The Power to Persuade | Doug Stevenson | Talks at Google

Storytelling is an essential leadership skill. It will enable you to be more influential and persuasive and less technical and boring. It will set you apart and make you and your ideas memorable.
Doug Stevenson is a former actor who has brought lessons from the theater and great storytelling to the corporate world. He has translated these techniques into what he calls The Story Theater Method for Strategic Storytelling in Business. While he has no intention of making you into a great actor, he does want to make you a “star”.
In this interactive session, Doug will model effective business storytelling and show you how to apply his storytelling technology to your role in Google. He’ll even coach a few people on their stories to illustrate how you can be a better storyteller. If you want to be more engaging, interesting and convincing, Doug Stevenson will show you how.

[@Slayeria]

I have been gratefully taking Doug’s amazing free “class” on his podcast and he recommended we come here to watch this. I was blown away at how differently I absorbed the stories when listening on podcast with my brain making up the scenery vs watching where I was captivated by the acting in 3D that I didn’t imagine he was doing during storytelling. It’s a great demonstration of how to be a captivating speaker and I’m looking forward to putting all this into action.

I could hardly imagine more challenging audience for a talk about the Magic of Story, then the Google Geeks over their launch break. Yet during less then an hour Doug has proved that the Magic of Story may persuade even those , who seems to be naturally story-proof. Great presentation! Thank you!!!

[@davelieber]

I love the way Doug Stevenson uses the story of Google in his opening segment to show the power of the story itself. How the Google founders had to sell their STORY (not their business plan) to the original investors. This is a fantastic talk by someone I consider to be America's premier storytelling instructor.

[@EdwardsYAdventure]

I cannot believe I am watching this video recently about Doug Stevenson. He is awesome presenter and storyteller.

[@TonyNelsonCamping]

This guy is funny....and his audience on some calming meds. 😆 Great presentation.

[@KingaGorski]

This is hands down one of the best talks I've seen around using story in business. I really enjoyed the personalized stories Doug shared to drive the points home. Thank you!

[@row2691]

This is one of the most amazing "Talks at Google" I have seen so far. It is so rare, that the author of a book is also living his own story so well. Just once I faded away from the talk, apart from that it was easy to stay focused on the talk without any effort whatsoever. Thanks Doug for this inspiring talk.

[@peteweishaupt]

That “lady” is on every single airplane.

[@teodor6835]

Single most important video on YT

[@yoleraam]

Great Dough, thanks for the reminder to be human while we talk to humans.

[@woopi2010]

Great mind might God bless your soul, amazing speech priceless.Now ,i have more clear and deep ideia about "how to persuade people" most specifically how to make people follow you, thanks a lot, big hug

[@magnusdahlerus1]

I'm tuched by this presentation, it talkes to me. Thankes for sharing.

[@RobBellSpeaks]

As you say, stories are the fast lane to the brain. Thanks Doug!

[@wesbleed]

Stepping into and out of the story is an excellent technique!

[@albornodesigns]

Doug thank you so much for your generosity with your time! I really appreciate it.

[@SuperSophieellis]

Absolutely amazing and useful communication tool and strategies. Thank you.

[@rickypar]

Thanks Doug for your brilliant lesson!

[@retellable]

Thanks for this Doug, it's wonderful to see such a pro in action. Top takeways: 1. It's great to see true immersive embodiment of your stories. A wonderful reminder to bring back in my improv skills. 2. I like the way you built the Limo story and how you deconstructed it from so many different angles with the attendees, showing them how they were all in it. Great presentation.

[@bdameier]

Doug educates and tells the story of Google as an example.

[@amolk4830]

Awesome talk loved every bit of it. Does anyone have the handout? couldn't find it on the internet

[@bazingaabazinggoo9664]

Learned so much. Thank You.

[@seniortheatre]

So very well done!

[@WilliamJLynch]

An excellent talk!

[@bastianrivero]

Learned a lot 🙏🏼

[@sergiosuriel8874]

Great presentation

[@Pramodsmitha]

great story telling methods to engage your audience

[@natarajrangayana]

Look for limo! Very nice Learnt something!

[@covepac]

doug stevenson the power to persuade the magic of story talks google castel

[@DougStevenson]

I'd love to hear from you with your two top takeaways. Comment below. Thanks.

[@dupreinla]

Top two: Story is more powerful when it's true and about you. Third "lagniappe" takeaway: it's okay to embellish to make your point. I enjoyed your talk so much that while I was taking notes, I decided to post my key takeaways through SlideShare in hopes that folks would tune in to your tips and break out of the content coma mold. www.slideshare.net/cdupre/stories-areseriousbusinesdougstevensonslidesharec-dupre Thank you!

[@4tops]

Great stuff! 1) Don't describe the emotion show the emotion 2) look for stories by starting with meaning or point and do a google search in your mind with a specific time

[@MultiRam1978]

+Doug Stevenson 1. Iceberg in your story, 2. You have to be memorable

[@asbjoern072]

The importance of emotional connection

[@butafogo1]

1. Be a good actor. 2. Be funny.

[@TomAlgie]

Great talk, is there some reason why stories of 3 to 6 minutes works better?

[@DougStevenson]

There is no specific amount of time, but it takes a few minutes to really engage the audience in the imagery and details of the story. The magic is in the details. Paint pictures. That takes some time.

[@marlenesoifer7219]

How do I tell my story? It's a long long story

[@archie3071]

Wow

[@fernandocortes1187]

11:20 How to craft a story

[@vidal670]

Woohoo thanks

[@Teo-te7my]

The speaker emphasizes the phase "look for the limo", what does it mean ? I'm not native English speaker.

[@pverno]

It isn't something we say if that's what you mean, he essentially made it up in this story as a phrase. So his meaning of look for the limo is look for the good things in life when there is bad times. A limo=limousine

[@user-ts7zz9jk6s]

ส่วนตัว

[@batman3490]

The story 15:57 - 24:18

[@youfi6430]

Think of the point first

[@RanmaSyaoranSaotome]

44:10

[@curtcookmusic]

Here for the transformers guy

[@leox4224]

9:30

So far, it's been 17 minutes and he said nothing.

[@randygoldberg3932]

Let me save you an hour. A presentation by a washed up out of work actor. No psychology qualifications. Waffles for an hour on stories. Completely useless.

[@denzelcanvasYT]

no psychology needed. this is a lesson on creativity.