1914 | Sainsbury's Ad | Christmas 2014

Sainsbury’s Christmas advert, 1914. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.
This year’s Christmas ad from Sainsbury’s - Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts - and even playing football together.
The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.
To watch a short film of the story behind our Christmas ad: • The story behind 1914 ...
To watch the making of our Christmas ad: • The making of 1914 | C...
The chocolate bar is available while stocks last. Subject to availability. Excludes online.
The Royal British Legion. Registered Charity No. 219279

[@ProdTD-wd7fi]

The real story is that a single german came up first, Not the British. After they had to go back to their trenches, in which they did not want to fight. The final decision was made and they were then replaced. It's pretty sad that the Politicians wanted to make them fight whereas the war could've possibly ended then and there. Edit: Almost the 1 year anniversary since I wrote this comment, Happy Christmas.

[@MARTINA85202]

TDFodZ as far as I have read, the trench line was way too long to exactly determine who came first. People from one side saw the other but might have not seen their side in which someone could have come out. This is probably why different sources say different things about who came up first.

[@MARTINA85202]

TDFodZ also about what you said about the politicians, I read that after this they put the head soldiers and the soldiers that participated to the truce “to die”. Allegedly they moved them to battles that they knew they were going to loose, in the front lines as well, purposely to make sure they wouldn’t survive. They didn’t want people to know about what happened, -they also tried to stop the letters they wrote to their relatives about it, but they couldn’t control some that were already sent. The story was already out, because those were the proofs.

[@edgeeffect]

Politicians will forever make us fight.

[@vasz5311]

How could they fight after that?

[@kennedygilliam6755]

No matter who came to who's side. It doesnt matter. We're humans and once a connection is made we all have a bond. Even before the bond we all know we are humans, with a name, family, and story.

[@rohanquinn]

Let’s be realistic this is the best Christmas advert ever created and can never be topped.

[@charliehayton8794]

agree

[@chaosthegamer4111]

Rohan Quinn never ever gonna be topped.

[@nicolelawless3199]

I dreamt about this last night and it turned into Black Widows last scene in Endgame

[@rohanquinn]

@@nicolelawless3199 interesting dream 😄

[@nicolelawless3199]

@@rohanquinn It was, it will be with me for a long time now

[@becks-zs14]

9 years later I still come back to this every year. It’s unbeatable. Never fails to make me cry - such a beautiful but heartbreaking advert. I know it’s a little early to say, but Merry Christmas everyone ❤ peace, happiness and love to all x

[@alwayspooh1588]

Me too. Always brings me to tears! I know it is early, but Happy Christmas Becks.

[@becks-zs14]

@@alwayspooh1588 Happy Christmas! Wishing you all the best for 2024 :) x

[@draw_ornately8429]

All the best, and a Merry Christmas to you too! I agree about the advert. It’s an absolute masterpiece, and it never fails to upset me.

[@gavster023]

Agree one of the only Christmas ads that really stuck with me and made me remember how lucky we are and how precious life is

[@MartinSeare-Dyer]

And to you...heartbroken. Why divide us?

[@dedehewson2996]

8 years. Every year I watch this, every year I tear up.

[@gudboah4688]

Same here, man. This may be just an ad, but it will always be timeless because it depicts a story that really happened. It truly shows what Christmas is all about: peace on earth.

[@RedFawcett]

As do I

[@baranyaipeter1462]

The best Christmas advertisement, ever made. I think of it every year and watch it.

[@Assassinus2]

@@baranyaipeter1462 Same here.

[@docd.t.torrance7845]

Same. This is one of the most beautiful yet heart-wrenching ads I've ever seen.

[@markvandriel253]

“Old man declare war. But the younger boys have to fight them.” -unknown

[@flintflyer575]

they are the only ones that will,if you had to be 40 to be a soldier wars wouldn't happen

[@shakmp4]

They didn't even know what were they supposed to fight for...

[@truthsearcher596]

Franklin. D. Roosevelt, " War is young men dying and old men talking ".

[@greek_kemalist7452]

this phrase was from Herbert Hoover

[@truthsearcher596]

@@greek_kemalist7452 Correct. But rather " Older men declare war. But it is the youth that must fight and die ". Great advert though, should be played every Christmas in my opinion.

[@N-GinAndTonicTM]

You know an advert does its job, when people watch it 6 years later purely because it's so good.

[@guardianjuan]

Whoever came up with the idea did not get paid enough. This is a completely awesome ad.

[@justherefox7]

Agreed

[@ezrapetty9666]

It's the best christmas advert

[@theOdawg69]

The responses to the most recent one are disgusting

[@frankiepaul9869]

@@guardianjuan taking one of humanity's best moments and cashing it in to make money is disgusting and spits on the face of every dead soldier.

[@easternag16]

My 9th grade history teacher showed us this commercial to give us an idea of what happened on Christmas during WW1. Came back to it bc it's so good

[@christiank7166]

Fröhliche Weihnachten. :)

[@jeangemmel7895]

@Ian Robert Davies It is so sad when hate turns to conflict which turns to death and destruction.

[@reuireuiop0]

You might want to watch the final part of the last series of famous TV comedy "Blackadder goes Forth" nicknamed "Blackadder goes over the Top" It's here on KZbin. Nearly all of Blackadder is a pleasure to watch, tho I wouldn't recommend starting with the first installment. Check for the episodes featuring Lord Flasheart tho Rik Mayalls acting is not for the faint hearted ( check " the Young ones" and "Bottom" series for more of that brilliant comic) As for that final part - it's in the top ten of most memorable moments on TV in the 20th C for a reason, and it's surely one of the best I've ever seen. Even if it's comedy, one of the more touching scenes you'll be able to watch about WW1

[@lorrainecrampton1632]

​@@reuireuiop0I absolutely agree ... I bawled my eyes out the first time I watched it, and it's still VERY powerful, no matter how many times you see it.

[@ethanmaphosa3897]

Same 😢

[@Angelcynn_2001]

As an Englishman, I love my German brothers and sisters. We are a very similar people ❤🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇩🇪 Merry Christmas

[@thecakedoesntlie]

I agree man, nothing can beat this advert. Makes me cry anytime 😢😢

[@Angelcynn_2001]

@@thecakedoesntlie it is the best Christmas advert. But it is also a sad history lesson

[@christianthieme7686]

You are so right:) merry christmas from germany my brother ❤❤❤🏴󠁧󠁢󠁥󠁮󠁧󠁿

[@tx942cg]

​@@christianthieme7686No more brother wars

[@HaIlEyThEsLoTh]

🏴󠁧󠁢󠁥󠁮󠁧󠁿we all are family

[@blueturkey6969]

The only ad i wont skip

[@waristheraputic]

I couldn't agree more

[@gachaforlife4117]

Same lol

[@theimperialyank]

Very much agreed

[@JohnGreenlovesthesunshine]

Such facts chief

[@mrcoder7327]

I've seen this 20 times and i dont get bored of it

[@trycoldman2358]

I remember getting that ad in 2014 *No skipping allowed*

[@takeurpills6024]

trycoldman23 no one will reply?

[@zouherzaher1771]

Hella better.

[@kristianmucaji9420]

Oh hello.

[@jabrojabro1159]

Omg maybe I’m insane but I always see your comments on like some political videos and it’s freaking me out, you are everywhere in the shadows

[@doyle5948]

Love yo lego vids dude keep up the good work

[@Channel-ew9dr]

I read a book about this. They were devastated when they had to go back to war, for they remembered how beautiful life was. Love, people. It's what Christmas is meant for.

[@sirrobin8814]

Both sides advanced more in one 1914 Christmas piss-up than in the following 4 years!

[@RaysofLight98]

What’s even worse is that soldiers from both sides kept trying to continue the truce… and they were killed. The allied army even shot a cat that traveled between the groups because he had a harmless note on him.

[@theramblinmahoney2316]

@@RaysofLight98Do you have a source for this?

[@Lucas_Ramos422]

A thing that happened after Christmas on December 26 1914 a German soldier was shot because he went out to play soccer (football) for my Englishmen with the opposite it was off the record but it was a true thing that happened

[@davidjackson1986]

Best advert ever made in my eyes..warms the heart..them boys didn’t want to fight..they wanted to go home to there families..many did..many didn’t..to all who’s reading this..I wish you peace and good will to all men..merry Christmas 🎄

[@Rukasu.2603]

I just watched this before Christmas. That one ad and the fact that this really happened makes me drops some tears. And this is a proof (for me) that peace is very difficult to achieved but it's possible if we'll take the lesson from the past to make a world a better place

[@isabelerhart9523]

I agree!

[@alexe1188]

Amen Brother! I wish you the same by a hundred fold!

[@jettogamer403]

Many too wanted to become friends

[@derechtejens8055]

Greets from Germany to my british brothers 🇬🇧🇩🇪

[@faven5916]

American here, Greeting from Mississippi! 🇺🇸🇩🇪

[@mrcoder7327]

May history stay as it is!

[@derechtejens8055]

Iamtryingtoanimatehelpme Cheers Brother 🙏🏼

[@samscoins1394]

Greets from England my German brother 🇬🇧🇩🇪

[@yobama7797]

Der echte Jens hello from Britain 🇬🇧🇩🇪

[@maxsavania4131]

Whose watching in 2018!! 100 years since the War ended!! 2020 Now!!

[@dr.ludwig]

Watching it exactly today when it ended 100 years ago :) No brother wars again! RIP to all those brave men!

[@olafantoniak2118]

🌹lest we forget🌹

[@charlieholton9073]

Yes lest we forgot

[@yoeshva1290]

Pro Player rlly

[@jakeplays4916]

me

[@mrbean1012]

8 years later and this advert still hasn’t been beaten. One of the most beautiful moments in human history.

[@hunterprt1274]

Not really, during the Christmas truce some people used it as a chance as sabotage and were untrustworthy of each other, including an incident where German caroling was ordered to be drowned out by British gunfire and artillery. But not every sector was like this, even Indians made peace with the Germans on Christmas, although none of the Indians knew or cared about Christmas, the lit bonfires reminded them of Diwali, and some Germans led Indians out of the trenches with Cigars and smokes.

[@susyward581]

2023 - still brings a tear to the eye

[@thunderstudios4403]

It really does.

[@harrymurray2515]

I think the British Army & the German Army should meet up in 2024, Singing "Silent Night" on 110th Anniversary of this event.

[@nathanfabonan5917]

Too bad all WW1 vets are now dead.

[@harrymurray2515]

@Ha ha ha ha ha ha I think it's a bit early to say that during Halloween season.

[@nathanfabonan5917]

@J B Oh, I thought he meant the vets

[@cndelta]

@@nathanfabonan5917 yk Halloween does weird things, we may see them again

[@econ_xxx2426]

Yes

[@myfavoritepointguard446]

*The best part is after this truce British and German general's had to replace every single men because they refuse to fight each other again.*

[@jovitabhengra]

WHAT SERIOUSLY ???

[@marbballz]

@@jovitabhengra kinda yeah. Most lines were moved around and regiments were broken up. Neither side could replace all men, but they bloody tried.

[@paulamcinnes9405]

Yea they did

[@raspberrycrowns9494]

@@whatsallthebrouhaha But thinking they're enemies is gonna help them sleep at night, it's dark but it's true

[@samuelbarber6177]

@@whatsallthebrouhaha yeah. We’re still feeling the effects of wars, even going back before WW1.

[@faithgigliorosa]

I can't believe I found this little jewel only now. Thank you for remembering that magical event which happened in that dark time of the history.

[@alexdanks6093]

Watching this again at 1:30am on the 25th and its heartwarming to realise one of the worst conflicts in history was still able to come to peace and happiness on Christmas day for the time it lasted for these men

[@renegaderaida526]

Best christmas advert ever

[@user-oe8bg3uv6q]

RenegadeRaida *Best advert ever

[@cgavin1]

Best fookin human beings ever. Learn. LEARN.

[@galaxybuilderz5288]

RenegadeRaida dat rly. Happened in history

[@objectdefiance4027]

Christ on a jolly bike what is that grammar.

[@Jake-cg1ee]

Best advert ever

[@tastypastry04gaming91]

The fact that this actually happened is amazing and heartwarming

[@nicolelawless3199]

This is why I loved 1914 for. The war deserves my love

[@BringDHouseDown]

The fact that it happened is what breaks my heart, these men and young boys had no ill will towards each other, we fought cause our honor(our pacts) were at stake, and the only reason that honor was called into question, was because an organization paid by the Central Banking family(Rothschild) took out a Duke.

[@omidesteki5597]

@@BringDHouseDown which organization? Young Bosnia? Would you please share some info about the relation between Rothschild and assassination of Archduke Franz?

[@maxdavis7722]

@@BringDHouseDown little bit more than honour going on.

[@siennamelake9940]

@@nicolelawless3199 well the war itself was a horrible tragedy but the people who died totally honest ally there were no bad guys in this war

[@thecapone45]

The year is 2022. I tell people about this ad ad and they don’t remember it. But I do. I still think of it years later. Love this ad so much.

[@harveydowns1040]

no the year is 2012

[@nothingness653]

@@harveydowns1040 lol

[@TheSyanadon]

me to.

[@thehopefuledwardian]

I still maintain that this is the greatest advert ever created.

[@juliabx]

this ad is unbeaten, nothing will ever ever top it

[@Emma-yu2bd]

john lewis, somewhere only we know, comes close :)

[@esthxr_v6858]

also john lewis man on the moon :)

[@fettywapsmissingeye]

Supervalus 2020 ad tops this,I’m sorry (this is my opinion as it touched my heart because it hits close to home)

[@mikerizardo5282]

If you mean wholesome this one wins but i think the japanese also did a good job

[@nicolelawless3199]

Last night at midnight I heard this in my sleep and they all met me in No Mans Land

[@KidThomsonMediaProductions]

I’d have no objection to Sainsbury’s just reusing this advert every year We are all here 6 years later, it’s timeless

[@cian9816]

Coca cola does it, why not Sainsbury’s too!

[@samuelbarber6177]

I think it was so powerful in 2014 because that was 100 years after it took place, but yeah, I wouldn’t mind seeing this around every year from the Remembrance Day-Christmas season.

[@nicolelawless3199]

@@samuelbarber6177 I don’t know why but love Remembrance Sunday so much

[@nicolelawless3199]

I hated 2018’s because babies ruined it and I almost lost it but I thought of those who died and held it in. 2017’s parade I won’t forget because it was my first time. And dad told me about babies and dogs being at remembrance wasn’t the place and I totally agreed with him

[@xNovaNebulax]

make that 7 years ^^

[@notme6753]

It's December and it's time for me to go back to this video. Christmas really brings people together

[@suvadeepsengupta5567]

Huge love and respect to our german and British Brothers and sisters from India🇮🇳🤝🇬🇧🤝🇩🇪

[@adamhay4065]

No Christmas Ad can beat this one...

[@alfiehillhsaliill8880]

Adam Hay I know it's just beautiful and hopeful

[@najkraemer3117]

what about when Vader blewup earth :D

[@SuperLeannehill]

John Lewis: hold my beer

[@paredesmarcangeloc.621]

WANNA SPRITE CRANBERRY ( IM LATE)

[@kimgrant3879]

For crassness no.

[@graceward2229]

Who’s watching this in 2019 ,101 years since then x

[@coleivison4890]

Bit weird we only made peace with Germany for only one Christmas

[@nabeelmalik8025]

105 years not 101. This was in 1914 not in 1918

[@coleivison4890]

@@nabeelmalik8025 I think he means when the war ended

[@iwancrump6882]

Grace Ward actually

[@robertbush7530]

Mate this is set 1914 so it's 105 years

[@Boo-YouDoYou]

I still come back to this advert because of how beautiful it is. Humanity

[@lidia0kriemhild]

I really liked the performance of the actor as Jim when he approached the German army in the morning. 99% of fear and 1% of hope where he wanted to trust his enemies as humans, even for a moment

[@doddleoddle]

Absolutely heartbreaking. Best Christmas advert this year.

[@AlexStopp]

The acting in it is better than most films!

[@aaronj1995]

[@ThatHockeyKid88]

Ever !

[@gingeandcaidy3642]

OMG I LOVE YOU!

[@MartinT]

I agree it really is! 💙

[@gregoryroscow5846]

My grandfather was a Lewis gunner in the First World War. He told me the British and German soldiers hated their officers, not each other.

[@Super_tramp142]

The Officers used to socialise with each other on leave!

[@User-nq7ft]

That’s crazy

[@marionparton662]

Who said 'Lions led by donkeys' - he was right!

[@Super_tramp142]

@@marionparton662 I’m sure that’s what my Great Grandfather would have said about the officer that ordered him into the tree he was shot out of at hill 60 in 1915.

[@ilovemuslimfood666]

Such a powerful statement.

[@IHazPeppers]

9 years ago, the best Christmas advert was shared. 79 years ago, the greatest moment of human kind happened.

[@cowboybeboop9420]

This add is legit better than some movies. So touching.

[@svenyes4078]

The christmas truce must be the most wholesome moment in the history of warfare

[@waitinginqueue]

not just warfare, i would say in human history

[@ashtonhall546]

At the start the British wanted to sign loader than the Germans to prove we are the superior race and army

[@TheCoyoteHill]

William Mycroft Fun fact: Adolf Hitlers men participated in one of the truces and Hitler called it “disgusting.”

[@TheCoyoteHill]

Kikestein Shekelburg What?

[@edgelord5492]

TheCoyoteHill he is saying it’s pure bs which idk

[@alfredkc]

Best advert ever. Still watching it in 2020, preparing for the Christmas in COVID times.

[@ej8530]

Thoughts on the new ad?

[@Ruby-tr6mz]

@@ej8530 what abt it

[@Prizm21]

@@gregfolland8452 you wont shop at sainsburys ever again because their christmas advert was a black family enjoying a normal family christmas? absolutely pathetic.

[@Prizm21]

@Barney McGrew 1. other than that (considering all the hate towards sainsburys right now is to do with that reason), would he have any other reason to never shop at sainsburys again? 2. this isnt anything to do with politics or any of the right/left bullshit. its simple human rights, racism should never be to do with politics.

[@aliaabdelwahab7657]

Same XD

[@lizabaker6833]

I play this shorter version every year at the men’s homeless shelter where I volunteer lead art therapy. It always puts things in perspective and prompts meaningful discussion among the men. Thank you for this video that is helping hurting people feel hope. Merry Christmas to all.

[@masterbuilderproductions]

8 years later and it still makes me cry

[@zx3215]

Yeah, it's my favourite one too :)

[@kamasonaliale]

7 years later and this legendary Christmas ad still hasn't been beaten

[@arno-luyendijk4798]

Still share it on soclal media wherever I can every year - that tells something about it.

[@iuile]

Technically it has, by the five minute version of this ad. But I understand that's subjective opinion. I just know it felt like I was watching it for the first time again, which is not a common thing to experience.

[@victorcabral5521]

😮p lo😊😊😊😊😊😊

[@Ww2enthusiasts529]

No way this was a add

[@SomeSeconds1]

8 years now

[@preston2009bigtings]

Sainsburys just make this your Christmas advert every year

[@acechadwick]

It's the only one I ever watch.

[@notme6753]

This ad is so good that no one will complain if this is your ad every year!

[@crystxlzx6442]

Na it only works if it's 2014 or 3014 other then that it would seem out of place

[@user-hh4nz8go6p]

I don’t celebrate Christmas, yet watching this on 25th Dec,2023 and this is truly so beautiful !

[@gearsmashking6880]

Every year during the Christmas season, since I first saw this ad, I come back and watch it. Because it was based off a real event and it shows how truly powerful the Christmas spirit can be. Merry Christmas and happy new year to everyone around the world. Love from Canada. 🎄 🇨🇦

[@residentelect]

1918 - 2018 They shall grow not old, as we that are left grow old. Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning, We will remember them.

[@Soph1e.h0pe]

🙏 We shall never forget xx

[@paulconrev90therobloxfan28]

K_Puvi heh

[@moziebear0794]

Resident Elect Lest we forget

[@residentelect]

@@moziebear0794 Your hair is amazing!!! I'm jealous 😁 And yes; Lest We Forget 😔

[@spoopycaveira4857]

We will remember them.

[@FromDuskTillDawn1992]

I'am German and i've been to the UK twice in the last 6 months, because my girlfriend did a erasmus exchange semester. First i felt little uncomfortable when people asked me where I come from, or heard me speaking german with her, because of all what happened in the past. But then people where so nice and amazing, they were really interested in that, asked of which part in germany i am from, they spoke a few words german with me. All the years I had the impression that people in the UK dont like us, but it turned out to be wrong. It was a wonderful time in a wonderful country. Watching this reminds me that our languages are similar, we have same roots (my name is Jim -- mein name ist Otto), were friends and live not far from each other. This Ad is a wonderful appeal for peace and brotherliness. May you all have a nice year 2017.

[@simonwiggins8570]

Brought tears to my eyes. Actually if you look at history, culture and religion Germany and the UK are way closer then for example the UK is with France, Spain or Italy etc. We are common allies and its very sad we had two world wars to suffer through for both our peoples.

[@coreytaylorneck1553]

Nice comment :)

[@aaronmccrorie5035]

Brits don't hate German. U We are essentially the same people. Now the French...

[@doctorfairlight2792]

A German said to me, “I am a Saxon. You are an Anglo-Saxon. Why do we fight?" I still do not know the answer to this question. Jim Prince, First World War English Soldier

[@timmyfunster139IQ]

What a fantastic comment! I love the German language and have german language lessons every Thursday with a lovely german lady. One day I hope to be walking into Germany speaking some what fluently and be able to meet all the wonderful people there. It's abit early but frohe Weihnachten to you and your family 😊 🎅

[@krusuerkrusuer4574]

The image of the two most powerful teams living in peace on a good day created joy in my heart. Merry Christmas!😍😍😍

[@E11KMA]

Every Xmas I come back to this ad and watch all latest ads from everyone else and 9 years later. No has yet to beat this timeless classic

[@michaelcain721]

“War is where the young and stupid are tricked by the old and bitter into killing each other” Niko Bellic

[@mr.derpknight2272]

I see that GTA IV reference. Solid game

[@Neotokyovibes-WelcomeHome]

@@mr.derpknight2272 it's not a reference it's a quote

[@yowaddup5649]

Pretty much the same as "war is young men fighting and old men talking"

[@mr.derpknight2272]

@@Neotokyovibes-WelcomeHome yeah but the quote is referencing the game

[@harryhirsch8527]

are tricked by the old and bitter into killing each other? are ordered by law and punishment

[@maureenwarwick7365]

What a beautiful tribute to all those who gave their lives so that we can be free today. The best Christmas ad ever made

[@reyn0707]

When I was in high school, an English foreign teacher showed us this advertisement,and I'm still impressed

[@ABirdOnTheMoon]

When the ads are so bad you have to revisit the best of the last years

[@JJLipton]

American here, its a Christmas tradition in England for this company to release an ad?

[@ABirdOnTheMoon]

Jeong Yes. A lot of companies release ads in Christmas most grocery stores but also a lot of famous brands and stores too.

[@nicolelawless3199]

Loved this compared to other rubbish ads and it’s WWI so it would make me breakdown if it had too

[@450martini]

I was in the advert and now nearly seven years on i still think this was one of the highlights of the centenary. We had a hard but rewarding time making this film. Most of the cast were reenactors, WW1 enthusiasts or serving or former British military. Yet i do not understand the hated at times. The events in the advert are an honest recreation of the events at Wulverghem on Christmas day 1914 between the 16th Bavarian reserve regiment and the 1st Norfolk's and C coy of the 6th Cheshire's where there really was an informal kickabout between the British and German soldiers.

[@nicolelawless3199]

I couldn’t see you but thank you for being in it

[@450martini]

Thanks, I'm the tall chap wearing the brown fur jacket at 1:47. 1:53 and 1:58. Many of the core extras have been in various WW1 themed pieces like Downton Abbey, Private Peaceful, Journey's End.

[@bougeac]

I just watched this again and burst into tears at the end, so moving. Thanks for being part of it my friend

[@PeteyGunn]

according to wikepedia it stretched throughout the lines

[@cuddlemuffinqueeflover56]

I'm normally accustomed to changing to BBC when the adverts come on, not my favourite televisual past time (no disrespect to actors and actresses), but I'm now 44yrs old, big burly bloke with a shaved head yet I well up every time i see it. Thank you for the best ad on TV. ❤️

[@SulliMike23]

Nearly 8 years later, and this commercial still hits hard. A Merry Christmas to our friends across the pond from the good ol' US of A.

[@andyho9670]

I watch it every Christmas. The greatest Christmas video of all time. Nothing better than this.

[@FVStageII-hg3dp]

Watch Joyeux Noël

[@Punydoctor]

I come back to this every year, and I cry my heart out. It's simply the most beautiful ad I've ever seen!

[@15mice31]

Me too.

[@kau8242]

Me too 非常好

[@anthonyjones1750]

Oh, do me a favour. They are exploiting the deaths of soldiers to make money for their soldiers. Can't you see that??

[@Punydoctor]

Anthony Jones By ''making money for their soldiers'', how? This is just an ad, and it's sole purpose is to make you buy things. That's how our capitalist world works.

[@anthonyjones1750]

Make money for their shareholders, I mean. It may be how our system works but I don't have to like it. The fact that it makes you cry shows how indoctrinated you are by this exploitative piece of work. Save your tears.

[@sundaze6642]

They will never be able to beat this advert

[@sparkff4534]

Watching it in the end of 2023 . Quite the best add ever i have seen 🤝❤️ 🇩🇪🇬🇧

[@chrisa.6855]

Same procedure as every year..coming back to this ad while crying incessantly 🥰 Greetings from Germany and merry Christmas to you all!:)

[@jononpaper]

Can we just appreciate how much work went into this ad? The costumes, the setting, the accessories... they could have made a boring casual “bUy NoW” ad, but they chose this. Wonderful if you ask me

[@nicolelawless3199]

Love it because Jim is one of em I love

[@nicolelawless3199]

I remember in one dream of this, he made me into Wonder Woman

[@dodibenabba1378]

Yeah I'm appreciating the fact that there's no mud on anybody, they all look well fed and like they've slept like a baby for the past few months.....

[@nepnepguythegreatestofall6032]

@@dodibenabba1378 It's 1914, so it's nothing super serious yet

[@mrserus7164]

What was really lovely about this was, they reproduced the chocolate as vintage bars and raised over £300,000 for the royal British legion poppy appeal.

[@simoncooper6752]

Not going to lie, this made me cry.😢😭

[@flargarbason1740]

Simon Cooper damn onion ninjas

[@Dersephh]

Me too m8.... _Me too_

[@a1bin0tadp0l3]

It speaks a strong message. During war you have to convince yourself that the enemy isn't human, for what would that make you for killing them. That temporary cease fire reminded everyone in those trenches that the enemy they fought was just as human as the man next to them.

[@jadielf_]

Men's crying

[@messigoat1615]

Simon Cooper did u copy ur name from inbetweeners or is this actually ur name

[@alexandramiinea]

I revisit this every year. It’s by far the best Christmas advert I’ve seen. Really pulls at your heartstrings and brings home the Christmas spirit.

[@harveydowns1040]

ok

[@nothingness653]

@@harveydowns1040 ok

[@glynthomas662]

Best Christmas advert ever made. For those complaining about it sainsbury gave everything from that chocolate to the British legion even matched it. People seem to forget firms like sainsburys, teach, Woolworth to name a few lost colleagues in ww1&2

[@glynthomas662]

Tesco meant to say

[@intergalactichumanempire9759]

Beautiful ad, showing humanity can never be broken

[@anja6983]

Intergalactic Human Empire one of those germans could have been my grandfathers brother. Im so happy that this is a real Story. I know we've been the bad guys, but we are not terrible ... Im sorry for ww2.

[@HopeMcfadden]

The Christmas Truce was a beautiful thing, but sadly the war did wear these men down. The following year, commanding officers strictly forbade any enemy fraternisation and from 1916 there was no suggestion of any truces. By this point loss of life had been too enormous and the use of poison gas made both sides bitter against the other.

[@stephanieegbuawa9764]

wow way to ruin the mood

[@moritzrxn8925]

Intergalactic Human Empire humanity is already broken

[@tedbert2836]

But it is broken. They go back to war to kill each other.

[@claritinclear4181]

I feel sad during when they went back the trench

[@mannamedisaak3316]

pro sniper I would invite them in the trenches to should I trust them

[@flargarbason1740]

Grenade express What’s funny is a lot of the soldiers in WW1 would sometimes just mingle while they’re shooting each other and barter for cigarettes. Both sides knew that their enemy soldiers weren’t bad people, they just had a goal that would be detrimental to their way of life. Sometimes, sacrifices are necessary before things can get better.

[@ferdrewflores3014]

Yes.

[@MuSl1k]

@John Doe That is not true... When they went back to the trenches.... They had to kill eachother again... I'm sorry... My great grandfather was there and they had to fight with eachother.

[@MC-kp2oi]

did you cry

[@maneelshergill5246]

Such a heart warming story and surprising that no one has ever heard of such a remarkable demonstration of the enlighted human spirit that saw beyond the flags they represented and saw each other as friends that day as it should be! The soul doesn’t see anything more but a couple more friends to play with and have fun! ❤❤❤❤

[@ShiroVtbr]

Watching this has become a Christmas tradition at my house. Excellent ad with a powerful message. You know it's amazing when people keep coming back to see it 9 years and counting.

[@gerere966]

I love how they said "Im jim" and "otto" not with their ranks (private,corporal,PFC,etc).

[@millieroberts9255]

It's wonderful though Greeting each other as if they weren't at war

[@darkspeed62]

imagine them meeting out of war... maybe in a sports game or something. That is basically the point of the Ad! They wouldn't care reakllt about what job they did it was about the fact young men (and women, though not shown in this ad) who would likely have got along and met each other like they do know in the 21st Century, absent of war!

[@callum4816]

@@darkspeed62 I know I am a little late, but this advert is to do with bringing people together at Christmas, even if you have arguments, fights, disagreements, Christmas is about bringing together and enjoying each others company. Hope that's cleared things up for you, unless I mistook what you said completely, than I apologise lol

[@thatmrbulldops]

hi jim

[@nicolelawless3199]

@@thatmrbulldops He’s mine!

[@Venture825]

Back when ads were actually original and had proper effort put into them. Definitely one of the best ads out there.

[@greenretardspider6388]

for real man

[@Mimicker1]

fr

[@scottkelly283]

Before everything was so liberal it made you cringe

[@Kelio22]

Unsure how original a telling of a historic event can really be to be honest but everyone agrees it's good

[@JawnWawn]

I thought this was a movie for a second

[@theeyeoftheyinyangs]

This was a beautiful commercial. Truly ‘one for the angels’.

[@lucyhallam5513]

I love the heart felt message in this advert. So much so, I am using it in chapel to give a lesson on kindness to primary age children. Stunning and all so more relevant at these trying times.

[@ameliarose1654]

And still to this day, I can't watch it without it bringing tears to my eyes.

[@nicolelawless3199]

Me neither

[@gumdeo]

The English and German soldiers that did this deserve a lot of credit.

[@Olivia-tdi]

I find it sad because they had fun then they were reminded they needed to kill each other by the bombs from other countries

[@youhan9574]

Same. Its a beautiful ad I return to every year

[@sirvincent7263]

This ad always seems to run whenever I'm cutting onions!

[@shinigamix3900]

Please do not forget, we are not just living together on 24.12. The other 365 days are there too. Merry Christmas I wish all. Greetings from Heinsberg Germany :)

[@mikiyuki4635]

Im late, but merry christmas to you as well.

[@pierrecurie5188]

Amen to that brother.

[@anicrowsenjixd8918]

@@mikiyuki4635 lmao

[@NellieMac35]

Merry Every Day. ❤️ from Scotland.

[@UTDAngelito]

Early Christmas to you, from an Spanish-Mexican-American.

[@zxr-cade2026]

This is the most beautiful advert ever and it just goes to show just how much love and respect real human beings have for each other, 🇬🇧🇩🇪🇬🇧🇩🇪🇬🇧🇩🇪🇬🇧🇩🇪🇬🇧

[@JackFalkenhayn17]

We should have fought together 🇩🇪 🇬🇧 hi from Germany

[@bigl2328]

I still watch this ad every year, 7 years into it now 🥺

[@OfficialCyaned]

This is the best Christmas commercial I've seen in my life.

[@themathgod9567]

amen

[@renegaderaida526]

You mean Advert

[@georgebardsley7129]

Some people say this should have resulted in peace, that the war should have ended here. But that’s couldn’t happen, because on that day there was no war. Just men who were without their families on Christmas, whom all shared the same spirit of Christmas in their hearts. This is a story of true light in a time of uncertain darkness 🇬🇧🇩🇪🌍 Edit: I also love how this is one of if not the best Xmas advert of all time

[@bakewell7284]

So so True!

[@ohyeahyeah9213]

A lot of the front was still fighting it wasn’t just peace everywhere. The war was still going on but these were more isolated incidents.

[@flargarbason1740]

Bardo The war only stopped along a few parts of the western front. There were big sections that were still fighting.

[@footballnotsoccermrn1186]

Bardo The German showed peace first. Then the British. But some Germans who did not want peace shot some soldiers. They gave gifts the the opposing side like chocolate, tobacco and more. But they were still forced to fight.

[@georgebardsley7129]

Oh Yeah Yeah Yes true, but for these men, for a few hours there was no war. Just the spirt of Christmas.

[@cocolade99marmie]

This was made in the true spirit of Christmas…….supermarkets need to re watch this and figure out where they all went wrong! No commercialism, no materialism just good old fashioned values that we need more than ever these days……..

[@salmabashir5199]

It's 1AM and I'm watching Christmas adverts!!!! 😂 I don't even celebrate it! But some of these ads are just magical. ❤

[@FeLiciiaable]

Love Great Britain from Germany. No more brother wars! 🇩🇪🤝🇬🇧

[@phoebs6199]

feliciaable ❤️

[@corruptedcola393]

We love you lot too allies to the end 🇬🇧❤🇩🇪

[@user-go2jr4jn3p]

🇪🇸🇪🇸🇪🇸🇪🇸

[@imperialnut3146]

WW3? The EU and it's ally Germany?

[@user-go2jr4jn3p]

@@imperialnut3146 yes

[@bryansu5824]

We need a movie about this

[@FalloutNukaBomb]

yesss

[@jamieleeloulyn2557]

they should it would be sad and awesome

[@Arthur_Wellesley]

there is, look up joyeux Noel, it's a french and English film

[@AKayfabe]

The Gaming Lane that is a MRE chocolate

[@thehumbleturnip8894]

I'm disappointed to learn this isn't a movie...

[@jammybot2529]

Best Christmas ad ever

[@madsie7516]

I come back to this ad year after year, and every single time, I shed a tear.

[@dlcellardoor]

Every time a new xmas ad pops up this year i'm just going to watch this again.

[@liamations]

+Daniel Lewis-carter As you say so, Galactus.

[@evanpeacock6103]

I thinks ironic that people use Xmas since means the same thing as Christmas and does not take Jesus out of the picture at all.

[@grahamrich9956]

+Evan Peacock It's shorter.

[@paulweston4829]

+Evan Peacock The X symbolises the cross i believe. So NO Jesus is not taken out of the meaning in this context.

[@grahamrich9956]

***** You are correct.

[@zaharakhan4254]

This ad proves the fact that it's the politicians who have the problems and leaders not the soldiers. The soldiers need to start a rebellion and tell the politicians and the people who make profit from wars to fight themselves. This is so inspirational and makes people really emotional.

[@aaroncousins4094]

The war ended 100 yrs ago....

[@xlhurtz1198]

lest we forget auf dass wir niemals vergessen mögen

[@ambercook]

Lady. Ice 🥰

[@xxb00iexx37]

Why have u got to complicate it

[@Sukkulents_]

Lady. Ice Bit late now

[@ducatiman1309]

Still makes me cry !! now age 73 XX

[@Qmint0616]

December 23, 2023 - one day before Christmas in 2023. I came here to pray for world peace, to pray for the gunfire filled with hatred and violence to stop around the world 🙏

[@kaziu312]

This is the longest and best ad for sliced onions I've ever seen Sainsbury's make.

[@RavenNavera]

I came here because John lewis just released their 2015 ad and I remembered that no other ad gave me feels like this one! It still gets me...

[@Nunos645cgh]

Snap! Same here!

[@jayanthkumar7964]

+raven navera ditto

[@livbatchelor4634]

+raven navera I did exactly what you did! I thought John Lewis's and Sainsburys' 2015 instalments were sweet, but this stuff rips your heart out, then injects it with a copious amount of warm fuzzies and very gently tucks it back in again.

[@user-nf3hh8kn5r]

+raven navera SAME

[@zerogbot23]

It's called hardtac

[@Vittosio]

Every Christmas now and then, I continue to watch this. Thanks a lot to those who worked on this advert.

[@robertlarkin3463]

Should be played every year to remind us of the Christmas spirit.. maybe Sainsbury's might use it for Christmas 2024.. This ad. is way ahead of any ad l have seen ....

[@GetGermanized]

For the 100 year anniversary of the Christmas Truce of 1914 Sainsbury's has created one of the most beautiful shorts I've seen in a long time! This shows how unnecessary war really is and that most people would get along just fine under different circumstances. Ignorance and blind fear are the real enemy. Share this to remind people that it could be different if people chose so.

[@NickHornetRuppert]

That was heart warming. X)

[@soukiwolfify]

there is a film on the same "theme" it's called merry christmas ( the original title is joyeux noël) ^^

[@overdrive7349]

All the war ever brought was pain and suffering and wasting human beings

[@spencerw9784]

Depends on the war, however WW1 was a huge mistake.

[@seannaylor5803]

I agree. Just like everyone else around that time, the soldiers on both sides were made to believe in lies and propaganda

[@joshuabudiarto5036]

“He’s probably out there cheating” Me and the boys:

[@fletchnobbs8451]

Joshua Budiarto faxxxx

[@FikoRiko06]

Not funny

[@dopedoug1014]

@@FikoRiko06 it is

[@catassistant]

@@dopedoug1014 Probably the first 2 times or so, but people keep overusing it to death and it's far from funny.

[@dopedoug1014]

@@catassistant logically you can't argue whether somethings funny or not. I found it funny but you don't humor is subjective

[@melissaz7338]

Each december I always return to this video. It's a treasure.

[@bitterbeauty711]

I’m binge watching Christmas ads for a grocery chain that doesn’t even have a presence in my country. And I’m crying. Happy holidays.

[@eilishoconnell9304]

The saddest thing is that all these people could’ve been friends Edit: thx for the likes 😀

[@cal2551]

After they returned to their bunkers both sides refused to fight each other. so they were replaced with different soldiers

[@cornedbeefhash.5980]

It was a horrible war.

[@adamolis]

Ew fortnite

[@eilishoconnell9304]

adamolis 14 seriously it’s a picture just keep ur opinion to ur self

[@MrLouBomber]

Cal for the love of god and everything holy please tell me this is the truth

[@realasaster]

Love to our Germanic brothers, the English! It's a shame so much brotherly blood was spilled. Never again! No more Brother Wars! ❤ 🇩🇪🤝🏻🇬🇧 ❤

[@davidevans-eg1ut]

They were British. My Gt. Uncle born in Wales of Scottish parents died of wounds April1918.

[@zealousvisuals3642]

Well it did happen again but I get your point.

[@pabloomarcelestinocarrasco2984]

Keine Kriege mehr !!!

[@yahwehsfirstfruitscremedel6816]

Most of the British and the Germans come from the same bloodline, dating all the way back to Jacob and his 12 sons. There is much historical proof but it's difficult to find. I would suggest to start by reading a book by Raymond E.Capt " Missing links discovered in Assyrian tablets".

[@teddabear8890]

I may not quite understand what you tried to type but I wholeheartedly agree

[@nelievanolst4912]

I use this Christmas ad in my English lessons every year, students love it!

[@AndrewDeLong]

I come back to this one yearly. One of the few commercials that reminds me that we are actually capable of being better, even if only for a single, shining moment.

[@jhawley031]

whats touching is that this is basesd off of real stories

[@norbertmikoajczyk7485]

4 years early, but yes, they did make peace soon. Germany got totally fooled and robbed.

[@sinpar1226]

Norbert Mikołajczyk they didn't I don't know what your talking about

[@AndrewTateOfficial]

@@norbertmikoajczyk7485 no they just lost cos they sucked lol the allies were stronger and more powerful