" THE CHANGING FACE " 1960s MAX FACTOR COSMETICS UK SALES FILM LIPSTICK, MAKE-UP & POWDER XD81375

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An Associated British Pathé Production, “The Changing Face” (c.1962) is a b&w and color marketing film used to promote Max Factor makeup products from the Max Factor Crème Puff Powder Compact to lipsticks. Narrated by Brian Cobby, the film opens by discussing women’s changing beauty standards and trends before offering the viewer an insider's look at the Max Factor showroom, factory, and headquarters in the United Kingdom which were opened in 1909 by Maksymilian Faktorowicz.
Birds fly in sky while narrator shares Benjamin Disraeli quote (0:27). Perhaps first sustained flight in the UK: British Army Aeroplane No 1/Cody 1 (0:33). Modern passenger jet maneuvers on runway (0:45). Camera trails military jet as it speeds across field (0:53). American astronaut gets into vessel with help of NASA scientists (0:56). Smoke billows around launch pad as space age rocket launched into space (1:00). Doctors, nurses, surgeons in scrubs, face masks stand over patient in operating room (1:13). Lovell Telescope at Jodrell Bank Observatory in Cheshire, England (1:21). Camera pans city-scape, contrast of traditional Northern European architecture (perhaps Belgium, Netherlands) with contemporary mid-century modern skyscrapers (1:29). Young women in 1920s-era bathing suit costumes hurriedly post for camera while leaning against boat parked on pebbly beach (1:58). Models sporting 1950s-style bathing suits walk in fashion show (2:04). Men and women in poodle skirts, sports coats dance to jive, the twist music in dance club (2:10). Couple dances the Charleston dance at black-tie gathering, men in suits and women in 1930s evening dresses (2:27). Woman with 1950s cropped haircut wears pants, puts on cat-eye sunglasses (2:34). Reenactment footage of one woman from late 1800s lacing up corset of another young woman (2:38). Young man smokes cigarette with brooding look while leaning against wall wearing jeans, turtleneck and winklepicker shoes (2:41). Reenactment footage of man in colonial-era American dress: full-skirted knee-length coat, knee breeches (2:50). Young professional wears full suit, sifts through brief case (2:57). Young woman leans in close to vanity, applies makeup (3:00). 19th century young woman pinches cheeks for natural blush (3:05). Bronze version of Nefertiti Bust (3:19). Montage portraits of different white women meant to represent changing beauty standards over time (3:35). Young woman in mink coat walks past window for Max Factor Bond Street salon, London - sits down with aesthetician for beauty treatment (4:04). Two middle-aged women in overcoats and silk headscarf enter salon, scenes of them cleaning the floor, readying showroom for the day (4:40). Exterior Max Factor HQ, Bond Street (5:19). Max Factor executives sit around office for meeting lead by Jack Klein (5:21). Saleswomen show off lipstick, other products in demo for ladies at mall (5:49). Max Factor lipstick on assembly line at factor (6:21). Aerial view of Max Factor factory, Bournemouth (6:40). Chemist in lab coat in room store room with different essences, oils - measures them and mixes in beaker (6:42). Raw materials: waxes, oxides from Africa, Venezuela, New Zealand gathered and tested from store room (7:11). Close-up green chromium oxide poured into beaker, tested in lab (7:38). Creation of Max Factor Crème Puff Powder Compact: powder taken from store room, sifted and pulverized in various machines, aerial view of completed products on tray made in two versions for lighter and darker skin tones (7:56). Women factory workers place foundations into compacts with mirrors, package them into boxes (9:14). Men in warehouse carefully package finished products into crates, ready for shipment (9:52). Box of factory samples prepared to be sent to Max Factor Hollywood, labels for other destinations printed onto sides of crates: Hong Kong, Cairo, Bombay, Sydney (10:00). Production of Max Factor red lipstick: chemist weighs red powder on Avery platform scale, liquid substance placed into roller mill, various shades heated in vats (10:28). Chemist tests batches, colors on arm of female lab attendant (11:18). More scenes from various assembly lines in factory (11:51). Glass bottles filled with men’s aftershave on 16-head rotary spinner (12:37). Neon light displays illuminate London’s Piccadilly Circus: Coca Cola, Max Factor (13:51).
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com

[@gracenurse3365]

09:06 “Believe it or not, these darker Creme Puffs meet the demands of an expanding African market!” (As if black women wouldn’t wear makeup?)

[@sarahlouise7163]

no, meaning, as alluded to by the far-flung destinations on the shipping cases, that women all over the world, love Max Factor. this IS a promotion for Max Factor. had this been an African makeup manufacturer, paler shades would have been featured as - guess what? a sign of a SUCCESSFUL WORLDWIDE BRAND.