The Best Marketing Books To Read In 2024

Let's explore six of the best marketing books to read in 2024. Each of the books in this reading list are highly recommended for marketers, entrepreneurs, and anyone else that is interested in promoting a product, service, or idea. These are the top marketing books you should consider reading to attract more customers and grow your business.
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1. TRACTION BY Gabriel Weinberg & Justin Mares
Book Summary ➜ • How To Attract More Cu...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/0241242533/
Buy It On Apple Books ➜ books.apple.com/book/id977450633
2. THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis and Jack Trout
Book Summary ➜ • Make Your Brand Stand ...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/0887306667/
Buy It On Apple Books ➜ books.apple.com/book/id360610255
3. BUILDING A STORYBRAND by Donald Miller
Book Summary ➜ • The Power Of Story To ...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/1404107215/
Buy It On Apple Books ➜ books.apple.com/book/id121215...
4. CONTAGIOUS by Jonah Berger
Book Summary ➜ • Increase Word-Of-Mouth...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ books.apple.com/book/contagio...
5. INFLUENCE by Dr. Robert Cialdini
Book Summary ➜ • Become More Persuasive...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/0063138808/
Buy It On Apple Books ➜ books.apple.com/book/id360625697
6. THE LANGUAGE OF TRUST by Michael Maslansky
Book Summary ➜ • Build Trust By Effecti...
Buy It On Amazon or Audible ➜ www.amazon.com/dp/073520456X/
Buy It On Apple Books ➜ books.apple.com/book/id368051848
Each of these books addresses important and unique aspects of marketing. And, while there are many great books that cover similar topics, these are some of the very best ones that you can read in 2023. Consider adding them to your marketing book reading list.
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VIDEO CHAPTER MARKERS
0:00 - Intro To The Best Marketing Books
0:35 - Traction by Gabriel Weinberg & Justin Mares
2:17 - The 22 Immutable Laws of Marketing by Al Reis & Jack Trout
5:59 - Building A StoryBrand by Donald Miller
8:18 - Contagious by Jonah Berger
10:40 - Influence by Dr. Robert Cialdini
14:04 - The Language of Trust by Michael Maslansky
19:57 - Closing Thoughts
Content by Rick Kettner
Produced by Kyle Trienke

[@RickKettner]

Looking for some of the best business strategy books? Here are seven of my favorites... kzbin.info/www/bejne/mXuQoYNsh9SXa8U

[@denilsonmoreira8667]

Love this video! Your channel deserves so much more attention. Thank you for not only listing, but briefly exploring the essence of each book in your wonderful selection. Subscribed!

[@RickKettner]

Thank you for the kind words. I appreciate the support and am glad you're enjoying the content!

[@gdhshsjhdhdju2ueu]

I'm a marketing management student. I'll surely read the books

[@RickKettner]

Excellent!

[@IPASSProcessing]

Thank you for the recommendations Rick. I truly appreciate your time in putting this valuable content.

[@RickKettner]

You're very welcome!

[@hassanansari5515]

Really Great work Sir really appreciate it ♥️

[@TakidaJ]

this video was excellent.......thank you!

[@RickKettner]

Thanks! Glad you liked it!

[@Simdogg]

Man, this is an excellent channel. Subscribed and Notified.

[@RickKettner]

Thanks! Glad to have you join the community :).

[@zulathariazme3481]

Thanks for great contents and I got some fresh new ideas from it. Just subscribed to your channel :)

[@RickKettner]

Glad you enjoyed it and thank you for subscribing!

[@terrylamar3721]

I wasn't going to watch the whole video but I'm glad I did you just kept dropping 🔥🔥

[@RickKettner]

Glad you enjoyed the whole video :)

[@Rafael-rf1sp]

I'm currently living with my parents and I disturb them all day by telling what I read everyday . I think unknowingly it is a great way to remember what you read. And now I’m currently about 80% through "Playbook to Millions by Grant Cardone. I have read a lot of entrepreneurial books and self improvement books, and this book is my absolute favorite. This book is extraordinary and really gets you to work extremely hard toward your goals in life and succeed at multiple different areas like personal finance, business and career. This is an absolute must buy if you need a push to get you going in business or you want more out of life.

[@RickKettner]

Sounds like an interesting book. Glad it’s helping you take action towards your goals!

[@felixsupreme22]

Do you mean " the millionaire booklet?"

[@ronivangingoyon7778]

Hey Rick, your channel is a treasure. So much wisdom, insights and strategies. This is another level of marketing. Clear cut, strategic, technical and is deeply customer oriented. I love the fact that great emphasis is put on not just making a sale, but creating a long term relationship with your clients, even at the expense of a sure sale. Im buying The Language of Trust and Building A Storybrand! Thank you so much and more power to you. You deserve more subscribers! People are missing out

[@RickKettner]

I'm glad you enjoy the content! I'm sure you'll enjoy both of those books.

[@vidaayerigah9199]

Thanks for sharing

[@RickKettner]

You're welcome!

[@ryanetrata5639]

Hi Rick! Any recommendation for business or marketing books specifically for architecture / interior design services? I love your videos BTW :)

[@RickKettner]

I can't think of any tied to that industry, but what are some of the marketing opportunities or challenges that you'd like to address? I'll do my best to recommend a great book.

[@lizreyes7252]

3 minutes and 38 seconds in- and I can already tell that this video provides much value to which book I should read next (going to listen while I do the dishes- hehe). I'm surprised that there aren't any Amazon affiliate links either! Definitely would have clicked on one to purchase a book :-).

[@RickKettner]

Ahh, I should add links to make it easier for people to find the books. Thank you for the suggestion!

[@lizreyes7252]

No problem!

[@elav8media836]

@@lizreyes7252 He also has a podcast, so you can listen and save your battery lol

[@TheSenny11]

Hi, it’s impressive to see a reply & regards for every comment done. Cheers man.

[@RickKettner]

Doing my best to keep up with the comments :).

[@hermevivar748]

La verdad estoy aprendiendo el doble, inglés y mercadeo... Es fantástico.😇😃

[@Topfiverrgigs]

Great content. I subscribed to your channel.

[@RickKettner]

Thank you for the support!

[@devrajdumbre31a32]

Hey thank you soo much for this video💯❣️ What do you think about ( THIS IS MARKETING) by Seth godin Why didn't you mentioned it? ❤️

[@RickKettner]

It's a great book and I included it in my newer video covering the 10 best digital marketing books.

[@danielportillo7925]

Thanks Rick

[@RickKettner]

You're very welcome!

[@hectoraraujo4040]

You know kettner, you win my suscription, i remember months ago i was searching for some business books and i found your video of your explanation of the application of your channel with the idea of the golden circle, for me it was like "i alredy know that, come on those are cheesy Words", then on xmas i was searching a digital marketing book and found another of your videos and it was like "this guy again..." and finally here i am today, searching something for marketing and HERE YOU ARE, so Thanks for always being here and giving great recommendations those alredy make me buy 2 and im looking to buy the third

[@RickKettner]

Aha, welcome to the community! Thank you for checking out the content :). Are there any books or topics that you'd like to see covered here in the future?

[@hectoraraujo4040]

You know this final scene on ratatouille when ego tells to Remy "surprise me"? Hahaha im literally like that, im a marketing student so im into that, but i love all the business topic so, just keep the passion and i will keep the views hehe

[@RickKettner]

@@hectoraraujo4040 - Aha, well I'm glad you're enjoying the content :).

[@rishabhpandey2529]

Read the description guys to get the list Great video Rick, Thank you!!

[@RickKettner]

You're welcome, glad you enjoyed it!

[@wallanderproductions]

Great video thanks so much!

[@RickKettner]

You're welcome, glad you enjoyed it!

[@wallanderproductions]

@@RickKettner just started reading traction today

[@RickKettner]

@@wallanderproductions - Nice, it's a great book!

[@upendrajangid812]

You have good content, wish you millions subscribers. Please do continue Good work

[@RickKettner]

Thank you for the kind words and support!

[@upendrajangid812]

Rick Kettner i am from India, and i am not able to get language of trust book. Please suggest website

[@RickKettner]

@@upendrajangid812 - I'm not sure what options would work from you in India. There may be some decent summaries out there, but of course the book is much better. Is it not available in digital form via Amazon Kindle or Apple Books?

[@upendrajangid812]

Rick Kettner yea it’s available i need to buy kindle in this case😁

[@RickKettner]

@@upendrajangid812 You can read Kindle books on iPhone, Android, or even a web browser using Kindle Cloud Reader. Having a Kindle is nice, but not necessary.

[@jameskehoe1442]

I have just gotten my degree in Marketing, so I have a strong understanding of all the basics. I’m starting my masters in marketing this year, what is the best book for someone in my position?

[@RickKettner]

What do you find most challenging about marketing or what would you be hoping to learn from a book?

[@charusrivastava775]

Hi rick sir i am currently preparing for a job in marketing can u please suggest me a book which has all the principles of marketing and selling or good strategies of advertisements etc.?? I am really confused as there are so many books. 🤔

[@RickKettner]

Hi Charu, what do you plan on focusing on with your new job? Marketing is a fairly broad topic, but I might be able to recommend a specific book based on a better understanding of what you're planning to do. Some examples might include: advertising, copywriting, social media marketing, content marketing, etc.

[@elav8media836]

What mic are you using? Your voice sounds great. Really clear.

[@RickKettner]

It's a Shure SM7B. A great all-around mic, but you do need great pre-amps or something like a CloudLifter to compensate for it's lower output. I run the mic straight into a Sound Devices MixPre-6 with no CloudLifter and it works well.

[@elav8media836]

@@RickKettner I have a studio one audio input and accompanying preamp to warm my voice. I think I may be able to make this work to start. Definitely following this channel. Actually on two accounts. Great content. Do not stop.

[@elav8media836]

@@RickKettner just found your podcast! Might wanna mention it!

[@RickKettner]

@@elav8media836 - Glad you are enjoying the content! And yes, probably best to just start with what you have if it's working. Always room to revisit gear in the future!

[@mdsiam9687]

Hei I really love to watch your videos. Currently I am doing my BBA in HRM. But I have some kind of interest on Marketing. Therefore, I am willing to learn marketing besides my HRM major. Also I'm planning to start online clothing business. Could you please tell me by which book I should start to learn marketing?

[@RickKettner]

Hi, I'll do my best to recommend a relevant book. Do you have a marketing channel or strategy in mind? Who is your target audience and how do you plan to reach them?

[@mdsiam9687]

@@RickKettner Right now my target audience is young people who are tech-savvy and willing to buy things online. My strategy will be to sell products at the cheapest price than my competitors. Currently, I did a small survey among my social media friends and I got a good response. At this moment my planing to reach my customers through social media. But, I need to broaden my knowledge of marketing and I have an interest in marketing. I believe if I get proper guidelines and give time to marketing I will be a good marketer.

[@RickKettner]

@@mdsiam9687 - Have you read The Lean Startup? It's not a marketing book but it provides a much-needed framework for testing early startup ideas, including growth/marketing strategies. From there you could add on a book like Traction, and then Marketing Made Simple.

[@mdsiam9687]

@@RickKettner Thank you so much. Ok as soon as possible I'll start read these books and I'll let you know. If you don't mind can I Knock you on Instagram?

[@RickKettner]

@@mdsiam9687 - Glad I could help! I'm very rarely on Instagram or social media in general. Best to reach out in the comments here on KZbin.

[@n.balajinatarajan957]

I like your voice

[@RickKettner]

Thanks :)

[@rishabhjain8730]

Can you tell me one best book for marketing from where I can start ?

[@RickKettner]

What kind of product or service are you marketing and what is your goal? I'll do my best to recommend a relevant book!

[@nikhilchawla179]

@@RickKettner toys for kids. Any recommendation?

[@RickKettner]

@@nikhilchawla179 - Where do you sell your products currently (online, physical store, or perhaps somewhere else)?

[@nikhilchawla179]

@@RickKettner online

[@RickKettner]

@@nikhilchawla179 - Your own website or through marketplaces like Amazon, eBay, etc... or both? Are you wanting to attract more customers to your own website or simply raise awareness about your products in general?

[@officialfabiohart]

ALOT OF THESE BOOKS ARE DATED, AND INFO DOESN'T STAND IN TODAY ECONOMY. BUT ARE GOOD READS WELL SOME OF THEM.

[@RickKettner]

Some of the examples in the book are dated, no doubt, but the fundamentals are relatively timeless.

[@Ashokkumar-ds1nq]

Can You please recommend a good book on marketing for beginners?

[@RickKettner]

Yes, I’ll recommend one. What kind of business or product are you marketing and what is the primary goal?

[@Ashokkumar-ds1nq]

I am a beginner, read lean startup, traction. I don't know how to set appropriate value and growth hypothesis, want to go for e-commerce type of buissness

[@Ashokkumar-ds1nq]

@@RickKettner My idea and plans are not very certain yet, can you please answer the question for different kinds of product are to market and respective primary goals??

[@RickKettner]

@@Ashokkumar-ds1nq - It's difficult to say without having a clearer sense of what you're trying to accomplish. If you want to build out a marketing/sales funnel then Marketing Made Simple is great, but if you are trying to attract attention then a book like Traction by Gabriel Weinberg is relevant. Another solid option is This Is Marketing by Seth Godin. But I would recommend getting clear on your business idea first.

[@Ashokkumar-ds1nq]

@@RickKettner Thank you very much! subscribed!! Can you please please provide me with an exhaustive list of recommendations depending on business?

[@RickKettner]

Do you have a favorite marketing book that should be included in the list?

[@improvementor3861]

Hey Rick, I was wondering. Do you have a post - high-school education? Your LinkedIn doesn't say :)

[@RickKettner]

Nope, I dropped out of high school to jump right into business during the dot com boom in the late 90s. Never went back. Nothing against formal education, but feel practical experience was a more useful path for me.

[@improvementor3861]

@@RickKettner Interesting. Thanks for taking the time to reply.

[@workerrere5063]

Who else is barely starting and is looking for the best one marketing book lol

[@RickKettner]

What kind of business are you starting? I'm happy to recommend an appropriate book for you.

[@workerrere5063]

Rick Kettner clothing business I’m starting with shirts but I need to know how to market the brand and grow. Anything will help thanks 🙏

[@RickKettner]

@@workerrere5063 - Ahh, are you planning to sell online or is it primarily an offline business? If online, are you considering selling through Instagram/Facebook Ads or did you have something else in mind?

[@workerrere5063]

Rick Kettner yes I’m planning to sell online make my own website and grow it in other ways with instagram , Facebook etc

[@RickKettner]

​@@workerrere5063 My initial thought is that an Instagram Marketing course (maybe something on Udemy) might be the best place to invest your time right now. There are plenty of great books out there, but they may not be the most practical place to start. What do you see as the biggest challenge in building or marketing your business?

[@timothyshin2337]

marketing? branding?

[@RickKettner]

Are you looking for more books on those subjects?

[@MorganStaley]

Uploaded 4 years ago but best books in 2024? Hasn’t literally EVERthing changed?