The Biggest Secret to Private Practice Success in 2020

The Biggest Secret to Private Practice Success in 2020
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If you’re gearing up to launch your private practice in 2020 and you have no idea where to start, there are definitely an array of routes you can take to launch a successful practice. However, there is one strategy that I think comes out on top as the most reliable one all of us can benefit from: SEO.
If you’re like me when I started out, you might hear me say “SEO” and feel inclined to “X” out of this video. But stick with me and I’ll show you how anyone can easily leverage SEO to build a successful practice.
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This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field.
Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.
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This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.
I think most people are freaked out by the idea of a deep dive into SEO. So this video serves as an easy onramp. Anyone can use these tools and build a successful website that allows potential clients to find them - for free!
The good news is, Google is looking for the same things in your website that potential clients want to see when they’re deciding which therapist to go with. So by using these tips not only will your website rank higher in search results, but potential clients will be far more likely to contact you once they’ve arrived at your page.
I’ve broken it down into four components:
Identify your primary specialty
Identify your subspecialties
Identify specific subtopics
Create robust content reflecting these
All four of these components are necessary to boost your SEO game. Watch the video to learn how you can use SEO to find success in your private practice in 2020!
A special thank you to TherapyNotes for sponsoring this video. Get two months free!
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[@valeriephd]

As a psychologist that works in tech that is looking to start their PP, I actually eat up these kind of videos 😂

[@jasmineruiz2179]

We are a small company growing, new to your videos we love your videos

[@sleepnbeau823]

This was so helpful. I'm so glad I found your page. Thank you! I'm going to check out that podcast.

[@PrivatePracticeSkills]

oh yay, have fun diving into the nitty gritty!

[@theawakenedheart8783]

Loved this. So good!

[@PrivatePracticeSkills]

Yay, that makes me happy!

[@boostresilience5348]

very helpful - thank you so much for taking the time to share with us

[@PrivatePracticeSkills]

Glad you found it helpful!

[@sarahhandler3937]

Thank you so much for your videos

[@PrivatePracticeSkills]

It's my pleasure, thanks for watching!

[@jasmineruiz2179]

I loooovvveeeeeee this channel

[@PrivatePracticeSkills]

Thank you!

[@enatp6448]

Very cool that you talked about scrupulosity as a Christian practitioner. It is a fairly unknown area but so important! Thanks for the helpful video as usual. :)

[@PrivatePracticeSkills]

Yes! It's definitely a smaller niche, but so important!

[@Enchanteralle]

Since watching your videos couple months ago, I've finally took a huge leap to proceed with my plan to start part time private practice ! I finally found a wonderful therapy office to sublease from and it is so close to home! Newly furnished too! I've had a not so great experience talking to the last therapist who was subleasing her office, but with patience and luck, I am able to land this office now that I'm excited to start my private practice in. Also this therapist is super nice, professional, and easy to work with! Your videos inspire me and I am going to binge watch your other videos as I have a lot of little things to prep for. :)

[@PrivatePracticeSkills]

Congratulations, this is so huge! I'm glad you were able to find a therapist to sublet from who was the right fit. There is so much more to an office than just the space itself, and relationships with landlords/subletters is super important to making the space feel safe. Good luck to you, hope you take some time to celebrate this milestone!

[@Enchanteralle]

@@PrivatePracticeSkills Thank you! I'm very excited. And thanks to you, my friends, and colleagues who are providing guidance and inspiration that made this happen! I have much to learn. Keep up your channel!

[@TheStarlight312]

Such a great video! I just launched my practice this year and am super excited to tackle SEO in 2020.

[@PrivatePracticeSkills]

You got this! I hope the steps feel manageable to get the ball rolling :)

[@user-ol2yx6ij2v]

How do you handle interest from potential clients who live out of your jurisdiction? Do you do coaching?

[@christianlamb]

Scrupulosity!!?? Talk about niched down!! 😁😁 awesome vid as usual!! 🔥🔥 Can youtube content help your website rank for keywords too? Thanks and happy holidays!!🎅🎅❤

[@christianlamb]

Oh...and nice example on the niche for SEO....I niched down to couples looking to more mindfully connect and rebuild a meaningful relationship. 😁

[@PrivatePracticeSkills]

It is a special niche! I'm not completely sure about how youtube affects website SEO, though I *believe* it does if it's affiliated with the same domain. I try to "game" KZbin SEO even more by embedding my videos into my website's blog posts targeting the same keywords. Doing so boosts both my KZbin and my website SEO.