The Content Strategy Framework of the Top 1% of B2B Companies

Keep on blogging and eventually, you’ll create a river of leads. They’ll flow in all day every day. You’ll rank, convert and create demand, just as long as you keep blogging.
That’s what they say. Blog enough and you’ll eventually win.
But it doesn’t seem to work that way. Some content programs achieve results much sooner, while others never get there. So what’s the difference? Why are some content strategies so successful while others are not?
Here is an example of a 7-part content strategy framework for B2B lead generation built for SEO. These concepts apply to any B2B business and most B2C marketers as well. This is for anyone in any business focused on SEO and lead generation. You can read the full post here → bit.ly/35s5Z8c

[@sharifulalam733]

This video is so good that I almost don't want a lot of people to watch this video. Meh! Even if someone watches, the main trick is in execution.

[@MatthewKanwisher]

This video should have more views. Amazing work

[@socialbysd]

Very knowledgable to understand the content strategies that will lead to conversion.

[@NartK-zj3cu]

At last, a video without empty BS

[@theranasaini]

Love this topic, Andy. Most of B2B marketers use social media as a content marketing strategy to drive sales.

[@yolandagraham4710]

Wow, glad I stumbled upon this - fluff-free and practical!

[@tobij7300]

Super useful. Thank you for the great content, Andy!

[@piphough1]

This video should have way more views! So good!!!

[@genuinely_genya]

Super useful, will definitely share it with my team!

[@DailyAvid]

Thanks for this thought leadership! :) Cheers!

[@SilValleyMarketer]

Great video. I'd appreciate clarification about some of the nomenclature, where you refer to the service/product page as the "core" but it visually is not. It seems like the page with the research, which some might call a pillar page, is actually the core. Just my own confusion I'm sure. Thanks for this, all the content from Orbit is fantastic.

[@kaushiktiwari203]

Very well explained. I like your confidence in saying your framework will work becuase others are not doing what you're doing

[@mandeepbedi4339]

This was really useful. Thanks for creating and posting this

[@franzgrosser]

Cool stuff, keep it coming its brilliant.

[@nikkirg2294]

Super insightful!

[@aleksandrakukharonak1437]

great insights! Thanks a loooot! 🍀❤

[@cliffordrogers2734]

Thank u so much I appreciate this wonderful video I wish u the best of luck God Bless u.

[@philsprofitpoints]

Very valuable content, Andy. Thanks!

[@eja1481]

awesome vid andy!

[@dethshot_fps]

Would love a refresh version of the same video in 2024.

[@annedead5362]

Underrated content!

[@shelterbaby8911]

Great content!

[@Furty]

It's interesting that you suggest that text is the weakest format. I see text as the backbone, in many ways the strongest and most reliable format. Once you start to hybridize with images and video it has a multiplicative effect, however, this is not the same as comparing text and images in isolation.

[@sydneelogan]

This video is super useful

[@marshallnichols2728]

What do you think about article rewriting tool?

[@fatimarasheed9650]

Great video ^_^

[@prazonparajuli7346]

WOW! Thanks You!

[@abhipatil4844]

good one

[@RobertoMendoza-ey4er]

not too much about video content here. do you still think text format is the best channel for b2b?

[@theperfectkingcake4374]

What's the difference between a b2b website and that is direct to consumer.

[@rajkumarisavi]

Thank you for this vudeo

[@normandlemieux5]

"This is what great web marketing looks like" -- Andy Crestodina kzbin.info/www/bejne/g2Kcc42AmqeYask

[@thupsidedown]

Why is this free?

[@mikepeterson8037]

You contradict yourself. The video made very little sence.