The Boston Matrix | A Quick Guide to Apple's Product Portfolio

This quick guide to the Boston Matrix walks you through the model and applies each of the 4 sections to a product that Apple has in their portfolio.
FOR THE FREE ACTIVITY SHEET DOWNLOAD, CLICK THE LINK BELOW.
www.tes.com/te...
The Boston Matrix is a model which helps businesses analyse their product portfolio and can be used as a marketing tool or for general business strategy.
It places each product within the product portfolio into 4 separate categories based upon; their market share and market growth. These four categories are; Star, Cash Cow, Question Mark & Dog.
Overall the Boston Matrix is a useful tool in plotting out a businesses product portfolio and aiding businesses in their decision making process regarding the marketing and the future of their products. However not all products sold should be measured just by these two criteria and their may be intangible benefits of offering such products in your range.
I hope this video helps people studying business, teachers or anyone interested in the concept. Thank you for taking the time out to watch.
#BusinessStudies #BTECBusinessStudies #ALevelBusinessStudies

[@Charismakhai]

Thank sir, your explanation is so easy to understand and your video comes with a lot of help!!!

[@TwoTeachers]

Thank you, I really appreciate that. I am glad you have found it useful. Hopefully our other videos will help you too 👍

[@virginiasubasinghe4114]

This was very helpful. Thank you!

[@TwoTeachers]

Glad it was helpful!

[@nani237]

Excellent video. Guys keep up the good work. Really have made my assignment a lot of easier. Cant thank you guys enough for this.

[@nani237]

Abdi bake off meowww

[@chivisthegoat6045]

STOP THE CAP

[@TwoTeachers]

Really glad to hear that we have been able to help. Thanks for letting us know👍

[@Lararasportiva]

Thank you

[@TwoTeachers]

Thanks for watching 👍

[@DJMoth03]

Thanks sir😊

[@TwoTeachers]

No problem, glad I could help!

[@lj212]

Really helpful !

[@TwoTeachers]

Glad it was helpful!

[@habbo72379]

great video but that music so anoying

[@TwoTeachers]

Thanks, we have ditched the music in our latest videos 👍

[@MrSully354]

LOL TTYL

[@TwoTeachers]

We agree.