The Code: A Conversation With No I.D.

No I.D. has shaped the sound and careers of artists like Common, Kanye West, Jay Z, Nas, and Big Sean. He's now EVP of Def Jam Recordings and CEO of ARTium Brands. The Grammy Winning producer shares his governing principles, approach to creating and the secret to setting trends.
The Code is a series of conversations with innovative leaders in music, media and entertainment. Episodes tap into the secrets, philosophies and value systems that shape creators and define the new creative class.
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[@jimmythegent9190]

No I.D. is the muscial version of Morpheus.

[@tyriqueowns12]

WoW

[@Mike_Benz_]

Hahaha made me laugh. Good call.

[@FreddieJulee]

Lmaoo facts!

[@SheilaMakena]

I think the saddest thing about the Internet and its popularity is that these kind of EPIC gems only get under 700 views. Ridiculous! Thank you Julian for this!

[@kmellkmell8426]

Sheila Makena the youth don't know about him and the ppl that are in their 30's & 40's don't sit on KZbin

[@kmellkmell8426]

Vincent campbell thank you and the same to you..

[@morrisman]

who cares? the content isn't less valid because it's not popular

[@jamilnichols1558]

We get a head start lmao

[@Vermonseidel]

My brain litterally gained a few biceps after getting some training from No.ID :-O

[@rasheedmcmillan8709]

No I'd is a genius in music.. I truly appreciate listen to someone that's generally speaking Facts

[@valgarcia7552]

This dude is a real genius. Wow! I can't get some musicians to leave their ego at the door. There's no i In team. He's right. Thank you.

[@ZayLaVi]

As a producer AND a rapper, I and I guarantee a lot of others needed this video to refresh the creativity. Too many trying to sound the same. Peace NO I.D.

[@treyparker3775]

He is very humble and knowledgable.

[@camozpeso]

I don't like my dad so after watching this influential, intelligent video No ID is now my father

[@mastamere]

Every creative should watch this

[@JStar-wd1ne]

Legend...So many gems dropped in this interview

[@MultipleHustleVideo]

He taught all this to Kanye this type of wisdom demands a shit ton of humble discipline. Insight very powerful.

[@alcabins2722]

This man has crazy crazy work under his belt certainly he has drove me to produce with records like i use to love you and other tracks that to me pushed boundaries sonically

[@NicotineftCoffeeFlavoredWater]

"Im trying to go to where there's nothing", "I take a look at what people are doing, to know where I don't want to be"

[@HLordz301]

inspirational! thank you for uploading

[@WrightyMedia]

Thanks for sharing, i love these jewels. Shared with my team, will add to my list. Thank you!

[@BEAKERSANDFLASK]

This brother is truly Legendary🙏🙏🙏

[@GoodxJ]

Super dope! Thank you for this. peace and respect to NO I.D.

[@IamProfessorO]

WOW. All I can say about this interview. New type of respect for No I.D.

[@WillHorton]

NO ID is a humble dude and a legend behind alot of hits..

[@kond1]

This man drops mad gems! Knowledge

[@epicwizedome]

Much appreciated!!!

[@mauriacadeogoun8211]

he sounds like he knows God.

[@silentry]

That's because he is god

[@jawazshabazz1604]

@@silentry you said it, so now I can go back to selling this dope knowing that at least I am not the only person that realizes that where it comes from and why. 👊🏾

[@vicenteforno]

No I.D. On : Music Philosophy 101 🔥

[@paulradford2984]

Learned a lot . Thanks

[@gmcee053]

A Legendary Producer

[@bboymac84]

This literally how I think!

[@eseoraka]

I want to be like No I.D when I grow up. Wise, Calm , Informed, Inspiring, Purposeful, Great, Gracious, Graceful... Humble,

[@rosepatterson703]

I just discovered 4:44 this week. @ 48 I am impressed with the apology of Jay Z and others on the track. Brilliant.

[@gordeevious]

There's so many nuggets of wisdom here. 12:29 really spoke to me

[@csagouki]

can't upvote this enough.

[@rabbitxrose94rabbit52]

such a unique and deep perspective

[@joshuawilliams898]

greatest interview of all time

[@absaloj]

Pure Gems 💎

[@kenzie3152]

Seems really clear minded. Great interview

[@mrawallace101]

I wish I could meet No I.D. get some of that knowledge and be taught a few things

[@jawazshabazz1604]

I should probably be listening to something that Dion says EVERYTIME I awake and before I close my eyes to rest...

[@MtBoMbEr3]

powerful

[@goheat77]

He has Draymon Green's smile

[@mzewhymbona4377]

I am a foreign who love music stranger to American music I mean really music listening to this guy give me Future music.......

[@pillswills4424]

That primetime beat.

[@VernattIvanJr]

🙏🏽

[@benh7506]

No I.D is a genius what the heck

[@mariolee4778]

one of the best out the city

[@devoyefolkes7066]

Genius

[@VernattIvanJr]

" Having NO I.D. literally makes you a Free Man " #PowerInTheName #TheMoorishCode

[@moodmusik]

Still waiting on Part 2...

[@jjared7957]

the way he talks at points reminds me of kanye figures both from the chi

[@SupernovaSun77]

You hear that analog hiss boi? Music to my ears no cap.

[@juliusrhodes88]

💯💯💯💯💯💯💯💯💯

[@pensadorilogico9343]

4:46: 3/52 = ~5,769% what the hell is this a genius right there?

[@gregory7037]

Anyone know where I can find Part II? Or if there is part II?

[@juliankenzo]

is there a part 2?

[@annsophiefans1472]

So, there's a Part Two??

[@krissothegreat.3119]

reminds me of SunRa interviews

[@420Ruger]

The like to dislike ratio makes me smile

[@chrisjfox8715]

Confident, successful, and humble without demanding everyone give him praise the way Kanye does.

[@pricelessair]

you can hear how kanye talks listening to No. I.D.

[@TeboTuba]

pricelessair I also picked that up.

[@holyrockstar]

A Jedi

[@streethopsonicproductions1620]

When We Ride (feat. King Ammo) by Avevo Lorenzo Live Release date:21-Jul-2017Label:D-Link Media

[@godalmighty5970]

Whattssup this is DM NO ID Willson...CEO of RTM brands, ex Vice Pres of DefJam Rec. Producer, creator n such n such😂😂😂 Maan u real...no I.D.😂😂

[@sp-uf6tx]

10:15

[@henzobean]

Gems 💎 💎 💎 💎 💎!

[@marcoalorio]

🤔

[@9stopable]

I kno you don't suppose to look up to man only god but no id is one of mentors on wax could pick his mind for gems for hours #apprentice

[@JAv2305]

Saying some stuffs

[@Retro10X]

Cool vid had to betake it after watching it check my remake his beat if you like

[@phliip7362]

Fuck dude... This man is a God.. Thank you so much for sharing!

[@nicholaskern3602]

He sounds more like Morgan Freeman..

[@YellowSynth]

Kanye in 20 years

[@nothingtoseehere449]

Yellow Synth it should be Kanye right now but he’s still chasing being the top rapper

[@cabanpl]

No ID took JDilla style of sampling take a listen to "Donuts" and you can hear how he chopped up the Nina Simone "Four Woman" song...man Dilla was way a head of his time.

[@cam8577]

The chops in samples are like that with MidWest producer... hell I even give off influence from them when I make beats and Im from East Cleveland, it’s a style that mostly goes to JayDee because of his legendary beats in 90s-early00s but No I.D. contributes his own style as well. They were both good friends and we’re both producing for Common, you gotta chill like there’s some beef between them and their work. We don’t need that kind of negativity here in the MidWest champ.

[@djsrone]

I feel "woke" after listening to No ID, although I hate that phrase.

[@gnut69]

He talk much, but no useful info

[@ericthered1140]

Dj Dudaman ...thank you. I have no idea what this dude is saying. Lol.

[@scrambeee]

Yet you talk much and your music is garbage.

[@scrambeee]

Eric Glenn If you didn't understand him I suggest you pay more attention in school homie.