The Bag for Life | JD Sports Christmas Ad 2023

From the past to the present, to the future and forever.
This is your bag for life.
#JDForeverForward
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Subscribe to JD KZbin - / @jdsportsofficial

[@a.s1783]

Truest ads of the life lived in the inner city of the UK.

[@julesg2122]

🔥 Your Ad is spot on reflected yr audience perfectly old and young, cameos subtle, nostalgic tones of sweet harmony as are the iconic JD bags. I remember the Christmas bags too 🥹. Loving the JD replies 👊🏻😁😂

[@CommanderNelios]

Ad’s tend to be dry AF these days, however, this is soooo good! Hits all the right notes. Love all the subtle celeb cameos. Great cinematography. Tune is 🔥 too! Well done JD/Uncommon Creative Studio 👏🏼 👊🏼

[@JDsportsOfficial]

I like this comment a lot.

[@aqibkhan2491]

@@JDsportsOfficialI don’t

[@Rj-vq8sz]

​@@aqibkhan2491you are a beg thats why 😂

[@RajaseelanGaneswaran]

I watched this ad in the cinema, and had to google it. It's the best ever!

[@zyreph7196]

You can tell that JD Ads are made by creative people with a normal down to earth upbringing rather than a bunch of old rich guys who did an advertising degree, you feel the advertisement instead of just seeing it, JD Adverts are some of the best there are 🔥🔥🔥

[@JDsportsOfficial]

You get us.

[@petermcsporran4815]

@@JDsportsOfficiall phot the bp am

[@scarlettpinch7625]

​@@JDsportsOfficial😢🎉🎉ñ. MLd

[@theultimatesessions360]

@@ponderingspiritstarted off as a sports shop in bury Then dropped the sports and jd as we know it today was born. Fun facts the j&d in jd sports started footasylum after selling to pentland group in 2005

[@prodkie]

glazing

[@LTENAsr]

Never seen a more British ad 🤣

[@carefreedax1905]

Nothing British about this

[@Mia-xv9qp]

@@carefreedax1905What r u on abt

[@carefreedax1905]

@@Mia-xv9qp If I make an advert full of ex-pats living in Costa del Sol eating fish and chips and watching the footy doesn’t make it Spanish. There’s nothing British about rap music and picking up a plate of aunties’ carribean cooking 😋. Most of the people in the advert weren’t even born here and JD have made an effort to showcase that. Stop trying to re-define “British” when you have no right to.

[@btpeditz]

bro he's literally wheeling a carrearea past a London taxi window saying "ai shut ap" what's not British about that

[@carefreedax1905]

@@btpeditz probably the “ai”. If you don’t speak with a made up accent you would say “oi”.

[@themajarrah]

Finally an Ad that is true to its brand. You’ve captured the culture and mirrored it into this ad. Well done to the team, very very well made. Had my heart (I remember my JD sports bag) as a kid I’m now in my 40’s 😭

[@temmyolabiyi7196]

And London is one of the best popular greatest and highest countries ib United Kingdom so as Manchester thankyou so much for all the support you givd to these countries all over Europe 🌍 and the world lets gooooo 😎😎🤟🏾🤟🏾🤟🏾💯💯👌🏾

[@andersonibekwem9459]

This JD advert is sooooooo teen. Takes me back to my teen years many centuries ago! Brilliant

[@tylervardy3063]

Song name?

[@cadenellis]

​@@tylervardy3063 Sweet harmony by liquid

[@lindasamba4816]

Say what you want about London, but the diversity and culture this city brings is unmatched. You can literally find every type of person here.

[@lovememoreeeee]

@@FiveDORRAwhy?

[@mrmanor101]

😂😂😂 aye it’s great alright

[@bencleary1124]

It’s filmed in Manchester…. My room is in the Ad.

[@LilHazTV]

@@bencleary1124where in Manchester

[@BigDonskiSilverhands]

Do they all have diverse knives as well?

[@Diana-je8fn]

This has to be the best JD ad. Love it.

[@J.ROD_CLASSIFIED]

No it's not

[@Diana-je8fn]

@theartcave1489 that's your opinion. I have mine.

[@JDsportsOfficial]

W

[@louiethomas2109]

​@@Diana-je8fnok so say it

[@Diana-je8fn]

@louiethomas2109 omg really, look, I'm not into drama, so if you are looking for it, you will not find it here. I liked the ad, and that's that.

[@mordecaiifesinachi7040]

Davido always killing it!🔥👑

[@JohnnyOrtiz1]

I’ve never seen this Episode of “Top Boy” they look so happy when they’re not dealing drugs lol

[@greendonald3743]

Lol

[@cashcarti8532]

I hate this style of clothing with every fibre of my being, but credit where it’s due, this ad was executed perfectly

[@jbri1]

try caring about something else

[@JDsportsOfficial]

an unbiased review, we appreciate you

[@AR_112]

‘Every fibre of your being’. Get a gf mate

[@Rj-vq8sz]

😂 why would you comment and watch the add if you basically hate the company 💀

[@MR.BEATS.LIST.]

Best JD advert. Gave me goosebumps ! Only know im spending a full grand there this year ❤

[@JDsportsOfficial]

You are my type of person.

[@zombicodm5778]

Remember using them for PE… me and my mates used to collect all the seasonal ones😂 brings back some memories that ad does

[@lis_cg756]

I still send my 11 Yr old boy to school with them for pe. Keeping the tradition alive 😆

[@lindasamba4816]

Yeahhhh. The Christmas ones used to hit

[@zombicodm5778]

@@lis_cg756 love this😂😂

[@zombicodm5778]

@@lindasamba4816 my favourite one has to be the at George’s flag one

[@JDsportsOfficial]

You get it.

[@razwanaslam2878]

JD sports! Master stroke using this 90s banger. I was at the cinema last night and this advert came on.....instantly when music started, i was whisked back to 90s ❤. No idea what you were selling, but my brain was in rave mode 😂

[@codplays692]

What is the music?

[@razwanaslam2878]

Sweet Harmony - Liquid

[@nlbm]

Love this, beautifully shot. Based on solid insight.

[@nlbm]

@@thatcarguy6190 “rediculous” 🤦🏾‍♂️

[@willhall5247]

What's the insight? Bags have multiple uses?

[@nlbm]

@@willhall5247, that’s an observation, not an insight. ;-)

[@durhamfox5271]

You would say that

[@nlbm]

@@durhamfox5271 why do you say that?

[@imo.o]

A really memorably great made advert

[@TKbeatwerk]

Sweet harmony on a major advert!! Whattttt

[@juventusfckid1]

I usually don't watch xmas ads as they all look the same to me. Always the same story, the same tidy and boring people as if xmas meant the same for everyone. They seem more like an ad competition for ad people than for people. But this one, this one inspires me. This one is about real people, real communities, real London! I feel it! Great stuff lads! Congrats

[@JDsportsOfficial]

I love this comment.

[@Duca14]

🎵 Sweet Harmony (liquid)

[@finncrawford5599]

Mate cheers

[@nicksantacruz3473]

So good

[@Tango34]

How much did the Abti get just to salaaam🤣🤣

[@shamil_e36]

1.6 bags;)

[@Beylary]

❤❤❤❤❤🔥🔥🔥🔥🔥 smooth smooth smooth

[@berrz1459]

JD makes the best ads, way better than any boring ads we see on KZbin, JD 🔛🔝

[@Quinn__]

@@nari1337 the games the game my friend

[@nari1337]

@@Quinn__ Just sums up how messed up the world is. Exploiting poor people just to look trendy. Seems like a pretty messed up game to me.

[@MP-ti6lz]

@@Quinn__man said “the game’s the game” looooooooool

[@Quinn__]

@@nari1337 let me guess you are woke too

[@nari1337]

@@Quinn__ Did you just try and call me woke 😂😂😂😂😂 I guess being against modern slavery makes you “woke” now. Carry on turning a blind eye to the real issues in this world just to look cool mate

[@naeyyma.xoxo_]

I love this 😭

[@alvaroponess]

No way I just saw my country represented in this ad with Mar Lucas and Omar Montes!!!!! Crazy how beautiful this ad was, I hope I could have seen this on the TV earlier, but we don’t get such good ads like this no more ❤

[@samstrider3253]

Think I'll shop at Sports Direct.

[@lucylou932]

Love this

[@sefirotsama]

the christmas ad without a single christmas element in it

[@aestheticvibes208]

Jd sport bags for PE in school!

[@davidmorris7210]

Best Xmas ad 2023!

[@danielleditmeijer2960]

Song: Sweet Harmony-Liquid

[@SandraGorskaphoto]

This is f amazing!!!!

[@fuerzaotan6378]

The piano is pure potato chip. Love it

[@alwaysbeurfav]

JD adverts always represent diversity. Love to see it !!❤️

[@manyls]

@@Barneyfielding_ there was way more than 2 white people and other races other than black and white 😂

[@michaelrb9837]

Yuck 🤮

[@SirHargreeves]

@@manyls Britain is 85% white, just 4% black.

[@blazefa.]

More black people = diversity according to u. Even when they are a relatively small % of the population.

[@huricanethreeonesix]

This was a really good ad tbf.

[@muhammedsohaib3131]

Jd sports my favourite brand

[@Beylary]

Davido the Greatest 👑

[@jazminbowman1126]

Love JD 😍

[@wafflebros101]

JD I shop with you every like 4 days ❤

[@JDsportsOfficial]

love to you

[@briangoldfarb23]

Amazing 😂

[@richardcoreno]

It's a neighborhood story -- we see every day....and that's the cool connection.

[@naeyyma.xoxo_]

Davido😭💕

[@Vlive-xf1dz]

0:04 bros beautiful

[@kiss_tiina]

I love Central Cee

[@Memes_FN]

As a guy who lives in the UK I see this every where I go😂😂.W JD⚽️

[@As-qz5lr]

So sick, u get me

[@QuadriTaiwo-fh5xn]

Davido man 🐐

[@XILPIX]

If this was the only ad I ever had for the rest of my life I’d be calm with it.

[@JDsportsOfficial]

Putting this on my CV.

[@djblanko9292]

liquid sweet harmonyyyy the best spot from UK, himno de Torremolinos Spain at 90s

[@psf6870]

I love this advert especially the music

[@benefitsfraudsym1711]

Song name?

[@hardpaper3192]

sweet harmony liquid @@benefitsfraudsym1711

[@KICKBOXTRADEMARK]

Smooth 🔥

[@andymmss6853]

2021 is the best ad

[@JDsportsOfficial]

Nostalgic!

[@n3h4_sh31kh]

we were supposed to choose our favourite ads for English as we are studying ads so i chose JD bag for life, JD sports Christmas 2022 and JD king of the streets

[@waller965]

❤love this ad

[@kimberlyjade8786]

Tooney ❤

[@blinkstanxx]

Nah cuz I’m in love🤣🤣

[@ChristinePhi]

✨️✨️✨️✨️✨️✨️ this song!!!

[@sickavision1]

This campaign is spot on!! Nice one JD 🖤

[@JDsportsOfficial]

Big up!

[@rabiaomer1518]

Lll

[@adetounolumide2368]

Make sense 🥰

[@Meroseason]

Davido🐐👑

[@teddiebarker111]

The song tho 🔥🔥🔥🔥

[@ervinsz]

Nice soundtrack

[@eri_j09]

Love it best ad has my two fav people in it aswell central cee and sully they killed it lots of luv JD ❤

[@sterlinggold3179]

That's my man Davido in 0:21 😂

[@crypticgh0st622]

insane ad i kept seeing it in the cinema and had to find the song!!

[@junieva2671]

What is the name of the song?

[@leekirtoninteractive1327]

@@junieva2671it’s a classic, sweet harmony by liquid

[@roispro]

Man JD’s been killing it with these ads last few years

[@roispro]

@@thatcarguy6190 i wish icl

[@JDsportsOfficial]

love to you

[@shamil_e36]

0:10 and 1:16 mum I made it

[@Senault_]

still waiting for someone to find the song at 0:45

[@zeeshanwaheed132]

Nice Campaign

[@user-qb1py8mr5s]

Davido❤❤❤

[@lettz_g2942]

Tune this

[@NEGA_SHORTS]

this JD as accurately depicts what the uk is like. Love 🙏

[@JDsportsOfficial]

Forever Forward 🫶

[@colinbailey6236]

​​@@JDsportsOfficialgreat ad but don't let @McLaren spot this tagline...it's theirs 😮

[@temmyolabiyi7196]

Ayooo afew people i litrelly know is in this add even in parts of sturdy off 😉 London and that but actually jd sports is the best and they are all over the country always on ✈️ flick 😎💯👌🏾💯😎💯👌🏾

[@samaniivevo]

YO IM HERE FOR DAVIDO 🎉

[@conorley1114]

Always been JD an Nike. Who ever done the advert fairplay to you cause best one going an banging tune in the background

[@wescrompton6075]

Reminds me of Bagkeys London in my youth

[@abrahamsjason_]

🔥🔥🔥🔥🔥🔥

[@taylorwhelpton1192]

I need the name of this song it bangs differently 💯🎉

[@sophieshudell4048]

Me too, I see the ad on a game I play, made it here & still don't know, someone plz tell us 😂😭

[@eatmyash9651]

Sweet harmony by liquid 👍🏻

[@taylorwhelpton1192]

@@eatmyash9651 your a legend 👌🏻 😎

[@lovememoreeeee]

Why did this make me emotional

[@Ukinvr]

It that central cee (and that shut up at the start is perfect)

[@Junglistsareyouready]

Shut up ,blud

[@colinbailey6236]

Absolute quality advert. Youth culture captured and I really shouldn't know as it's ages since I was a youth 😂 Don't let McLaren spot that tagline you've used tho'... they'll fire the IP lawyers into gear 😂

[@yoshiremixx]

💯💯

[@skyriseintelligence]

Nailed it Uncommon 🙌

[@afeezolamide8701]

Davido ❤

[@luiswebster4998]

8/10 ad

[@Beylary]

DAVIDO THE GREAT

[@bridgetconkova]

Man this ad is the best isntead of showing some guys that are rich and think that they are something they show this which is so good i love it and btw does anyone know what this song is called

[@G1LITCH]

I need the song aswell my bro😂

[@whatthehelliot]

​@@G1LITCHsweet harmony by liquid!

[@bridgetconkova]

@@G1LITCH 😂 right! It's so good

[@bridgetconkova]

@@whatthehelliot thank you I can finally listen to it

[@G1LITCH]

@@whatthehelliot thanks alot

[@Malzmit]

Big up Kirbsss

[@TiTOFLONDON]

🔥🥶

[@user-eh3ez3rf9w]

Davido 🎉❤

[@wickedwonderfulanimals3584]

Nia archivesss!!!!!!

[@AhhTheBonnie]

Oner Bag for Life 😅

[@Joseph_Marshall]

Kirbs taking over

[@ebukahmatthew3535]

Davido❤❤

[@lillylally246]

Nice nice

[@aminmirani8175]

nice

[@adirimoelijah973]

Davido❤