The Coca Cola Kid - Bring It To The People

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Becker, a marketing guru from the United States, explains Coca-Cola's marketing strategy to the team in Australia.
This clip can be used to teach marketing, more specifically product positioning. Becker positions Coca-Cola as "the miracle of America" and part of the American way of life. Because Coca-Cola is a product with such charisma, Becker suggests that the product does not need to be explained and that people will naturally want it. Therefore, you just need to "bring it to the people," or make it available to your target market.
Have you used this clip in one of your classes? Let us know in the comments below!

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[@felicity4711]

“Eskimos and other Canadians”?!

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