The changing sources of competitive advantage | London Business School

Julian Birkinshaw, Professor of Strategy and Entrepreneurship, speaks at London Business School's Global Leadership Summit about how the sources of competitive advantage are changing, from the industrial era to the knowledge era to the post-knowledge era.
The 2014 Global Leadership Summit explored the Generation Tech and the impact of technology on global business. It took place 24 June 2014.
Learn more about the Global Leadership Summit: gls.london.edu
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[@TommyInVancouver]

I was thinking that ERA is the wrong label. It smacks of something that has a beginning and an end and I don't believe that competing with information, labour, knowledge or anything else have beginnings and ends for all businesses. I can believe that in some industries a point of exhaustion/saturation point could occur in regards to, for example, leveraging information for competitive advantage. But to stand up and say that the knowledge or information ERA is over is incorrect.

[@marketingrethinkreassessin2516]

The sources of competitive advantage are the attitudes, perceptions and behaviour of consumers. It has always been thus. So this talk of post-knowledge era is attractive and plausible but misleading. Instead of always trying to invent new paradigms it would be better to concentrate on the one enduring paradigm - people.