The Business of Fashion: Expertise from local luxury brand, MaXhosa

The Business of Fashion: Expertise from local luxury brand, MaXhosa
With the African fashion industry estimated to be worth $31bn, and the global fashion industry estimated to be worth $2.5 trillion, KAYABiz host Gugulethu Mfuphi chats to the founder of local luxury fashion brand, Laduma Ngxokolo to discuss the untapped potential that fashion and the creative industries at large can represent for Africa.
About Maxhosa Africa:
MAXHOSA AFRICA is a South African knitwear brand founded in 2012 by Laduma Ngxokolo. This was with desire to explore knitwear design solutions that would be suitable for amakrwala (Xhosa initiates). His initial vision was to create a modern Xhosa-inspired knitwear collection that would be suitable for this market. As a person who has undergone the process, Laduma felt that he had to develop premium knitwear that celebrates traditional Xhosa aesthetics.