The Biggest Gatekeepers in The Music Industry

[@NORBZMUSIC]

I would go as far as to say that successful hybrid artist/producers that are setting themselves up now, are tomorrows gatekeepers and potentially most successful batch of talent coming up today.

[@KYLETISZAI]

Nobody is even doing that. Who

[@NORBZMUSIC]

@@KYLETISZAI Nobody in the mainstream is doing that to the naked eye, however it's happening all over the place. I am surrounded by producer/artist hybrids that are touching M's and get to stay under the radar operating as many artist names along with working with artists in traditional rollouts. I have a catalog of 8K tracks, spread across tons of artist names, in every genre you can think of, and own 100% of it (hybrid artist/producer/label), this is life changing and in x-xx years I can guarantee you'll see way more of us dominating the industry with huge lucrative catalogs worth 10's of milly's).

[@xibear4341]

You're onto something. I had a long reply written about how i know, my experience in this environment for the past ten years, etc., but since my browser crashed before i got to post, i'll just say you're correct. The writing has been on the walls for years now. Emcee hybrids, and two more distinct types of people already control, or will control, this environment for a while.

[@NORBZMUSIC]

@@xibear4341 Cheers brother. I'd love to read your thoughts/experience as I'm beside myself at the abundance I'm experiencing, started spiking during the pandemic but even after the inflated numbers my stuff and my teams stuff is still popcorn and busting through plateaus and milestones often. We couldn't predict this but yeah the hybrid route is by far the most direct path to split testing success and scaling fast with crazy rewards. Also tomorrows tech, ar/vr/rr/mr/.. and more platforms constantly licensing stuff, it's an amazing time to be in the space especially if you're multi-talented or a savvy entrepreneur.

[@kadajxanatos6175]

Your comment just gave me hope lol I have been waiting for times like these to come.

[@ChadFocus]

My appearance on Brandman NETWORK changed the Music Industry 4ever. Salute. Keep GOING!

[@legato666]

You’re delusional asf for thinking a KZbin video with 350k views that you were a guest on “changed the music industry 4ever”. Damn your head is WAY too big compared to the actual accomplishments you have achieved in the whole music industry. How did this (1) video change the whole music industry? What does a KZbin video have to do with 1) Events 2) Music Retail 3) Merchandise 4) Music Synchronization 5) Brand Endorsement ?? All of those sources of revenue make up the majority of the money flowing into the entire music industry. You’re delusional asf🤦‍♂️‼️

[@NORBZMUSIC]

Ey, you got a crazy storyline, I respect the disruption, salute.

[@ChadFocus]

@@NORBZMUSIC much love bro. We super blessed. Going to keep pushing the envelope and changing lives. Appreciate u

[@thahyst_beats]

A gatekeeper is basically someone who's been burnt or just ignored in the past. And figured it out on their own and not sharing tips or advice with others cause now there is a chip on the shoulder.

[@drummermomcjs]

I wonder how much of these nastier behaviors are due to insecurity that is so prevalent among artists? People who are confident in their skills, and creativity as a person in general and an artist are not threatened by other artists and don't view them as competition, rather as fellow creatives.

[@doce.c.1365]

Always has been competitive but this used to be collaborative too. Now, we can create by ourselves. Many artists don’t have relationships with other artists to the extent where they are willing to be helpful or have someone get that close to them.

[@BstarsWorld]

Good points. Please use manual focus on your camera though. The focus hunting is a little distracting. 💪🏾💪🏾💪🏾

[@vanverder5285]

Great video, much respect for the honesty and transparency👏

[@theeenlightener]

Thank u for this expansion in perspective! As I’m ramping up to make 2024 my biggest breakthrough year in regards to my career, I needed this.

[@AliahSheffield]

Yep that’s why I try to be transparent even as a signed artist . I want people to know what type of work it takes .

[@AliahSheffield]

Though I will admit my viral moments were random 😭

[@KYLETISZAI]

How did you get signed queen ❤❤❤

[@flgangcage6313]

This video was much needed for your channel. It was the last piece I needed to put my mind at ease about marketing.

[@mistakeofcolor]

Looking forward to that second video big bro 🤘🏾🤘🏾🔥🔥

[@w3madeit]

always appreciate your transparency 💯

[@kayrocjay]

I am surprised by this. Appreciate this info

[@pskvevo]

What’s good bro I met you at the Dave Chappelle show a couple months back I’m almost ready to do business

[@floydb9100]

"I'm rich bitch!" 😂

[@floydb9100]

"I'm rich b*tch!" 😂

[@BathiX]

S/o all the way from Durban, South Africa 🇿🇦 Keep up the great content. 👊

[@rockstartonyx]

These have been banger after banger

[@iknikblackstone9082]

thanks for all the transparency ! helps a lot !

[@RajBeats]

Great video. As an artist-producer-entrepreneur hybrid for years…this is all facts

[@kaseekortiz]

Drop the next video about not signing and staying independent that you mentions towards the end of this video 💎

[@bandomel501]

Thank you bro! This info is vital.🙏🏿✨

[@danilekid]

always glad to be here

[@PlaylistPush]

On point as usual ✌

[@bigkevgx]

Thanks for the information 🙏🏿🙏🏿🙏🏿

[@ALLWORLDTELEVISION]

It’s wild out here

[@GA5aLaProd]

To be perfectly honest, if these social media platforms didn't pay for content...Y'all would be clueless or at least 2/3 years behind the curve

[@DreamingWhileAwakeMusic]

great point

[@DrugzMunny]

I figured that artists would be the shocking ironic answer to the question. But IMO the biggest gatekeepers are the people who aren't giving the song the first 100-1000 streams. It sure is hard to get a song rolling on Spotify if no one is initially streaming your songs. And you could be dropping hundreds or thousands on your budget and still getting 0 streams. Of course, streaming platforms, too, can be stingy with experimentally pushing out songs that haven't already been certified as being quality.

[@DreamingWhileAwakeMusic]

Great information

[@ParrisCrockett]

Agreed ! Love this !

[@JPort561]

Fax 💯 thanks for this vid

[@stereo-soulsoundsystem5070]

Nah you right some independent artists put the bread up to keep out other folks

[@QwartzBeat]

The music industry is notoriously difficult to break into, with numerous gatekeepers standing between aspiring artists and success. Some of the biggest gatekeepers include record labels, radio stations, music publishers, and streaming platforms. These entities have the power to determine which artists and songs receive exposure through marketing campaigns or airplay on the radio or streaming services. Additionally, music festivals, booking agents, music critics/journalists, music supervisors for TV/film productions also play a significant role in shaping the industry's landscape by selecting which artists to feature in their events or productions based on their perceived commercial potential or artistic merit. These gatekeepers can make or break an artist’s career, making it crucial for musicians to navigate the industry's complex landscape with care and strategy.

[@Allthatwethink]

Can you pls tell me what to do after I’ve chosen an artist name? Meaning is just making socials with the name sufficient or should i do other things to solidify it as MY name? Is it just the most popular person who has the name that can run with it or am I supposed to copyright it?Thanks.

[@KYLETISZAI]

That should be good, you'll want to get copyright at some point.

[@BryanRKeith]

I can believe it!!!

[@valholla]

Love this video…

[@YariBeatsMedia]

yeah bootstrapping is reasonable if all you want to do is create a really great song.

[@donshifty]

W vid sean

[@GoodBaleadaMusic]

iTS ALL TASTEMAKERS AND YOU'RE A COLOR WE USE

[@ysidrogalaviz]

Damn preach

[@SMEL]

Smaller than indy? Woe!... okay that why I have heard major label artist spending their own money on projects

[@KF22TV]

Wow

[@viewer4life]

Im a gatekeeper for sure. It's just me and my fans,😊. I don't want what I know for other artist to know as well. That's how it gets saturated. And even if I had to show my fellow artists, it will be on a one on one consultation with a charge fee. Free information is good up to a certain point. But you have to be able to gatekeep your skills and marketing ideas to yourself. You don't have to be the best in the industry, but be the first one to find new ideas. ( Just my thoughts)

[@Kingtut111]

You have to keep your secret sauce to yourself. We all are one of ones I can give my rival the exact recipe and they can’t cook up like me

[@KNWBDY.important]

Keep it to ya'self until you make it to the point where you're bigger enough that sharing it won't affect you negatively in any kinda way.

[@odeniiii]

i gave y’all 200$ to listen to my music y’all still have me nothing back. give me smth back i’ll shop w u again. this podcast rly. giving me no new info

[@odeniiii]

@@JustMeBroooo it’s a weekend of work i’m not pressed, im tryna warm other artists

[@BrandmanNetwork]

We don’t do music reviews. Dont know what you’re talking about bruh. Only time we did that was years ago and that was on livestream for $5

[@BrandmanNetwork]

We also don’t have anything that costs $200. There’s a couple of sites that pop up using our brand every once in a while that we report because they tricked people into thinking it’s us. But if you want to double-check all you have to do is email [e-mail]

[@odeniiii]

@@BrandmanNetwork it was for a shoutout on your instagram in august.

[@strawbryminiwheats]

troof

[@Kingtut111]

@BrandmanNetwork the game is meant to be sold. attention is currency and with over 150k subscribers you eating well 💯

[@Goatmoneygang]

#kevinlemnah @theMoonWolf @kevingotpoems #itsAllABlurMywords #songwriter #learnTheTruthAboutKevin