The Best Advertisements are the Worst

[@JadedKake]

My 65 year old english teacher has recently started a unit for us on advertisements. I saw it as a good opportunity to be able to share my knowledge with her, so I wrote her a thorough and detailed essay covering memes, meme value, and their role in the advertising and business world. The essay covered topics such as chips ahoy, raid shadow legends, and the Whopper Whopper Whopper ad from burger king. I am very proud of it as she then began discussing memes within a lesson in class the following session

[@Vexis_]

thats sounds so funny to be hearing in a classroom lmfao

[@Henqueri494]

As someone who studying advertising and propaganda at the university, I also question and think about this new strategy of infiltrating through memes to sell products, especially on Twitter. It would be nice to see your perspective on this, you don't find much arround about it

[@JadedKake]

@@Henqueri494 I think that with todays day and age, silly and goofy advertisements are the best as minimal effort is required because the internet will do the advertising for them. There is only 2 BK whopper whopper whopper commercials, the old and new one. I have never seen either of them "In the wild" However, the internet spread it throughout like wildfire, which presumably increased BK's sales and attention dramatically.

[@namelessguy1069]

W teacher

[@user9267]

"THIS IS THE ONLY THAT BURGER YOU CAN HAVE SEX WITH. ONLY AT BURGERKING CAN YOU HAVE SEX WITH THIS BURGER. OUR ESTROGENIZING BURGER WILL GIVE YOU TITS THE SIZE OF BASKETBALLS."

[@AlRoderick]

When you look at successful offline advertisement, one interesting strategy is the one pursued by collision repair and body shop outfits. They put their name up on billboards but don't usually include their phone number. They don't want to be called. What they want you to do is to tell the tow truck driver who comes to take your car after it breaks down or gets in an accident to take it to that specific shop because you've heard of them. I think it is similar way the flex tape ad is engineered so that it plays for free in your brain. You see something in your house start to leak, they don't care where you buy flex tape from or when they care that you do it and that it will be top of mind when you're at the home improvement store looking for something to fix a leaky gutter right before closing time in a rainstorm.

[@soldierstride554]

That's what happens with me since I don't get urged by call-to-actions.

[@aidangannon435]

the flex tape meme!

[@DimT670]

thats essentially the concept of brand awareness. They arent seeking to make you go buy the thing, they are seeiking to have you learn the thing and then when you buy the thing perhaps buy their thing

[@tnt_rebel2796]

NOW THATS ALOT OF DAMAGE!

[@LovroPlaninšek]

the thing is that even though flex tape is so burned into my brain I want to buy it even if I don’t need it - like cmon, it’s flex tape, but I’ve never seen it at any home improvement store in person, yet again I am foiled by… not living in the US :/

[@alissom]

The QR code says: "If you went out of your way to actually scan this fake QR code I just want to say that I appreciate your dedication and active attitude when watching my video :)"

[@Anklejbiter]

any by typing this in the comments, you've helped fuel my dopamine addiction, as now I can get the answer to a question I didn't know I had without having to do any of the work

[@cheekibreekigameringandsuc1037]

I didn't have my phone so, thanks for telling me

[@pro_gemer]

That's real dedication

[@lapiswolf2780]

​@@cheekibreekigameringandsuc1037 I'm watching this video with my phone so I can't scan with my phone. XD

[@tantanok9161]

im suprised it wasn’t a rick roll video lol

[@jstrandquist]

One thing I've realized in retrospect is that as a kid I was basically surrounded by advertisements-the Lego and Toys'R'Us catalogs, cable TV commercials, the various kids' magazines I subscribed to because of those commercials (like Zookids and Highlights)-but none of it really registered or bothered me the way ads do now. In fact, in the case of the catalogs, I would happily spend an hour effectively just reading ads. It was only during my adolescence when I got on the Internet (and my parents got rid of cable) that ads started to bother me. Now I use adblockers religiously, can't stand cable television, and occasionally think about ditching Windows because Microsoft keeps putting ads in their OS and I kind of hate it. And yet on top of that, I'm still susceptible to ads, or at least to the push towards consumerism. Sure, it's PC parts or nice clothes these days instead of toys, but sometimes I'll seriously consider buying a product, decide against it, then look back a month later and wonder what I was so worked up about. I don't quite get how I could swim in ads as a kid and not really notice or care. Perhaps 8 year-old me was intolerably consumerist, albeit mostly for Legos. I think that ads prey extensively on the idea of an unfulfilled need or a radical improvement to one's life, when in reality the fulfillment they provide is the pleasure of buying something. There's an implicit call to action in most advertisements to the effect of "Buy this to become happy!", when the happiness tends to fade approximately 7 seconds after opening the Amazon package. I've found that usually the things I purchase make the most difference when motivated by someone's example or recommendation. Buying Hollow Knight because my best friend recommended it, or getting a decent kitchen knife after using my grandfather's knives-these were some of the best purchases I ever made. Most of my impulse buys of Steam Sale games or kitchenware at Walmart? Not nearly so much. Likewise, many of my purchases regarding electric guitars and accessories were motivated by reviews-and in retrospect most of them I didn't need. Thus, I wonder if a good response to ads can be cultivated by asking before you purchase something: a), whether you can articulate a real need or deficiency that the item you want to purchase would fix; b), whether you have good reason to believe the item would fill the need (eg, by experience or trusted recommendation). If the answer to one or both of those is no, then you should reconsider. Of course, some spontaneity has to be allowed, especially regarding food; but for the things we take as our hobbies or interests, holding back the impulse to acquire more (especially when we try to keep up with the latest developments, such as with PCs) is probably better both for our wallets and our sanity.

[@emmanueltheorb]

That's a lot of words. Have a nice day

[@onion8686]

the only way to avoid ads is to live in the forest and leave society

[@MuteMar]

If you don't use it already, I'd recommend the sponsor block chrome extension. Other people note where sponsored segments are and you automatically skip that part of the video. I think there's other options too.

[@Numbabu]

I think you are right. The reason reviews (more like freelance ads) are so convincing is they look kind of like a recommendation from a human, which is what you really want when considering a product. Seeing ads for something mostly makes me think about it more, since I take forever when considering when to get something or not. I try my best to act slow, and do enough research that I hopefully find real people voicing their opinions. If you find yourself wanting something cause of an ad, that is a good sign you probably don't need it. You should find real issues in your life and try to address them, and also the answer won't always be an object. And yeah hobbies are harder to regulate cause more excitement.. You are very relatable.

[@Cyanfox3006]

Gonna be honest modern ads are scary: i got true "my" (actual money i worked for) money relatively small time ago. I quickly bought Portal pack few other games on steam and... "Wait. I need to fucking stop." And made a rule. "One 5$ game per 3 month". This way i stop myself from buying all games that i seen ads of and thought they were cool. Oh and strict F2p policy in "free" games - i know that if you make even slightest purchase there, you won't be able to stop...

[@alexbjorkander4700]

it sickens me you don't have over 100k on this channel yet this quality is top tier and all the videos are so interesting and also funny at times. Love this channel.

[@gorillagroddgaming]

Do you like niggas

[@2OXX]

actual kino channel

[@tubbyidk1474]

“this channel” what other channels does he have, i want more of this guy

[@retseekerreal]

@@tubbyidk1474 he has archmeton and some other channel i don't know the name of

[@cougar2623]

​@@tubbyidk1474 archmeton and historically

[@TimeWisely]

I just skip every ad I see, unless it's on live tv, to which I just ignore it and do something else until the show is back on, but if there's one thing this video has taught me, it's how to advertise a product to people, thanks for this video!

[@fidelio9301]

And that’s why people take sponsors

[@D3__]

And this is why I installed a sponsor blocker, which detects where in a video a sponsor is talked about and skips it. Customizable too. I can even tell it to skip when a youtuber promotes their own product, but I allow that, because the youtuber isn't a big corporation.

[@BunkeredGaming]

arch has brainwashed me with his incredible quality edit: bob

[@JaKack]

His vids are the best

[@Neeb-tt9hn]

bob

[@Fun.y]

​@@Neeb-tt9hn bob (bob backwards)

[@onion8686]

bob seems a bit, political. i will let it slide this time.

[@Neeb-tt9hn]

Bob

[@bobingabout]

Here in the UK, the only "Trauma inducing" Adverts are typically made by the government. Like... House burning down. with a man looking at a photo of his family "Don't forget to check your fire alarm" Or a guy laying out in the middle of the road in an accident scene, talking, with emergency services people running around him, with a heart monitor beeping, until at the end he stops talking, the beep becomes a solid tone... "Speeding kills". That sort of thing.

[@LordMithril]

ow ow, don't forget the children's picknick. stumbled upon that one a few years ago here on youtube. Damn that one was brutal.

[@bobingabout]

@@LordMithril I don't recall that one specifically, but I'm sure it is.

[@me-myself-i787]

"And then what's his name stopped crying. Don't leave your children alone this Christmas." "I am the spirit of dark and lonely water."

[@Yurikon3]

PSAs are by their function just modern versions of ancients fables.

[@nylon9862]

If you went out of your way to actually do an fake QR code I just want to say that I appreciate your dedication and active attitude making your video :) Keep the good work please, we need more like you bye

[@gorillagroddgaming]

Do you like niggas

[@zmcars]

I cant read it, so i guess its the original :(

[@NotLordAsshat]

​@@zmcars it says "If you went out of your way to actually scan this fake QR code I just want to say that I appreciate your dedication and active attitude when watching my video :)"

[@benji_bon]

i have also scanned

[@BLET_55artem55]

He should've really just made a Rickroll

[@Arkhyld]

I can wholeheartedly say that this channel offers some of the best content on KZbin as of right now Your editing style is very pleasant from every point of view, and in your videos you add lots of innovative ideas that haven’t really been done before on the platform, this in turn makes each and every one of them unique and memorable I only wish success upon you, and hope that you retain the same amount of quality throughout this channel’s career, and I will also go ahead and tell you never to rush any projects, take your time to polish every consequent video into glistening pieces of art such as this one and the previous three I’m hyped to see what you have in mind for your upcoming video on shotguns, as I think they’re very controversial when it comes to balancing them in video games also, Bob :)

[@OfficialArch]

I only want to become better and better, I promise the quality wont dip!

[@regrettspaghettt]

Check out Ahoy also. Very similar also awesome content

[@Arkhyld]

@@regrettspaghettt yeah I forgot to mention in my comment that his style is indeed similar to Ahoy’s I’ve watched every single episode of Iconic Arms, as well as a couple of RetroAhoy episodes, loved them all to death

[@dominikjames7269]

Found this channel through the video 'How good games go bad', and I wouldn't mind watching a sponsor segment if it means I can get the same high quality videos you've been making so far. Keep up the amazing work!

[@skylark.kraken]

I've actually noticed that when a small KZbinr gets a sponsorship people are in the comments congratulating them because someone they enjoy watching is on the path to being more sustainable. Yes sponsors do bother most people but there's a vocal minority who are in huge support Personally, I'm too autistic to do anything but hate advertisements. For me my brain trains blocking out certain products that advertise and advertisements have the opposite effect. If they're going to annoy me and waste my time there's no way I'm going to give them money

[@ShowierData9978]

yeah same

[@henryplumb7459]

I think it's a status thing too, if your favourite small time youtuber who never ran ads because small, becomes relatively big to a point they're approached by advertisers, it realises your taste in their content is legitimized, and so you get a dopamine hit from that in itself. I could see this also having an effect on peoples egos.

[@coconuts7960]

I mean I despise raid ads but I understand the KZbinr needs to make money and revenue from any streaming service isn’t enough people congratulate them not from ego but celebration as now they can support themselves I’ve seen the same comment thousands of times and most the time they slam raid but say he’s gotta get the money some how so I’m not sure if you just miss that

[@Gloomdrake]

​@@coconuts7960I can recognize the necessity of the creator taking the ad, and be happy that they're finally getting an income, while still hating the ads and recognizing that most of them are scams

[@GlitchedVision]

imho I think it's more people are happy the money is finally going to a place they feel it would be better used regardless of the reason. You're favorite small creator often has more need for that cash than the billion dollar advertising company trying to shove products down everyone's throats and since pressing the forward button to skip the sponsor or using sponsor block is so easy to do they just don't care about the add itself anymore. We have pushed advertising to a point where it's no longer as effective as it once was unless you start diving into unethical territory or using psychological mind hacks, which if you ask me is heading across that little line of ethics I mentioned so they're both the same thing in my book.

[@JuggernogYT]

I’m glad we finally have a good infographic channel. So many are terrible or trying to spread misinformation. I’m glad you are making good content in this area of the internet

[@blacklight683]

20:40the fact you can see 0stars is actually realistic because the more lights we put in the street the less visible stars becomes and already in cities over 50%of stars are invisible so having a lot more in 2077 with literally boards made out of light should be enough to make all night sky stars disappear

[@ChamberValorant18]

You know the day is better when arch uploads

[@toxicice5251]

As someone who has studied marketing, I agree that advertisers are always looking for new places to put ads. One of the basic things I was taught in my introductory course was that as more forms of ad space become saturated, it gets harder and harder to stand out amongst them. You should thus always try to think creatively of new spaces you can place ads that will stand out and appeal to target audiences. Want to market bicycles? More cities are taking the initiative to build specific bike paths in their sprawl. Try putting bike ads on the route they are traveling. Competitors already doing that? Try placing them on the ground if possible as bikers tend to look downward when biking so they might notice ads their better. If it succeeds, pretty soon the competition will start doing the same thing, then you will not be able to look at your feet without seeing an ad.

[@batuarganda728]

Take my comment with a grain of salt i feel like the oversaturating, over the top, hellscape of advertisement will eventually create a "Call to arms" Against ads or at the very least lost of impact as consumers start to just get annoyed no matter what at ads Then perhaps, an age where ads are scaled back a lot. Repeating the cycle Finding new ways to interest buyers to buy your things might not be one big crescendo of advertising hell

[@Cyanfox3006]

​@@batuarganda728 Here is one small problem though: If somebody's left the open space, other will claim it. Think as of generic territory capture game. The thing that changes is the amount of advertisers - at some point only few giga companies would remain, as without advertisement others would gain less than them.

[@Spkrs607]

Thanks for covering this subject, it’s pretty cool of you to do something that most other KZbinrs are probably too scared to do. (Also 7:10 lmao thanks)

[@equivocator7727]

I would argue that the memorability of Raid Shadow Legends has more to do with the gradual disillusionment of viewers towards advertisements in a society where they keep encroaching into every nook and cranny of our lives. I've never associated Raid Shadow Legends with joy, consciously or otherwise, but rather with cynicism. Negativity bias is doing more to make Raid Shadow Legends memorable than anything else.

[@BLET_55artem55]

It's kinda like *good* Villains and Anti Heroes work - even if their sheet/screen time is low, we will still remember them because of how bad, immoral, unethical, sadistic and twisted they are

[@DimT670]

yes exactly. When i see raid i experience only negative feelings, not positive

[@kinorris1709]

The thing I most associate with Raid is moving the red bar further right.

[@davidlewis6728]

raid, much like grub hub, benefits from their uniqueness turning them into memes. raid is cynical. they might as well be asking you directly to give them money, and it'd probably work out about as well for them. grub hub has terrible advertisements. they're so bad, it's hilarious. people play raid, or buy from grub hub, because of the meme. sometimes people end up deciding it's not too bad for them, or they just like the social image of being associated with unusual stuff. if everyone did it all the time, people would get tired of it quickly. granted, autistic people such as myself are immune to propaganda. dude, just don't pay attention to the advertisement, it's that simple.

[@jasonlodd3667]

Honestly Arch could make a video about anything and Id watch it.

[@Cookienose]

These videos are so good, advertisements do concern me. You could also do a whole other video on just targeted ads and data collection and how much companies really know about us

[@Ghee90]

i absolutly LOVE how you take gifs (like spinning arch) and images created by your community in the discord server and implement them in your videos Keep it up!

[@WD_RatLad]

15:24 There might be a problem... I have never felt powerful; Therefore, I will not be able to complete this exercise.

[@daniel-johnson_dam]

Same 😔

[@RebeccaV1302]

Same

[@lambdrey]

18:17 If this exact commercial played, I would actually consider buying it. The problem is that I'm neither a mother, nor a husband, nor someone who would make any use with it...

[@Durocel]

As you mentioned at the end about trauma videos, when I was little I saw a ad from Little Baby's Ice Cream about a guy covered in ice-cream and to this day that man scares me so much I always have that image of him programed into my brain associated with the Little Baby's Ice Cream even tho that brand of ice-cream is literally unaviable to me in my country, yet that name will always be programed into my brian.

[@BLET_55artem55]

It's more of a PTSD rather than dystopian Pavlov's dog-ish mind control

[@EnderMega]

17:58 She has no face but the emotions are so prevalent lmao!!! Also, I cant believe Im watching a baby crying because of dippers in the channel of the guy who makes videos about guns in virtual games. Really good video!!!

[@_RedRightHand_]

14:19 Oh cmon I'm breathing manually now

[@nightnight8724]

It's kinda crazy that, without really knowing the concepts of memorability and CtA before watching this, I was already thinking of Flex Tape before you even said the name or showed the saw and boat. This was a really great video, and I know it's going to make me think a lot every time I see an ad. I didn't even know drone advertising was a thing, either! Also, I appreciate you putting in the time to put that nice message in the QR code. Thanks for being and making awesome content! I can't wait for the shotgun video :)

[@maxanimator9547]

Blocking all ads has led to never experiencing that feeling of frustration as my time was lost to a brand I either didn't give two fucks about or which I was already interested in. If anything, I despise the brands that are trying to promote themselves to me this way. Of course I can't get rid of the memorability of their campaigns, hence why I simply avoid and restrict their appearance. How do people even live with ads... I for one could never go back to wasting my time this way again. Not even talking about the memory waste.

[@MugsOfMilk]

Just discovered you a couple days ago, my initial reaction was "This is like Lemmino but for video games". Please take that as a compliment because wow the quality of these videos are really something to speak about. I'm very interested to see whatever you make videos on!

[@wynnhasleft]

Is anyone else gonna talk about how trippy this video is? it genuinely feels like a fever dream

[@oakley6889]

I wasnt sure if that was the video or the shr-

[@wynnhasleft]

@@oakley6889 both

[@Xfrimz]

Using Cyberpunk as an example was a really good choice, CDPR's art team did amazing work with the ads since some of them are burned into my mind. "Nicola, taste the love" still rings in my head for some reason and I can still hear the jingle when you buy from that burrito machine.

[@SillyScav]

Truly an incredible channel. Every time I see that he has uploaded a new video I instantly become happier. The videos are incredibly high quality, as well as being funny, entertaining, and educational. The channel, even though 72 thousand people is a lot, it's still a lot less subs than this guy deserves.

[@Jan12700]

Because of all the Ads, I installed a custom DNS Server (Pi-Hole) to block ads and for YT I have Premium and use SponsoreBlock. 7:02 They have the money, because they are owned by a Casino. 21:30 Soon, like with soon we will have fusion reactors?

[@BLET_55artem55]

Pretty sure you can just VPN to Russia, we don't have YT ads since April 2022* or about that time *This also means no income for the creators except direct donations and manually edited in sponsorships

[@Krmiby]

20:52 We already have a glimpse of that future in places like Shinjuku, Japan. I already see 2-3 digital Billboard ads where I live.

[@zyro2108]

What an nice video. Its rare to see a video with such a good quality these days

[@Suri-bm4fe]

this channel deserves so much more apreciation from everybody on this youtube platfrom community! Great content

[@OfficialArch]

Glad you think so! Lets hope the algorithm will love me :D

[@Suri-bm4fe]

@@OfficialArch Hhahaha the final boss of every content creator!! especially on your side which is more alternative!

[@roboticpotato7932]

you should do advertising, get that money. You deserve it for how great your videos are. Most people will just skip it anyway, so it wont mess up the flow too much.

[@OrangeNOrange]

4:56 This video is really well put together! The animations are smooth and satisfying, you can see that a lot of work goes into the mood of each frame, and you even included an easter egg in the qr code. I also appreciated the deep dive into ad practices; I never knew that ads are really designed that way to trigger stuff in the brain, and you explained everything really clearly and in a super interesting and engaging way.

[@drbadzer]

The level of animation and production on this video is amazing, I can’t believe you don’t have 10 million subscribers!

[@nikoraasu6929]

I really like your videos, I somehow just put one on, and throughout the whole day I will watch it in increments of 4 - 10 minutes and finish it by the end of the day. The quality is amazing for someone who only has 70k subscribers, I wish you many more because you deserve them, and remember - don't rush anything, the less content we get in a short amount of time, the more precious it is.

[@sodustus4382]

This channel deserves a LOT more subscribers in context to the quality of the videos.

[@Oltiemal]

This channel has had sponsors but they are all inserted into the video and keep the pacing up perfectly

[@atoma_5176]

My favorite part is that with the introduction of letting you see most viewed parts of a video, it will always be after a sponsorship

[@xavierc3153]

really great vid, i just also think an important thing to say is (especially for raid shadow legends): you get 35$ worth of materials (which brings you nowhere), so if i hear something like that i just think how much you want to flood your game with p2w, so for me that also is a reason not to follow the CtA

[@Astrosk1er]

14:24 manually breath Me: you son of a- *starts manually breathing*

[@rainger-76]

I seriously love your content Arch! I especially loved that NLP exercise in this video, I found it super bizzare but also really calming, keep going Arch. Bob.

[@OfficialArch]

NO THIS VIDEO IS NOT SPONSORED, Hope you all enjoyed this video! Why it took so long, and my new channel and video!: kzbin.info/door/oZd78hRUdxxsuGiABuHF_A In short, (full explanation on my Patreon): - My laptop got (and still is) stolen. Took a lot of time to get into touch with the police, they didn't help, now DHL is taking their sweet time figuring everything out... ugh. - I moved back to my mom due to volunteer work I do for her. This got me really busy and privacy is lacking here, making it harder to concentrate - I started my THIRD channel, @OfficialHistorically . Really happy and excited on the future of this channel! - I got sick in between But basically, I can whine all about it and make excuses, but in short I apologize. I'll be back with another video WITHIN a month, on shotguns, and expect a bigger focus on gaming instead of media around it, but who knows, gotta keep it fun :)

[@hydrochloriccacid]

fart

[@goodbyemychannel]

poopy

[@he-ze1po]

ok

[@DudermanJensonHaeger]

if this is your second channel then what is your first pls telleth me kind bridge design nvm i found it

[@bloodxmoon9183]

It's okay, dude. Just happy you posted a new video before I reach 999 years.

[@JustinSeizure]

Very interesting and well made vid! Made me sub, naturally. Because of that, I don't fully trust the words about myself that I am about to write, but I've always tried to go out of my way to NOT play any mobile games that I've seen an advertisement for. I've also always tried to ignore and block ads every time it's possible, like turning off the volume and looking away until the ad is over, falsely reporting it for something so that it goes away without playing out, or just straight up used adblock. I absolutely hate ads. That's why I do it. I know I'm not immune. It's impossible to never get affected by ads. Even so I will always do everything in my power to be affected as little as possible by them.

[@electrocaruzo-karpada2485]

great video as always! thank you for making these videos!

[@The-Stickmation]

That was the most well timed ad I have ever seen in the history of KZbin. Absolute LEGEND

[@andrazprelec8263]

"Think about a moment in your life when you felt incredibly powerfull" I think I'll have to skip the exercise

[@maertzierast2651]

At 16:55 I was absolutely blown the actual heck away with the way that the concept of NLP and RSL's advertising campaign were connected to eachother.

[@dominik9506]

I love your content, the animations are really good and the way you give us the information is great.

[@nanto6865]

17:46 awesome advertisement, it makes me feel calm, seriously, it's super cool

[@StarlightNkyra]

I am autistic, and is it odd to say that I've been immune to a lot of these tactics? I very often see right through them, or at the very least, am unaffected by said tactics. For example, with the diaper example, I wouldn't hear the annoying baby crying, then see the new diaper replacement with no crying, and then buy said specific diaper brand when the baby does that because of the ad, I would hear the annoying baby crying, label it as such, and (epically if the ad plays a lot) actually avoid the diaper brand because of the annoying commercials. (There are many products I have done this with, usually involving ads that are annoying, repetitive, or playing over and over again.) I have the brands that I do buy, but it is often because of personal preference. I don't usually change the brands I buy unless I try out a new brand and like it better, in which advertisements may inform me about other products out there, but rarely has sway in what I actually choose. I will say that one area in which advertising is actually pretty effective for me is usually food ads. Seeing really good food makes me hungry for said food. Non-traditional advertisements, such as ones in bakeries involving smell or hearing can also usually work their magic on me. But, for the most part ads are even more of an annoyance for me than they are for you, as few of them actually entice me.

[@fidelio9301]

It’s because they aren’t targeted to autistic people.

[@urgadurga]

advertisers are stealing precious time you have on this planet, to fill your head with thoughts you dont need, getting you to care about extremely insignificant shit, while also trying to con you out of your money idk it scares me to think about people who consume tons and tons of media, whose head is constantly filled with these urges to buy useless garbage. i know maaany people who can seemingly buy things without really wanting to or knowing why and it's spooky.

[@urgadurga]

@cartooncat0935 you support the fact that ads are literally meant to manipulate people out of their money to buy shit they dont need? explain to me where im incorrect. and fuck you for the random ridicule, it’s completely unnecessary

[@blacklight683]

5:40 yea it is sadly just a matter of time just because how good they are(and as you said how necessary to even get out of the under minimum wage) so while one day it might happen i respect you for not doing it so far

[@JustinObi54]

Yeah, he has my respect too only met this channel, right before new years

[@darkromano_]

Since his first video, I don't know why he doesn't have more views or subscribers, because your content, my friend, is gold. You actually learn something from topics that you already "think" you know and are entertained with simple yet visually appealing graphics and design, along with easy-to-digest content. Thank you again for this amazing video! I always share your videos with my friends, and they love it. Keep going!

[@ahuman5592]

at 16:01, the "16 : 09" text changes to "16 : 19" briefly

[@aqqle4281]

Just the intro of this video alone is incredible, I've never been more invested in a piece of content on youtube than this. The way the music swells right at the point of realisation is unmatched. You feel so many emotions in the first 40 seconds, from concern and curiosity, to a little bit of relief, back to questioning and then it feels like you're hit by a wave of dread. I can't wait for what you and the team have planned for the future.

[@Arvl.]

13:34 I feel attacked, i am eating breakfast rn

[@madyaroreo9650]

Nice to see that KZbin started advertising more smaller youtubers, good job mate, great content

[@BLET_55artem55]

Y know, I've been kinda spiralling down the popular YTbers. Like, from Millions of subs to tens of thousands to thousand to hundreds to single digits...

[@Yipper64]

25:55 im not necessarily sure about trauma. I think the most successful advertisement might be one that you dont even notice. One that you dont need a call to action, because youre already doing it.

[@vasiliosapostolou2699]

you are the first person i ever supported via patreon. You deserve it. I love these videos. I hope to see more coming!

[@meowbonde]

I went out of my way to actually scan this fake QR code and I just want to say that I appreciate your dedication in making these incredible videos :)

[@Yipper64]

13:22 partially to learn something but honestly at the end of the day because its a habit thats been ingrained to me since childhood.

[@TheNman_Val]

It's a good day to be an Arch fan

[@bamdenie3466]

I don't know if it was intentional, but the color choice at 1:20 and the arrangement at 2:08 both instantly reminded me of Google and Windows, respectively. Really drove in the point about subconscious associations you made later on.

[@Gurugtofficial]

shrok

[@SomeDestinyPlayer]

Nothing can stop this man from making good content

[@Typhooone]

amazing video! this really opened my eyes to what advertisers are really doing. I learned a lot and can't wait for the next video!

[@Japhnac]

16:31 10-56 is suicide attempt 💀

[@saritaagrawal6639]

I kid you not when he said hold on guys an actual advert started and i was caught off guard

[@threetree9016]

18:53 I’m sorry, what did it gets you?

[@ulto6000]

After the “uhhh hold on guys” an ad started, great timing

[@karpai5427]

13:50 Dopamine TF2 Omg there is too much Dopamine TF2 in this video. I can't be bothered to give timestamps to all of them.

[@JadeGullyZone]

extremely well made and informative video. helped me finally figure out why those food ads i keep seeing placed heavy focus on happy moments with your family and THEN the actual product

[@fireflywhy3809]

5:54 "if they have a kid or, worse... a girlfriend" that one sentence tell you he's a gamer for the history books

[@slundqsale]

Brooo, your videos are soo educational and helpful! Please don't stop making them!

[@LogicLegionnaire]

Me watching this on Premium 👀

[@fidelio9301]

They still get paid for you using premium

[@sya_7489]

Ad-blockers works too

[@Numbskulli]

Love your videos!!! The art and quality is of a channel with a million subs. Keep putting out content like this and you’ll for sure reach that goal!

[@danielplocica8766]

Well what do you know, those ##*N ads that promote nothing are actually brilliant

[@dolphingmaing1285]

i like that you put a ad right before you go back in the video and put your ad in for great shadow operators. and keep up the good work arch :D

[@ucantavukiswalking]

25:37 that's what duolingo does

[@_forv_]

15:23 I kid you not, sat there for a solid ten minutes just thinking of a moment like that. Couldn't think of any, now I'm sad :(

[@yeetso8788]

19:21 what does that say? I know you're really not supposed to know but I really want to

[@PloverTechOfficial]

Compression has gotten the better of us.

[@CWA19310]

Just gibberish. Watch the video in 4k and zoom in 8x.

[@TooHotSausage]

Man you are magneficent with the arch dipers. I watched this video when it came out and i still remember the ad. Good job

[@hashdankhog8578]

I think the solution is to learn to ignore ads, I have an ad blocker downloaded(sorry) and whenever I see ads on television or when using my phone my first instinct is to ignore it. No matter how numerous advertisments get they dont have to be effective.

[@Bowserinator]

This. I nearly skipped the fake ad and was wondering why SponsorBlock didn't label it as an ad segment

[@JustSomeBrazilian]

This channel is one of the few that whenever i see a new upload i immediately know it's gonna be an absolute masterpiece

[@Harsh_0043]

Did anyone notice the ad at 4:45 or is it just me lol?

[@degstoll]

Yeah, me too

[@gingeral253]

The whistle literally sent a shiver down my bones

[@Wapako]

To be honest, I have some kind of adblock in my brain. I don't register any informations when I watch an ad, just want to skip it and then I immediatelly forget about it. Its not because you can link some catchy music or a logo with a brand that you gonna buy their products. 14:55 "Science is not always this answer": I don't like where its going Before knowing the magic "Sponsorblock" (omg I love this thing extention som much), I watched about probably 300 videos containing Raid Shadow Legends ads, I never even wanted to download this shit app, you can tell by the gameplay and the stupid arguments that the game is shit. Watching this ad 300 times makes me want even more to NOT download the app. This shit try to bruteforce into my phone lmao, wtf no. For all the sponsor segments I saw in my life, It worked on me only once or twice because I found the product actually cool (like funny tshirts and a pair of glasses) and then I search online for more informations if I really want this. Maybe I'm the exception ? Maybe, all this ad market target just the big whales ? All I can tell is that I don't found ads this problematic, if people actually use their brains there is no real problem. PS: Sponsorblock is good guys, try it out lmao

[@plantas007]

I do the same, It just makes me buy the product even less

[@zao7035]

4:54 It has became a muscle memory to reach for the arrow key to skip forward when I see this logo.

[@tankfarter]

4:40 i got a add here

[@zacvancastle.]

Great video. As someone who works in something related to advertisement (and that ironically, hates advertisement, well...), I would like to ad that a sucessfull ad does not have to be able to sell the product to everyone, but it has to capture enough people to not only profit from the campaign, but potentially create a customer that comes back. If you can sell your product once to 70 people out of 100 once, you sold 70 units. If you are able to get 8 people to buy it regularly for themselves, talk about it to others and even buy or offer it to others, you will end up selling more than 70. And the type of advertisemenet that we have nowadays makes it hard to quantify it's success, specially when it comes to big brands that do not focus so much into selling a particular product, but more into creating a brand that is recognizable and that creates community, making people relate to them. And I think one of the best examples on this is Adidas Vs Nike. You will see people "shocked" if you were Adidas footwear with a Nike tracksuit. It won't be the same if you change one of the articles to any other sport brand, because Adidas and Nike are the ones who have been able to stablish a 1vs1 fight, the ones that have created communities and identities around them; one of the ways has been for example through football (soccer) being consistently the two brands reaching often the finals of the World Cup, often one against the other.

[@hjanatlatl5699]

14:13 why did you havet to say birthing now I am doing it manly

[@TheDarkThiefYT]

The whole Good video = contains R:SL really brought it home to me as I always use an ad-blocker The ads have gotten so annoying on Windows (among other things) that I swapped to Linux and Firefox. One of the best decisions I made, it feels like more computer and browser are working for me rather then against me. I'm planning to get new phone and the first thing to do is install Linage on it (An alternative android distro) Great video and loved the QR's message :D

[@averagepeopleproductions7023]

Actually you said an example of insanity, not the definition 12:48

[@jhxc64]

Just wanted to say that you inspired me to start a new channel with a blank slate, and that your videos are some of the best I've seen in a long time. Cant wait for 100k!

[@Sirinxbella]

The nlp exercise came, and I just feel bad for myself. I have always felt powerless in life. I hope that throughout my trans journey, that this will eventually change.

[@thosebloodybadgers8499]

Won't lie, kinda weird seeing this kinda comment on a video featuring some oh so very casual transphobia in the last section, but I can kinda relate. Seemed rather bizarre to me in the moment. Can people really just pull out a memory of power from their mind so easily? Good luck though, I hope I'll get to that point myself.

[@34alinator21]

I love you Intros and your editing stile with the Music. Dont change