The Downfall of Album Rollouts in Hip Hop

[@Spectre0799]

Abel, Tyler, and Kanye have done the only rollouts recently (in the 2020s) that have felt like real rollouts. I can see Abel going 2 for 2.

[@Spectre0799]

Although Kanye's obviously lost steam after listening party #2

[@NFRPodcast]

That’s facts we need more of these well thought out rollouts… artists need to get us excited about the music before it comes out🙏

[@chainsaw1400]

kanye????

[@Spectre0799]

​@@chainsaw1400 just because it feels like a real rollout doesn't mean it's a good one but honestly i have been enjoying this rollout even though it sometimes feels like getting raked over the coals

[@rapgodmaster6592]

Spectre we getting a third listening party🙏, and it’s my city so I’m def going. R u gonna do just your voice donda or is squalay gonna do it btw?

[@EnriqueTriana.]

better rollouts= higher chance as an album aging as a classic. thats what separates the good artists and the goats

[@NFRPodcast]

Facts Enrique, look at Astroworld for example

[@playboicarti1736]

True

[@ClutchGamingLeGiiT]

Or the opposite. Look at views for example huge disappointment for the rollout it had

[@AsexTwin]

@@ClutchGamingLeGiiT that’s more on the album itself. not at all related to the rollout lol

[@gugarainho1694]

The Donda rollout I think it’s the most polarizing so far for the fans, a lot of people are actually mad that the album is not dropping, and I think even Kanye can lose some hype with that. My favorite rollout artist of the last decade is The Weeknd, every album he drops is an invitation to a different world, it’s awesome

[@NFRPodcast]

How have you enjoyed the Kanye rollout this year Guga?

[@Murr0o]

Guga did not respond lmao

[@gugarainho1694]

@@Murr0o yooo😂 I didn’t even realize they responded until now

[@gugarainho1694]

If it still counts I did enjoy the rollout for the DONDA album, although I think that 3 listening partys were too much

[@ajtaylor8750]

Album rollouts, when done right, make for some of the most memorable moments in music. The Weeknd's rollout for After Hours was very iconic and is cemented as one of the best of all-time for me, even down to him wearing that red suit for an entire year. Rare to see commitment like that to an album rollout anymore.

[@justhaku9240]

ADHD was such a disappointing rollout, it felt more like a compilation of singles then a cohesive album and I wish him the best for his next project, at least he tried something different which I appreciate

[@NFRPodcast]

That’s true it was unique in a sense… are you still checking for Joyner?

[@悪666]

I mean the name is ADHD haha but yeah it was 2 much I'm waiting for his next project like he have so much potential

[@trenhen4311]

@@悪666 he seems so corny man. Like he thinks he’s all hated on and shit cuz he’s “different” and ppl jus don’t get it. Idk he had technical skill but I wish he’d jus make an album full a trap bangers with some good quotables.

[@solaire3945]

To be fair, we got a second Album from him like a few months later in October 2020. There might have been some issues with tje Label that delayed ADHD. And he still makes banger after banger so I'm still rooting for him

[@ProdByAngus]

Isis was a bop tho

[@tropical9913]

Gotta give it up to Drake back in 2016 with Views, that rollout was great with all the eyes and "Views" popping up in big cities. Also, the meme of people putting a mini version of themself on something big scaled. Travis Scott's ASTROWORLD gold head was definitely the most unique i've witnessed. The man litterally put the head from his album cover in big cities to gain hype😂. And it definitely worked.

[@MarkYeeDaMajor]

Silk Sonic is doing one hell of a job on their album roll out.

[@NFRPodcast]

Which single is your favorite?

[@MarkYeeDaMajor]

@@NFRPodcast Leave the door open and skate are both my favorite songs. I play them equally back to back.

[@djsugarfree116]

Roll outs should be no longer then 1 month long and they shouldn’t be allowed to start until the album is complete and ready!

[@NFRPodcast]

Tell that to Kanye😭

[@djsugarfree116]

@@NFRPodcast Nevermind Kanye or Drake I’m still waiting on Dr Dres Detox album

[@KRXOVRmedia]

VEEERRYYY necessary conversation. Sucks that I'm late to this video, but thank y'all for this.

[@noah8143]

The Whole Lotta Red rollout(s) had us all at the edge of our seats

[@NFRPodcast]

It was cool but the cryptic tweets got annoying😂

[@playboicarti1736]

Then I disappointing all of you I’m sorry

[@dougyeez4628]

@@playboicarti1736 its ok playboi carti we forgive you

[@antshodgy434]

@@NFRPodcast your white opinions kinda annoying

[@Losabias111]

It was aight honestly, nothing crazy like astro or donda.

[@isaacyasseer2382]

Been a fan since 2k subs.. you guys are the absolute best at this shit!!!

[@NFRPodcast]

You’re an OG Isaac🤝 thanks for staying connected with us my guy

[@rosegoldmusicgroup]

This is probably my favorite episode that y’all have done. Definitely learned a lot as an artist myself and have ideas now on how to drop this new album going forward. -Eddy-King

[@NFRPodcast]

Thanks Eddy we definitely worked hard on this one🙏 Happy to hear we offered some valuable insight!

[@scrabbypaddy9233]

Who tf disliking before video has played out lol

[@NFRPodcast]

Haters are our motivators

[@Christian-eq6pq]

The rollouts are a reflection of the music/art. A lot of albums being released are non-conceptual and just a bunch of singles. Obviously not all but a lot. Tyler created an album to be interpreted and made a bunch of music videos that fit thematically to the album. How many rappers are consistently doing this? Music is being released at such a rapid pace, artists are just rushing to put out music for playlisting and accumulating streams. Conceptual albums with singles that tie into each other have fewer odds to do that.

[@justhaku9240]

And that's why Tyler & Denzel are genius. Man we need a new album from Denzel, Zuu and Unlocked felt more like mixtapes

[@roachasaurus2020]

If you think about it, Kanye never actually gave a date. We got all these dates from influencers. It could be coming out right on time for all we know. When I went to the TLOP tour, the concert was supposedly starting promptly at 8 p.m., but when I asked an usher the start time, he said 9:45. Loe and behold, Kanye came out right at 9:45, but everyone thought he came out late in typical diva fashion.

[@stephenmcmanus7984]

The content you guys are putting out is top notch. Arguably the best hip hop podcast out right now!

[@NFRPodcast]

Thanks Stephen! Cheers from Canada🙏

[@august_312]

Great content and channel. Love listening while I’m play basketball or cleaning. Keep it up!

[@NFRPodcast]

Appreciate the love J!

[@thomasnelson5758]

My favorite rollout will forever and always be My Beautiful Dark Twisted Fantasy. Just everything from the visuals to the aesthetics to the GOOD Fridays giveaways to the award show and SNL performances to the lore behind the suits and the random visits to media offices where he'd jump on tables and rap unreleased verses to the Runaway short film to the 5 different artworks to the damn album itself. Everything was just a masterclass in art and after all that immeasurable hype the album itself did not disappoint of course. That will never be topped I think.

[@jackroehrich4291]

Loving the content guys! One thing to consider would maybe be putting some time stamps up on these longer episodes. Been great to see your guys' growth and staying on the grind, keep it up!

[@NFRPodcast]

Thanks for the constructive criticism Jack we’ll definitely work on that in the future🙏

[@MrYoungFreeman]

Lil Dicky probably would’ve had a great album response if he used the momentum from that last season of Dave to match up to his real life roll out. Using the show as the vessel to build the hype would have been so innovative

[@Thefrakenkraken]

I thought for sure he would drop the album after the season finale this season

[@Whodnl]

You already know this is a NFR classic

[@NFRPodcast]

My guy🙏

[@carterwatson1949]

Really enjoyed this conversation

[@yo-man928]

I defineltu agree with people wanting music faster, especially if the artist drops frequently. Unless the rollout is incredibly slow (Utopia atm) I never understood why fans can’t be patient

[@Zuri_SM]

The ADHD rollout is definitely a special case. Joyner at the time was separating from his label and creating his own home studio for the long term benefit. I think being independent proved to be more work than he thought initially which was a big reason the album got pushed back so far. As far as the singles, I think that was intentional. He said the album was a social experiment, and it fits the theme of ADHD. I honestly think the main reason the rollout didn't work was the quality of the music itself. If the album's direction and visuals were more on point and really nailed the ADHD message, the rollout would have enhanced the final product rather than taken away from it.

[@Zuri_SM]

@SkizTheLilUziStan "the main reason the rollout didn't work was the quality of the music itself" what did you think i meant by that?

[@AustinNovel]

LISTEN: (Joyner rollout) it’s all about taste. The idea of dropping a song a month than putting out the collection as the album has been thrown around lots. In part b/c our attention is so short. Ironically his album is called ADHD. Unfortunately, there’s no spike in attention when you drag it out. the typical “surprise” becomes a let down (especially when it’s not explained) If you drag out singles you’ve gotta keep going or explain!

[@NFRPodcast]

Great insight Zuri, hope you enjoyed the episode🙏

[@hikmatmohammadi]

I think a big reason why a lot of modern day artists aren’t creative with their album rollouts is because their actual album itself has no creativity in it and they know there’s a high chance of receiving heavy criticism that destroys the value of the album across mainstream hip hop.

[@kasharianthony3661]

This toooo I just said some people have no confidence in their music. Cause at the end of the day the GP chooses whether it's trash or not.

[@jerryabah9203]

Childish Gambino's Because of the Internet is still the best rollout I've ever experienced, close 2nd has to be MBDTF from Kanye

[@takeshikimura2819]

I think Nahmir’s biggest mistake with his rollout was not making Soul Train the lead single

[@NFRPodcast]

Song of the year

[@unomacaron1076]

Just wanna say that you guys have an amazing podcast and formula! I most often dont agree with you guys, but its just so amazing to listen to nevertheless! Keep it up 🔥

[@KangLaMont]

This was an extremely valuable conversation to both fans and artists 🙏🏽

[@connordavis3018]

J Coles Rollout for The Off Season was absolutely incredible. First starting with the deleted post to then the announcement of the album to the interlude drop and then a insane leakers freestyle! Then he’s on the cover of slam and then all of a sudden I’m watching him play professional Basketball in Rawana! Honestly it’s one of the best if not the best Album Rollout I’ve ever experienced!

[@NFRPodcast]

Hey Connor hope you're doing well brother! Cole is a master of the album rollout... what he did with 2014 FHD was brilliant🔥

[@abombs5]

Great video! Such an interesting topic

[@ayomideabiola7533]

The off season made lot of buss before it came out than any other album

[@realjoshb]

The game has changed. We’re living in the streaming era. I hope artists will adapt but they can’t get all of the blame

[@kasharianthony3661]

I hate it so bad you can literally just drop your album after announcing one day in advance 😭😔

[@theburgerking746]

The worst album rollout was that 2020 childish gambino album. I know you could argue the reason behind it was so the fans could make up their own mind about what the album is and only pay attention to the music but it was so forgettable

[@talksick508]

Adhd was good But took forever Too many singles dropped And Eminem song cut

[@weston7trillion]

Taboo roll out was short but impactful

[@nika8620]

I like this podcast. The topics are interesting and these guys explain things really well. The only gripe I have is that the two hosts don’t seem to have good chemistry. Still watchable but good chemistry will heighten the listening experience.

[@benthosundercover7916]

only thing i wanna add to that joyner thing is yea his hyoe did slow after that album dropped but he still buzzin again especially from that Ramen and Oj song

[@worldtree2027]

That’s part of the reason artists are doing 25k and happy about it. Back then 200k first week couldn’t even guarantee you 3rd on Billboard. Artists could maximize their production by following simple steps but choose not to for some reason.

[@NFRPodcast]

Measly hundred thou

[@marytakeover1044]

I 100% agree Tyler and cole and Travis did the best and they were so fresh and each of them did it so different. I also loved how ROTD3 had invited a lot of people and produced it in 10 days that was dope. I thought I would like culture 3 but I couldn’t listen to the whole album I tried again from the top but couldn’t get threw the whole album.

[@sebastianarrindell4076]

Anything is better than the DONDA Rollout

[@DavidSmith-jg2qy]

U won’t say that after it comes out

[@sebastianarrindell4076]

@@DavidSmith-jg2qy just because the albums good doesn’t mean that the rollout doesn’t suck ass

[@lando6419]

@@sebastianarrindell4076 fax.. the rollout for Childish Gambinos 2020 project was horrible, but i still enjoyed it

[@NFRPodcast]

Been an interesting one

[@Watchingvideoslikeu]

So you didn't like the spectacle of the listening parties and a live stream? You rather Kanye go to the breakfast club and hot 97 and drink champs and do the same old bland boring interviews?

[@JD3Z]

ADHD was an awful rollout (as a hometown guy) i got excited nah ive seen the single drop thing before with Packy with Mad Lifey, Personally Astroworld has a spot in my heart for best rollout with the trailer the heads ext, and This donda rollout is insane MAN KANYE HASNT SAID A WORD TOO

[@sven7037]

Dreamville rollouts 🔥🔥 Cole album rollout since 2014 always been on point

[@carsonwarner3797]

It all depends on the artist’s star-power. Someone like Carti can do absolutely 0 promo and everyone will listen to whatever he drops. Any artist who doesn’t have that needs to capitalize on hype fast

[@ayomideabiola7533]

J.Cole's kod didn't have any promotion he said he was going to drop the album in 2 days and broke Spotify that week

[@uziD2]

Another banger 🔥

[@NFRPodcast]

Much love Ultron🙏

[@gugarainho1694]

One of the good recent rollouts has been the Silk Sonic one! Anderson Paak and Bruno Mars are killing it

[@NFRPodcast]

Classic on the way!

[@unknownuser491]

good? explain. I think the sill sonic rollout is lame. the first single came out in march, and now we know the album won’t be out until January. I like Leave the door open and i didn’t really care for skate that much ( I didn’t even listen to it til a few days later), but making fans wait nearly a year for the album is so annoying. Also, knowing bruno and his team, this album is probably gonna be like 9-10 tracks, and another single is probably on the way before the album release , so when it finally comes out we would have already heard about a 1/3 of it already. The album will probably be great though, I’ve just lost some hype because of the slow rollout.

[@gugarainho1694]

@@unknownuser491 tbh I wrote my comment, then saw the post that supposedly the album will come out only in January of 2022. I think that’s not great for a rollout, because as you said, we’ll be waiting for this album for a year then, nobody likes that. But I think the timing is the only problem here, I don’t think they saw the success of leave the door open so they decided to enjoy the momentum. Aside from that, I think they are doing a great job of inserting us in the world of the album, that’s what I liked about it

[@khaldrogodependiente5886]

Ngl witnessing Playboi Carti becoming a vampire on Christmas was very entertaining

[@roachasaurus2020]

It's crazy how great artists have great rollouts

[@NFRPodcast]

What’s your favorite rollout this year?

[@Madbro204]

I like the way Kendrick released his album. He released one of his best songs with Heart 5 and then didn’t release any music until the day it dropped. The trend I want to stop is releasing every single song before the album drops, at that point you lose the advantage of physical sales cuz if I don’t like half of what you got why would I buy your album, Joyner Lucas unfortunately did this and by the time his album dropped my hype was deflated cuz I already heard all the songs more than 3 dozen times and then the album wasn’t as good

[@Dkirk215]

I loved Travis rollout with Astroworld and Kanye just a rollout specialist Donda Unmatched and all his albums he’s just a creative artist

[@22calibeatz]

Lets take a second to really appreciate the Eternal Atake roll out and the surprise drop that was one of the most amazing moments in recent music history

[@austinvero9322]

45 minute video‼️‼️ ima follow daniel and say this is gibbs be and NFR classic 😂

[@gugarainho1694]

One of the best rollouts of all time: Childish Gambino for Because the Internet

[@illa.5767]

No lie here....

[@prestbeat8481]

Metro just proved rollouts are super important

[@kjalin9262]

Yah That Joyner rollout is so terrible to the point that we don’t hear anything about him lately 7:40 btw Joyner is an independent artist so it’s his decision to drop the album in singles

[@justhaku9240]

I agree it wasn't very good and didn't feel like a cohesive album, but at least he tried something different and I think he learned his lesson I trust he won't do it again since half the reputation of that album is the bad rollout

[@robertodagostini4946]

Yo guys I’m an artist that is currently making my first project. My name is Roberto D’Agostini. I don’t know when it’s going to be released. But the topic these guys have addressed is exactly why I want to make music. I see the gap in the market, the whole thing is off balance. And the more and more of these videos that come out the more and more people will become aware. Im going to go on a long bit here: Essentially here’s my take, It’s everything. The whole business. All the individual factors that make up the music space. Streaming, hip hop becoming the biggest genre. 2010-2018 imo was the run of hip hop. 2019 was the first dry year. In no particular order: Frank Ocean finessed his label Russ was massively independent and good for him but he can’t make a cohesive story driven project which is where the real gold is. Logic completely fell off and released projects just to get out of his contract. Drake is releasing cringe after cringe because he’s also tied to a contract. Kendrick went down some pseudo intellectual rabbit hole and just took a massive trauma shit on horrible beats. Tyler is screaming over sick beats like he always does And Kanye made a pointless project just because he wanted to flex but it was bloated and he is so beyond music at this point that it felt so crazy to listen to a 30 song project from the one and only genius who made 7 song projects in 2018. Frank ocean (this is recent) thought the single distribution model (the way Russ releases his music) was the next wave. And the the pandemic hit and he was like nag fuck that Albums are the shit. Industry plants like ice spice, Harlow (didn’t use to be because he worked with his friend but he is now) and lil nas x promoting gay shit equivalent to Sam smith that comes off as disgusting and not beautiful. J Cole was the only one I think who has had the best project so far. ( the off season) but he definitely downsized and didn’t do a rollout but put out a short behind the scene doc and had some decent music vids. But yeah this is a critical view of someone who is looking at this from a business standpoint. Essentially if all goes well my project will come across to the listener as a serious, reflective, growth oriented journey, that has a cohesive sonic experience grounded in solid musical ability. The aesthetic will be my own take on J coles 2014 fhd Logics under pressure Kendrick’s Tpab and Mac millers good am gambino BTI But yes, there is this “void” that only people who truly truly care about the art form can fill. People who are here to tell stories. And care about the listener on a completely individual level. I have studied music theory, my instrument, album structure, story structure, rapping, lyrics writing, sound design, etc. I can’t say how excited I am to execute my vision. I love the music I make. And one day the world is going to hear my story and love it. And hopefully if I am or if I’m not the first person to swing the direction of hip hop (the best current genre) back to true art I’m going to love it either way. Robbie out

[@dannyclifton4295]

I refuse to listen to leaks and if I’m really excited for an album I’ll skip singles too

[@frawsten]

I always thought Logic had really good rollouts with his albums (aside from BT3). It was always super cool when he had concepts with his albums like The Incredible True Story, really took u out of everything as a fan and made u feel really invested in the idea.

[@ronnypooky]

cole knows how to execute a great rollout.

[@spiderjeff5845]

To bad he couldn’t execute a great album

[@justhaku9240]

@@spiderjeff5845 look everyone has a valid opinion, personally I liked it but can I ask what you didn't like about it? Was it the beats? Lyrics? Or you just don't like his sound?

[@spiderjeff5845]

@@justhaku9240 I think I just expected more which could have been on me since he did market it as a mixtape since the beggining which is exactly what it felt like, it just didn’t carry enough of a theme or overall message for me plus I’m not a fan of auto tune Cole really, I find it cringey sometimes the way he sounds with it, it wasn’t bad by any means I just thought it was alright

[@somebodyig624]

@@spiderjeff5845 Mixtapes typically dont carry a theme or a message, but I do agree with the autotune. I dont think its cringy I just preferred his normal voice and felt like it was unnecessary.

[@spiderjeff5845]

@@somebodyig624 Yeah I guess not cringey but it’s off putting for me compared to just his regular voice, and I can do without a theme but it just felt more uninspired than his previous work especially for how long he said he had been working on the mixtape, I’m not mad at what he put out but I do think it’s very overhyped, hip hop has been starving lately that’s why people are rating it so highly

[@acl495]

*hearing Don Toliver for the first time* “WTF IS THAT AKON??!???”

[@NFRPodcast]

😂😂 We thought it was T-Pain

[@derrickzorns6506]

Joyner Lucus second album evolution was good but he didn’t promote it that well

[@novanebula8004]

Tyler's rollout was great

[@NFRPodcast]

Yes it even tops the Igor rollout

[@novanebula8004]

@@NFRPodcast Easily

[@jordandows9369]

I really liked the DAMN rollout… KUNG FU KENNY

[@NFRPodcast]

Yes the heart part 4 was crazy!

[@matthewmoody324]

When do u guys think utopia is dropping I think September or October your guys thoughts?

[@justhaku9240]

I think they mentioned their predictions on the "who will drop the better rap album of 2021" video

[@yo-man928]

Honestly don’t mind if the rollout isn’t good, there’s been albums that vastly acclaimed but didn’t get good rollouts

[@yo-man928]

Getting a good rollout is a plus though. At the end of the day, I don’t care if the artist is fumbling or rollout or creating a great, if I like the music, that’s all the matters imo

[@spyd3rthesensei]

ADHD was Disappointing. There were good songs on there but the singles were released two years earlier before the album which is why it was disappointing. Now I must say the Evolution was hands down a bit better than ADHD but Evolution didn’t get much listens to as ADHD. However he is working on a new album here soon sometime in late 2022 or early 2023.

[@k-oz9671]

Tbh I feel like casual listeners don't really care about album rollouts. Never heard someone say man "the album roll up was amazing." I'm not even a casual listener and I don't really care for album rollouts if Kendrick is dropping I'm listening regardless what he does prior to the release and the same is for j Cole. Rollouts at necessary to spread awareness but at least for me personally I don't care if the rollout has creativity or not just as long as I know when the album is dropping 💀

[@alphalax7747]

Imagine looking at donda and being like "yeah hip hop rollouts kinda suck rn"

[@adityabhardwaj411]

Donda roll out will be goated

[@lucafaggella4878]

Cole had a perfect rollout

[@NFRPodcast]

Cole World

[@swosels]

The best rollout I've witnessed was for Twenty One Pilots Trench

[@AndroidBguz5]

And the last one was terrible

[@swosels]

@@AndroidBguz5 Didn't even follow that one

[@simbalesliechoto8663]

I agree 100% . The Trench universe tied with the previous album was pure genius

[@chasetv3346]

Cartis rollout was cool

[@vickylove9824]

I think Kanye has the most rememberable album rollouts. I remember when MBDTF came out. I didn’t even listen to rap but every time Kanye was about to drop a album everyone knew about it. Lol now I’m a Kanye fan❤️

[@RealLiamMarr]

One thing about the Joyner rollout, As a fan of his I wasn’t a fan of it. That being said, releasing 9 singles made each song their own moment and gave them their own opportunity to shine. It did great things for his overall streaming numbers. He did then release another album shortly after ADHD, it’s called Evolution and arguably better than ADHD. I don’t think he was signed at the time of ADHD I think it was an independent and conscience effort to build numbers through an experimental release method. I think it was good for his numbers but bad for the art.

[@pipeyagrangran5771]

Cole’s rollout was absolutely perfect

[@NFRPodcast]

Favorite part about it?

[@gorgi__]

I dont even remember the name of the album bruh

[@spiderjeff5845]

@@gorgi__ yeah the album was garbage

[@scrabbypaddy9233]

@@NFRPodcast the fact that man played basketball

[@somebodyig624]

@@spiderjeff5845 it wasnt even garbage, its one of the best albums he ever made. 'Garbage' gets thrown everywhere way too much.

[@krishkhimasia]

I'm just waiting for the CLB rollout..

[@NFRPodcast]

Coming soon Krish… you can bet that

[@itsercoffda]

I fucked with Visonland everyone hated it but tbh only got 3-4 skips

[@nagm1745]

I just bought kids see ghosts and Igor on vinyl

[@SeanMillion]

Nice bro

[@NFRPodcast]

Two massive W’s which one you spinning first?

[@nagm1745]

@@NFRPodcast i will just put them on my wall as decoration, the kids see ghosts cover is my most favorite album cover of all time

[@chasetv3346]

@@nagm1745 why the fuck would you do that

[@nagm1745]

Looks cool

[@leroymlambo]

The rollout is supposed to create an experience. Not just the body of work. Every time you would listen to After Hours or just look at The Weeknd, it felt like you would transcend into the album and their perspective. Nowadays if feels like artists are just focused on the body of work rather than the experience. The Weeknd and Tyler the Creator are basically the best at the moment. Let’s see where it goes with Kanye. Let’s not forget back in the day with like MBDTF and Graduation, Kanye pulled off a madness with those rollouts. Kendrick is also a GOAT in his rollouts. It feels like artists chase that billboard 200 no.1 album stimmy and disappear

[@arseeoliveira6934]

The way these two talk about Drake OMG😂😂😂😂 They sound and look like Stans. The smile on their face and glow on their eyes as soon as Drake comes to the topic is super hilarious lol

[@nanoooooo]

How yall making a video on rollouts and don’t mention because the internet

[@paceevans7474]

i know its not necessarily hip hop but oliver tree's "ugly is beautiful" has had the worst album rollout I've ever seen

[@leroymlambo]

A good rollout is when an artist knows they have the ability to maintain the experience and prolong it as much as possible. That IGOR experience was something else. That blonde hair, the performances, almost perfect

[@NFRPodcast]

Igor or Call Me If You Get Lost rollout?

[@fkinel-wu7ev]

G-Eazy These Things Happen Too,the worst rollout for an album i have ever see and with that being said it's still didn't drop It,but it seems like that the rollout is kinda getting back.

[@queeeeericuraaaaaaaa]

I don't care for rollouts personally, Tyler does a really good job on that though always being super creative, but I'd rather get a single or 2, an album date and it's cool for me. Kanye has been making lots and lots of noise with this rollout and I might say it's working, he has a lot of attention, but it's pissing off a lot of people too, me included (it's not like the record will be top 5 in his discography anyway) it's not funny anymore, just drop it already, you know what I mean?

[@purplesdiamonds]

Did everyone forget about carti 2 year rollout? shit was amazing

[@AustinNovel]

LISTEN: (Joyner rollout) it’s all about taste. The idea of dropping a song a month than putting out the collection as the album has been thrown around lots. In part b/c our attention is so short. Ironically his album is called ADHD. Unfortunately, there’s no spike in attention when you drag it out. the typical “surprise” becomes a let down (especially when it’s not explained) If you drag out singles you’ve gotta keep going or explain!

[@NFRPodcast]

Did you enjoy any of the songs on ADHD?

[@ivainyamutsamba8540]

What do y'all do for a living?

[@yeezy7905]

Kanye got the best rollouts by far

[@sonareleague]

Drake and 21 rollout 💀😂

[@5stargoon665]

What did you guys think of Isaiah Rashads THB rollout? He had that sort of predictable and generic rollout you guys talked about in the video. Previewed some stuff over the course of a year and then announced a title via social media, tracklist, that was basically it. The album did well but I found it to be super bland/boring

[@-enzlerthaghost6548]

shoutout DONDA

[@Thefrakenkraken]

Shoulda done logics retirement roll out

[@NFRPodcast]

As one of the best or worst?

[@Thefrakenkraken]

@@NFRPodcast goood while it lasted. It was believeable as hell. He had everyone thinking he was done

[@capturestiles]

Dang Blonde’s rollout though??

[@Guccidoll]

Culture 3 was one of the best albums that year !!! Migos was everywhere with performances, interviews, etc…my only complaint with Culture 3 is that they didn’t put the singles that came out before Culture 3 on the Deluxe.

[@roccozaurrini4123]

U guys use the word astetic waaaay too much

[@bigdaddylocdiesel5688]

ADHD dameged Joyner 😕. Ima be honest he's been quite Irrelevant lately

[@NFRPodcast]

You still checking for new Joyner?

[@bigdaddylocdiesel5688]

@@NFRPodcast I feel Evolution sucked and that song with Lil Baby was Wack as Hell

[@pipeyagrangran5771]

The Joyner thing was on purpose he did it so people with “ADHD” can digest the music

[@justhaku9240]

What? Did Joyner actually say that or is that just a theory?

[@pipeyagrangran5771]

@@justhaku9240 he said that

[@SaintLiNo.]

Hoping that Drake, Travis and A$ap Rocky revitalise the hip hop album rollout this year

[@WilliamFuckingButcher]

I don't think Drake might release an Hip Hop album He used to be a rapper, now he's less of a rapper But I have my high hopes on Travis Scott and A$AP ROCKY cuz Travis Scott is still in his prime

[@kasharianthony3661]

This didn't age well at all.