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This is another update on the CD Revival. I have been asked to do this as more mainstream media outlets are running articles and features talking about the CD Revival. Many of these still find it hard to talk about the CD without making a few digs at the format saying it was never as cool as vinyl. Anyone who remembers the vinyl cull in the 1990s may suggest otherwise.
However, I feel all these articles from the N.M.E, The Guardian, Pitchfork, Rolling Stone Magazin are missing the point. It is not about simply CDs or Vinyl. What we are seeing is a physical music revival. All formats are relevant.
Streaming has 80% of the market, I can use it as the radio to discover new bands and music but unless you are a legacy band or a big label the financial return for artists is very poor.
Streaming can also make music become a background activity. It becomes the tomato sauce sitting on the plate of your main meal. When you put a physical album on you can commit to that 20 mins aside of a vinyl album or the 40-60 mins of a CD. You can just be with the music and nothing else.
The main voices I listen to are Music Week and Billboard, they are basically trade papers and there is little spin as they mainly talk via industry stats.
I thought these two quotes were very encouraging for the CD Format.
"We need to give the CD format a bit more love and invest in it, just as we have done with vinyl" Charles Wood (Sony Music)
“I think the release schedule in 2021 really helped to support this mini-revival and it’s clear that the CD remains an important format for both consumers and us,” Linda Walker (Warners Music)
Phil Aston
Now Spinning Magazine
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