The Death of Quiet Luxury

Quiet luxury, while antithetical to the Barbie era that we find ourselves in culturally, is a staple of booming fashion brands like Brunello Cucinelli, The Row, Hermès, and Loro Piana. Unlike the logo-centric sneakers, shirts and miscellaneous products by brands such as Gucci, Louis Vuitton and Chanel, these brands are supposedly worn by those in the upper echelons of wealth - famously worn by the cast of the TV series Succession. And other wealth indicators like luxury cars and other luxury goods aside, who is actually wearing items by these brands? Is it really that more people are buying from more minimal brands, or is everyone just playing into a Fall 2023 fashion trend that is trying to emulate the taste of the ultra wealthy? We answer this, as well as many other questions in today’s video.
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[@Bblauu]

The confusion I see in this trend for “quiet luxury” is that people are buying cheap fast fashion to replicate it, which completely defeats the point of buying more quality, timeless pieces

[@ZariDV]

I suppose maybe it doesn't defeat the point when, to some people, the point is simply to look wealthy at a glance to the average passer-by and fashion layman. The goal for some isn't actually about getting quality timeless pieces. It's about making other people think that you are wearing quality timeless pieces in order to to cosplay wealth (aesthetically speaking). I suppose, like any aesthetic, people will interpret it through their own fashion goals, perspective and budget.

[@YellaFerrari]

You hit it on the nail

[@vulfura]

You’re buying cheap clothes to cosplay as a person with expensive clothes cosplaying as a person with cheap clothes

[@mattmcjagger2582]

Let the youth have fun. It’s just a trend no different from the rave/grunge Balenciaga or Y2K happening right now

[@Baalenciaga666]

@@mattmcjagger2582as someone who grew up in the 90s and liked grunge back then and hasn’t really changed I’m a little offended that it’s only „for the youth“ ok to have fun.

[@whtyc]

I think there are two quiet luxuries- one is opting for quality construction, the other one (the one that’s blown up on social media) is actually a dog whistle for wealth. It’s status signaling that’s more elite than logo flashing bc only those “in the know” will recognize the pieces and therefor how much you spent on it.

[@yael9455]

Exaclty, if you take a look at the fibre content of some of the Row pieces… i mean, why would you spend 2k on a viscose skirt??

[@lovelyPink464]

@@yael9455exactly !!!

[@JackMason-oq8lf]

Take it from me as someone who never thought much about blue jeans, canvas tennis shoes, and zip up sweatshirts. They were things that farmers wore, poor people wore, nerds who were poor wore. These were all items relegated to the basements of department stores, where the farmers and the poor bought clothes. Big deal. The problem with washing garbage is that, after you've finished, you still have garbage. Enter the merchants. What if "we" take This junk and jack-up the prices and put 'em on the 4th Floor, we can get rich quick calling this stuff "fashion." They're all basics, nothing special, so they are fairly quiet on the catwalk, and at those prices, they fall into the luxury niche. I never cared for any of this prole look; I have no iota how much you paid for these blue jeans and keds. So sorry, your luxuries have no value to me.

[@TheGrinningViking]

Oh gods, if I cared I would be buying factory direct things that not one of these wealthy folk could tell the difference. They don't pay their manufacturers enough not to be in the knock off business.

[@hansmemling2311]

@yael9455 Indeed, the actor describing his experience with a passer-by on the street recognising the brand he was wearing and comparing it to fight club, gave me more of an ‘ Im part of an elite club’ impression than any other possible reason to like the clothes. I too would never spend 2k on something made out of viscose :p. I prefer my clothes to be timeless good fitting high quality not part of any trend or club.

[@Lisa-sp5if]

“Is quiet luxury actually retirement? “Best thing ever.

[@deborahcurtis1385]

Most retirees I know are being more eccentric: electric blue hair, discordant colours, loud patterns etc in a kind of last hurrah. Rather like being an undergraduate which is one time it really doesn't matter what you wear, so may as well experiment!

[@quester09]

an idealized view of retirement lol

[@hansmemling2311]

@quester09 Indeed. As if we all will retire that wealthy haha.

[@tdb5075]

If im not mistaken, it was karl lagerfeld that said "Trendy is the last stage before tacky."...make of that what you will

[@AS-ri1mb]

Isnt the whole point of this "trend"...to not look tacky?

[@kefinkamed]

That´s hilarious, given how many tacky-looking products with nothing special about them other than his name in bold print are out there (and had been even before he passed).

[@Colourisedspoon]

@@AS-ri1mb I mean, the more trendy it is or the more trendy stuff is worn, it becomes tacky.

[@AS-ri1mb]

@@Colourisedspoon yeah but the clothes that fit this aesthetic aren’t tacky at all. If they’re tacky then you’ve missed the point.

[@MaximeBicard]

At Vuitton, when you work at the HQ, they offer you to spend 2 weeks as a sales assistant just to better understand the retail process and clients. It's mandatory for certain departments (ecom for instance) but for us at the com department it was optionnal.

[@BlissFoster]

That’s a great piece of insight, thank you so much for sharing that with us 💫💫

[@deborahcurtis1385]

@@BlissFoster I love how terms are used interchangeably but with different meanings. Like 'com' what does that mean? With ecom it could be e-commerce, yet then she says com department. So that's communications? Accurate spelling is "optionnal" we can spit out department in full however. Sorry to be picky but where is this a great piece of insight? It seems basic to me to do practical on the ground training. It's how all good management works. LVMH is brilliant at maintaining the individual character of each part of the conglomerate, and not being too top down authoritarian. This is a deeper point though and if you understand that about their management you'd know this kind of training is basic.

[@TomikaKelly]

​@@BlissFoster The decision to get the coat for $3,750 off was NOT irresponsible. Food and insurance can't keep you warm, but a coat can. 😉

[@luckycat3]

Such a great episode. Regarding wearing clothes and worrying about damage: clothes regardless of price are meant to be worn…wear them. I have a very expensive Rick Owens, raw silk jacket. Wore it to work - managed to put a nice rip in the sleeve - went home darned it…and now it’s truly mine. Wear your clothes, enjoy your clothes, put some wear and tear into your clothes. Without you wearing them they’re just garments - you give the garment life and a story.

[@BlissFoster]

Big true. I think Rick would smile if he read this 💫💫

[@JackMason-oq8lf]

Maybe I like the coat you are wearing. I don't know exactly what very expensive raw silk looks like, and who the hell is Rick Jones? Or Rick Louie? Or Rick Rak? Those are things that mean something to YOU not to me. I just like the coat.

[@demoncorejunior]

Is this actually a trend, or is it just young people realizing that the truly wealthy are less likely to be flashy with their expensive garments because it's frowned upon in those circles?

[@cmoningka]

Both. It’s definitely a lifestyle but also a trend.

[@deborahcurtis1385]

It's both. Some are bored and wanting to fit in, or have simply grown out of their gimmicky empty lives, so shunning previous behaviour.

[@vulfura]

If it was the latter, fast fashion would be slower

[@chabweezy9905]

A trend. Most young people aren’t truly wealthy and imitating that won’t make them any wealthier lmao

[@zenboi4415]

the "truly wealthy" isn't a monolith they also just wear whatever tf they want

[@mattmcjagger2582]

Quiet luxury is definitely not a trend. It has always existed, it’s a topic of discussion because we’ve been living in logo mania for years

[@hansmemling2311]

I agree. I guess it’s technically a trend because the types of people who normally follow trends are now dressing like it. For them it will be a fad that they grow out off. But the style will remain to be worn by many who weren’t influenced by anything other then their own love for the style.

[@80apocryphal13]

On damaging stuff: I think it's good to remember that it's made to be worn, and if you wear it to death you're literally letting it live up to it's purpose. Just don't be silly about it and use your occasion wear for the right occasions. It also helps if you know what things are made for and how to do basic fixes/stain removal, but there are also a ton of old school/practical solutions, like wearing a napkin in your lap when you eat, an apron when you cook, or using waterproofing sprays on items that might need it.

[@morpheuslaughing]

Ppl really out here throwing stuff away with a single tiny stain on it.

[@hansmemling2311]

Indeed. I completely changed my style since I got a dog. The clothes I was wearing weren’t up to par with the new lifestyle and changing outfit multiple times per day wasn’t something I wanted. So I changed style, it’s been an interesting journey , still trying to perfect it.

[@daphne8406]

Oef, I felt it when you told about your lost items and said to remember «it’s just stuff» 😭 I recently lost my absolute favourite denim jacket (that I found in a vintage store about 10 years ago) at the airport while transferring in haste from one end to the other end of the airport 😭 Over the years I collected pins during holidays/trips and would pin some of them on that jacket so it really feels irreplaceable. *breathes* it’s just stuff, it’s JUST stuff!

[@BlissFoster]

Go find another jacket and buy your first pin 💫💫 It’s just stuff 😌

[@deborahcurtis1385]

We do get attached because of the memories involved. That jacket was a moving series of postcards in your memories. Ultimately you're right it is just stuff, but it's good to take care of your stuff, and not beat yourself up because of a momentary lapse. People have stolen my stuff at times and they don't realise what they did. To them it's just a but to me it's a series of memories. That's why it's good to take lots of photos, at least you have that for when you part with stuff even willingly.

[@SparkzMxzXZ]

Omg ugh felt! Whenever this happens to me with something i really, really treasure, i comfort myself with the fact that by losing it, i will remember and cherish it more than other things for the rest of my life

[@piccalillipit9211]

*QUIET LUXURY* is a trend, but its a trend we should encourage. Everything I own is quiet luxury, but some of the items I bought in the last millennium...!!! The point about quiet luxury SHOULD BE that it never goes out of fashion and its so well made it just gets better with age. I have an Italian jacket [Zegna] in a kinda canvas velvet that fades with wear like jeans do. I've had it 40 years and it is simply WONDERFUL. I have shoes on the 3rd resoling I bought in 1995. I have 3 double wardrobes of clothes and I spend almost nothing per year. I now tailor all my own clothes but that's another story.

[@BlissFoster]

Hell yea. This is the way.

[@AS-ri1mb]

Yeah, I find it strange that people are so against this "trend" when its actually one of the most eco-friendly and responsible fashion movements out there.

[@piccalillipit9211]

@@AS-ri1mb 100% Agree. But as the guy said in the tweet "you're not in love with quiet luxury, you're in love with the idea you inherited wealth" and I get why people might dislike that.

[@Trekki200]

​@@AS-ri1mbbecause we all know that it's a trend, give it a few month and people will throw out those items just like they did whatever came before it... (Plus, most people can't actually afford the real deal, so their "quiet luxury" is from Zara😬)

[@edwincastro6366]

I think there is a difference there, where we are thinking in "quiet luxury" = "slow fashion" Of course there is a quality and craftmanship, in the value and fabrics and a item that can last forever, but that doesn't mean it needs to be that minimalist classic western look that is asociated with the "quiet luxury", that craftmanship even could be in a super exotic and over the top colorful in neon patterns assymetric avant garde, and if that is done too with good materials, detail and quality, it should have the same spot We need of course to encourage quality and items that will last and be appreciated, but there is a part of the "quiet luxury" that is really associated with certain "western XX era, mute clean timeless garments", that maybe is not so necessary in the equation

[@pixi3d3ath47]

the problem with quiet luxury is people pandering to it don’t realize that just because a bag is chanel, does not mean it’s inherently better quality than a coach or steve madden bag. generally a good quality bag can cost up to $200 and chanel bags are around $2k-$10k or more. you’re paying for a brand which is anything but quiet. if it’s all about quality basics and long lasting clothing, it’s better to buy second hand since older clothes were cheaper for better quality and many luxury brand shave actually diminished fun quality as their prices increased.

[@pixi3d3ath47]

@@amandak.4246 true, but sofia richie is currently known as the tiktok “pioneer” of it and part of the reason it became a trend. she’s known for just wearing expensive plain outfits with a small chanel bag added, which is why they define it as “quiet” as compared to the kardashians/influencers who sported endless logos. it’s still only buying something because of a brand regardless of how many logos there are.

[@lizziebkennedy7505]

Nah, Chanel and Hermes are vastly superior. But they ARE luxe. very few other designers are. I’ve had a major Designer bag that was lined with CARDBOARD -$US2.5k retail. Whereas Hermes and Chanel let your tour the atelier and see the hand stitching happening.

[@CandleAshes]

@@lizziebkennedy7505 Chanel tanked their quality and people constantly say their new bags are faulty, peeling, etc.

[@chyu89]

@@amandak.4246 dont be cynical

[@isaacyang249]

@@lizziebkennedy7505Yes Chanel has a lot of handmade garments, but I’ve heard a lot of people say that Chanel bags are machine made, which defeats the purpose of quality and attention to design. Especially for the price.

[@davidmitchell7707]

There's a big part of me that loves "quiet luxury" and I have a tendency in my taste that's not quite "brutalism" but still stands at some intersection between "pragmatic" and "minimal" that has some kinship to "quiet luxury." That said: I do think a key driving force behind the popular TREND of quiet luxury is some kind of oxymoronic "pretentious humility" that's simultaneously about looking humble and loudly proclaiming yourself as virtuous for that humility. It's often about declaring yourself as "in the know" and above the influence of labels or something like that, having the taste to buy for "objective quality" as if such a thing exists. This was a huge factor in the explosive rise of Common Projects a decade ago.

[@5bnc]

couldnt have worded it better

[@cooper1929]

Nice example with the CPs here because their quality isn‘t even that good… also the thing with the status as a trend is cause the loud kids want to experience as many different perspectives on fashion as possible but ending just being consuming fast fashion since thats how their brains are being programmed by commercials. Not everything bad with experiencing fashion new but one needs proper time to fully embrace it. And high quality helps with that cause not only does it hold up better, but also it really speaks to your senses rather than cracking the surface of your adhd brain

[@susanma4899]

New trend: Quiet Virtue Signaling

[@cooper1929]

@@susanma4899 is it new tho?

[@JackMason-oq8lf]

In my early days I had the sad misery of working for a person who was in the Hall of Fame of the International Best Dressed Assoc. On a day to day, she looked flat footed and redundant. Her tasks at work included, first thing, looking at Page 6 for a photo or mention of herself, then a quick scan of Women's Wear for the same reason. If she sniffed a paparazzi within an elevator bank, around the corner she would fly, to my miniscule office to grab for one of the two buttoned-up cardigan sweaters she kept there, a green one and a pink one (I called them Connecticut colors). It didn't matter which color she methodically tied ever so casual around her neck; it wasn't a "color story," it was her Old Money look. Just like those jumbo pearls surreptitiously "borrowed" overnight by a clerk at Bulgari ("please get those back to me by noon"), I got a kick out of discovering the "Alexander's" label in those two identical sweaters, 100% Acrylic. This witch worked really hard, really, hard, to pull off an unassuming attitude, a facade she wore like an acrylic cape. Hall of Fame.

[@jaetine9006]

They named it quiet luxury to market it as a trend but it’s nothing new nor is it going away. It just won’t be considered the trendy thing currently. Some people just don’t like designer names featured prominently on their clothes and accessories and it’s not a new thing. It’s just personal style. It’s no more disingenuous than people who dress in any other way. I think people insisting otherwise may be projecting 🌚

[@deborahcurtis1385]

This is precisely the point, quiet luxury is an anti-trend. It's always been there. Bliss Foster has missed the point on this, but whatever some of us get it.

[@unchainyourbrain3312]

Agreed

[@lizziebkennedy7505]

Nah, it’s quite a bit older than that, as basic research will show.

[@lizziebkennedy7505]

@@deborahcurtis1385exactly.

[@JackMason-oq8lf]

I remember the days when the only logo good people wore was an alligator.

[@nikkil764]

I have been developing a wardrobe for years that is classic luxury minimalism. I have camel hair blazers that I have worn for the last twenty years. They were bespoke and quite expensive then but still look amazing. Whether you call it quiet luxury or classic style, you buy less but buy the best quality fabrics and beautiful tailoring. And you avoid ridiculous fashion because who wants to communicate that you are a sheep that can be lead.

[@palmeadia]

This

[@deborahcurtis1385]

Exactly right! He has it the wrong way around but the guy is just making a living. Its also less expensive over the life of the garment whereas one use only is expensive for cost per wear, and ridiculously hard on the environment. The latter is something he doesn't even mention but it's key to supposed old money thinking, but it's just being sensible and educated with your focus. A bit of fun is ok, but throwing entire wardrobes of clothes out for a change of season is obscenely wasteful.

[@JoMomma]

💯.. I hope this isn't just a trend and for those who are now buying _actual_ quiet luxury garments (rather than the fast fashion that is trying to replicate it) I'm guessing that many will continue spending more on quality because nothing beats the luxury of wearing something that is designed to move with the body rather than decorate it.

[@Kris7245]

I think for those truly experiencing quality for the first time, that will stay. Once you feel the difference you can’t go back. But I think the trend will move toward understanding that quality can come in personalized style too, it doesn’t have to be bland and boring. People who have worn true quiet luxury already knew that: that they can find pieces that are unique and well made and wear for years. KZbin is full of capsule wardrobes that look boring as a prison uniform. They missed the point! Timeless can have a style, or a color palette to fit the person and still not look dated a few years later. Vintage pieces are exactly that. Something with personality that works across different timelines and can be worked into different aesthetics. It might be from a decade but it’s interesting enough to be carried into another time. A lot of what trendy types are calling quiet luxury now is just pajamas and a snore. There is no impact. No interest. Just a flour sack. The idea behind true quiet luxury was that the basics would be a blank canvas to wear something interesting with! But this trend is missing the actual pieces that give the outfit style and impact and interest. Like a blank canvas that never got painted.

[@hansmemling2311]

I tried the same but I was still growing so I grew out of most of my expensive clothes making it a painful experience. On top of that I got a dog and basically had to change my style accordingly. I had no interest in changing outfit multiple times a day to accommodate for the walks. I ended changing style and here I’m finding it a bit difficult to do the same I did before. It’s going to cost me even more than before because now I wear rugged timeless and the problem here is that the only way to get it to suit me is to get it tailored by a tailor. And those aren’t cheap. Tried a cheap one recently and she did a terrible job.

[@Rudenbehr]

“Is quiet luxury just retirement” is sending meeeee😂

[@annakristina3644]

And why do we have to separate out going and quiet fashion? I love my linen, cashmere, silk, tailored stuff but also my heart shaped CC logo bag? Those are all nuances of my style and reflect my personality 🤷🏼‍♀️

[@sarizonana]

We all can mix and match, be on board with trends to a certain point not being 100% with them. I do like the idea from quiet luxury of buying less but better quality. But hate the costumey vibe of quiet luxury like everyone trying to imitate a Ralph Lauren add or a Chanel add. I’m a jeans and T shirts kind of girl and get my feminine side with a few nice accessories hair and makeup.

[@TheLurkingDerm]

All of the destruction to my clothing has happened through things that were out of my hands. You can be as careful as humanly possible, but you can't guarantee nothing will happen. That's why you need to enjoy the items you buy and not constantly pass them over due to fear. That's not saying be irresponsible with them, but you do need a mentality that includes a certain amount of sunk cost in clothing.

[@etcot8220]

Like you said, don’t wear you fav expensive sneakers at a concert, you will regret it 100%. Also, I think quiet fashion is in a way the result of the bad economic situation we live in right now. A sort of cultural war between the rich and the poor where you don’t want to be associated with the wealthy for fear of being mugged or labeled as a rich person.

[@sariahmarier42]

11:01 Absolutely. A friend noticed a couture jacket I have which is entirely hand stitched and she asked if I took special care of it. I told her I've been feeding the horses and doing ranch work in it and she was horrified. I'm pretty sure there's still hay in the pockets.

[@benedictcabiling5627]

Sometimes I miss a couple Bliss videos but every time I come back, its like a warm blanket, I learn something new and get a boost for my love of fashion. Best fashion channel :)

[@BlissFoster]

Welcome back! Thanks so much for the kind words, that means a lot 💫💫

[@kefinkamed]

Personally, I think that whole "quiet luxury" started dying the minute high-end brands started to smear their logos everywhere on their products. The bigger the better, or so they seem to think. There is nothing luxurious about that. I remember one stand-up comedian saying that people can simply print their latest bank statements and glue them on their clothes. There are still designers that fit into the category of quiet luxury, but the pool has gotten much smaller over the past decade or so.

[@diannehebert481]

I found your video very informative. I have been collecting for years but was afraid 😞 to use my purses or wear my garments, I just keep them wrapped up. You have given me the courage to just go for it! I am going to un wrap.

[@odessarepresentative]

you are really thoughtful and intelligent and insightful! i’m really enjoying your videos. Thank u!

[@R.N.19]

I feel like sometimes we have to let go of things in our past to move forward in life. Sometimes I do find myself loosing something that I loved right before a big change in my life. It is sad and bittersweet.

[@hoovergrant]

I understand mourning for something you’ve lost, you are the first person I’ve heard express that, thank you!

[@aznnuh]

The living room floor discourse is what I have been missing during COVID thank youuuu

[@basicbaroque]

I worked in retail and got a $3,000 lambskin biker jacket for $140. It felt like butter. Lost it somewhere in Venice Beach. I was so upset, but what ended up happening? I moved to a different climate where it's either too cold or wet to wear leather. I'm also no longer the same size. This idea of "lasting forever" or "investment pieces" are sales tactics. Nothing lasts forever and the majority of clothing depreciates in value. So, if you stain, lose, damage, or change sizes, don't feel bad. Something was bound to happen eventually. It's a good reminder to never buy anything you can't afford to lose.

[@weird-guy]

Fast fashion still last a longer time than people say, I have pieces from H&M that 10 years old😂,although in recent years quality decrease so maybe only lasts 5 to 10 years. Don’t get me wrong Better materials feel nicer but KZbinrs overhype “investment” piece like their sons is going to have the same taste is clothes 😂 Rich people have room closet full of high quality pieces and probably 90% no one uses😂

[@JvariW]

I really enjoyed this. No idea how it ended up in my playlist but it was delightful

[@bianca5873]

You know what this video made me just realise… sweatpants and leggings are the average mans quiet luxury. You spoke about the feeling of cashmere and there are some of us who cannot afford to invest in cashmere… any money we have to invest we invest in our health or our brains with better quality food or just small daily pleasures that give us a better quality of life. But when you don’t have cashmere money and you need to dress smart for work situations you have to buy synthetic material clothing that give the same look… which is why when you wear the sweatpants and leggings and get that cosy comfy feeling and you can wear that outside when you have the time and leisure to do so… then you do. It’s a beacon to yourself and others that your not working and wearing uncomfortable clothing, your relaxing. For the rich, their formal clothing is so comfortable that they wear it leisurely too… and the reason why it’s quiet is so that you can get away with doing that, the less distinctive it is, the more occasions you can wear it without yourself feeling fatigued by it. So maybe this quiet luxury thing wasn’t a strategic move made by the rich after all… and that’s why the average Joe finds it almost intriguing. We just have no idea how comfortable their clothes are. And if our dress pants and button ups were that soft and cosy and delicious to don then we too would be dressed like that all the time, everywhere

[@BlissFoster]

It’s so crazy that you bring this up because I actually just experienced this for the first time. It was super cold, but I wanted to wear a certain pair of pants that don’t insulate very well, so I wore a pair of insulation leggings underneath the pants. About halfway through the day, I realized that both sets of fabric swishing over each other on my legs felt super good. I can’t believe it took me 33 years to have that experience for the first time 😂😂

[@lepotato135]

This is a little bit unrelated, but I love the dim lighting. Definitely not saying your lighting should be a specific way though (I'd always like that to be your choice), it's just that I felt bad when you apologized for the dimly lit room even though it was really fun and comfortable to look at. Every time I see the sunlight at home, I immediately think of the apocalypse and I don't know why.

[@JackMason-oq8lf]

It was always dark inside Abercrombie's too.

[@jannisk6332]

Love your perspectives!

[@dhisonpadma]

You’re the best thing I’ve found this year my guy

[@aimeeaztec4601]

Love mixing quiet lux clothes with loud lux accessories! I like an overall look that has contradictions and idiosyncrasies. I’m not concerned with making other people think I’m rich, but it is important that I enjoy my look and feel happy and confident in it. I achieve that some days in an understated way and some days the opposite! I’m rather fashion schizophrenic, so can often wear a weeks worth of outfits that belong to different people. Love you bliss - you’re always totally interesting and I’m very happy to be part of your Patreon!

[@RedHybiscus]

It’s interesting to me that using good sense when selecting clothing/accessories/bags now has a name and is a “fashion trend” given it’s been my mindset my entire life. There is all of this talk about being sensible like it’s a secret that’s been exposed and the rich people have been hiding it from “us”. It will never go out of style. There will always be those that are selecting thoughtfully with longevity in mind. Always.

[@Veronica-wi3tb]

I don't care about whether quiet luxury is in or already out, I.just.want.quality.fabrics.back. So tired of throwaway sh.t that shopping malls r full of...

[@BlissFoster]

Me too 🦾 Go find the good stuff 💫💫

[@novelladolphin]

I am still mourning the loss of a gorgeous black wool-mohair cardigan I bought in Malaga, Spain in 2019. It was $5 at H&M and I lost it running through Malaga airport. I own several wool sweaters but I miss that one. Bygones.

[@kertuk9327]

About The topic of not damaging your stuff: I find it quite cool, if I see that a garment is a little bit damaged . Not as in a stained way but more in the way that it has some tearing/ different shading/ maybe even some holes or texture differences. It to me shows, that the person wearing it is 1. confident 2. Is really enjoying the pice and in a way it’s what makes the garment get the characteristics/ quirks of the wearer!

[@deborahcurtis1385]

A lot of skills are disappearing, so if we can appreciate fine fabrics, good design, and support artisans and their skills it's a good thing.

[@creatrixZBD]

When I was a young’un (way back in the late 70s) I read something that always stuck with me (I read a lot of old books). It was something about the halcyon days of Hollywood, or some glamorous icon of the era. The subject was about how to wear clothes or somesuch, and the actress’s advice (it was someone like Mae West) said, and I am paraphrasing, “If it’s cheap, wear it like it’s mink, and if it’s mink, wear it like it it’s a rag.” Obviously that’s about the attitude/headspace, rather than the physical treatment of the garment, but it’s a transformative meditation. As always, thanks for the upload

[@amatiasarchitect1996]

This style has been around for decades. And I personally would describe with 3 words- crisp, timeless, truthful. Just my opinion, I think the PR team of Succession (and other entities that may benefit from it) highlighted this style to promote the tv series, calling it “quiet luxury”.

[@fredk6992]

Or… bespoke beautiful garments intended for the pleasure of the wearer

[@JackMason-oq8lf]

A Gwyneth Paltrow beige cashmere sweater set will not be crisp if it's a high grade cashmere. Good taste is time less, but crisp is not required.

[@realmccoy18]

Quiet Luxury isn't a trend...it has always existed and always will continue to exist separate from trend.

[@jennifer__e]

7:53 i need to do this more. i freak out about damaging my clothes but like you said + some other comments said, they’re meant to be mine, so whether they get destroyed or they remain in pristine condition shouldn’t matter, they’re meant to be worn otherwise they wouldn’t be clothing. and yh it definitely helps building confidence. i’ve been experimenting with layering and silhouettes lately but i feel a bit awkward going out in them. i should spend more time just bumming about in my clothes. i have moments where i have a lightbulb go off and i put on diff items and im getting a big ego but then i take a photo for documentation and then take it all off 🤡 but yes, this is a very great point

[@melocoton7]

I used to be so afraid of ruining nice/expensive pieces. I stayed away from cashmere for so long. Idiotic. I've gotten over it now and what has helped is not buying retail price. I find it on outlet sites, second hand, I hunt off season, etc. So as it costs a (for me) more reasonable price, it wouldn't hurt as much if it got ruined or lost. I've just found a delicious oversized Victoria Beckham cashmere jumper in magenta pink for 70% off and I can't wait for winter now LOL I still have a hard time with vintage pieces though, because I know it cannot be replaced...

[@deborahcurtis1385]

Enjoy your stuff. Life is short.

[@pollysshore2539]

I purchased a cashmere & silk blend sweater (it’s more of a late summer/autumn weight), a couple of basic silk camisoles and a camel hair skirt second hand today. All are in excellent condition and have a lot of life left. I didn’t start getting into cashmere and different wools until 2020. My mother is allergic to wool so it’s not something that she ever purchased. I didn’t give it much thought. The only wool I had been around was wool military uniforms. My father collected parts of uniforms from WWII - Vietnam for years. He had a large wool coat from WWII that was terribly scratchy. I thought I hated wool until I started reading more about it and decided to purchase some handy prices that are convertible. I haven’t looked back since.

[@pollysshore2539]

TMI but when you reach your late 40s and start entering into hot flash territory you really appreciate sweaters with detachable sleeves and hoods. It makes balancing the perpetually fluctuating temperature with the added warmth of the garnet much easier.

[@tseamus8288]

I think it's still going on for people have style like this on daily basis and not following trends. It was simply chic until tiktok mainstreeming everything.

[@benedictcabiling5627]

Exactly, not regarding the quality of fabrics, the aesthetic of simplicity, dress shirts, leather footwear, etc. is a timeless style that has always been around, its just popular at the moment

[@tseamus8288]

@@benedictcabiling5627 yep agreed. Good quality and timless style.

[@tarreemhacaruso2687]

Basically

[@deborahcurtis1385]

tictok is a bloody curse it's fun but people repeatedly flock to it and substitute it for reading and thinking.

[@JackMason-oq8lf]

@@deborahcurtis1385 It's a great destination if you have no ideas of your own. Other opinionated people do. You can choose one of theirs. Still not sure, go to "Trendy But Not Sure," and see what all the noise makers chose. Pick that one. That will make you "in the know, in the now."

[@julijabrodske]

love your style and videos :)

[@liavdomingues]

Wow. Amazing the depth of the conscience. I use clothes for myself. And that's why I (try to) knit my cardis, pullovers, shawls, hats, gloves, even my sleep socks, so comfortable, in a level that only who wear a knitted item made specially for you can understand... I love a good finishing. That's why I've been studying (for years!) Couture books showing how to do them, even if my sewing clothing skills are not good enough to be considered that level, but I try, using the best materials I can afford. I like the idea of quiet luxury, the details that maybe other people will not get it, but feel good on your skin. Clothing, shoes, bags that last years, that looks good because are made with quality. Maybe the trend will pass, but having quality stuff is always a luxury worth spending on. And summer wool is amaaaaazing... :) Thank you for this.

[@kilian1600]

Bliss is blessing my feed everytime he posts 😭🛐

[@afab777]

I don't think quality will ever go out of style.

[@fredk6992]

Has it not already?

[@JackMason-oq8lf]

Style does not go out of style, but fashion always goes out of fashion.

[@netherworldbeyond6838]

New subscriber and I love your commentary. ❤

[@scifigawd]

You're not in the fashion world if you've never heard of Bliss Foster.

[@colorfulmonotony]

What about Robert Smith?

[@yellowbags]

Hey I've never heard of Robert Smith, thanks for giving me a new research topic!

[@brokenegg4714]

I bet you’ve never even heard of Seymour Khuntz

[@hijodelsoldeoriente]

I'm not even into fashion but I know him.

[@colorfulmonotony]

@@yellowbags hey of course man, always eager to recruit a new fan of such a timeless and talented band

[@whysomarcus1815]

Tim Dessaint on sunday : THE BOOM OF QUIET LUXURY Bliss Foster : DOWNFALL

[@user-rl3mz9yb3r]

1:07 “Is quiet luxury just retirement?” There is no retirement for many of us. And I guess that’s why it appeals to us.

[@alexanderpons9246]

Excellent topic Bliss Foster! To me Quiet Luxury is was Fashion was decades ago where it was made for the truly rich, I feel that as Fashion became an Industry and wanted to entice people with aspirations to better things it became very in your face. For example LOGOs everywhere and across all items. Funny a while back I had a thought of what if Gucci and LV will make belts without the in your fave buckles for those who didn't want to show it off, but I guess those customers are not gravitating towards those brands. Thank you for all the great content you make for us all to enjoy!

[@JackMason-oq8lf]

Ralph Lauren out Labels on the fashion map. Little polo horses are expensive. Dollar signs + little horses. So chic. Definitely quiet.

[@TM-zq7qx]

That’s the thing: Quiet luxury as a trend is very short lived phenomenon, as a lifestyle it’s going to live on…no matter what anyone thinks…🤷🏻‍♀️

[@fadul9991]

thanks 4 the vid !

[@Chernochegger]

"Its just a trend" but it incorporates pieces that have been stylish for over a century and probably will be for the next century

[@NikolJohnson]

What’s interesting is that Zegna has zero second market value.

[@taisiyagrigoriev5675]

I read “It’s Over” and the first thing my mind responds with is “It’s Joever.” Very neat brain, thank you very much.

[@xxx_these.flightless.wings_xxx]

I've been a fan of fall out boy since middle school and I had no idea Pete Wentz had a clothing brand

[@eat.food.not.friends]

I liked the quote presented. If you delve a little into the guiet luxury KZbin videos, you'll notice that influencers who have taken part in Logomania suddenly explain why they want to do without logos in the future, and then come up with sentences like "I have the feeling... That I am, that suits me" And I'm like "Yeah, you don't have to justify yourself for following the trend!" You get the feeling they've all read Dana Thomas' book "Delux" and now feel stupid for having taken part in Logomania because they understand that a Luis Vuitton bag is not the ultimate status symbol. And now they feel kind of stupid and want to explain to themselves and everyone else: "No, no. I'm not going with Quiet Luxury because I want to look rich! That's ME! That just suits me!" They thought the same thing about every other trend, but ok. But basically I think they feel kind of stupid now because they thought they would look rich wearing designer handbags with huge logos and always following the latest trend, and now they understand that the rich look down on this "new money look" thing, and suddenly the Influencers don't want to be part of it anymore, but it shouldn't look like they're just jumping on the next trend. They want it to look like it's always been their thing.

[@BlissFoster]

Strong agree. This is kind of why the influencer business model doesn’t work for the audience. The influencer business revolves around constantly changing. They have a new bag this week, they’re in a new location this week, this is their “ go to” skin care product, even though that changes every week too. And that’s very generous of you to claim that they have read Dana‘s book! I don’t know many influencers that are big readers! I love her work, have you read her book about John and Alexander McQueen?

[@Amphibax]

I once had a highend kashmir coat in my hand at some store, still 3k after a good sale, never felt anything that good just a feeling you can't really describe

[@sinovuyobudaza7167]

I thought "quiet luxury" was strangers not knowing what brand I'm wearing 😅.

[@arlinejernigan]

You're such a good teacher!!!!!!!

[@woodrowjr.7166]

@11:09 in the video ... I feel your pain. I "lost" my top 4 favorite shirts about a year ago. One long weekend I stayed at my local casino and upon checkout I was in a hurry to leave and over the course of the following 3-4 weeks I noticed they were missing but hoping the would show up (this happens in my life lol) then one day it dawned on me what must have happened. Yeah it wasn't ultra expensive stuff but still about 4k worth but most importantly my favorite's and I already knew the casino's policy - they give lost items to charity if not claimed within 7 days. I don't know if this applies to items left behind in rooms, but I figured if they hadn't reached out to me by then, they were long gone. They would obviously know who was staying in the room and maybe this happens so much it would be a full time job so they just give the items away if not claimed but what was bogus is I'm a top tier player (they have players cards that track your points) and get comped suites whenever I want them (no, I'm not rich ... this is not a flex. I'm just stupid lol) ... and nobody could tell me? It's possible I guess that the people cleaning my room took them, but I doubt it. I never asked my host because I figured they were long gone anyway ... sucks.

[@williamman7304]

I always believe on when you lose something, others things will eventually comes. You’ll get though on the shirts and trouser Bliss.

[@ly0rna]

literally in love with the cute pumpkin patreon box

[@user-zw1vo9og3q]

hearing about the patrion will never get tiring. i cant join the patreon just yet but i do fully intend on joining and supporting. bliss has supported me with so much information about fashion and has introduced me to some of my favorite brands so i would love to return that soon. most creators have annoying and repetitive adds for their patreons but i find that bliss's are just simple and sweet. thank you for this channel it really helps me so much, whether that be by learning or emotional help. i find that when im upset watching bliss's videos helps me relax and learn which is more than i could ever ask for. i recommend almost everyone i know whos interested in fashion all the time and i hope everyone reading this does the same. thank you bliss

[@BlissFoster]

Welp, this made me tear up a bit. That honestly means the world to me, thanks so much for typing all this out 💫💫

[@aldogoegan3091]

I love the example of Rick Owens being public and adding a lot of value for all of us as a result. On that note John Galliano’s journey has been interesting considering the current state with documentary films which again add significant value while simultaneously being less exposed than in the past.

[@Phil31Bln]

"Quiet Luxury" always existed... it was just called "understatement" ;-)

[@johannesd.bachor5815]

😂💯yes ! Perfect Video Clip about The Row ! I just waited until you will use it or comment on it

[@tarreemhacaruso2687]

I hate that they turned it into a trend when MANY have been dressing like this for YEARS

[@_ryanpellegrini]

amazing video!

[@Flushleft37]

I remember when I bought my first Missoni Fiammoto ultra soft Cotton t shirt and how well it fit and the comfort of the fabric. So glad I was able to get it for $100.

[@Heyreneesews]

Pointing yourself in the direction of your dream is, as a creative, all creatives need to do. Many paths to one goal

[@bobotmeister]

I define quite luxury as any piece with no obvious branding... even if it comes from well known high fashion houses.

[@meganbetts9624]

On the subject of creative directors being anonymous…. In an interview Tom Ford said Gucci asked him not to walk out at the end of his fashion show, wanting to keep Tom behind the scenes. Tom said he couldn’t stand it & walked out anyway. I love it.

[@marylhere]

And now the spine of a book with his name on it is in every HGTV makeover.

[@rominamucino8619]

bliss i love you so much im sorry im poor rn and cant join the patreon but ill get you the money you deserve fashion king

[@BlissFoster]

All good homie, I just appreciate the support you give with views and likes 💫💫

[@uberglamazon]

'Quiet luxury' has never been in fashion, though it will never be out of fashion.

[@JackMason-oq8lf]

Simple, good taste is timeless, and timeless rarely goes out of style. Fashion by it's nature is intended to go out of style. Old school clothes are not very fashionable, but they do maintain style.

[@user-he1qe2gx2v]

I recently got some 100% cashmere lined trousers from ralph lauren collection at a luxury consignment shop. Theyre basicslly brand new and fit me perfectly. I love understated luxury stuff, but I always have, and will long after this trend is over. Ive always been inclined towards that taste.

[@syb7152]

Could you do a video sometime about how to start collecting fashion pieces and what items/brands should or should not be a part of the collection? In this video you talked about your Zegna coat which was your investment piece. Would love to hear more about your personal collection. I am interested in collecting heritage products such as the Burberry trench coat but I am confused as to whether to get my first piece from their flagship store or from their outlet.

[@BlissFoster]

Hi! We actually just started a series on my Patreon where I go through my wardrobe. The first installment was just tshirts and it’s over an hour haha. ➖ Why not just get a vintage Burberry trench? They’re like $200 at the most I think 🤔

[@lydiaboswell9789]

Elegance and timeless is not a trend.

[@TheGrinningViking]

8:01 That guy from the old he-man cartoon! The floating little guy with that hat! Who remembers his name?

[@bheinatz1]

I don't know if I'm more surprised and excited that Bliss has a Zegna cashmere coat, or that he quoted Derek Guy from Die Workwear! Bro! 👍

[@simmyjester]

You mentioned not spending much time in your pajamas, but that silky shirt looks like a pajama top. At least, it looks comfortable enough to sleep in. :)

[@kerrkristie]

Omg do ppl realy feel like this in New clothes? 😦 that is sad...and New to me! I just looooove wearing my New aquisitions 😍 and sometimes have to "hold back" so I dont wear them way to often😅 guess that comes with beeing confortable with my body and only buying what I realy love... thanks for the new vídeo 🥰

[@mikaika007]

William love your home well done❤❤❤

[@dankneeluck]

I love The Row. Their handbags are incredible.

[@susanma4899]

10:26 One regret I have. Years ago I bought a beautiful coat that was reversible--wool tweed on one side and a raincoat on the other side. I was at work and it started pouring rain (I always rode my bike to and from work). I turned my coat raincoat side out and wore it home; it got drenched. After it dried the hem of the coat just didn't lay like it had before. I was sad. But I still have the coat and still wear it.

[@rhondasweet6056]

Wool can be stretched. Find a reputable dry cleaner and take it in. Old school one.

[@artSFCA]

Maybe you can do a video on why specialty stores carry artisan clothes i.e. Geoffrey Small, Paul Harnden etc..

[@lloydharris1272]

Sorry but I don't agree with the expression, "investment piece". No jacket comes with a 5% yield. (I do appreciate that some bags will sell for more than the original purchase price but that is largely because of the manufacturers restricting supply.)

[@katetake4583]

Quiet luxury could not be a thing in world of appearances where big logos make up for low self esteem instigated by omnipresent marketing

[@trianglesfalling]

I have to ask what were/are the missing favourite trousers & shirt? Maybe they can be included on an upcoming episode of Unsolved Mysteries

[@gohgohgohgohgohgohgoh]

the kirby allison nod has me dead

[@starveartist]

Love when you talked about "unusual stiffness" and then showed the model being super stiff at the Thom Browne show😅😅😅😅

[@alissaherbig448]

I think it's not just a micro trend as you mentioned. It's more interesting to take into considerations economic and cultural developments. I thinks it's a way of seeking stability (mentally and financially) in these uncertain times and desiring wealth and stability in a moment of financial crisis. Just my thoughts...

[@angel_existential]

I cannot believe the degree to which my life exemplifies quiet luxury. I suppose its time to start dressing like it. Im overwhelmingly drawn to anything comfy and fuzzy, so its a change.

[@cbeghin0514]

Re: how to use expensive or really “nice” things without fear, especially if you’re short on money/aren’t used to having “nice” things in your routine life yet-start with something you trust to be durable. Don’t let your first fancy purchase be something destined to die on the first wash or caught-in-the-rain experience or oops-I-overfilled-my-bag day. Give yourself a chance to gain confidence with early fancy purchases. Buying pre-owned items helped me a lot with feeling overly precious about something that is special, yes, but that needs to live life with me. Even if they’re nwt, there’s something weirdly grounding about buying something whose market value you can see go down like any other product.

[@avagrego3195]

Def minimalism phase in contrast to their parents and grandparents collecting stage which was in contrast to the world war and depression stages

[@MRSDAVID1]

haha, yeah i took an advice from somewhere that you should try to refrain from taking your favorite clothes with you on a trip, especially after getting a shirt i loooove damaged by washing it at some hotel. i managed to fix it a little, but it doesn't feel the same anymore. so no more taking favorite clothes on a trip anymore.

[@MRSDAVID1]

can't imagine losing on a trip though.

[@LLLadySSS]

Quiet luxury will forever be in my heart. ❤