Vision, Mission, Purpose: What's The Difference?

[@DavidBurkus]

VISION, MISSION, PURPOSE | WHAT'S THE DIFFERENCE? If you like this video and want to go deeper, check out our free course "3 DAYS TO A MORE MOTIVATED AND ALIGNED TEAM at davidburkus.com/3days

[@andredavis5580]

Awesome

[@DavidBurkus]

Thanks!

[@jeremiahcastro9700]

Thank you for the video! It helped me jog my brain to really get down to the essence of the the words in your pinned comments OP. After tracing the etymology of all three words I found the following: _vision_ "to see" _mission_ "send out" _purpose_ "put forward" After pondering what you shared I learned that each of these statements answer the following questions: *Vision answers Why? How?* *Mission answers Where? When?* *Purpose answers Who? What?*

[@DavidBurkus]

@@jeremiahcastro9700 Thanks so much!

[@jeremiahcastro9700]

@@DavidBurkus Thank you brother! Great and useful information you put out there, definitely useful in business and our personal lives. I think many men today lack a personal vision statement so you've helped me a lot.

[@user-vl4zi9vl8g]

Been working on my brand for about a year and this is one of the best videos explaining these that I've seen. Always nice to run into a new, good refresher.

[@DavidBurkus]

Thanks so much! So glad to hear it helped.

[@TheSolarSystemx]

I'm 16 and in the process of creating a private school that will teach things that will truly help students be ready to not only live but conquer life as a leader. My mom is helping with the business aspect due to my lack of experience and told me that I need to write a "MVV" before getting to my business plan, and just now looking for what that means exactly I come across this video, and it really helped : ) thank you!

[@DavidBurkus]

My pleasure. So glad to hear it helped!

[@matthewrawlins503]

Yes, such good clarity on the difference of vision, mission, purpose. Thank you for the straightforward insight.

[@DavidBurkus]

Thanks so much!

[@GamezGames]

These concepts, especially the one about people being in the center of the circle, need to be shared with all the leaders across the globe. Thank you for the great learning experience

[@DavidBurkus]

Thank YOU so much. So glad to hear you enjoyed it!

[@MOFUI]

this is most simple to understand explaination in youtube good job

[@DavidBurkus]

Thanks so much!

[@morganquist]

They all radiate out from people. Yes! Thanks, David!

[@DavidBurkus]

Thanks so much Morgan!

[@edsintime]

It starts at the core of people. It starts with identifying the values of each and every team member. Those values can then articulate a series of principles which are the foundation used to identify the why, the purpose for existence.

[@DavidBurkus]

Thanks Ed!

[@edsintime]

@@DavidBurkus I am once again going back to writing a book (or course) that clearly articulates several key ideas: values and principles, purpose and clarity, mission and vision. The key points I regularly instill in people are the differences between mission and vision. I find that most people think they must have a mission above all else. I tell them that’s the last thing to figure out. Vision is a noun: it’s what you create. Mission is a verb: it’s what you DO to create the vision (the action). The steps: 1. Define personal core values (I think we should be teaching children about intrinsic human values). 2. Organize values into a series of principles for conduct and interpersonal relationships 3. Search for meaning and purpose that sets the stage for vocational development and personal development 4. From a place of purpose develop a vision(s) for personal life, family/community life, and career life 5. Having a vision will automatically set the stage for mission. VISION gives us direction of purpose upon which our passion and purpose can be realized. MISSION gives us strength of purpose upon which our passion and purpose can flourish.

[@JaimePradoRodriguez]

Nice analogy. I have used the term "Strategy" (Estrategia) instead of Mission (Misión). I live in Colombia and we speak Spanish. For Mission I understand what an organization is, why it exists, its reason for being. You are right, There are many different interpretations for these terms. Thank you!

[@DavidBurkus]

Thanks Jaime! I appreciate the nuances language brings into play. I like "Strategy" for it too but often in American business language, strategy is something closer to planning than broader mission. Thanks for sharing your perspective from Colombia!

[@JustPhil-yw6bt]

Great video! Clear and easy to understand.

[@DavidBurkus]

Thanks so much!

[@jordanriver722]

Thank you so much, David! Working on my motivational speaker/life coach business, as we speak.

[@DavidBurkus]

You're welcome. Best of luck!

[@romfrolov]

Wow, this channel is so underrated.

[@DavidBurkus]

Thanks Roman! Much appreciated.

[@nwosuchukwudidavis1031]

Thanks for simplifying these... Bravo

[@DavidBurkus]

Glad it was helpful!

[@jimmynewson7151]

Great breakdown of vision, mission, and purpose, David! There is so much clarity here. I have referred many people to your blog post on this topic. Fantastic!

[@DavidBurkus]

Thanks so much Jimmy!!!

[@jimmynewson7151]

@@DavidBurkus Absolutely.

[@PressLockTech]

This video is spot on! Many thanks David

[@DavidBurkus]

Thanks so much...so glad you enjoyed it.

[@ana_shep]

Brilliant! Straight to the point and very helpful, thank you David 🙏

[@DavidBurkus]

Thanks for watching!

[@Brahim.Oudades]

Wooow Great Explanation, me too i've been confused about them, thank you so much really appreciate it!

[@DavidBurkus]

Glad it was helpful!

[@JLW667]

1:26 Vision 2:35 Mission 3:44 Purpose

[@DavidBurkus]

Thanks!

[@gregthomas82]

Ah yes, fantastic job of articulating “The Golden Circle” Brother Burkus! Always a pleasure listening to your teachings! 1 Cor 13:13 ♥️ Love you man! 🧂💡

[@DavidBurkus]

Thanks so much Greg!

[@MehmetYldrm-gm8ei]

Clear explanation; liked and subscribed. Thank you for this valuable content.

[@DavidBurkus]

Thanks so much!

[@jenniferbelmore7004]

Thank you! You cleared things up greatly!

[@DavidBurkus]

Glad to hear it. Thanks so much!

[@costajoao8559]

Thank you for this helpful content.

[@DavidBurkus]

Glad it was helpful!

[@englishteachersaroundthewo7847]

That was really beneficial ❤ can you analyse some of thesr vision, mission statements showing how and why they are effective. I a senior teacher and Im trying to craft my own vision, can you help with that too.

[@DavidBurkus]

Great idea for a followup video. Thank you!

[@tajmathakiya]

Thank you for clearing the concept of Vision, Mission and Purpose These Statements Always confuses me. 😅

[@DavidBurkus]

Glad it was helpful!

[@detailwun]

Desk cleaning tutorial: Hold and swipe objects to the right. Mission accomplished.

[@DavidBurkus]

Pretty much.

[@carlostrujillom]

excellent video thanks!

[@DavidBurkus]

Glad you enjoyed it!

[@KiranVarri]

well explained....tyty David 👍🤩👏👏👏

[@DavidBurkus]

Thank YOU so much for watching.

[@somethingbronzie]

Helpful vid. I found the music extremely distracting unfortunately

[@DavidBurkus]

Glad you found it helpful. Sorry the music wasn't your cup of tea...admittedly...I was early in my knowledge of editing when we made this.

[@donaldaconteh5204]

Very educative

[@DavidBurkus]

Thanks so much!

[@DMCTVmedia]

Good work sir

[@DavidBurkus]

Thanks so much!

[@manzuurmuhammed]

Deserve a better fan base.

[@DavidBurkus]

Thanks. I'm working on it.

[@Roxypurple1]

Thank you for this

[@DavidBurkus]

Welcome. Thanks so much for watching!

[@ntcuong01ct1]

The mission is created by the organization capabilities, right?

[@DavidBurkus]

Basically. I would say it’s how the organization feels it can achieve its purpose.

[@Uju_steph]

Is purpose the same as aim or perhaps objective?

[@DavidBurkus]

Thanks Kim! Objective would be similar to mission. Purpose is deeper, it’s the reason that objective is important.

[@ntcuong01ct1]

I have a question: vision and mission which come first?

[@DavidBurkus]

Ideally, purpose comes first. You purpose shapes what you've decided is your specific mission...and your mission shapes your vision of how the world is changed by achieving that mission.

[@ntcuong01ct1]

@@DavidBurkus , I don't understand meaning of purpose, could you help?

[@DavidBurkus]

@@ntcuong01ct1 Purpose is the reason the organization exists. Mission is the specific actions it's going to take as a result of that reason. Vision is what the world looks like once the mission is accomplished. If you'd like, here's an article version of this video that might provide more depth: davidburkus.com/2020/05/whats-the-difference-between-vision-mission-and-purpose/

[@SandySelorme]

❤❤

[@DavidBurkus]

Thanks!

[@Taichientaoyin]

what are we fighting for?... money. It is like that in capitalism, let us not lie to ourselves. Nonetheless, it's very helpful for my non for profit :)

[@DavidBurkus]

I’ve worked directly with dozens of CEOs and hundreds of senior leaders. The vast majority are in it for more than money, even if Wall Street forces them to be accountable to quarterly results. That said, yes, a Nonprofit or B-Corp has a way easier time keeping the fight front and center.

[@JonathanLopez-zi8xc]

Lets go I was the 69th like on the video.

[@DavidBurkus]

Thanks!

[@sanjayagunasekara8627]

👍👍👍😊

[@DavidBurkus]

Thanks so much!