The BEST WAY to track ROI on Facebook ads!?! | 5 Minute Friday

[@Jude-Cirioli]

VIDEOS JUST GET BETTER AND BETTER MAN! would love if possible if you could touch on a little bit more of what you mean when you say that " the more sales that you get the lower the margin can be and you're still making more money". Just trying to make that make a little more sense for me. Also in the PSM equation, the freq, is that per a day or can you measure frequency per a costumer. I am aware of frequency like how many times an ad is shown in a day to someone, but I wasn't sure if this is different and about frequency of purchases. Thank again brotha man!

[@MasterBrain182]

Greatest Master Charley Tichenor IV 🔥🔥🔥 The Man... The Mith... The Legend.

[@lucasalvarez872]

Hi! Love your content😎 Quick question, I know the consensus is creative is king which I definitely agree with. That being said, I’ve seen long-form ad copy make a big difference when tested against short form ad copy for lead gen ads. My question is, would it be possible to set up a custom metric that measures if people are clicking on the ‘see more’ link on your Meta ad? Also, could a custom metric be set up to measure if people are reading your long-form ad copy in its entirety? Any insights would be much appreciated! Thanks 🙂

[@CTtheDisrupter]

No way to do it But you can look to the difference between “clicks” and “link clicks”

[@sebastianvalientemusic9235]

But in this model, when do you profit? It will take forever for your profit to outpace your loss on new customers

[@CTtheDisrupter]

Who said you had to lose on new customers? That LTV number is whatever you have So you never have to lose money on any customer it just let you know how much you can invest of your profit when people become buyers to scale the business beyond the focus on CM or ROAS

[@sebastianvalientemusic9235]

@@CTtheDisrupter Im saying youd lose money on day 1 in your model. Or at least, you very well could if you strictly use your rules and PSM

[@maxyourgrowth9612]

Would you if conversions was the only goal, include all test ads, scaling ads and dpa into a single campaign? Using different adsets ofc

[@CTtheDisrupter]

Yes, to all but the DPA

[@andreauribe2369]

Hi! Thank you a lot for your content! Quick question: how do you determine the best DCT combination if the post ID grabs only the first combination generated?

[@CTtheDisrupter]

I hear a lot of people saying that only ever grabs the first variation created, but the honest truth is, we don’t know what order the variations are and what the machine will show us is the one that is most engaged in the one that has the highest estimated action rate, the one with the most stable and user experience And that for us is the most valuable post

[@alanpt266]

Hi Charley 👋, I tested my hero product on a new campaign on a new country with the budget of $50 and it seems that my cold audience takes about a week to warm up and convert. Would it make sense to increase the budget from $50 to like $500, expect that it will not be profitable for a week (people warming up) and only after that period, I begin using the 5% budget increase 3x a week method? Otherwise it would take a long time from $50 to $500 and I'm not taking advantage of the machine learning to pass through the learning phase. Thanks a lot,

[@CTtheDisrupter]

I was able to get to this during the live this week DPA Tricks to SCALE META ADS kzbin.infot7O_nfhulRE?feature=share

[@joes1348]

I know you say everything in 1 campaign, but when scaling budget for BFCM period, do you run another campaign?

[@CTtheDisrupter]

I was able to get to this during the live this week DPA Tricks to SCALE META ADS kzbin.infot7O_nfhulRE?feature=share

[@FranzSauerstein]

2:48 - Umm, I don't know why the whole US gets this wrong. LTV = lifetime VALUE. That's contribution margin over lifetime. LTR = lifetime revenue. Grinds my gears. PSM is a good approach. But I'd introduce a time period to the frequency. Doesn't help you if the second purchase comes after ten years. ¯\_(ツ)_/¯

[@CTtheDisrupter]

Love this… brought this up and talked about this in todays live Top 3 2025 Meta Ads Predictions kzbin.infoM8Ea6sej6Tk?feature=share