The Cost of Missing Something | Tricia Wang | TEDxCambridge

Why do so many companies make such bad decisions? Tricia Wang demystifies the pitfalls of big data, with stories from Nokia to Netflix to the Oracles of Ancient Greece, and shares how integrating “thick data” can help us avoid bad decisions and thrive in the unknown.
Tricia Wang is a global technology ethnographer and the co-founder of Constellate Data. She advises organizations on integrating “Big Data” and what she calls Thick Data - data brought to light using digital age ethnographic research methods that uncover emotions, stories, and meaning - to improve strategy, policy, products, and services. Organizations she has worked with include P&G, IDEO, Nokia, Microsoft, Kickstarter, the United Nations, and NASA.
As a tech researcher, she seeks to understand how technology makes us more human. Her research spans from China to social media and most recently, virtual reality. For nearly ten years, she has lived and worked across four continents, studying the effects of social media on people’s lives. Her immersive research has taken her to internet cafés in Beijing, urban slums in India, small towns in rural Mexico, and immigrant housing in Sweden.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@lovesmith4143]

That's Life. Immeasurable, affective, illogical, unstoppable energies in motion. Beautiful.

[@frahzim8235]

Every single time I feel secured enough to take any important decision, I revisit this video.

[@amansaad3660]

This video is is why I like binge watching in KZbin rather than in Netflix. It's beautiful and insightful.

[@op-eaamusiclabelltd6685]

So epic immersion into society to collect Actual Data....astounding dedication ...wicked Speech.. ..nice one love it😍

[@og_bhaiyu]

What a wonderful talk.

[@shalvineema2696]

Amazing!

[@eddycurrent413]

that was great

[@juliamorosini7122]

Awesome!

[@frahzim8235]

Everytime I'm struggling to make any difficult decision I come here to revisit this video. In sequence I go Steve Jobs about MaC and first Apple presentations. This video makes me to think like Steve Jobs smiling when presenting the 1st Apple: we will NEVER be free from changes and in order to change, we need to question our thrones of truth owners.

[@princebanini]

she was incredibly brilliant

[@chix25]

Because she is Asian? Lol kidding very stereotypical.

[@i.m.gurney]

To assign a word, a label, is to quantify....language is as quantitative as maths.

[@5hredder]

everything is quantifyable, and math based. the study of physics is simply the study of applying math to energy, which in itself is matter. all matter is made out of energy technically. there is not one subject that is not applicable to math.

[@mynameisatkinson9766]

This statement is fundamentally untrue. Quantity is a human construct - in our minds, not 'out there' in the world. And, people can do without a concept of quantity - see 'Don't Sleep, there are Snakes' by Daniel Everett which is about a tribe of Amazon primitives that, among other peculiarities, do not have a concept of quantity.

[@amadeusepisodes]

Awesome

[@jacobfrye2534]

She is my aunt

[@danieljeremie]

Your aunt is very pretty

[@heysues853]

Nokia went bankrupt because they didn't listen to your aunt

[@郭佳-n1f]

你姑姑结婚没？

[@allor.nothing]

luky u

[@cuetea8462]

say that she rocks for me, will ya? I learned a lot.

[@paulchipana6592]

I like it

[@TIPIHOH]

bien! Estos siendo un utiitario de está traducción porque lo vi completo en español. Ya vamos logrando la traducción inmediata con buen nivel de entendimiento.

[@lilianarovegno3876]

life can not be quatified

[@ClarksonsinUSA]

The Truth is in Repeating Patterns!!!!!!!!!!!!!!

[@stephensmith799]

Which patterns are those?

[@vivekjewel1]

If you get a chance to ask a question to oracle, what will you ask?

[@amazingsparckman]

How to get a Chinese gf XD

[@othman82637]

mr. potato How could you stand on that chair for hours ?!!

[@endwalkvideos8562]

exsit the life before of death, i desired reencarnation

[@Thomasw540]

Mick Mulvaney's assertion that programs like Meals on Wheels and school lunches are not producing useful results is fallacious at an intuitive level, but not immediately subject to challenge based on Big Data parameters. Aside from the fact that he is a Poster Boy for Ayn Rand's Virtue of Selfishness as a core Conservative value, he is mistakenly employing Big Data when he should be using Thick Data. The Democrats have been doing this since Reagan came to town and that's a huge part of the reason why they have been co-opted by Fascism. Consider the attached essay and KZbin video. If you want to think outside the box, you first need to understand the box you are in,

[@Bb-rr4no]

Haha thick data! That data got booty lol

[@abhijitjacob]

Cliche to talk about Kodak, Nokia or Iridium in retrospect and sound like an expert. Can anyone predict the doom of US dollar even though the signs have been clear since last 10 years?

[@TheBrokenFrog]

Did you hear her being there during? She was the ethnographer (hired by nokia) that told Nokia that people wanted smart phones and they said, nah it's just a fad.

[@simranchopra7205]