The Creative Renaissance Is Upon Us: The State Of Creative Advertising Technologies

Session recording from PROGRAMMATIC I/O San Francisco 2019.
We've seen massive programmatic innovation in the last ten years. But what about the creative message that a targeted consumer actually sees? Ad creative is critical in driving consumer response, but creative tools and processes remain stuck in the past. Forrester Research just published its first ever Wave on the creative adtech vendor category, a nascent but extremely important emerging tech category. What does the landscape look like? How and why are marketers and agencies really using this tech? And where is the space going? This session will explore these questions, and more, in depth.