The dirty big difference between vision and mission

What’s the difference between a vision and a mission? A vision statement and a mission statement? And which one do you need right now?
In this video, we’ll break through the confusion and reveal the big dirty difference between a vision and a mission so you can choose the right tool for the task in front of you.
We’ll compare examples from Martin Luther King and John F Kennedy, plus several corporate and personal vision statement and mission statements.
In this video, Part 6 of your Content Creation Strategy 2022, you’ll learn:
• A quick quiz to challenge you - do you know the difference between a vision and a mission?
• Why some vision statements are mission statements - and vice versa
• The definition and origin of the word ‘vision’
• The three types of visions
• The four qualities of a vision statement
• The surprising origin and meaning of the word ‘mission’ - it’s probably not what you expect
• Three types of missions - two that are similar, one that is not
• A big lesson from Spotify as to how to use both a vision statement and a mission statement.
Geoff McDonald helps thought leaders earn money from what they know through book creation, IP creation and content marketing.
-- Chapters --
00:00 The dirty big difference between vision and mission
00:42 The great Vision and Mission quiz - seven examples
02:43 The definition of a Vision
04:18 Four Qualities of Vision Statements
05:02 A comparison of a Vision and a Mission
06:29 The definition of a Mission
07:53 Why there is so much confusion between a vision and a mission
08:55 The best way to use a Vision statement and a Mission statement
-- Related Content --
Personal vision statement Be inspired in 4 simple steps
• Personal Vision Statem...
Thought Leadership Content - What is a Manifesto?
• Thought Leadership Con...
Purpose for Business Experts - Four Levels
• Purpose For Business E...
-- Credits --
Thumbnail Photo of Martin Luther King Jr from Wikipedia
en.wikipedia.org/
Thumbnail Photo of John F Kennedy from The White House
www.whitehouse.gov/about-the-...
MLK - I have a dream speech - 4 hours - looped
• Video
President Kennedy’s speech at Rice University
• President Kennedy's Sp...
-- Links --
Read the extended blog post here:
geoffmcdonald.com/the-dirty-b...
For coaching to create your Vision or Mission Statement:
geoffmcdonald.com/content-club/

[@kaylash123456]

The distinction between vision and mission elucidated here!!!. Excellent

[@GeoffMcDonald]

Thanks, Kaylash! Glad it was helpful.

[@GeoffMcDonald]

What do you think? Is MLK’s I have a dream speech a vision or a mission? And JFK’s speech to send a man to the moon - vision or mission?

[@beregu]

Thanks. An apt analysis and comms.

[@GeoffMcDonald]

Thanks @beregu 😁

[@beregu]

It would help many people if you explain what strategy is in the same way.

[@GeoffMcDonald]

Great question @beregu - a lot of people confuse strategy with outcome. If you think of taking a holiday, your outcome is the place or destination you want to visit eg Venice. And your strategy is how you are going to get there and make it happen. eg save money from work and take the train. Outcome = what Strategy = how I hope that helps.

[@GeoffMcDonald]

Do you think I should make a video about this?