The Best Facebook Ads Campaign Structure in 2024

[@jadkantari]

Follow me on IG: instagram.com/realjad/ 1 on 1 Mentorship: brale.co/youtube/

[@masonschulze3628]

Literally the only guy online that's giving real valuable and usable information. I learnt a lot from Jad and found a lot of success from listening to what he says. 🙏🏻

[@jadkantari]

@@masonschulze3628 thank you Mason I appreciate the kind words man. Glad I could help

[@anthonysakr33]

The only guy I’ve seen on the internet genuinely reveal what their numbers look like. Underrated 🐐.

[@jadkantari]

@@anthonysakr33 my brother I appreciate you

[@michaelcea2006]

Such valuable content! Thank you! Would love if you would make a video breaking down how you’re making your creatives, and if someone doesn’t have the means to shoot his content if you know an affordable solution for that.

[@picturemeskrollin]

Amazing value brother. Super keen to see your up and coming video's on those topics you mentioned. Appreciate the sauce.

[@jadkantari]

@@picturemeskrollin my pleasure man glad you enjoyed it

[@kimmo994]

So good - gotta try this set up out. Thanks for sharing it in-depth man

[@jadkantari]

@@kimmo994 my pleasure brother

[@PritishShetty-z2w]

Valuable video bro💯 Can you make one video doing creative breakdown or editing creatives live that would be very helpful

[@jadkantari]

@@PritishShetty-z2w yessir that’s next in line

[@PritishShetty-z2w]

@@jadkantari Waiting for it G! and appreciate you taking time to reply every reply 💪

[@panciolle83]

Thanks bro - pure gold info 😊

[@brandonthecloser]

Thank you for this fire video. QUESTION: how many adsets do you start with when you launch a campaign?

[@jadkantari]

@@brandonthecloser I start with 3 and add from there

[@patrickjanedri1671]

Thank you, Jad, you're incredible! What do we do once we find a winning ad within the DCT ad set? Do we graduate it into its own 'winners' ad set, or run it in ASC, leave it running within the DCT with the other 2?

[@jadkantari]

@@patrickjanedri1671 nothing you just increase spend 20% as long as you’re profitable. The only thing that needs to graduate is your kids. No need to move adsets around. We’ve been testing having an ASC campaign running alongside with low spend acting as retargeting. Results to be determined

[@ShaheerAhmad2007]

hey jad! you were introduced to me through Nathan. Love both of you🥰. waiting for a GIVEAWAY 🎉

[@ShaheerAhmad2007]

Hi bro. Loved your way of speaking and being such open. Man following you since a while. Bro waiting for a giveaway 🎉

[@kevintrol591]

I have an objection. I'm facing an issue with CBO where Facebook is allocating the majority of the budget to an ad with a low ROAS, close to break-even. For instance, one ad spent $400 with a 1.7 ROAS, while another ad within the same CBO spent $100 but achieved a 3.5 ROAS. In your experience, have you seen Facebook heavily favor ads that aren't profitable simply because they have high engagement or a lower CPC? In this case, would it be advisable to manually reallocate the budget to the more profitable ads? or maybe just focus on build a different funnel, pre lander etc... to get this high spending ad to really profitable?

[@jadkantari]

@@kevintrol591 this is going to require a video on its own given the answer is complex not quite straight forward. But long story short I have tested this extensively and found that when you turn that high spender ad off with the high cpa to force spend towards a lower spend cpa thinking it’s what’s causing your bad performance you typically will find a bit of profitability over the course of a couple days and then that new ad will start doing the same thing. Sucking all the spend and having a high cpa. When cpa is higher than desired target cpa over the course of 3 days consecutively you should scale budget down. Simple as that. No point feeding the campaign anymore budget given the current creatives can’t sustain such budget and the only way to go from there is scale budget down and find a winning creative that is able to sustain bigger budget while remaining profitable (20% net profit+) Now a higher cpa ad that’s taking all the spend isn’t necessarily a bad thing. It is just indicative of that ad being favored by fb in terms of audience targeting and user experience and its higher cpa is typically due to its higher placement within the funnel. In other words the ad is playing a TOF role in the funnel to your unaware/cold audience and the other ads with lower cpas are coming in after to warm up the audience even more and secure that conversion. It’s a lot more complex than this because it isn’t always so black and white unfortunately and there are a bunch of data points that need to be considered when making these observations such as frequency CPM etc… But this is the logic behind it in a nutshell. I’ll dedicate a video to it in the near future. Where I go deeper into this.

[@PritishShetty-z2w]

I guess the low roas one is acting as a top of the funnel, so if you switch it off then the whole performance will get affected

[@jadkantari]

@@PritishShetty-z2w you nailed it

[@kevintrol591]

@@jadkantari appreciate your detailed answer gotcha , is clear . Suppose those high spending ads have for us a “ slightly “ profitable roas , like 10%. to improve roas overall , the best thing to do is also launching new better version of the same ad ? I mean Iterations with different hooks or b rool etc. To improve efficiency?

[@jadkantari]

@ yessir but that doesn’t mean you shouldn’t be also launching new angle ads simultaneously

[@karimkantari6976]

🔥🔥🔥🔥

[@harshilpatel3768]

🎉 great info

[@obioravo]

Are you posting different creatives for every adset?

[@joseluisrg7131]

Can this structure be done with Cost caps? Would you suggest setting the CC at campaign level (with CBO) or at adset level?

[@jadkantari]

@@joseluisrg7131 sure it can but it’s not necessary at all. I havent used CC in 2 years so I can’t answer that unfortunately. I would test both against each other if I were you and go with the better approach

[@414goal]

Hey bro - you keep advantage+ audience on? also at that level do you exclude audiences like past purchasers? thank you

[@jadkantari]

@@414goal yessir I keep advantage+ audience on. No I don’t exclude purchasers

[@Te6aye]

How many ad sets per campaign and how many ads per ad sets would yoi recommend when starting with lets say 30-50 per day budget

[@jadkantari]

@@Te6aye I’d start with at least 3 adsets each a different angle

[@Te6aye]

@ ty! And how long would you recommend running the test ads for? 7 days?

[@jadkantari]

@ no specific time you keep them on and let them spend and keep adding adsets. You don’t turn anything off

[@juaanmh]

Insaine value bro! Are you using original or adv+ audience ?

[@jadkantari]

@@juaanmh adv+ always

[@shauneng_]

Chad Scaler

[@Khalid-Mo430]

SHAUN 🐐

[@StayDangerousG]

Out of the 16k-18k net profit- you then paying tax on that or this covered off in the cogs?

[@jadkantari]

What tax are you referring to? Income tax? Sales tax?

[@StayDangerousG]

@@jadkantari income tax

[@supekid7]

So the structure should be 1 camp/1 adset/ 1 ad (with 3 ads inside) or is it 1 camp/1 adset/ 3 ads

[@jadkantari]

@@supekid7 the first one. And then you keep adding adsets to the camp

[@obioravo]

@@jadkantari does that mean you select the "Flexible" setting in the ad instead of "Single video" or "Collection"?

[@jadkantari]

@ yessir flexible

[@ShaheerAhmad2007]

Bro when to expect a giveaway?

[@mokshchaudhary19]

hey, do you need a video editor?

[@jadkantari]

No I’m good I have plenty thank you

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