Inside the Secret World of Zara

[@NateLanxonBloomberg]

Hello -- I'm the author of this video here at Bloomberg Originals. Feel free to ask me anything about how we made it.

[@MaratFord]

why do people want to throw away clothes instead of passing it down to friends and family? Is this what fast fashion truly is? Im old fashioned that way lol

[@NateLanxonBloomberg]

@@MaratFord I've wondered that too. In my family we tend to donate to charity shops / goodwill. I imagine there's a psychological element to asking if friends and family want a hand-me-down, so it might be easier or less embarrassing to just throw away.

[@JohnSheppardEwTube]

Ya did great 👍 Was there anything in the creation process you found difficult or unexpectedly fun?

[@NateLanxonBloomberg]

@@JohnSheppardEwTube Thanks John! The most difficult aspect comes from the fact that Zara is, by and large, doing well. It makes my job more challenging because, to broad audiences, a company that's "basically fine" isn't always as exciting to read about as a company that's on the brink of collapse or preparing a landmark IPO. So I wanted to make sure the story we told had an implicit and obvious reason to exist, which was (in case it actually wasn't obvious): here's a successful company you've heard of, but with a fascinating business model you may not have, and it's facing mounting challenges it'll need to adapt to in order to maintain its track record. The unexpectedly fun part was probably going out to Zara's headquarters to film all the on-location and in-office footage you see in the film, such as the photo studios and designers at work.

[@ASM-tl9xt]

Could you elaborate more on the ways brands like H&M and Zara have adapted to Shein and Temu - and particularly how they plan to compete with them? Especially amongst the youth

[@lesterksi4521]

I think they are not as popular as before. Still a behemoth, no doubt.

[@replay7776]

Zara‘s popularity is declining, their price is low but not cheap, in recent years the quality went down fast. You even can see differences in the same products because they are produced so fast There are better options out there. Fashion company’s who are successful in the past rarely are in the future, fashion moves on, look at Gap or Abercrombie (now they are having their comeback)

[@smallpeople172]

Yeah lots of their clothes is now artificial fibres, and as my mom taught me, anything artificial should never, ever be bought

[@JerryMau5]

@@smallpeople172 what if you are diabetic and need artificial insulin? That statement is ridiculously black and white and not helpfully in any manner. I bet you've probably bought hundreds of artificial things over your life span, and didn't realize they were artificial.

[@leoprg5330]

To me Spanish Mango is new Zara - quality and style wise. From Inditex group Massimo Dutti is much better than Zara who is now too fast fashion. Or new Abercrombie and Fitch in USA, maybe Aritzia..

[@Oscar-gp8em]

Don't blame Zara! Blame the customers who throw away their clothing on a regular basis! I cherish my Zara outfits! The quality is excellent! Therefore I don't throw them away!

[@TheCooIBlackGuy]

I love me some Zara lol 😊

[@katelanxon]

Zara and all these other brands need to move away from fast fashion, it's not sustainable. Offering a repair service isn't good enough imho.

[@LeoJacobschild]

Agreed!

[@Neftegna]

Zara makes the best jeans for men and their moccasins are also great.

[@Sjalabais]

Humans just appear inherently stupid by throwing away so much useless, yet, quite new stuff. It's true for fashion, but also for countless other items. A nimble production, six weeks from design to store, is impressive - but only if these items actually sell *and* get used.

[@yameenkhan7653]

❤❤

[@tyresemaxey8050]

Hear me out im not advocating for zara or any other fast fashion conglomerate but what I'm saying is whenever i see these type of videos/articles it's hard not to think the so called "luxury brands" are behind them, because while i agree that fast fashion companies produce low quality products that damage the environment but one would argue that nike, adidas and other similar brands produce at similar quantities, using cheap labour also causing harm to the environment. They have somehow managed to escape the "fast fashion" status branding themselves as sports and lifestyle but my thing is they are dropping new products every other day so contrary to what they want us to believe the world does not have a fast fashion problem we have a consumerism problem

[@leoprg5330]

European brands are doing a lot of manufacture innovating and waste recycling. Zara is manufacturing in Europe a lot too- in Spain, Portugal, Bulgaria, Turkey.. they are way better than Shein...

[@tyresemaxey8050]

@@leoprg5330 true that but my point was these fast fashion conglomerates get all the hate as if they're the only ones polluting and using cheap labour but we all know that there are high fashion brands which practice these methods

[@smallpeople172]

Zara used to be good but nowadays when I walk in it’s entirely artificial materials like nylon or polyester, and as anyone who knows anything about clothes knows, anything artificial is infinitely worse than natural fibers

[@anniebale4343]

I'll believe there's progress happening when I actually see it happen. There are hundreds of companies constantly making claims of wanting to be better and do better and then continuing on the way they have been because the "profits for me, not for thee" rhetoric is so ingrained. Zara needs to put their money where their mouth is, but I'm cynical they'll actually follow up.

[@coolboy2770]

SHEIN is the new trend

[@LeoJacobschild]

Yup

[@hrrsho9679]

Disgusting!

[@craiganczelowitz7225]

Agreed that there is an overconsumption of cheap fashion in general but at least public companies such as Zara have to answer to the environmental issues at hand and instill some sort of policies to address the problems at hand while (as this video states) Chinese companies like SHEIN are bigger problems due to the fact that the Chinese govt heavily subsidizes these large-scale business with 0 f@##@$cks given to the worldwide environmental impact (amongst other things better left for another discussion) and once again entering the world stage but playing by their own rules - especially since they can provide cheap goods to a wide segment of price-conscious / consumer-driven / eco-blind consumers....

[@thunderdemonlover]

😊❤😊

[@popeekai.m6368]

Zara is expensive in the Philippines

[@bnwo]

Alone, squatting on a stove lololol

[@MyLifeOfficial]

Lower emissions is great, but it does nothing for all the thrown away clothing.

[@LeoJacobschild]

Exactly! Not to mention they said they will lower their footprint but at the same time they are making their stores bigger

[@nucnik]

Zara is such a weird company. In Europe they have some of the best clothes for the price. In UK they're basically Primark.

[@AzrinSunbae]

Wo

[@portalkey5283]

Wasn't this the same company that had that poorly executed ad with body bags when a war was just starting? No, thanks.

[@kennethadler7380]

Zara is bad for the environment, but dont worry we will come back to that

[@biglemoncoke4095]

The demise of the company usually falls into the hands of the second generations, who try too hard to outdo the predecessor.

[@mateuszbak8501]

zara? not a mid tier brand? what are you talking about they are textbook mid tier

[@Imjusttryingtotellu]

Their clothes don’t feel soft, I went there for the first time in years and everything felt itchy and stiff definitely not like how I remember

[@handiherawan_]

zara now is overpriced compared to uniqlo and H&M, their product not good as decade ago in 2012 when i got hook to zara

[@Ohiostategenerationx]

Yep its women destroying the environment. Guy's can keep the same pair of pants for a few years.

[@_anyone5962]

Is it an ad. Who want zara nowadays

[@RudolfZ]

"The stores are getting bigger"... Comment that "Part of the reason is ecommerce rising" has nothing to do with it, since then next comment is, "Zara lets you try on clothes and have more personal experience"... That has ALWAYS been the case.. At least in Europe, people tend to go and try clothes before buying, they don't view it as catalogue, as suggested in video.

[@jephtedequinia2774]

Early

[@thunderdemonlover]

One Day Open at South East Asia & Africa Premium

[@hamzaouamrouche57]

Zara the global fashion