to come back for more and eventually purchase one of their products.

[@romansingla]

from australia.. went to two apple stores in perth... honestly worst experience i had.. staff tries their best to ignore the customers... i went to check for my iphone 14 pro case a couple times.. i wanted to buy... and then went to buy airpods pro 2.. literally i was standing for 20 mins and every employee just ignored me and finally i called someone and that employee treated me like i was wasting her time so i decided to just order online.

[@BenSmith-rj3bt]

It is kind of insane that there are this many ways that apple makes you feel like you need to buys stuff

[@abbyroberts1019]

I prefer android. But I've had apples too. Remember old school apples. We had those in our school compute Lab. I'm aging myself

[@test1122lol]

@@abbyroberts1019Why do you perfer Android? You're poor?

[@SanderEvers]

@@test1122lol Well, some of the most expensive phones are Androids. (foldables)

[@ADogNamedElmo]

@@test1122lol if you've got the time to treat yourself how apple treats you, or rather, would like for you to percieve you're being treated, an android goes a way longer way

[@test1122lol]

@@ADogNamedElmo How apple treats? What do you mean?

[@Shanghaimartin]

Calling it the "Genius Bar" does significantly alter my perception of it.... but not in the way Apple are hoping 😆