The Art of Business Storytelling | Ameen Haque | Talks at Google

Ameen Haque, Founder of Storywallahs, is a storyteller, story coach and consultant. He trains leaders and entrepreneurs in storytelling, crafting narratives, and using story and story based frameworks to help organizations navigate change and inspire action along desired goals.
Formerly a Vice President at the ad agency Ogilvy & Mather, Ameen has over 20 years of experience in Advertising, Theatre & Consulting. A graduate in Business Administration, he has done a course in advertising from MICA. These experiences have exposed him to stories, human behavior, team dynamics, strategy and influence his storytelling work today.

[@darrellmangum4239]

Wonderful presentation! Very powerful.

[@manangarg1]

This is the best summary of all the storytelling videos. One the best videos I have invested my time in!!

[@Ritikakumaripn7oo]

10:13 Speak to people's Emotions 12:11 build common ground (node in agreement) 13:22 The power of contrat (in business what is what can be) 16:29 Truth well Told: How you say something is as important as what you say(authentic) 19:18 Don't state the obvious (CTA) 20:55 universal Story structure (character + conflict + resolution) 28:11 articulate (richer vocabulary)- verbal, language, visual vocabulary 33:56 business storytelling 39:45 build your story bank(1. Your own life, 2. Your organization/ your product, 3. Life all around you e.g. sport, myth, other people's story)

[@maheshpatil5022]

I love your talk. It was close to my heart. Thank you and wishing you more success to come.

[@MohamedEldeeb1]

Very beautiful and inspiring...connecting emotion to business

[@physicsadda7654]

Wow! This speech really reflects who you are and what you do. Learned lots of things from it. Thanks!

[@madhavdindorkar5356]

Fantastic talk, I was looking for............ it will be great helpful to me as I am motivational spk and counselor..... got refresh.

[@sam_is_joy]

Great Storytelling. For the perfect presentation about the power of storytelling. It will help me make an impact in the world of business. Thank you hope all is well with you and your family.

[@atifrahman1257]

Excellent articulation Mr Ameen 👍 Thank you for providing such incredible insights on the power of storytelling !! Thank you Talks at Google 👍

[@ashutoshkagrawal]

Ameen, I have attended a live corporate workshop with you but I must say I loved this video even more. Thanks Talks at Google for such delightful video.

[@ravikumarramanan6798]

Superb Presentation. Told in simple language. Ameen Haque is a Powerful storyteller. Everyone of what he speaks is interesting. Thanks a lot

[@theStorywallahsIndia]

Thanks Ravi. Your encouragement means a lot.

[@marydilling9855]

Fantastic engaging story about being engaging! Thank you!!

[@NatureFusionOnyx]

What a ma, He knows his graft!. How? His love of literature and surrounding himself by people with 'life wisdom' must have given him the edge.!

[@TamiOMearabreeze]

Some great ideas to keep and attain current and future goals.

[@asimqadri2009]

Simply marvelous Thankyou Ameen Love❤️ from Karachi..

[@henrythomas7112]

A decent enlightening post that you have shared and appreciate your work for sharing the data. I value your endeavors and all the best. Praise your work and continue sharing your data.

[@abdulwadud7949]

Fantastic. Great learning

[@datturajmatam3672]

Well... Nice explanation by ameen sir

[@niveshsanghvi9066]

Great presentation Ameen !. Lots of learnings and those short stories were really wonderful.

[@TheVikstube]

very inspiring. thanks Google.

[@sujaljethwani6084]

Too Good!

[@RavindraGalhena_TheLifeCoach]

Very interesting! picked up a few points. Thanks :)

[@rajindergrover3422]

you speech is so interesting clear many points simply

[@noral8788]

Wow that a great explanation. thank you

[@natarajrangayana]

Wow! What a presentation Great work!

[@prakhagrawal88]

Quite intriguing!

[@joannaransley7139]

What fabulous stuff!

[@amitchakraborty2985]

What a speech! A new insight to me.

[@folakeyunusa2789]

So beautifully done. I have learnt a lot from this.

[@rajivjagtap640]

Wonderfully explained. Sir please send us few more. 🌺🌺🙏🙏🌺🌺

[@Evan_Adams]

This guy is an amazing presenter! Did he have that memorized? Wow.

[@shabana_04]

Such a wonderful talk!

[@vidisharoy3630]

This is one of the best presentations I've heard so far. Just superb 👌

[@jyothisriramula1565]

I was fascinated by your "matala mantra" sir, and watched not listened it number of times 🙏👍

[@sabamhutajulu2175]

Thanks alot Ameen

[@tseponkalai6528]

this video is AWESOME!! :D

[@bandaposhaiah7753]

Wonderful presentation

[@sandystorm35]

Very nice!

[@geethikaisurusampath]

The "Truth & Story" really resonated with me. Thank you so much for this life changing talk. Wish you happiness.

[@rajanikanth9689]

Fantastic ..

[@SunilSharma-mh7el]

I was hooked from the first line. That was a delightful one hour I spent on this video. Thanks Ameen :)

[@theStorywallahsIndia]

Thanks Sunil. This means a lot.

[@enjaanilkumar2890]

@@theStorywallahsIndia \a\aaaaaaaaaaaaaaaa\\a\aaaaaaaaaaaaa\a\\aaaaa

[@KiranBediOfficial]

Very useful. Very productive. Well done. Helped build Awareness.

[@drrohitmodieyespecialist3012]

Wow jumping to higher vibrations Wow love this

[@BIGJOBSlk]

Watching this for the 10th time. Awesome

[@radhikareddy1586]

Nice representation

[@celiarodrigues476]

Truly inspiring

[@dnagabh7958]

Awesome

[@ok-dj9zf]

Thank you very much !

[@syedmuhammadnajeeb9842]

Zabardast 🎉

[@VarunShakya86]

This video is AWESOME!!! :) 28:45

[@sam_is_joy]

Ok I need to work on other words then awesome 👏. Thanks 🙏.

[@archanaanand651]

Sir u r awesome.. Within short video of urs v have learnt so many things.. Your speech is rich in vocabulary. V could watch ur videos without getting bored for longer periods

[@shreekantsinha3293]

great sir

[@tallapragadasridaivaja4285]

Super speach it very effective

[@chris.chiutena]

After listening to this talk I've learned - To tell more stories from a place of empathy. - To build a bank or book of personal stories - To improve my vocabulary - If there is no conflict in my story then there is no story.

[@shaikmastan8987]

this speech made me think deeply

[@fixconformedgaming6637]

Great presentation. No story with out conflicts. Thank you sir

[@Foxygrandpa2131]

This man is an amazing speaker

[@navneethbittu2708]

Excellent

[@MonikaAgrawal-yb4xn]

Excellent talk. Just one thing; what is mythology for you is history for some others.

[@bollepalliramadevi1382]

His community guidelines are very nice

[@satyavathidhulipudi8771]

very nice persnality

[@vinaykumarsm1387]

❤

[@youfi6430]

Awesome !

[@maryann722001]

Deep insights and straight to the point.

[@telugulegendgaming6875]

Very nice

[@vigneshiyer1882]

this content is gold standard.. thank you Ameen Haque

[@AnithaDevi-yh8vm]

IT'S A BEAUTIFUL DAY AND I CAN'T SEE IT......POSITIVE and beautiful words and sentences are change the negative minds...

[@bangmachiv]

1. If stay at home not play outside : talk a lot, read lot of stories. Fell in love with theater. ECA vs %. Advertising and theater. Great stories happen to people who can tell them.

[@devendermeghavath1178]

Super

[@ritwik7078]

if failure stories don't go viral, failures go viral

[@washfi]

Your story reminds me Radhakrishan damani... Of Indian Capital market.......

[@vilijamcirkovic4679]

That was awesome :)

[@ObehiPodcast]

Stories make us humans and there is no two ways about that

[@phearunkhum1264]

Fantastic talk

[@satyabhatta5742]

Can anyone tell the book/author Ameen mentioned at 52:18mins?

[@truthphilic7938]

story telling with data

[@abccba9483]

Reminds me of harsha bhogle

[@bangmachiv]

3. Build bank of stories Reflect on your life: proudest, what made that happened, biggest failure what you learned. Stories in organization, products, projects. Failed products. Milestones. Sports and Mythologies Listen a lot more to know more stories. Leaders other people's stories.

[@sauraavvv]

Does anyone know the name of the book he mentioned at the end of the video? ~52nd minute

[@lukaszpasek562]

I think it was this one: www.amazon.com/City-Stories-Tales-Here-There/dp/B003DRNLY4/ref=sr_1_2?keywords=santosh+desai&qid=1580475065&sr=8-2

[@mvincent62]

I think he is referring to Storytelling with Data by Cole Nussbaumer Knaflic

[@theStorywallahsIndia]

Storytelling With Data by Cole Nussbaumer.

[@junaidahmed5512]

He sounds like Sharuk khan. is it only me to recognize it?

[@sahilk2004]

Ur voice sound like shah rukh khan

[@nedurishanthikumar3316]

Now we do more

[@rajaramkrishnaswami8080]

Ricky Ponting was a far better cricketer than Sachin Tendulkar - Batting in Test Cricket and ODI Cricket, Captaincy and Fielding. And he as was passionate about the game AND TRAINED when he played from Mowbrays Club in Launceston as he was in his 168th Test.

[@AZTigerMMA]

Took me 10 min to get used to the accent and the speech cadence - actually good, it’s too bad that I know some people will never be able to get threw that. My secret weapon now

[@dh2139]

10 minutes to get used to his accent wow! Hope that's not typical of the majority. In the global village that we live in there are a lot of native English speakers with different accents and it would be a shame if such a valuable speech as this one was to be lost on them. Appreciate your thoughts though, and thanks for sharing 👍

[@bangmachiv]

One of Sehwag's century was scored In India : Chennai

[@Unknown_Pie]

Great presentation. Although, it is unfortunately a very 2017 view to hold that falsehood has a short-shelf live and authenticity is key.

[@theStorywallahsIndia]

It's an interesting point you make @benjamin Anderson. I agree fake news spreads faster but eventually, it does get caught out. Honestly is timeless.

[@susmitvengurlekar]

👏👏👏👏👏 Along with a learning a lots of things, I also learned one more framework, Want to improve your storytelling skills ? Watch this video ! *Want To* ?

[@DukuntaSaidulu]

Thanks a lot. Sir

[@schandrakanth9068]

Ameen haq ji Bharat acha hai, pak acha hai boloji

[@ramatenkimadhukar3027]

It was close to my hurt

[@EnrichedLifePhD]

accent too thick for listening on the go...

[@hermosafarca2967]

Political leaders have better vocabularies??? In my country the president AMLO can't tie a sentence together.

[@bulbulsnest8338]

Vocabulary Emotions Conflict Book how to present data like a story Mother's story Personal family story Imagine a world where you are great at vocabulary. All politicians and good public people are good at it Santosh Desai city city bang bang read his book Narayan Murthy Truth well told are great stories Live the truth Fly economy. Narayan Murthy. First live life then tell story . It's a beautiful day, I can't see it Don't use CTA AND THE OBVIOUS STUFF PLD DELETE

[@flipando]

Khushboo Nangalia at TEDxAPUKL stole many of your points (and even uses the same video!) kzbin.info/www/bejne/eZLFk4iLp895mc0

[@theStorywallahsIndia]

It's alright my friend. Everything I share is open source and I am paying it forward, as i learned from my teachers, and they must've learned from theirs.

[@schandrakanth9068]

Ketnbi kamavo desh ko barbath math karna

[@gracygeorge541]

Jjh

[@sukametimanipalreddy6385]

He has speaking more attractive to audiance that person using the words and small storys telling

[@bangmachiv]

2. stories speak to emotions of people. Decision science tells business decisions are influenced when you speak to people emotions. Lessons : - don't start from 'I', make audience agree and nod with you - contrast is biggest tool, find fertile grounds of contrast, as if you are building new product means you are building a new world, explain that new planet the use of product takes you to Eg. Symoathy to empathy 3. Long shelf life dont leverage falsehood, come from place of truth. But truth alone is not sufficient. But truth has to be articulated well as well. Presentation matters. Eg. If you give bad feedback good way the employee could want to work with you all life 4. CTA : call to action is not mandatory, don't state the obvious, remove obvious from presentation 5. Conflict, Resolution, hero : problem, product, innovator. What kind of world you envision. Eg. Dove rewrote the story of ownership of beauty. To find conflict you need insight. "Imagine a world where...." Vocabulary New ideas interestingly, old ideas in new way

[@ahmedkhtr]

A total one hour of bull💩