The BROG Design Philosophy - Modular By Design | Pt.1: Velcro

Ever wondered why me make things the way we do here at Blue Ridge Overland Gear? In this video our CEO, founder and lead designer Matt breaks down his approach to designing products, specifically his obsession with Velcro.
Get your gear organized at: www.blueridgeoverlandgear.com

[@MattSieber]

I have several BROG pieces and I absolutely love them. The Tool Bag is without a doubt beyond impressive. I have put more tools than I ever thought even remotely possible. Best gear bar none.

[@BlueRidgeOverlandGear]

Right on

[@colinmccarthy2698]

Love that future and continual use is there by design. Hate when good items become obsolete.

[@BlueRidgeOverlandGear]

That's the plan. You'll like the next one on MOLLE. That should drop next week.

[@solosaga5091]

The applicationd go beyond rig kit. I have rental property that I self-maintain. Sometimes I need electrical tools, sometimes plumbing, sometimes carpentry, etc. The modular design makes the system excellent for assembling what I need one day to the next.

[@BlueRidgeOverlandGear]

Great tip!

[@tpalmer1777]

Matt, great video and I love the concept. I am interested in the tool bag but in the video you state that the tool bag has (6) 4" x 8" pouches. I assume you meant (6) 4" x 12" pouches since the bag is 12" x 12". I hope to soon be a new customer once you have product back in stock.

[@BlueRidgeOverlandGear]

Correct - 6 of the 12x4. Just testing to see who was paying attention. LoL