The Apple Store's $1,000,000,000 Secret

The secret psychology behind Apple Stores!
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[@Mrwhosetheboss]

Next time you go into an Apple store see if you notice these things in action! 😳 Quick correction! 76 degrees is the angle between the top half of the laptops and the table, not the angle between the base of the laptops and the top half! For the (pretty hilarious) video of me comparing Apple vs Samsung's customer service: kzbin.info/www/bejne/kGjMc3mhobuIlas

[@RankyTev]

Sure thing

[@cricketgoldYT]

Ok I will!

[@Blackwingg]

MrWhoseTheBoss never fails to us up to date with the new tech.

[@findoutthecar8162]

1st

[@pbbob1]

Hi

[@vamos419]

As a former employee at Apple, there is also one more “trick” they use. Most of their stores are designed to use natural light during the day and don’t use any artificial light. This is supposed to keep the customers from feeling drowsy and be more attentive.

[@Anas-1220]

😮

[@michaellowe7179]

Noooooo

[@1DERProductions]

Totally make sense even more that you want to see the products in their natural form.

[@chuckmaddison2924]

Super markets do similar in use of light. Red with meat and yellow with cake. Have a look at meat when you pick up at fridge then look again at checkout. You might just want to swap it .

[@chuckmaddison2924]

​@@1DERProductions As they say always look at a new or used car in day time not at nite with artificial lighting. The spectral spread and balance is different so things look very different.

[@Y0utub3me]

Recently went to the Apple Store on 5th Ave NYC. Definitely had to physically adjust the screens to get a better viewing angle on the laptops. I was getting got without even knowing! Akin to how Disney was incredibly meticulous when building out the layouts of his parks. Fascinating stuff.

[@jhitom]

😕

[@michaellowe7179]

The pain

[@Rjgames231]

Pain

[@estton]

Nyc lets go

[@test1122lol]

That's literally what Andrew Tate has been saying the whole time... Everything around you is purposefully designed to program your mind

[@djross95]

Having worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obsesses more about small details than Apple. It's kinda creepy, but also effective!

[@Theunicorn2012]

Having worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obseses more about small details than Apple. It's kinda creepy, but also effective!

[@Roban554]

Having not worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obseses more about small details than Apple. It's kinda creepy, but also effective!

[@ChristopherJungBFA]

Having worked for Apple as a salesperson in 2 of their stores, I can vouch for most of the content in Arun’s video. We go through a week of reprogramming before ever working the floor that focuses more on convincing people into thinking we are their friends than having actual product knowledge. I was never instructed or suggested to not touch the products, though. We didn’t touch the products, because they are petrie dishes full of germs. We would only touch them to clean them at the end of shift and put on nitrile gloves and spray everything down with Swoosh or alcohol. I quit before Covid, so I imagine cleaning standards have only increased.

[@JacksonCampbell]

Even creepier when you get deeper into it, like the Apple evangelists.

[@nerdstark9002]

Not as effective as some people think. Many people stay away from apple exactly because this aura of disingenuousness.

[@Yoon1eee]

Me walking to an Apple Store with 10$ 😭

[@KinzShadow]

Me walking to the Apple Store with 0$ just to see them😭😭😭😭😭

[@Jakeyb8888]

Me not even going to an Apple Store in the first place

[@FebruaryNinth2024]

Fr

[@GAMING_JOHNRobloxYT]

Me walking In a apple store with 0$ just to play and touch it and say to my friends "GUYS OMG I TOUCHED THE NEW IPHONE 15 PRO MAX" 😂😂

[@Kiwicatking]

💀

[@damnfreakingsien]

Another thing interesting is the overpriced accessories section. They make it so fun and easy for you to try any of the cases and straps and you might eventually buy them. It's like they're sublimely telling you: "our phone cases are awesome, try it!" They even have a 100% cash refund policy, effectively letting you "buy" the product, and bringing it home to try. I have never seen any other shops offering 100% refund based on change of mind. On the other hand, most tech shops tuck their cases away in boxes, and I find it a little intimidating to inconvenience the shop owner to let me try on the cases.

[@sewerboio_0]

Im sorry these bots took over your comment. I'll be your first human reply. I agree though, i went into a tech store and didnt ask to test a case, just bought it without and i regretted it

[@sanketss84]

you are absolutely correct on the cases part , apple store is the only place where I was able to try all the cases and watch straps , this is a huge revenue for apple as they cost a lost tbh. but they made sure you get to try the product unlike any other brand which capitalized on this idea.

[@oreomydog1924]

🍎: 📈 Other companies: 📉

[@niranjanpandit6497]

Yeah but the cases are severely overpriced and after buying an expensive apple product you don't feel like adding more things to the cart.

[@damnfreakingsien]

@@niranjanpandit6497 If you're accounting just the cost of manufacturing, it is severely overpriced. just some plastic and micro-fibre fabric molded into a case. But if you're talking about providing a good user experience, Apple cases are certainly the best from my experience compared to the competition imo despite having it's fair share of flaws. Premium texture, comfortable to hold, easy to put on, easy to remove, stays in place, and provides sufficient protection. It is clear that the designers put in a lot more time and effort into designing every nook and cranny of the phone cases to make them feel as good as possible.

[@Simalacrum]

This video goes really well alongside MKBHD's recent video about Apple's naming schemes - it contributes to a general language of Apple's business strategies.

[@arkesh110]

Wait everyone's username has an @ now

[@abbyroberts1019]

Cool

[@level1865]

Not to sound rude , but am I the only ones that feels Arun's become a little biased towards apple. Not to sound like an Android fanboy, you can check my comment history defending apple in almost every single comment ever. But Arun has covered marketing and psychological tricks of Apple many times, and yes, they do generate the most profits in this business but they aren't the only successful players here. For example how and why samsung dominates the Asian market.

[@monklord6098]

@@level1865 they dont dominate because of marketing, but because of price. Most if not all "rich" or people who can afford apple in Asia tend to buy apple. Its just the cost of apple devices are more due to taxes and its base price being higher. Im saying this from seeing it first hand. Even in korea, most younger kids want apple because its just seen as more cool even tho samsung is from there.

[@Anas-1220]

​@@arkesh110yeah man

[@RaavMedia]

5:09 …OMG .. can’t believe I missed watching this video till now. When I saw that clip, I thought .. hey that looks familiar .. and was totally surprised after seeing the source message!! Thanks a lot for sharing my clip ❤️❤️

[@geeky_001]

that's cool!

[@Conrad.Merkel]

I remember in first grade we took a trip to the Apple Store to just use their products and make power points. Even though all the kids got confused and asked for help multiple time the Apple employee never got frustrated. Then to really wear the nostalgia of an Apple Store into our brains later they gave us hard drives with the power points we made on them

[@spooky.-]

Apples ability to get people obsessed and love their brand is unmatched.

[@RobloxGuest4]

but they will always have one hater.

[@catsballs9657]

@@RobloxGuest4 apple cult member alert

[@leonize2459]

There is a sucker born every minute.

[@leonize2459]

@@RobloxGuest4 Most people in the world know apple products are pretty garbage. They make products for the tech illiterate, always have always will.

[@anujmchitale]

Well it's a cult, so hardly unmatched!

[@Dogesomethin]

Me as a kid: leaves every time with nothing

[@BillionaireRSA]

In South Africa, queuing is still a common practice, especially when it comes to new device launches. It's interesting to note that certain malls have taken measures to streamline the process by having two separate iStores-one dedicated to contract sales and another for display purposes.

[@jerkytoo8184]

I have to say, the minimalist and airy layout of an Apple store is quite appealing. With devices displayed in an uncluttered manner and with them ready for you to touch and use, it makes it feel like less of a store and more like a place where you can just walk in and play with expensive electronics. It puts you off guard and before you know it, you're buying a new phone. I've found the "Specialists" to be attentive, but not pushy.

[@eishuno]

Yeah, no. If someone lacks the mental fortitude to not buy something they can't properly afford, just cuz they played with it once, they need help.

[@jamesowings1934]

​@@eishunoeven 5% of the people who walk in buying when they walk out is a huge selling point for what I built my business around. It's definitely made me a ton of money.

[@eishuno]

@@jamesowings1934 hence my point about mental fortitude and financial competence. If one can afford it, amazing! go for it! But weak-minded, easily influenced individuals - well.

[@Bespoke_Builds]

Arun's videos are always put together so well, you can really see the production value. Lets get him more subs than Apple

[@FrotLopOfficial]

Sorry I cant help, I've been a subscriber for like 7 years

[@aibel99]

Shut up

[@mirhawk-plays]

We physically can’t I did the math

[@jhitom]

Let's go!

[@jimschips254]

@@mirhawk-plays aight lemme see ur work

[@yasserbanse]

This dude is genius.. . Didn't even realize he was advertising at the end of the video 😊

[@Philip11v22]

Thanks Arub, great quality video and learned new things.

[@doodskie999]

As someone who worked with customer service. The reason why we dont use words that somewhat represent negative meaning is because we practice positive scripting

[@acslater017]

“Sorry for the wait” = “Thanks for your patience” 😅

[@martinspedding4210]

Does that also explain why you never give any reasons why you should buy an Apple device rather a competitor... Very hard to have a normal interaction

[@shibujha1]

8:27 the fact that he made a whole cup printed to rick roll us indicate how much dedicated he is 🤣🤣🤣

[@fitnesscat761]

The fact that you did this comment to get likes which in indicates how much dedicated you are to seek attention from people

[@gojo.catoru]

​@@fitnesscat761same is applicable to you too

[@LostInOrbit019]

@@fitnesscat761 He literally just wanted to share a fact that was hidden from the video, but worth noticing. Leave him alone.

[@DragonOfTheMortalKombat]

@@fitnesscat761 Who hurt you ?

[@atpray]

I didn’t notice that I got Rick rolled again 😂, thanks for pointing out

[@animeguy6877]

The most amazing trick thy pulled off is making sure how light your purchase is. You wouldn't know you're holding a macbook. This is also felt in your wallet and bank account. Your wallet gets lighter than it's ever been. Truly futuristic stuff!

[@theloz]

Fascinating to hear about the employee handbook because it doesn’t reflect my most recent experience at all… I went to the Covent Garden store to buy my Apple Watch back in May, and despite there being few customers and several dozen staff at a loose end, I had to go and grab someone to come and take my money. I knew exactly what I wanted but after 10-15 minutes of aimless browsing I was ready to walk out!

[@smolbun7351]

As an interior designer student, a lot of the interior elements like the layout, lighting and the placement of products and the simplistic aesthetic all play a role in promoting their brand and it was so interesting to see when I was doing my case studies cuz they actually think a lot to push customers to purchase, and it actually works! Also living in dubai, i can assure that the apple store balcony is insanely pretty and many just enter the store to go view the fountain and then end up purchasing though they never meant to. Ive considered too like its crazy

[@kvb7772]

doesn’t matter no trick would work on me, im broke

[@rasperinlaboratories5392]

Yeah plus andriods better and open source

[@kingbouncer1314]

Sounds like you've fallen for tricks too often...

[@happyfreeky]

I just wrote a post on FB about going long Apple because they’re so good at taking consumers’ hard earned money. This video confirms that. Yet even when I still loved Apple, these techniques never worked on me because I only went in when I needed an Apple product. These techniques almost seem as if they’re creating a hypnotic induction.

[@KurtisB]

My nearest Apple Store’s technique to make sure I leave with an iPhone: Tell me the wait will be 2 hours and completely ignore me after that.

[@Mrwhosetheboss]

😂

[@costafilh0]

Apple uses similar psychology tricks on their support to make the experience better even if it is slower to solve a problem. I used to work at apple care for a while and I always got strikes for solving problems too fast and not making the step by step they wanted me to do.

[@Robert08010]

Curious, did you work for apple directly or for a sub contractor? I worked apple care for a subcontractor until they lost the contract last year but they never said anything to us about going too fast. In fact, I remember being pestered to not stray into basic just showing them around territory.

[@LK-cy5xe]

thanks for sharing

[@johnwicky123]

I Love these yt taktics such as the “MR” taktic to make you feel more attached to the channel not just the person. i use it, it works i would love to hear what taktics you i use.

[@xo.sophie45]

I was at Apple for one of their “Today at Apple” classes and I showed them the problem with my iPad Air and there was two employees with me and one was new and held the ipad in her hands and the other one yelled at her and said that she was braking law and privacy and was Super Serious about privacy. This technique is used everywhere I guess. Even my mom was shocked

[@thepeasantlord217]

9:31 Sometimes banned words lists in employee handbooks can be interesting… for example, I work as a zip line tour guide, and we are literally not allowed to say the word “safe” when describing the zip line course or anything related to it. This is because it’s inherently dangerous and NOT safe. If a customer asks us if it’s safe, we can’t say yes - instead, we need to say something to the effect of “we do our best to mitigate all the risks.”

[@1DERProductions]

I can certainly attest that my first experience with staff was amazing. My Airpods Max had suffered "Sweaty Ears" damage before I actually was aware it was a thing. Went in, had my meetup and I asked very nicely if there was any way they could try and reduce any repair/replace costs or some sort of bill me later option. I have AC+ on them and hoped they would just do a quick onsite replace. They had to send them to an off-site repair and promised free shipping of replacement if they couldn't repair. A few days later, old serial diappeared off my account and was replaced with a different set with a receipt saying $0 cost.

[@UnjustifiedRecs]

So you pay for a service and received that service? Wild, what a GREAT company 😂

[@rnathanielryaan2034]

@@UnjustifiedRecs dude exactly i have an iphone 14 pro max and the "genius" told me hey man dont get applecare now cos i see a scuff on ur phone. i travelled out for 4 hours for him to be a hipster dickwad

[@rexacion]

@@UnjustifiedRecs he didnt pay, it said it at the end. did you even read it??

[@Ben21756]

​@@rexacion Apple Care ain't free. He received a "free" replacement because he spent money on Apple Care+.

[@1DERProductions]

I was informed they may be a service charge via the iPad they handed me to confirm I consent to have the headset shipped for repair offsite. It also felt unusually good, psychology is weird! 😁

[@relaxing_walks]

One thing i noticed when they make an appointment is they take down the general details of what you are wearing and what you look like as well as your problem. That way when its your turn, a Specialist can come and find you as opposed to calling your name or giving you a number and you go to a certain location in the store and stand and wait. All designed for you to browse around - genius!

[@stevesmith7412]

Your point on employees not touching the product is true. During my training, we learned to guide one another through the process of showing a product whilst sitting on our hands and back to back. You’ve scratched the surface here, but so many more tricks were deployed,

[@technologyexplained]

0:29 "By encouraging you to touch their product, they're actually increasing your sense of ownership of the product" 😂 Arun barely managed to say this while controlling his laughter 😂

[@The_morning_star_TMS]

😂😂😂😂

[@DamZmlMemesLol]

1:29 "This is all part of the *seduction* process" im really invested now

[@the-secrettutorials]

Love the marketing related content lately 👍🏻

[@infamouzdekay]

I cant be the only one who remembers the era when we use to go into apple stores, record videos & post them online to show our friends 😂 so this theory is just extremely accurate

[@Terrobility]

I work at a UK network and it's crazy how much of this I do in the sales process without realising I do it. Forcing touch by getting customers to pull out clamped devices, gesturing while they're holding it, keeping POS hidden away, being way too easy to walk in, never making the customer feel like a burden, and so on. I was just doing it because that's how my boss taught me. Always interesting to hear the logic and reasoning behind it.

[@NewtGQ]

Apple always pays way more attention with selling their products. They make it an event whenever you buy anything from them. Even a charger or something is a cool experience to open.

[@meloney]

Kinda sad that it has to be an event, since apple (and many other brands) are so greedy that they won't give one with the phone.

[@paradiselost9946]

@@meloney apple is the greedy one? naw, theyre just using the fact that its the CUSTOMERS who are greedy. greedy for social acceptance. greedy for a new "experience" in a world of vapid make-believe. greedy to get one up on "the joneses". greedy for attention. its amusing that the people at the top of the food chain, well... yeah, theyre greedy... cus theyre just like everyone else. they want their shiny car and their big fat mansion and their jetsetting lifestyle, staying at yet another 10star resort... call me mad, but whenever i see photos of "luxury resorts" i always ask myself... what exactly do you DO there? cus i consider luxury the freedom to go dig a hole in my backyard without anyone telling me not to, interfering, or making a scene of it. my hole. my backyard. go away. no-one advertises holes except earth moving companies :( strange, you see useless junk like iphones and itunes advertised all day long. cant say i have EVER seen an advertisement for a hitachi 10T excavator, or a euclid dumptruck, or maybe... even just a little bobcat... stuff that gets used. serves some sort of purpose.

[@Dalamanofc]

Hey Arun just wanted to say good video! But I have a question (completely unrelated to this video), Opera (One of your sponsors in a random video) Used your footage for an ad, Idk if your notified about this but I did see the ad on KZbin. Anyways great videos lately

[@Yt_montyplays]

*mrwhostheboss always finds a way to rickroll us 😂*

[@BishalKhan01]

Arun's videos consistently showcase exceptional production value, reflecting the tremendous effort put into crafting each piece of content. With such attention to detail and quality, it's no wonder his channel is thriving. Let's continue supporting Arun's incredible work and strive to surpass even the subscriber count of Apple!

[@NTGuides]

I've actually had first hand experience many times with this: I had to use messaging support and they made me feel welcome whilst they also fixed my software problems on my apple watch S4, which was bootlooping at the time

[@tashasgran]

I took my granddaughter to an ‘Apple Walk’ taking our own phones and getting advice on taking and editing. Both of us really enjoyed it. A great cheap way of entertaining 8 - 13 year olds.

[@robertsalyers1351]

I Love your videos and the information that you provided on here. Thank you

[@tasminsalahuddin1654]

Thanks a lot for making videos like this! Your videos make our days even more better! Always wait for your videos! Love them!

[@reviewsontech]

The patience you have, finding all this out and making it simple for us to keep in our minds is amazing bro! 😊

[@dominicvelasco4953]

This is very true, I've been going in and out of a Power Mac Center close to where I leave and every time I go there I always get the sense of buying an Apple product, and after a while I got the Samsung Galaxy S23 Ultra.

[@alejandromorazan3420]

Omg those doors at 7:57, they look so weird yet i love them, it looks like the entrance to the void, to the unknown, to nowhere, it looks cool, something about the hall looking empty and slightly darker, looks like something i would see in dreams, or a video game where the details havent loaded, love it, also reminds me of an old house back in my country with a similar style

[@theworm7156]

Damn bro wrote a whole paragraph about a not well lit hallway in an Apple Store which you’re probably not meant to go to

[@daguilar5244]

Will admit the only experiences I've had with apple is being push away if there was no meeting time set, even when there was a meeting scheduled, nobody approached us, so not knowing what to do I approached a worker only to be told that I needed to locate the person in charge of checking in. I wasn't the only one in these situations, when looking through the glass you'd be able to see half the room not being helped as they stand on the sides of the room. I know not all apple stores are like this, so far it has only been my experiences, maybe wrong timing or something.

[@mikikeiko2162]

Most apple stores have a people in the front (with ipads) usually greeting everyone. You need to approach them for help and they will find someone. Also because everyone has the same uniform, its easy to get confused between technicians, managers and sales people. Its to note that the people standing in the side could be technicians/sales people, so unless you have already mentioned this to the people in the front, they will assume no one needs their help.

[@Henry_Jr_Watsson]

Yep. Same here in The Netherlands, Amsterdam. No appointment = just go home basically 🤣

[@Aa-nk8qb]

It always surprised me that the cash desk is NEVER visible in the Apple stores. Not even in online pictures.

[@Aa-nk8qb]

Now I understandy why.

[@cresild_a]

i paid partially in cash for my phone and ngl i was kind of curious how they were going to handle the cash! you never see any registers so i assumed they would take my money and head to a back room but imagine my surprise when a hidden drawer OPENED right at the table the specialist took me to 🤣🤣🤣🤣 in retrospect, i should have seen the hidden drawer coming, because duh!!!

[@bj0urne]

If the employees can't touch the products, then how can they reset the screen angle of the laptops after the first customer changes it?

[@robotomo4249]

Going into an Apple store is an experience in itself. Here in Sydney, Australia, the Apple store is a huge three story store. Glass on the front, bit on the sides andd even a bit on the roof. There is a huge hanging Apple logo at the centre. The coolest part however, are the stairs at the back. These stairs are made of glass, these stairs are surrounded by the famous "Apple grey" walls and white circular lights from underneath, it really makes it something special. Meanwhile, the Samsung store down the street is tiny compared to the Apple store. It's nice and the people there are kind and helpful, but it does not compare at all to the Apple store not so far down the street!

[@R34_Fanboy356]

Mrwhosetheboss is the type of guy to make us laugh while still giving us information

[@_random_kid_]

@Don't Read My Profile Photo stop!!

[@Shinning-_-STAR]

Are you a jacksucksatlife fan

[@quango2707]

@Don't Read My Profile Photo noted, wont

[@Co0l_Dud]

Sus name 🤨

[@Dutchy4564]

​​@@Shinning-_-STAR yes he is

[@reihanboo]

Pretty weird cut at 6:00

[@Former_JackSucksAtLife_Fan11]

Like sssniperwolf

[@DavidGalich77]

That was great how your broke that down. Taking some pointers. LOL :)

[@aliettienne2907]

A closeup interaction with an intriguing product can affect your mental psyche to buy it. 😎💯💪🏾👍🏾

[@The_Spooky_Boi]

5:55 a lil bit of a video glitch there, but that's OK TAKE OVER APPLE ARUN AND MAKE THE NEW BEST PHONE

[@dejesus360]

I bought Airtags for my daughter as a last-minute Christmas gift. Picked it up at the store (quicker than shipping to my home) and I was let to wait forever. While I was waiting, I started using my Galaxy S22+ just casually. I eventually started playing games really loud. The quickly got my product and let me leave. Those place are really stuffy...

[@chrish7262]

Hey buddy! Love your channel, was wondering if you could do a review on the Motorola razr plus .. if already have could you provide a link

[@cousinjuno]

I am extremely excited about the iring phone 15 pro Max in natural titanium. Coming from an s21 Altra I understand I'm giving up some zoom but I expect to be impressed by the other features especially connectivity and reception when I'm out and about if not for the Periscope lens I would be getting the s23 ultra or possibly the pixel 8 pro when it your video is entertaining and informative and you have a friend in Columbus Ohio :-)!

[@anand_kv__]

I remember my experience at the Dubai Apple store. It was my first time at an Apple store, and just like you said, there is something that drags us into the Store without us even knowing it.

[@christianschmitt2409]

2:22 missed opporturnity to have Apple juice in there

[@sudhakarkada8315]

Even in a generic tech store I still struggle to find the price of an apple product

[@SaeedKhalifi]

Very cool and detailed video as usual, keep up the good work ✌ 0:16 how's that 76 degrees? it's more than 90 degrees, something around 100-100 degrees, more or less

[@LqcasGod]

4:29 everywhere I go I look up where the store is and ask my parents if we could go to the shop ahah

[@jessicablueheart9772]

It's amazing how arun shows us the psychological ways the Apple company works and the ways it sells their stuff. I wonder if he will do a video of a different phone tech company like how he did this one. These are so well made keep it up man. 🎉

[@chiaralitta8059]

@Mrwhosetheboss thanks for this video, it was really interesting. I would have a question related to apple store and I hope that you or someone else in this chat has a answer for me: as you said apple store are characterized by the absence of cash desks and the transaktions are made by Ipods. However the possibility of cash-payment has to be given to the customer and I was wondering how they do this. Are there cash-drawers spread in the tabels? Or how do they do?

[@tonitackerx9790]

What I love about the Apple Store near me is that its the only place where you can actually get to know the products. Like, in my local tech store, the phones are anchored to the desk with a spring, that makes it impossible to determine the true weight and feel of holding them. Also, you cannot wear Apple Watches because if theyre on display, they are always fixed to the table. Airpods Max were available only by picking a cardbox sign to the cash desk and then getting the product. Sadly, even Apple has not yet found a hygienic solution to testing in ear Airpods. But their take on customer friendly product showcasing is awesome

[@Avalon_1991]

To be fair, I went to an Apple store when my iPod Touch wasn't charging and they helped me free of charge. It was pretty simple as the connection point was dirty which I didn't think of. They could easily have said I would need to send it away for repair or something which they could have charged me for. It was simple but I liked it. It was like when my sister's laptop was out of the repair warranty with John Lewis but they still fixed it for free. I bought a TV there because of that.

[@the_anarchi2t717]

Same I had the xs max when it was the latest phone my charging ports and speaker grills was caked in normal pocket dust they cleaned it free of charge. I don’t think they’d do that with my 14 pro max 🤣🤣🤣🤣🤣🤣🤣

[@Anas-1220]

omg

[@kitten-whisperer]

That's rare.

[@alter112]

they probs got fired by tim crook

[@viditshah1622]

Really love the fact that how Arun really likes to keep the transparency with his audience.. like just a 2 second clip in the end with the green screen did it for me!

[@_6-6_]

On one hand, it’s inspiring and motivating to see how much science and care can go into every little detail On the other hand, it’s terrifying and sad to see how much science and care can go into every little detail

[@joanneporter6527]

Hi mrwhosetheboss I love videos I have been a subscriber for over a year,,, and I can’t wait to see your content

[@durganshyadav5009]

8:32 NO WAY you are rick rolling us with that cup 😭😭😭😭

[@user-xy3gk1gh9v]

Well now he is

[@froydinger]

Former apple retail here- they definitely do not specify wether to touch the floor models or not. In fact they encourage us to use those vs our personal devices to show things because we don't want to show our personal info

[@froydinger]

and when on a beta you are never to show the customer. even if its a public beta

[@waylen8711]

I’ve been to the New York location it’s awesome!

[@SpirintX]

Bloody brilliant! Honestly didn’t know any of this! Thanks!

[@Fasansola]

Thanks, Arun for this amazing research you've done into building a marketing team and brand like that at Apple.

[@tariqtalha1215]

Hi

[@TechnicLegoEngineer]

its Aaron. i know its spellled dumb but it just is.

[@christian571]

One thing to note, they actually don’t call everyone a specialist. They’re fine saying Apple employees. Specialist is actually a position and the most likely person you will work with. But there are also technical specialists, geniuses, creatives, experts, pros, leads, managers, etc. and they don’t call all of those people specialists from a company perspective.

[@DevilsAngel]

10:17 design flaw in gimbal. Camera is blocked. 😂

[@_Ali.]

3:16 Ok dude, can we just take a minute to appreciate the Hollywood-esq cinematography creeping into your vids.

[@farzanelyassi]

0:15 well, im pretty sure that angel you marked out is biyger than 90 degrees...

[@luminescentlophorina5108]

I had a family member who worked on the designing and building the New York Apple Store. And I can confirm the architecture myths are true 👍

[@Errcyco]

I moved over all my hardware to Apple starting in 2019 and finishing up this year. I’m way more happy than I was using android and windows. The quality of my MacBook versus my old Dell is insane, and the Dell cost $1200 more than my Air lol.

[@noobytgaming8970]

I don't know about you Arun but at 0:20 the angle shown is clearly more than 90 degrees. Correct me if im wrong😅 I am not the best at math lol🥴🤓

[@garvitpandia8083]

That's what I was wondering. The editor marked the angle on the wrong side i guess

[@Tendee]

@@garvitpandia8083No, on both sides it's more than 90. idk what it is.

[@silenced_pug4010]

​@@TendeeIt can't be both larger than 90 degrees. The other side is 76 degrees

[@Tendee]

@@silenced_pug4010 The other angle is a reflex angle. (remember, there are 360 degrees of an angle, so 180 is straight. A straight line is called a straight angle, with both sider 180 degrees). A right angle is more than 76 degrees, and there's almost three right angles if you put that angle on the other side.

[@silenced_pug4010]

@@Tendee I know but we are talking about the horizontal plane (the table) where the sun is 180

[@ee_official]

Everyone skip 4:18 thats where he rickrolls you! your welcome. :)

[@Bryceharleman38evaaaaaan158]

Thanks for the warning

[@Darinililuo]

and in order to find one thing you have to view everything to find it because its soo open

[@random-person_on_yt]

also i don’t know if this is available in all apple stores, but i went to one in london and they were holding free drawing class (for the ipad) and anyone could join which i thought was really nice, like there 8kids just having fun and drawing on the ipad

[@SahilP2648]

I can tell you this for sure. I am not sure if I am willing to pay $3500 for the Vison Pro, but I am going to book an appointment to experience it, even if it takes me months for queue. Partly because I want to experience it and partly because Apple is one of the only companies that have all devices available for a demo, so I know for sure there will be demos being setup at stores.

[@paradiselost9946]

and what shall this vison pro do for you? in thirty years time, will you be telling your grandchildren proudly how you lined up all week for a shiny box with lights on it? will it leave a permanent record of your existence, become a monument? lol. nah. three years, yet another tawdry bauble thrown into landfill. obsolete, outdated, no longer "fashionable". i dont want to "experience" it as its not an experience worth experiencing. much better to just sit here in the sunshine, watching the frost melt, the chjickens bouncing around on the lawn, that i didnt need to pay subscription fees or unlock anything other than my lazy urge to stay in bed... thats an experience. seems more... real than a box that beeps and plays tunes. man, the future is bright. nursing homes and retirement villages full of senile old fuddy duddies with digitally altered photos of their lifetime to remind them of how things werent. all those selfies of bloated lips and food that was eaten, and found to be revolting, gave them the squirts for three days but that doesnt matter because the photo looked great after some manipulation and it had lots of likes and upvotes on "enter social media platform thats currently in vogue". all that plastic surgery sagging and leaking... all those millions of dollars spent on cosmetics and fashion and other unessentials. that lifetime spent chasing tawdry baubles, insubstantial bling, vapid momentary satisfaction... lol. as you may be aware, advertising doesnt work on me. in fact... it has the exact opposite effect :) everythings bullshit and im not swallowing ANY of it.

[@arabadjiewww]

To achieve a better viewing angle on the computers, I had to manually tilt the displays. I was being snatched without even realizing it! Similar to how Disney was so thorough while designing the layouts of his parks. It's fascinating.

[@paradiselost9946]

what was on the screen that was worth viewing? can you recall? so you can recall adjusting the screen, yet what was on the screen, the actual focus of your attention... was unimportant? trivial? so what was the point? when you take that attitude with things, you dont get duped. advertising is just psychological tactics. easily seen through, easily manipulated. theres this great game i play with salespersons... "what can it do for me?" so far, noone has told me exactly what an apple product can DO for me. there doesnt seem to be any advantage in owning one... but then im that person that knows what i want, what im going to do with it, and invariably... where to find it or what can be used as an alternative. and theres nothing an apple can do for me so i dont want one. easy :)

[@Twisted_Tow]

Their strategy definitely works. They got me, without me even knowing. Given, I drove 45 minutes to get there, so I fully intended on purchasing the 13 mini. I was going to buy a screen protector and a case elsewhere. They brought their neat little machine out and explained how the screen protector would be put on perfectly. Then showed me on another phone that was getting one applied. I thought, what the hell, go for it. I went ahead and got a case as well. All without knowing, or asking about the price. They kept me engaged with the experience. So well in fact, that I still don't have buyers remorse of purchasing their accessories. Kudos to the sales team on that one. I'm typically pretty stubborn in my ways. That being said, I will avoid that "Town Square" as much as possible 😂

[@joeygarcia8295]

Pure brilliancy.

[@iamthematti]

As a someone who just loves to walk around all the electronics stores and see all the cool stuff from... washing machines to bluetooth headphones i would love to visit apple store some day. Just dont remember seeing any here in finland

[@Someone_we113]

3:04 that’s the Abu Dhabi apple store!! I just reconned to remember it.

[@hotpotgang]

The quality of the welcome you receive at the Apple Store varies, for example the store at the grove in Los Angeles has some of the coldest specialists I have ever met, they literally pretended not to see me and I had to actually find and try to talk to one of them. I don't buy apple products because of the warm personalities of the "specialists" or the store atmosphere, but rather because of their unmatched warranty coverage and quality of the apps.

[@shaclo1512]

it's because you're a gang member, they are scared of you.

[@rev.tylermallari3899]

Kindness is the quality of being friendly, generous, and considerate. It is a behavior marked by ethical characteristics, a pleasant disposition, and a concern for others. Kindness is often considered as a virtue, and is recognized as a value in many cultures and religions. It can be demonstrated through both words and actions, and is considered to be an important part of being a good person.

[@ashokhottin2205]

It's actually 104 degrees from the angle Arun has shown.....76 degrees is from the back of the laptop to the table 😅

[@tfortoki705]

I noticed that too

[@ugtrembles]

As a HCI/UX Designer I approve this video. Yes, these psychological effects are important to know and while they may seem pretty simple, everything is connected and contributes to larger goal of a user.

[@JacksonCampbell]

*goal of the company

[@ugtrembles]

Haha that too@@JacksonCampbell

[@ryanau5824]

When Apple employees walk into Chick-fil-A Chick-fil-A employees: our battle will be legendary

[@Shirley36]

0:15 ok this might be a stupid question but how is that 76 degrees when they're opened up at an angle greater than 90 degrees (straight up)??? unless they're measuring 76 degrees from the opposite side???

[@kpikoeergtegf1184]

I used to work for Apple until recently. Most things are right, but: not everyone is a specialist. Specialist is what we call the basic tier of employees. For more information you can always have a look at the job description website of Apple. I have also not seen an employee handbook for the five years I’ve been there. We never had banned words, just had to watch what we say do not be rude to any customers and have some common sense. Since I used to work at European Apple stores, I never used to have a big customer service smile since it would be considered as creepy where I’m from, and would just make our customers and myself uncomfortable. Just being empathetic towards customers and working efficiently was enough for Apple at the locations I used to work.

[@teddycambosa9910]

Great video as always Arun! As a marketing/advertising journalist, Apple has been a classic example for global brands in setting examples to others on how to market themselves. I think a key word that can be taken away from this is "retention". In a world where there is a saturation of products anyone can buy, Apple doesn't want to sell its products directly but rather angling it as an 'experience'. As someone from the industry, this is important in the sense it gives out a genuine vibe to customers and wanting to come back for more and eventually purchase one of their products.