The Epic Adventure Behind Athletic Brewing

Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America's largest and most decorated non-alcoholic brewery.
We have custom breweries in Milford, CT, and San Diego, CA, and donate up to $2 million annually to protect and restore outdoor spaces across the globe via our Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. Athletic is proudly a Certified B Corporation™.
#FitForAllTimes
Learn more about our dedication to making great-tasting craft brews that are fit for all times: athleticbrewin...
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[@jill7111]

What a fun video! I’m a 65 year young Grandma and I haven’t been able to drink alcohol for years because of medication interactions. I read one of your ads and thought, no way. There is no way that’s going to taste like real beer. But that 45 calories per serving kept sticking in my mind so I tried the Upside Dawn. Oh wow! It is so good. I couldn’t tell the difference except I didn’t get the little buzz which was fine with me. I recently subscribed and ordered some different varieties of your beers. I just want to say thank you. Thank you for brewing beautiful beers and for restoring our nation’s trails. We have one here and I’m on it all the time. You are a great company.

[@kaylabaker6068]

They are really good!

[@DJ_DEE440]

I can't thank you enough for your excellent N/As... as a DJ that was streaming and drinking IPAs damn near everyday, you guys helped me quit drinking alcohol. I can still jam, enjoy GREAT tasting REAL IPAs while DJing, hanging out with friends, mowing the lawn, washing my truck... etc and carry on with my day without any side effects. Your beers will ALWAYS be my go to! THANK YOU!

[@napynap]

I've made changes for the better. So glad I found your beer!

[@markzacrep4266]

These beers are amazing. And no more hangovers. ❤

[@timd66md]

Great beers, great story.

[@dawsonhorne8302]

The Hazy IPA is really good. I got to the point where I was fine without alcohol because it was hurting my weightlifting progress, but really didn’t want to give up my daily IPA when I get home from work

[@katmcdaniel9248]

What an amazing story!

[@Carlos.higuera]

One of the coolest videos I have ever seen! 💪

[@AthleticBrewing]

Cheers! Thanks for watching and sharing

[@charlesjoseph730]

Had the IPA for the first time today, outstanding.

[@alcantey]

Found these just before I went on the wagon. Sooo good 😎👏🏼👏🏼👏🏼👏🏼 Also, a life long MTB freak. Go trails! 👏🏼👏🏼👏🏼👏🏼

[@jocieelias]

I hate the effects of alcohol but love love love a hoppy cold IPA. Today a Google search brought me to your website. So excited to get my first order of the hazy Free Wave IPA. Nice video!

[@AthleticBrewing]

We can't wait to hear how to like it!

[@jocieelias]

It is fabulous!!! It's going to be a staple in my fridge! Yesterday while at the nice-old establishment Ray's Place in Kent, I enjoyed one for lunch! ​@AthleticBrewing

[@user-fu1dz2xs2m]

Excellent intro video. Well done! (Hey, thanks for being in CT :)

[@jenjen3254]

The two A.B. IPAs I mistakenly purchased were not my taste. I purchased the Cerveza Atletica today and after the first sip I said "now THAT'S good." So glad I found this NA beer and will be creating a custom variety case and/or ordering a subscription soon.

[@miriamblack6479]

Great video guys! Love your beers! 🇨🇦 When are you going to put swag on your Canadian site?

[@chloethompson3564]

I love your beers. They help me not to drink. Over the last year or so I've been seeing them in so many more restaurants, bars, and events too, which is great. It's so nice to have a great-tasting N/A option. Fun to learn a bit more of the story behind it.

[@4KnightGames]

Hazy IPA is good. Thank you for changing my life for the better.

[@tinahonthy8341]

Love this and love your beer! It allows me to still have that ritual of an ice cold beer at a picnic or Party. Keep up the amazing work.

[@GerardKennedy-fp1zl]

Excellent introductory video about how Althletic Brewery started. Hands waving! May I suggest that open captions be featured in your next videos instead of closed captions for better accessibility for Deaf & Hard of hearing customers. 👍🏻👍🏻

[@AthleticBrewing]

We appreciate your input! We try to be inclusive and positive collaborators, so we will see how we can incorporate your feedback to be more accessible!

[@Invadayst]

I would love to hire your marketing team. Good beer great story job well done.

[@tonycarey1808]

Great story and GREAT beer!

[@ElixersofLife_]

🔥🙌🔥

[@trainwellracewell]

By far the best NA beer!

[@matthewsanders6499]

Dude these really scratch the itch. I was a professional brewer in a production facility for years, now I'm a Nurse, and I have to be pretty strict about when and how I consume any alcohol. Having the IPA right now and and yes I can fully confirm it tastes as good or better than lots of regular-strength micro stuff out there. Have you guys ever thought about experimenting with adding any electrolytes, B vitamins, aminos etc, to really lean into the "athletic" side of Athletic Brewing? I feel like these would be a killer post-workout choice if I knew I was re-hydrating as well 🤣

[@Peoplestariff]

Having a non alcoholic gluten free beer is a winner

[@alandoughty6320]

Athletic Brewing needs to come up with a plain old American lager , along the lines of a regular Budweiser , I really like their beer but I’m not a huge fan of IPA’s or sours , I really like the Athletic Lite because it tastes similar to a Bud Lite but it would be nice to have a regular Budweiser style lager , brewed with rice without the wheat added , I’d buy that on a regular basis !

[@michaelbarbosa5696]

Be better if you got it out of Aluminum and into bottles!

[@alandoughty6320]

Agree , I’d like to try the Athletic Lite out of a bottle or any of the brews , I just happen to really like the Lite beer !