The Evolution of Too Faced Cosmetics... Makeup's Biggest Gimmick (collab w/ Elle S)

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Hi friends! So today's video is a continuation of my "evolution of" video and a collab with Elle. S here on youtube! I had so much fun looking into this brand and really dissecting the rise and fall of such a popular brand. I can't wait to hear your opinions on all things Too Faced! I love you guys so much and I hope you like the video! Merry Christmas eve and I will see you in the next one!
Elle’s video-- • The Evolution of Too F...
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[@lacedrain]

When Too Faced said "limited edition" they must've meant the outer packaging, 'cause the shadows inside were the same every damn year lmao.

[@naomia4684]

lmaoo underrated comment

[@lacedrain]

@@naomia4684 😂😂

[@violetgoggles3272]

So true lol

[@TrappedinSLC]

Are we sure they’re not literally the same? Somewhere there is a warehouse full of a MASSIVE batch of Too Faced eyeshadow all the exact same shades. :D

[@asmrm1572]

1k liker ur welcome

[@karlybrown4418]

If you or someone you know fell victim to makeup collecting in or around the year of 2016 you may be entitled to compensation

[@daisycate]

And many would be picking up their phones

[@coffeeandcurls2012]

🙋‍♀️

[@jadered9514]

I cringe at the amount of nude lipsticks I purchased around 2016-2017 when I was nearing the end of HS I rarely wore.. I’m so happy I didn’t go nuts buying eyeshadow pallets because they were cute like my friends did.

[@karlybrown4418]

@@jadered9514 I have so much credit card debt and SO MANY J* lipsticks. ughhhhh (I don’t support him anymore) and I still use them from time to time but such a big waste of money

[@justanotheranonymousaccoun6365]

I collected the Urban Decay palettes in Naked, Naked 2, Naked 3, Naked Smoke, and Naked Heat. The only one I recall ever using was the Naked 3 palette, although I did buy and regularly use a mini version of Naked 2. At the time, THAT was considered a minimalist eyeshadow collection 🤣 I’ve finally come to terms with the fact that I don’t much care for eyeshadow or even lipstick.

[@coolarashifanftw]

Something I wanna bring up is that Too Faced is focusing more on their Asian market this year than the western market. It is doing extremely well in Japan and constantly praised by popular Japanese beauty youtubers and jpop idols. Actually the pretty rich collection is their most popular collection even though it did poorly in America. It’s quite funny how stuff from 2 years ago is now selling like hot cakes over there for a mark up.

[@smokey_glow]

That’s actually so interesting! I didn’t even think to look into other countries and how the response was in other parts of the world. I’ll have to look into that more!

[@hankypanda]

Cool info, I have seen many complaints about TF packaging and quality but only a US/North American perspective. Other places probably find the cutesy packaging fun and feminine, scented products still innovative, wealth themed palettes cheeky and aspirational, and I can see how other regions appreciate sheerer but brighter colors. US is very spoiled and saturated with products, never wanting to see the same type of item twice.

[@xhadow8815]

I noticed this. I like to use Japanese and Korean makeup products along with American ones. So I'll get Asian makeup gurus and models in my explore feed a lot and sometimes suggested on youtube. I don't personally use Two Face but I recognized one of the highlights and the peach pallet shown, cause there ALWAYS using it.

[@melanie_margaret]

i kinda had a feeling tbh, with the cutesy packaging & the less pigmented eyeshadow palettes & whatnot. jpn & krn makeup trends tend to go for a more sheer, natural style for eyes & lips than in america i’ve noticed :3

[@hireakon9997]

Yeah, i follow some korean beauty youtuber and a lot of them talk about too face pallette, MAC also seem to be going hard for the asian market cause a lot of korean beauty youtuber and instagram post about them a lot

[@CassandraBankson]

*At least they live up to their name* 🤷🏻‍♀️ thanks for another great one!

[@erinkovack1189]

Love you @cassandrabankson! 💙

[@ThrowbackMakeupVideos]

LMAOOOO damn

[@dipikarani5549]

😂😂😂

[@stari.ari111]

OMFG QUEENS SUPPORTING QUEENS

[@Listening_Books12345]

Right? At least some amount of 'truth in advertising'

[@melinda9188]

Hahaha, “Claire’s makeup for adults.” The perfect description of Too Faced packaging. 😄😄😄

[@justanotheranonymousaccoun6365]

And quality. Let’s not forget that Too Faced products are often comparable to Claire’s quality. Lol.

[@melinda9188]

@@justanotheranonymousaccoun6365 haha, true. Though I did like the Born This Way foundation at one point... but I was not totally thrilled with the Natural Love eyeshadow pallet I spend $60 on... didn't buy from Two Faced since. 😄😄

[@purpleenchilada]

Omg so true! I wouldn’t even be surprised if there was asbestos in it 🤣

[@Ari-uc9je]

And evolution of urban decay would be SO interesting

[@daisycate]

I think Elle S. @shadowsmoked did one.

[@gigi2k326]

@@daisycate yes, she did, & it's good

[@nicolekatherine3870]

De-evolution haha

[@destinyrexya]

I'd love if Smokey did one

[@GirtheAlienGoldfish]

Gimmicks aren't entirely bad. Just make sure the fucking product works right. I truly love the cutesy, vintage-esque packaging that Too Faced and Pretty Vulgar have. The problem is that the products themselves are garbage. A lot of Pretty Vulgar products are actually in my local Marshall's at a huge discount and I bought a bunch of the blushes, foundation, primer, the mascara and the palette and they were all mediocre to terrible. I can't justify paying luxury prices for terrible products. Edit: The Unicorn Tears debacle was because Too Faced had trademarked Unicorn Tears and Tarte used the name for one of their products. Jeffree Star was once again, sticking his nose where it didn't belong.

[@lousielouise8716]

That man has a nose for other people’s business like Pinocchio. Exactly like pinocchio.

[@billyt8868]

she did a whole video on this actually. it was really good.

[@abbey501]

if you like the cutesy type of makeup, i highly recommend looking into the Balm cosmetics! i randomly got a palette from them for christmas a while ago and didn’t expect much from it, but the formula was actually great. the bronzer and the highlighter were my favorite, the bronzer beats the hula bronzer for me tbh.

[@sherryelle225]

@@abbey501 yes, alot of people loved their highlighters. they where kinda at the forefront of highlighters and people love their Oscar bronzer but because of the awards show they had to change the name to Oliver. it's a cute reasonably priced brand

[@TrappedinSLC]

@@abbey501 I’ve had good luck with them, too. They tend to also do nice LITTLE travel palettes that are actually a reasonable price for something you’re going to stick in a backpack or overnight bag for a short trip. Nothing huge, nothing so expensive you’ll cry if something happens to it. Maybe not all the most dramatic shades, but perfectly decent for doing a look for chilling on the beach or hiking or glamming it up just a touch for an evening out.

[@arduino172]

I feel like Colourpop has really changed the makeup game. They will do these cutesy themed collections but they charge like $12 for a palette. Too faced does the same and charges $50.

[@taramullen6521]

Hence why my colorpop collection dwarfs my Too Faced collection.

[@audrey9able]

The problem now is that Colourpop releases almost every month, like are they not pumping on the brakes?

[@doityourselfbombs]

@@audrey9able I think it's an issue if you're a collector but tbh I like the regular launches, as someone who's really particular abt the eyeshadow I buy, it gives me lots of options

[@vvieites001]

Yes, but colourpop also gives us so little product. Their eyeshadow pans in palettes are tiny. Per gram, they’re actually not that cheap

[@Anferneedr]

@@vvieites001 I’d rather buy colourpop palettes even if it’s smaller just because I know I won’t finish all the shades quickly.

[@mckyw9965]

I noticed that every single one of there pallets is a brown pallet with with a light pink they all have a light pink

[@isolatedcolor509]

I don't know about the other palettes, but the light pink and the purple in the OG Chocolate Bar are traaash. And they're the most interesting shades!

[@audrey9able]

I actually like most of the color stories of these Too Face palettes, except the whites and the fact that the formula was going downhill since 2015/2016. Granted I never had one of these palettes but based on reviews, I sympathize.

[@kitkatbakery465]

Please do evolution of colourpop next

[@clarinetpride55]

Elle S did a history of colorpop. Its pretty good.

[@nicolealexis8527]

With the amount of things they release the video would be like 3 hours long 😂

[@CCela1608]

Smokey: Hey let me tell you all about a brand whose products you've never used Me: ☕🐸 yas drag them sis

[@ohyourebunny.2651]

This comment is hilarious.

[@zoeyburger1211]

You’ve never used ANY too faced? That’s a bit unusual

[@caroline5576]

@@zoeyburger1211 not really

[@justanotheranonymousaccoun6365]

@@zoeyburger1211 I don’t think it’s unusual for someone to have never used Too Faced...even during the 2012-2016 craze, I thought it was obvious that their products were junk quality 🤷🏻‍♀️ TF was getting dragged on sites like MakeUpAlley even way back then. Plus, they load all their products with fragrance, and many people have to avoid fragrance on their face, sooo....

[@juliekennedy9891]

@@zoeyburger1211 Never used any TG either!

[@KariTalks]

I feel like everyone forgot the Too Faced Melted Liquified lipsticks, the ones with the sponge tip applicator. They wasn’t a KZbinr in 2015 that wasn’t obsessed with the shade Chihuahua. It was literally a liquified lipstick, a lipstick in liquid form, and wasn’t matte. This was just before the matte liquid lipstick trend and I coveted it so much (I was in HS with no money and no Sephora in the area)

[@Hippidippimahm]

They still make those and they’re nice, I always loved that sponge tip applicator.

[@andreamartineau1197]

I LOVED those! Bought them on a trip to Montreal and wore them nearly daily. Thought they were great quality and assumed the rest of the brand must be good, so I eventually purchased one of their peach palettes. Huge mistake--broke my eyelids out in a rash. And that swiftly ended my relationship with the brand as a consumer haha. Those liquified lipsticks were grand though

[@micahsellers8594]

I love those. I got one from ross which is a store similar to tj maxx

[@KathleenAndEmmaShow]

I don’t wear much makeup but on the rare occasion I do, I have a few of those melted matte lipsticks and I love them!!

[@rozinan7400]

Omg.. chihuahua was my shit!! Hehe

[@II-bn8gc]

Why did the phone palette look like the “makeup” you’d get in a magazine when you were 5

[@karlybrown4418]

too faced is expensive kids makeup

[@juliem8187]

not the chevron print 🥴🥴🥴

[@dakotamathews6808]

That’s what I though it looked I like a shitty kids make up you can get for $ 2-3 at Walmart

[@BeautyKhaleesi]

The plastic housing came off and was an actual iPhone case

[@JayeDominiquemali1998]

Honorable mention: Jackie Aina SAVED Too Faced asses for a longgggg minute!

[@smokey_glow]

Very true I have an EO Jackie planned for next month and wanted to save all of that for her video.

[@letsalltakeawalk6906]

@@smokey_glow omg can't wait! I was wondering why you didn't mention it!

[@lauracastro3826]

STILL! I'm like 👀

[@MsMCSquared2]

I totally agree and I love Too Faced foundation and concealer

[@margieisfab4959]

Um yeah she did!!! 🙌🏻👏🏻👏🏻

[@Hotelyorba]

Hi Hannah, I’m 31 years old. When I was in high school, Ulta first opened, and that was my first introduction into Too Faced. In 2006/2007, their vibe was actually very much like Benefit was at the time where their whole thing was very retro inspired, while also being very tongue in cheek and sexy. They didn’t really appeal to me at the time, as I was more of an urban decay girl. Now it seems they can’t decide if they want to be sexy, or about food, and baked goods, or for children.But they were very cool once, and good quality and it’s really sad to see how far they have fallen. Great video as always. Thank you for the research that you put into your videos!

[@ginao6810]

I feel like Toofaced benefited from the rise of Instagram. Having makeup that looked cute in pictures became enormously profitable. Same for YT thumbnails Now I think it’s too much about cute, photogenic packaging than about quality make up.

[@lou5491]

Too Faced 100% created false scarcity with the peach pallette, also I just wanna say I'm so sad they stopped doing the 9 pan tins because the first high end-ish pallette I ever bought was the cat eyes pallette so I have a lot of nostalgic love for it, I still think the chocolate bar pallette is a great one for beginners, the formula isn't revolutionary but it's easy to use and gets the job done

[@kalistagraber6480]

Louise Bullock one of my first palettes was the too faced natural eyes in the cardboard. I got it nearly 9 years ago! I used the hell out of it and decluttered it a few years ago. It was the hardest piece of makeup to ever get rid of. It had sentimental value!

[@southerngirl4076]

My first high end palettes I bought were the Chocolate Bar palette and the Semi Sweet Chocolate Bar palette. I was a junior in high school.

[@kimberlyoldschool]

Those 9-pan palettes were great! They were good quality and great color stories. Bulky to store but they were worth it, I went through the Neutral Mattes, the Cat Eye, the Bouidoir Eyes, etc. Those were sexy and pretty, but they didn’t feel like they had the same vision and branding as all the candy palettes.

[@RosetteAckesson]

Not for deeper skintones though

[@justmissjamey]

I remember Two faced the brown 12 pan (not sure what it's called andni think I JUST threw it away (didnt use it, but kept it for memories...I need to check and see if I have it and throw it away if not) but it was my first non drug store pallette. It had boring colors, but had instructions and pictures to show how and difficult eye looks to use it too.....I didnt even think about this until I read your comment!!

[@xfreyawatson]

this girl in my drama club had a too faced chocolate bar palette and she told us that it tasted like chocolate and so me and all my 12 year old friends (who had a lot of time backstage because we were just extras) would stick our fingers in and lick it every time she went on stage 😭if you’re that girl,,, I’m so so sorry

[@SS_DT]

This comment is why I have trust issues. lol

[@TheSameYellowToy]

My ex's sister in her late 20's tried to convince me to do that 😂

[@abbycaca123]

I’m cryinnnnnn 💀💀💀💀💀 LMAO

[@juliekennedy9891]

If this is not the epitome of how 12 year old girls behave!!!!!!

[@bybdbp]

Honestly it tasted like chocolate fr

[@liv.cx96]

At this point the only thing that is consistent with Too Faced is their inconsistency

[@CharlieKayCee]

True story: when my 3 year old wants to get into my makeup, I hand him a morphe brush and a super dry Too Faced highlighter because I don’t care if he destroys either.

[@ruminationstation4200]

I was so pissed when I bought my morphe brush. It was an instant glass shatter moment as I realized all those influencers were just bold faced lying. I've gotten better brushes from the dollar store before.

[@billieseyelashes]

@@ruminationstation4200 SAME. the morphe brushes i have feel like sweeping twigs from a tree over my face

[@lilk8681]

Me when I realize that glowmas is almost over and soon we won't be getting daily videos anymore: 🥲

[@baileegarrett4544]

It’s sad that all of their 2013 release look the same as their 2020 releases💀

[@CJAmara]

Exactly the same. No difference

[@theelectricdi]

Why is that sad? There are only so many colors, new generations of people interested in makeup come along, old makeup goes bad, so why is that “sad”? Not a fan or a hater of Too Faced, but this is criticism for the sake of criticism and doesn’t make any sense when you think about possible reasons why they look similar.

[@baileegarrett4544]

@@theelectricdi I just feel that all of their releases have the same colors over and over. The consumer can barely buy more than 3 palettes from the brand without having many overlapping colors. I just wish they had some new creative ideas that’s all.

[@justmissjamey]

@@theelectricdi people dropping 50 or more on just an eyeshadow pallette like a bit of variety of colors...why keep doing the same colors over and over and over?? It makes no sense once you have one pallette, and if you like the forumla, you would want different colors in a good forumla, instead of buying the same pallette over and over...... I want the ..oh my gosh...the two faced dog pallette...clover maybe?? The packaging is cute and the money is SUPPOSED to go to an animal charity, but I have never been able to get myself to buy it because two face quality is sooooo bad for their formulas...I have like 6 or 7 of their pallettes, maybe more(I got on sale at sephora through the years)..and I only like the peachy matte one formula, but the colors are too much

[@belladonna5904]

Powder eyeshadows pretty much last forever so too faced making the same thing is a bit scamming

[@abbyxoxo48]

Can't believe you didn't even mention their mascara! I swear, that mascara had to have single handedly saved the brand 😂

[@JeannesMovieChats]

It's so weird watching a history lesson that I was a part of and remember like it was yesterday! Is this what it means to be old???

[@MoodyCaffeineAddict]

🤣 I feel you!

[@sleepystrugglz4586]

Yes. Yes,it does. At least to FEEL old...happens to me all the time. The oldies station where I live now plays the music of my childhood now, not my parents'.

[@whititah]

Please do Mac next !!! Love that brand and have a huge collection started in 2008! I’ve stopped a bit since 2014 or so

[@charliee578]

Yes!! Mac please! I’m still using their classic eyeshadows on a regular basis but their collections, that were awesome at some point, changed to boring when they were sold. I don’t remember buying something from their new collections in the last 5-6 years.

[@aakashsharma707]

i'd love for her to narrate my life like this at my funeral lol ( including ze scandals :) )

[@smokey_glow]

😂😂😂

[@HazyPinkSky]

Omg yes! She’s good at researching so I’m sure she’d talk about so much stuff I don’t even remember about my own life lmao

[@spaceandthewoods9624]

Loooooool

[@lalalalalalee6311]

@@smokey_glow Maybe it’s a Cameo idea- short little “evolution of” videos for birthdays etc. lol undoubtedly there would be quite a bit of revisionist history going one in those!! Lol 😝

[@IceHarvest929]

😅 Dude I was done with Hannah narrating my life when she told me about myself in that upload about her sweatshirt closet.

[@samanthaelizabeth8330]

Also please talk about “makeup collectors”! I remember being a teen with no money watching so many youtubers justify buying so many things because they were collectors and hoping one day I could collect makeup as well.

[@catherinedean3796]

God the makeup collecting days… I def fell victim in 2017-18 when I started working big girl jobs after college. At one point I was spending $150-$300 a month on makeup as it came out. I’ve since purged over half of it, and I’m about to purge again. What a waste!

[@graceleathers5970]

I’m finding it hilarious that every palette has the same colours 😂

[@sunnysorrel]

YASSS OMG perfect thing to watch at **checks time** 4am-

[@kuri7262]

You should sleepppp i should do too itd 11pm lol

[@firstchoice1034]

Where are y’all at?! It’s 3:18pm

[@gracemarie2941]

First Choice it's 23:55 in the U.K now. I neeed to sleep lmao merry Christmas

[@justjoannak]

Oof

[@user-km5hb1sw1p]

2:52 here

[@avajuliette9862]

Too faced has been on my list of most annoying brands and I’m so excited to hear you talk about it!

[@youarepoetry]

One year for Christmas, I asked for the UD naked pallette and ended up getting the too faced naked eye pallette because no one knew what the hell i was talking about. 😂

[@beachbaby-qu1cr]

Even Jackie Aina has started to distance from the brand despite her foundation collab and seemingly consistent support. She took A LOT of heat for even working with them.

[@tracyfrederick5606]

Not for working with them but for not speaking out during the rich lives matter thing.

[@sydneyp7867]

She should take heat from it

[@sarab3417]

@@sydneyp7867 she worked with them BEFORE their faux pas, didn’t she?

[@camillefaith2005]

@@sarab3417 I think she signed her contracts before all the “rich lives matter”, shit happened. When that happened it lined up with the foundation launch.

[@tracyfrederick5606]

@@camillefaith2005 yes she did. AND what she worked on is helping them expand the foundation color range.

[@veestallion420]

Do I hate this brand? Yes. Am I still gonna listen to Smokey rant about it for an hour? Also yes.

[@melanie7601]

Oh this is gonna be a doozie lol Have a wonderful Christmas Eve to all who celebrate, and wonderful Thursday to those who don’t!

[@shadowsmoked88]

Thank you so much, Hannah, for giving me the chance to share my research! You are wonderful! It was great collabing with you again! This series you started is fantastic.

[@purplerose1411]

Please do an evolution of ELF cosmetics! I remember when all there makeup was like $1-3!

[@doityourselfbombs]

they still have stuff at that price! they just started making some higher quality stuff as well. I actually primarily use elf bc I genuinely really love their stuff and I have things from them ranging from $3 to maybe $12 or so (their skincare is more expensive). also, I know hannah hasn't done a video but if I remember right their biggest change happened after they went bankrupt a few years ago and completely revamped the brand.

[@Menoetia]

They did a collab with Jarsehole Starfish not too long ago though, well AFTER everyone knew how awful he was so... I'm not interested in anything of theirs anymore.

[@nikimavronichi2330]

@@Menoetia jarsehole starfish?

[@nickd2557]

@@nikimavronichi2330 jefree star

[@itzclo]

@@Menoetia lmao that name took me out 🤣

[@DoctorJellicle]

Someone should do an in-depth analysis of the reused shades they use in their pallets. I imagine they reuse like 70% of their shades

[@SuperJordan105]

Hi Smokey! I suffer from a bad anxiety disorder and when I need to fall asleep or feel less anxious I watch your evolution of videos. They’re my very favorite!

[@ChristopherSadlowski]

I have a go-to channel to help me sleep too! I'm not alone! These deep dives I get way too invested in and I listen instead of sleeping. I put on the KZbinr "The Exploring Series"; he's got a huge SCP playlist. I put the volume low so I can just make out what he's saying and let his kinda monotone voice carry me away. ASMR annoys me more than relaxes me, so that's out.

[@AbbyMichal]

I honestly feel like the only way they can come back from their downfall is if they rebrand. 2020 was the year of modern, sleek, natural, minimalist packaging...and Too Faced as a brand is the absolute opposite. Imagine if they changed their name to “New Face” completely rebranded, but kept some subtle nostalgic touches, and really focused on the trends and quality over quantity. I feel like if they did this, they’d bounce back, but as of right now they have died out in the world of makeup.

[@haleymist09]

That's a brilliant rebrand concept!

[@jperron]

They need to hire you lol I don't think they have an original thought right now and people like you!

[@afrikan_criola1923]

@@jperron they die in America but there's a whole world out there, in Asian they're loved, not everyone does the harsh makeup that Americans like.

[@TrappedinSLC]

I think there’s a market for them they just need to own their niche and get good at it. Some people really like the over the top cute packaging and everything. The issues are the products need to be good, plus the packaging can’t make it unusable. I think it was Audra at Home who was talking about this recently, where there are some releases in very cool packaging where it’s like - but where do you keep it? If you end up having to store it out of the way then you never use it. So either make it modular so you can put the cute packaging on display separate from the product in a smaller container, or make it a form factor where it isn’t troublesome to have to leave it out - like it doesn’t take up tons of room on a table and can easily just be opened and used. My mom got a GWP from one of the Macy’s brands this Christmas and it has a ‘cute’ factor all packaged up because it’s in a train case sort of thing, but you can take all the stuff out and just have a decent looking train case, and put the products into whatever organization system you have. I like something like that - I’d use the train case/outer packaging for storage of extras (I tend to buy stuff I use regularly in multiples so I don’t have to repurchase every month) on a shelf where it can look pretty, and have the products in with everything else where I will use them. Especially with the climate/environmental issues, I think brands absolutely should be looking towards things being usable and reusable as just part of product development.

[@renej3487]

I think they reaallllyyy need to focus on their product consistency and quality. I’ve been so close to buying some stuff but each time I don’t because I’m worried it’s going to be a dud.

[@sheneesie]

Better than sex mascara is also one of their hero products. That’s the only product I’ve purchased from them.

[@ameliaberthold7375]

I didn’t even like it! I found it so thick and clumpy

[@havenalexalangley546]

i used to SWEAR by better than sex because all the gurus loved it but it made me look like i had spider leg eyes. so clumpy.

[@gigi2k326]

I got it in a boxycharm and hated it. I gave it to my granddaughter

[@gh0st.with.the.m0st]

The formula is AMAZING, it's the brush that I hate. 😒

[@chipsahoy6289]

Right? Its so huge for a mascara wand, even the travel sized tubes. I always ended up poking my eye every time i used it, and i hated all of it.😖😣

[@lmac3869]

I know so little about this brand. This will be interesting.

[@beasttitanofficial3768]

I love the idea of a Hello Fresh type box, but every time I look at their website, I hear the ghost of Venezuelan grandmas past calling me a coward for even thinking about making cooking any easier on myself T_T

[@smokey_glow]

😂😂😂😂 this comment made me laugh so hard lol

[@kufresh1988]

DONE!!!!😆😆😆

[@justjoannak]

Highly relate to this comment

[@Sabrina_vlg]

I am actually surprised that so many people from the US like Hallo Fresh. I am from Germany and i had some of their boxes several years ago. And holy the food was not fresh at all and their was a whole bunch of waste when you got one of their boxes.

[@marisp2588]

Literally my mom 😂

[@lacedrain]

"coo coo for COCOA puffs over the CHOCOLATE bar palette" I see what you did there, lol.

[@strohjf]

And when she said that I was like oooo I could eat a bowl of that right now

[@kendrareger8367]

I am a registered nurse who is exhausted by this pandemic, and working Christmas ): but watching your videos at the end of a shift make my day so much better. Especially with you posting everyday during glowmas. Thank you for working so hard on this series and all of your content. Merry Christmas Eve!!! 💖💖💖

[@jojoidk_448]

I just audibly squealed bc I was literally JUST trying to find something to watch while baking and BAM...a Christmas miracle 🤣🤣

[@cherryred6973]

wait, me too i was the exact same!

[@morningbreeze3390]

yesss u don't even know how glad I am to see this this day was AWFUL for me. my dad came home after being abroad for basically half a year and uh, now I have to deal with two alcoholic parents fighting... it's 1:39 am for me rn, they calmed down around 11 pm but my mood is still very weird and kinda ruined so this is the perfect escape. I also feel kinda lonely so... thank you for your content, really. it's like talking to a friend and you're very energetic and positive and that's all I need rn to be honest. merry christmas!

[@DW-ui9hg]

Awww💜

[@parisaha]

Sending you a hug...

[@KRfromthePaleozoic]

I'm sorry you're dealing with this. I grew up with about a half of this and it's tough. Have a safe holiday, ok?

[@Author.Noelle.Alexandria]

Before my dad died, I remember Christmas Eves and even Christmas days ruined by drunk fights. I'm so sorry you're having to go through that right now. It's never easy, but it's even harder at Christmas.

[@bunnybentley484]

💚

[@lenakimball227]

First off I want to thank you for posting this today, even though you would much rather focus on spending time with Charles and virtually with your family. I have COVID right now (luckily my symptoms are pretty minor) but I can’t see anyone this year of course because of that. I appreciate that so many of us are in the same situation and are just staying home to prevent any family from getting sick. I really enjoyed this video talking about Too Faced. I have never bought from Too Faced because I saw through the gimmicks I guess when I started getting into makeup in 2014. I have always been intrigued by some of their products but now I am so okay with buying from other brands instead. Merry Christmas Hannah ❤️🥰🎁

[@smokey_glow]

Sending you all my love ❤️ I am so sorry you are away from your family but so happy you are staying safe and helping to stop the spread. I hope you can still enjoy this Christmas 🎄

[@daisycate]

I hope that you heal quickly, Lena!

[@lenakimball227]

@@smokey_glow you are so kind thank you 🥺💕

[@lenakimball227]

@@daisycate thank you very much ❤️

[@daisycate]

@@lenakimball227 You are very welcome, Lena.

[@anushak3181]

LOVED THIS. Wish you would’ve included how the Better Than Sex mascara played into this timeline. Overall, sad that Too Faced had such an incredible backstory but led to such a downfall especially with the owner’s true nature starting to come to light. But you were so on point with your comments!!

[@SamanthaD89]

I’m wondering if better then sex mascara came out before 2012 and maybe it’s included in the other video

[@anushak3181]

@@SamanthaD89 I watched the other video & didn’t see mention of it either :(

[@inkasaraswati7625]

Yay for Elle S! She's so underrated, check her out, guys. So lovely to see her and Hannah collab together.

[@hannahbananabread]

Merry Christmas Hannah! I Wondering how you'd feel about an evolution of British youtubers? Or Zoella? Loooove this series!

[@smokey_glow]

That’s on my list! 👀

[@hannahbananabread]

Yay! Can't wait ❤️

[@keodi1]

@@smokey_glow oooh can't wait!

[@lizzie221b_]

A vid about zoella and jaackmaates calendar video by smokey glow is like my ideal one lol

[@tayedesiree82]

"....But do you want to be rich?" The way I cackled!

[@SaDyHe]

Husband and son are asleep. Santa has visited. Momma, her wine, and her snacks are here for glowmas.

[@bellaa0025]

the noise I made when I saw this notification wasn’t human I- also girl your evolution of Gabbie Hanna is almost at a million views!! I’m so proud of u ❤️🥺

[@eleanor7331]

I clicked and I am so ready for you to drag them. Jared's rich lives matter cake should have been the end

[@ashleywoodke6938]

Omg what 😳

[@naomia4684]

wtf did this man really think he did something with that 💀🤮

[@1015SaturdayNight]

I have been done since then

[@justjoannak]

Agreed

[@Ebichuchu]

right that was so gross and unnecessary

[@gigi2k326]

I'm so happy to see this collab, Elle does not get the attention I feel she deserves! She seems so sweet & just wants to talk about makeup! She's one of the first creators I found & she can teach us a lot especially about eyeshadow!!

[@WhaleTank]

This is a great video! I loved it. The Evolution of series is my favorite from you. One small request: When you are talking about brands, could you put the year at the bottom? I keep forgetting what year we are talking about. Brands histories tend to be so long, I think it would be helpful just for reference while watching. Thanks :)

[@CatNagTaylorsVersion]

1. Hello kind strangers 2. Twerk in holiday for your daily exercise 3. The glow mass intro does and will always hit hard 4. Happy holidays

[@zhenye7402]

The intro slams as always. Hope everyone is having a lovely holiday season.

[@katiegrowe9945]

Hey I’m alone on Christmas Eve right now and I listened to this all while making dinner! Thanks for being great to cook to lol

[@bethany6205]

Merry Christmas!

[@89gummybears]

I've been thinking about how Too Faced is inconsistent and tries to be sexy and cute/ wholesome at the same time and I think that's part of the schtick. That's them being TOO FACED (two faced).

[@laurenteasley2094]

I thought that was their marketing strategy too. They were the lady in the street and freak in the sheets. Innocent and then sexual at the same time lol

[@gracec7225]

The Glowmas intro never fails to get me so hyped-

[@johnrogers533]

Same. I wiggle so hard🤣🤣🤣🤣 Brigida

[@HeatherE303]

If I was offered over a BILLION dollars, I would also sell out and not wait any longer.

[@laurenteasley2094]

Hell, I might sell my soul to satan for the low low price of my student loans.

[@missingwalle9364]

It's so funny seeing Emily Noel in other people's vids esp since she was one of the first beauty youtubers I ever watched and I specifically remember her Too Faced Chocolate Bar palette vids and buying one because of her. Still love her tbh! It's a shame Too Faced fell off the way they did cuz some of their products were my absolute favs like their Born This Way foundation and their Melted lipsticks and their Lip Injection. But the owner and his sister's behaviour just made it rlly hard for me to keep on supporting and there are smaller brands owned by actual good people out there that deserve ppl's support.

[@isthatjackson]

Emily is amazing!!! She deserves so much love and support.

[@missingwalle9364]

@@isthatjackson i haven't watched her videos recently but I follow her on insta and im rlly happy for her and her growing family. Like that woman just lives her best life as a mom and minds her business 😭💖

[@really-alone]

Dude I’m literally obsessed with your content, your voice is so soothing and these videos are so well researched! I suffer really badly from insomnia and every night I put on your ‘evolution of’ playlist and it helps me to fall asleep, keep up the good work!!!

[@melissawatkins1862]

I absolutely love these “Evolution of...” videos. Not just my favorite from Hannah, but my favorite on KZbin. These are are so interesting and well-done! Happy Holidays, Hannah!!

[@sharonblake9143]

My favorite palette is the Too Faced Natural Eye palette - I got it in high school and still have it. Worried that when I hit pan I won’t be able to replace it due to the quality degradation. So sad

[@lanaesworld6976]

I have to say I found the face and eye pallet in tjmax and it was still as good as the ones I had back in the day.

[@cavlizzy]

I have a Natural Eye palette that has NEVER been opened! (I forgot I had it till I moved last year & came across it) I use the Born This Way foundation & I have a heart blush, but that's it. Never bought anything else cause their reviews were so mixed.

[@jax_cassidy]

It's hilarious to me how now we're overwhelmed with products in the makeup market when less than a decade ago all releases were 50 Shades Of Beige & consumers were EXCITED about it. 😂😂😂😭😭😭 Merry Christmas Eve & Merry Glowmas everyone!!!

[@Mro183]

My goodness please do more evolution of brand stories!!! Can’t get ENOUGH!!

[@brookem2460]

Nikki’s palette was my first “high end” palette. She was one of the first influencers I consistently watched. I still have it too. I didn’t know at the time how bad it actually was. I would totally buy an eye shadow palette with the same colors but better formula today.

[@meghanwalker8865]

Me too! Completely got me started on this journey. .... so it’s her fault I have 40 eye shadow palettes now I guess lol... and a KZbin addiction ha ha ha ha

[@BLiNGyourALARMclock]

I would've loved to see the real og toofaced products in here! Does anyone remember the pink leopard bronzer, the snowbunny highlighter, the quickie chronicles palettes? The brand used to be so much more fun when I was a teenager.

[@SamanthaD89]

I wasn’t into make that much back then but I remember the pink leopard bronzer

[@Kimmieweiss]

The peach palette was my first big sephora purchase. It was the second semester during my first year of college and I was really getting into beauty guru's and was soooo inside the makeup consumer bubble. I remember setting all of the notifications and everything to make sure that I got it. I ended up getting it and for the most part I was happy with it because I didn't really have many things to compare it to. That palette makes me so nostalgic and sad at the same time because looking back I would have saved so much money if I wasn't caught up in collecting.

[@martynaaaaaaajl]

omg the thing about makeup having collectors items really brings me back to MAC limited edition collections. people FOUGHT for those... resale was insane! nobody seems to care anymore

[@reagancreamer]

don't think i've ever clicked so fast. merry christmas eve! happy holidays everyone. let's sit back and enjoy this GIFT from hannah. 🎄❤️

[@kierabryant3006]

your look in this video is giving me very Italian-coffee-shop-gossip-girl-library-attendant. Here for it

[@colleenb6712]

They discontinued so many of their good products. Their cream lipsticks, their most of their blushes,

[@isobelmasson5040]

the love flush blushes were sooo good

[@HelloListenGoodbye]

Still sad about the heart shaped blushes being discontinued

[@fallingstar451]

This was really well done! I wish you had talked about the expansion of the born with way foundations that they did with Jackie ieana. I’m pretty sure it came out around the same time as tarts foundation. And met a demand in diversity in skin products.

[@betsychandler3325]

Could you do an evolution of tarte. I think it’d be interesting with all the brand trips they did and the fail of shape tape foundation not having a larger shade range.

[@kellywolstenholme8134]

I didn’t know about Too Faced until the “cake incident”… I made my opinion of them pretty quick after that

[@twistedxvengeance]

Fill me in, I'm lost😭

[@lala-hr1ve]

I’d love to see an evolution of Nikki Tutorials! I’ve never really watched her content but she seems like a really interesting person

[@kenyadavenport5822]

I'm surprised you didn't talk about the 2018 born this way foundation expansion with Jackie Aina. It got a lot of hype. Overall very good video! Thanks for making my Christmas eve shift go by faster 😁🤶🎄🎅🎁

[@abrown198528]

Amen to that MANY of toofaced products did not cater to dark skinned and very fair skinned tones.

[@BrittneyStAubin]

I’m home alone with my cat this holiday season, and I’m glad this was available for me to watch and occupy my time. ❤️

[@isolatedcolor509]

Merry Christmas and happy holidays to you and your kitty!

[@JanPyt]

Seeing Too Faceds old packaging from 2012 gives me such nostalgia! I remember watching juicystar07 and she always did looks with the warm neutral palette (idk the name) and I wanted it so badly! I loved the cardboard 😂

[@taylorbryant4813]

Love this collab! The evolution of videos are literally my favorite because I started getting into makeup in 2014-2016 but then fell out with the brands and its so nostalgic to hear you talk about what was happening then ❤️ Thank you !

[@leeleeb9798]

Yes, PLEASE do a video about the whole makeup collecting trap because I’m definitely a victim of that and can relate lol

[@ForeverPaintingRoses]

It’s so weird, all these launches were so familiar, I worked at an Ulta during a lot of these and kept up with the makeup community, but I never ever remember the better together palette. Maybe for the better

[@TylerLethersin]

That was a Sephora only product (this was before KVD was put in ulta) but that’s why you didn’t here about it

[@naomia4684]

yessss can we pleaseee get a video on makeup collecting?!??

[@daisycate]

@shadowsmoked, Elle S. has a lot of videos on that. Hope it’s helpful! 🤗 She is a 🇨🇦🎨👸🏻

[@naomia4684]

@@daisycate thank youuu

[@nicole.5346]

I really needed this distraction. Thank you so much, Hannah. My family is going through a lot of intense heartache right now, and my heart is so heavy. We had a horrific Christmas Eve because of it, and it’s really made me feel helpless and sad. Thanks for uploading another Glowmas video. Your uploads make my day.

[@doityourselfbombs]

hope everything is alright 💛

[@nicole.5346]

@@doityourselfbombs thank you💛 I don’t want to give specifics, but it’s a lot of frustration, grief & helplessness. I’m not giving up hope, though, for better days ahead. It’s just going to take a lot to get to that point.

[@doityourselfbombs]

@@nicole.5346 that's a good way of looking at it! I hope things get easier soon.

[@bunnybentley484]

💚

[@rachelcaudill188]

As dumb as it sounds, that Rich Lives Matter cake was the final straw for me. I will never buy from Too Faced because of that cake on top of everything else.

[@daisycate]

Oh, I get it; it doesn’t sound dumb to me. Wow.

[@hotthoddy5880]

It doesn't sound dumb whatsoever. That's the right thing to do after that cake. And I remember, especially that year was the "golden" year of flex culture. That time was the "Stop Being Poor" year. A lot of degradation to the less fortunate, Trump's most cruel years with ICE, human rights' violations and the vanishing of middle class and sort of things. He is a piece of crap.

[@ash-is-napping]

Funnily enough it was the final straw for me too.

[@paulrayray7596]

@@hotthoddy5880 you know that Obama build the "cages" at the border and deported more immigrants then Trump did right? Also Joe Biden is still keeping kids in those cages and I haven't heard anyone talk about any border issues since he took office, guess it doesn't matter anymore.

[@jacquelinegutierrez2046]

YOUR MAKEUP IS ALWAYSSS ON POINT OMG

[@julieg785]

The long sleek hair looks so pretty on you!

[@BritneyT.]

Really glad you and Elle decided to collaborate with each other! She seems really knowledgeable, and her voice was so calming to listen to, so it was an instant subscribe for me!

[@drunk_on_milkshakes3279]

I just don’t understand why they can’t come out with a good formula. They had forever to come out with a consistent formula and even have one they have used in previous palettes but they refuse to use for all their palettes

[@jilliannalisebackup2600]

So excited! Gonna watch this while doing my makeup and getting ready to zoom call my Aunt, so we can open presents for Christmas Eve! Merry Christmas Eve everyone 🎄❤️

[@samanthastough6142]

I regret ever getting the better together pallette. But I still remember how much Kat’s red shadow rocked my world

[@kagamlne]

dude ur awesome how do u make such good videos every day? ur a huge part of my free time and ur such a fr good youtuber 🥺

[@rebachick94]

To be honest, I didn’t consume a lot of beauty content but I remember becoming increasingly annoyed with too faced over the years. I remember getting into makeup around 2015 and really liking top faced but I hardly ever buy their products anymore. Their makeup was just no longer good.

[@slaystep1751]

Popped this on for the ride home and I was NOT ready for how bopping that intro is over car speakers, idc how ridiculous I looked upper body dancing to it. I don't want glowmas to end!!

[@justa.raykin1681]

And here I thought the KimChi highlighter packaging was innovative 😳 It's just the Too Faced love flush blushes but purple

[@11lizgoodall]

When I first saw the KimChi highlighters I thought it was a Too Faced product! I didn't hear anyone mention that when they came out tho so I thought it was just me!

[@unpopped]

But Kim chi products seems better quality at a much fairer price

[@mariaairheart3174]

Before I start this video I wanna say that I got into makeup only at the end of first coronavawe so I missed all these scandals but listen. Listen. Something about Pumpkin spice calls my name, I think I'm gonna get it eventually... Don't cancel me pleeease😂

[@kufresh1988]

its so good. there is a purple color in there, “wanna piece of me” that has that wet lid look thats in right now-its so pretty!

[@lanaesworld6976]

That pallet is actually pretty good. Surprisingly. Just wait for reviews of there new releases from influencers that you trust

[@Author.Noelle.Alexandria]

Get. It. I love it. Right now I have the Natural Lust, Pumpkin Spice, and Sugarplum palettes beside me since I'm playing with new looks. A little word of warning: It can be easy to fall into the trap of thinking like influencers. If something's not darkly pigmented, they call it crap, and so everyone else thinks it's crap. But if you're pale, like me, that could actually be a plus. Watch these channels for entertainment only or to get ideas of new looks, and otherwise explore things for yourself. Remember, you can return what doesn't work for you. Also don't shy away just because something's powdery. I've used loose shadows, as in, things sold loose to begin with. If you know how to use powder shadows, then you don't have the problem these "professionals" do. And don't let anyone shame you for getting what works for you or what you like. Anyone who goes after you is an asshole.

[@mariaairheart3174]

@@Author.Noelle.Alexandria yeah, you absolutely right! I'm waiting for this palette to come to my country. Ugh, being european sucks when it comes to make up, we have to wait months for some products. 🤷‍♀️

[@unpopped]

@@Author.Noelle.Alexandria we get it you’re a too faced Stan

[@hannahjean7982]

I’ve literally been watching all of these and it so does not feel like it’s been TWENTY FOUR DAYS