Yass or Pass!? *Jaclyn Cosmetics, Too Faced and More!*

[@shayladenigris4986]

I personally would’ve loved to see Lunar Beauty in Ulta over Jaclyn Cosmetics.

[@tanyabee3955]

Yes!! I commented this exact thing on trendmoods page when they announced that. Super disappointing.

[@maryfisher5096]

I completely agree, they have such better concepts and commitment and passion for makeup.

[@angelafreeman17]

Yes!!!

[@jupiterliam7961]

theyre probably doing better in sales, too

[@mynameis_bex5863]

I seen in a comment section somewhere that he isn't selling at Sephora anymore but hinted about being sold at Ulta. Not a fact yet, but there is hope!

[@shadowcrazy911]

Previous Ulta employee here! Brands actually pay to have a spot in Ulta, similar to how a lease works. This is why the type and number of brands varies from store locations. If a brand doesn't sell enough at a certain location, the brand or Ulta can remove and replace the brand. This is also why more prestige brands don't work towards coupons, because those brands are already paying a good bit of coin in order to have their spot in Ulta, so they opt out of coupons.

[@cncjl07]

Is this why randomly some brands go on major discounts and don’t restock? I was recently at a store and saw that Dose of Colors was cleared out and I had missed out on a major discount.

[@cameliazelee5110]

@@cncjl07 I would say yes, I work at target and I know whenever retail is trying to get rid of a brand and or make space they go on a major clearance to get rid of their stock fast so it’s not just being thrown away and wasteful

[@jaclynrawlins2796]

Thank you so much! Very good information. Not necessarily morally wrong to do, but very good for consumers to know.

[@LoreLarkin92]

Jaclyn Cosmetics getting a spot in Ulta is like when you see someone who doesn't really put in effort or integrity get a job promotion or hold a prestigious role that they don't really deserve.

[@amyc9155]

Lol, yes!!

[@erinpeakovic1]

1000000%

[@cinnamonraw9911]

Oh that had me laugh, you are spot on there Lauren

[@rmartinez5280]

Yass. 🤦😂

[@Maizie_Alice]

Jaclyn Hill does not deserve that spot in Ulta, it’s a massive insult to literally every other brand that doesn’t sell unhygienic products

[@LipstickConniption]

She doesn’t deserve a fan base either at this point. Like idk how people can Stan her after all she’s done!

[@Maizie_Alice]

@@LipstickConniption Especially after she didn’t even apologise lmao

[@LipstickConniption]

@@Maizie_Alice seriously! Like if her fans enjoy that treatment, they can buy her crusty products I guess 😂

[@amordesdemona]

Not only did she not apologize. She also never sincerely explained what was in those contaminated lipsticks. Until today we can only guess what those bits were

[@wertherscaramel4321]

I commented on the new launch today on Trendmood and Jaclyn stans replied telling me stop being "mean" and "negative" and said "Jaclyn made a mistake, stop bringing it up!" Um saying something mean on twitter is a mistake, not releasing literal health hazards and never doing a recall. I don't hate her, I hate that she's getting a pass after putting out contaminated products

[@sharonblake9143]

I think we can all agree that the mystery boxes are just products Jaclyn had planned to launch in 2020 but didn’t. Old makeup anyone?

[@JanPyt]

She even kinda admitted to that on her channel. She talked about how she had all these launches plan but couldn’t do them. Great...now we are getting your old makeup

[@j.f1609]

She totally said on her story she planned it in 2019, tell me it wasn't made then and that's why it was so affordable when the value is like 200+ dollars apparently..

[@gillypiexo]

YEP AND IM DISGUSTED

[@Sarah-lv6jx]

I like that it’s marketed as a mystery box...it’s the same products in every single box. The mystery was the products period, not which products you’d get

[@xoxoPinkVoltage]

@@Sarah-lv6jx OMG 😂 ur totally right!!

[@alligatorjonesphd]

Even if you personally have luxury makeup, thank you for knowing most of your audience is not interested. I feel way too many channels are trying to convince us we need $120 Natasha Denona or Pat McGrath palettes.

[@trishamarie]

I absolutely needed my $125 Pat McGrath palette in my life. The only purchase I have zero regrets with. I refuse to buy Natasha Denona palettes because I have seen honest reviews that say they aren’t great. I have a five pan palette of hers that was gifted to me, and it’s okay. I probably wouldn’t buy one with my own money.

[@alligatorjonesphd]

@@trishamarie it's literally not a need, its a want. My point is most people will get the same from a Colourpop palette as they would a ND or PMcG palette.

[@melissacoulter3996]

Makeup on the whole is a want not a need. What you choose to buy is up to you. You can choose to save up to buy luxury if your not able to purchase that all the time or you can choose to buy cheaper makeup even if you can afford luxury. I personally have always purchased brands in Sephora and Department stores because that’s what my mother/grandmother used and bought for us as teenagers. I don’t necessarily agree that most people don’t buy that level of products. I think anyone that really wanted something would buy it.

[@allessandmegchannel]

@@trishamarie Natasha denona’s palettes are great and Pat Mcgrath’s are AWFUL

[@ThePenguinosity]

I am pleasantly surprised with KVD Beauty. I know that they've had a rocky transition but it seems like they're starting to move in the right direction. Plus I feel like transparent packaging is becoming the new trend and honestly I'm not mad at it.

[@aspenspring5119]

Funny enough, I work at ulta and the secret name they had Jaclyn under was “Project Chi” and I was so hoping it would be Kimchi Beauty. Don’t ask me why that was their code name, but I was very much disappointed.

[@sara-ql1xs]

No hate to jaclynbut kimchi beauty in ulta would be so dope!

[@rilesss.0829]

I work there too and we called it that too! I have no idea why. I think they didn’t want us talking to customers about it in the fear it might taint the launch.

[@Crownslayer013]

Maybe jaClyn HI-ll ??

[@KateLB1027]

The Jaclyn cosmetics situation feels icky because it reiterates this concept that Millennials face in the workplace: it’s who you know and not your portfolio that gets you the job. Morphe vouched for her.

[@TanjouTheButterfly]

So true! And since brands have to pay to get a place in the store, she literally bought her way in 😩

[@junglekimmy3611]

She and every other brand at Ulta bought their spot.

[@KateLB1027]

@@junglekimmy3611 false. There is an application process from both sides. Sometimes one contacts the other and vice versa. Ulta corporate looks at the portfolio and financial statements of the companies to decide whether it is financially viable for them. Contracts are drawn. The makeup companies must pay a percentage based on their contract, but no contract is drawn until the applications are approved. Do you know how in the red Jaclyn Cosmetics’ income statement and balance sheet are? There is no way corporate looked at those favorably. A lot more was considered than her financials.

[@tabbiragan915]

I feel like a foundation shouldn’t cost more than 30 bucks period. If drugstore brands can make my skin look great for less than 20 there’s no reason higher end brands cant step it up without stepping outta the 30 dollar range. Love you Hannah thanks for the video❤️

[@carolinatorres7575]

I'm sure the they make it for a few bucks too (including the packaging). As long as theres a market for it and people buy it they will keep selling it for that price 😪 There are also people brainwashed thinking because it's more expensive its ~better quality ~

[@trishamarie]

Every “high end” foundation I have purchased has been complete crap except Charlotte Tilbury’s brand. Beauty gurus who always talk about drugstore being in glass packaging and freaking out annoy me. I have used drugstore all of my life and I am old, and every foundation I have bought from a brick and mortar store has always been in glass packaging and always looks and works amazing for me. I just started trying high end and hated all of them except the one I mentioned. I have wasted so much money and let’s not even talk about their horrible shade matching tools online, especially Nars. After my Charlotte Tilbury is done, this girl is going back to drugstore!

[@roselynmvm]

@@trishamarie I actually have quite the opposite experience. Never had a foundation that worked better that Estée Lauder Double Wear. Drugstore foundations are, in my opinion, not good at all (except for L’Oréal Infallible 24 hours) compare to some high end brands. To me, when it relates to foundation, you do get what you pay for. I rather pay extra money for flawless and long lasting finish than save a buck and not get the best complexion I could. Just saying. Maybe you should try a few high end foundations before being set only on drugstore.

[@lmcme98]

The TooFaced Teddy Bare palette looks like it belongs in TJMAxx and Marshall's before it's even released. The shape, the font, and the color of the palette looks like a knock off brand that just collects dust on the bottom shelf of Marshall's

[@hollywood2499]

I agree! Too Faced is such a boring brand to me although I did like their Peach Perfect foundation when I tried it a few years ago!

[@mollydonovan5642]

My exact thoughts when I saw the palette

[@GirtheAlienGoldfish]

I work at Marshall's. Too Faced generally sells really well there. And tbh, I wish their stuff was worth the price point because all of the palettes I have from them are patchy. The Tutti Frutti collection was really the only thing from them that I really enjoyed. The Pink Lemonade highlighter was really decent and smelled so good.

[@ana_d_73]

It reminds me so much of Moschino.

[@dylanainge2324]

Honestly true though

[@jacquelineanuszewski3642]

I was almost upset when I heard about Becca closing because I still love and use some of their products, but then I remembered that god awful clear foundation

[@Vee92521]

W H A TTTTTTTT OH MY FUCKING GODDDDD NO!!!! I'm not there in the video yet 💔

[@iamsad9107]

Quick: What's your favorite Becca Highlighter? I need one before they go away

[@3v3rything3]

@@iamsad9107 shimmering skin perfector pressed highlight! Any shade that’s good for your skin tone but I love moonstone

[@iamsad9107]

@@3v3rything3 Thank you!!!

[@meganburbage1232]

Yesssss I was boycotting them anyway after that haha

[@nonfictionfeminist]

From what I've heard, it's not about who deserves to be at Ulta, but who has the money for it. It costs a lot of money to rent out the space, and most indie companies probably can't swing that

[@izzyrocks72]

Do they rent out the space? I guess that makes sense and why you see like the benefit brow bar at some locations. @smokeyglow you should do a video investigating how the retail market of Ulta works. I would be fascinated

[@giaverma5437]

They rent out the a gondola and then Ulta or Sephora takes like up to 40% of the money they earn.

[@izzyrocks72]

@@giaverma5437 do all the brands rent space? Like are redkin and Paul mitchelle paying to have their products there or does Ulta just buy it wholesale and stock it?

[@giaverma5437]

@@izzyrocks72 I can’t say for sure but I am pretty sure all brands have to pay.

[@zahedah80]

So where the fuck did JH get that kind of money then?

[@Kyery73]

Kim Chi deserves products in ulta I’d love that!!!! That Jaclyn announcement came out of left field for me.

[@AnaPie896]

Lipstickgate was a over a year and a half ago, almost 2 years. It happened right around my brain surgery and I remember using all the drama videos about the furry lipstick to distract me of how terrified I was of that surgery 😂 My conspiracy is that she’s in Ulta bc Morphe has something to do with her company

[@bmw8913]

My thoughts exactly. I’m ALMOST CERTAIN Morphe had a huge hand in this deal.

[@casperaaron5530]

I hope your surgery went well by the way!

[@emilymakescoffee1741]

Paying for shelf space in a store is a thing across the board, even grocery stores. They also usually pay for what kind of shelf space (top of shelf vs bottom of shelf).

[@thisisacrappyusername892]

Also position, Cadbury is normally at the bowls near the counter for impulse purchases, or on aisles that aren't always chocolate specific but more chocolate adjacent

[@plumpy_space_princess]

What?! I had no idea 😵

[@JackieDoesStuff]

This is true but it’s more like: eye-level shelf vs top vs bottom.

[@cerezabian]

Its just disappointing to see that a brand like Jaclyns who's had one successful launch is being put in ulta when there is so many brands that are amazing and have had multiple good launches for years not have the same opportunity... Especially brands run by poc and lgbt people

[@roselynmvm]

Like this video explained it, it’s a matter of having money and investors to buy yourself the physical spot at Ulta. It’s not a matter of who “deserves” it. Ulta is a business and it’s there to make money. None of these type of stores (including Sephora) does anything “charity” style. It costs A LOT of money to run physical stores all over the country so it makes sense they would have to pay for it somehow. And my guess is Jaclyn cosmetics is probably launching at Ulta with a bunch of new products. Just because they haven’t launch them yet doesn’t mean they will have empty spots on their displays 🤷🏻‍♀️

[@anisalsin]

When you talked about a makeup goblin within you I FELT that deep in my soul. My makeup drawers are getting FULL

[@cbmsg327]

I cant go into any store that has makeup and not buy it lol I have a goblin too

[@anne-marie339]

If jaclyn hill is in Ulta... I sincerely hope the quality control is there beforehand

[@0Ermmyourcla0]

Ulta stocking jaclyn hill cosmetics when it's in no way an established or trusted brand is...a very interesting decision?

[@christinahernandez8705]

I can't say every retailer works this way, but the company I worked for explained to me that brands pay for "real estate" essentially. Being at the front of a store as opposed to the back costs the brand more. Being on an end cap as opposed to the middle of an aisle, mixed with competitors costs the brand more. Being in a window display with banners, etc. costs the brand more. It's all about how much a brand is willing to pay for more exposure. It's the same online. The company I worked for paid a lot to be the #1 search result on Google. Money = Power = Influence

[@EmmaLawlor14]

Smokey glow is an essential part of my nighttime routine☺️🥰💕

[@HayleighPaige]

For a second I thought this said “nightmare routine” 😂

[@EmmaLawlor14]

@@HayleighPaige Unfortunately I have a lot of those😅 I’m a terrible speller so I wouldn’t be surprised if I spelled something wrong🙈

[@mathis3440]

Trixie Mattel has also just announced an eyeshadow palette, and I’m excited because it means we officially have no use for Jeffry Star.

[@z.t.a6403]

@@SpyderT22 what did she do?

[@StickyButSweet]

@@z.t.a6403 I’m curious too. What happened?

[@acmilanfan44]

@@SpyderT22 woah what? what happened with Trixie??

[@cbmsg327]

@@SpyderT22 I thought Trixie was alright

[@justjoannak]

@@SpyderT22 What did Trixie do?

[@carolinatorres7575]

Theres no "goth" in KVD packaging anymore. Never bought any when Kat Von D was a part of it but I admit I loved the goth packaging she made.

[@KathleenPayton]

Just fyi, there's a beloved foundation that also contains apple extract: NARS Natural Radiant Longwear Foundation. I only know this because I'm very allergic to apples lol. But maybe apple extract does something great for foundation!

[@boingomyoingo3474]

No tea no shade and don’t get me wrong I’d love to see a review, BUT, we all know that a large reason you want to buy that Este Lauder rose blush is because it’s rose themed.

[@keyholes]

For any other rose lovers also guilty of this: try the Milani blush with a flower embossing. I think my colour is called Tea Rose? It's really pretty and far, far cheaper.

[@smokey_glow]

I feel attacked lmao

[@buhbuhbrittney]

*talking about the makeup in the forever 21 checkout line* Smokey: "Does anyone know what I'm talking about?" Me, alone in my apartment: "ME ME ME I DO I DO PICK ME 👋👋👋" I need to get out of the apt lol

[@anne-marie339]

I totally read this in Donkey’s voice from Shrek 😂😂

[@thestellarelite]

That was totally me as well lol

[@taopanda98]

@@anne-marie339 Girl!!! YES

[@sabrina.natalie]

@@anne-marie339 - Shek is definitely one of those movies that is classic, timeless, and legendary. We definitely know all of the words from heart from beginning to end. It gets funnier every time I watch it. One of my favorite movies.

[@rilesss.0829]

I work at ulta. We sometimes have indie brand “features” where indie brands have an end cap for like a month where they display whatever their latest or best selling launch is. Right now we have the hipdot spongebob collection and a whole line of minted products for black history month. We also have some Nabla beauty as well. I wish they had permanent spots but I appreciate that they do those features.

[@onewingedraven]

Hey Hannah, I've been subbed to you for a couple years now. I just wanted to say thank you for shouting out places assisting Texans. I've lived here my whole life and I've never seen anything like last week happen before. My husband and myself were huddled under 10 blankets with our cat for 3 days straight with nothing but cereal and chips to eat. I do want to ask if you could extend the support also to Oklahoma and Louisiana. I have friends and family in both states and they were hit just as hard. They could use support too. Thank you again for helping raise awareness.

[@smokey_glow]

I’ll look for some links to add for those states as well! 💓💓💓

[@telesilla]

That Teddy Bare highlighter looks like the bear’s frozen in carbonite lol

[@jessie2807]

Omg😂

[@11lizgoodall]

If they'd gone with "frozen in Carbonite" as a theme I would have been buying it.

[@lanafanforever]

Jaclyn cosmetics will probably be right by morphes or part of morphes section at ulta

[@shayladenigris4986]

I was just thinking about if it’s gonna be on the high end side or the drugstore side lol

[@hannahveerkamp1097]

@@shayladenigris4986 right there with colourpop, BH, morphe and makeup revolution 😂

[@Lbell573]

Too faced would be in Becca’s shoes if their Born this way line didn’t exist 🥲

[@sandratorres472]

I thought you said “Coughing Season” for the candle name 😂

[@hollysimone16]

Lol it's appropriate

[@bandilenzimande5253]

Is that not what she said?🤔😶😂💔

[@oralysis]

Ugh yes I need to know hannah’s opinion on make up I do not usee 😍

[@carolinatorres7575]

I was surprised how many people on Trendmood were excited for JH launch. We will never forget the lipstick scandal, her handling of the situation was unacceptable.

[@gingergardenia4386]

Seeing the millennial and gen z discourse on TikTok and then me, a gen z kid, being completely in love with my millennial KZbinrs is really the best

[@StrangeKindaArtist]

*agrees in Zillennial*

[@talynhastime9343]

One tiktok pointed out that this generation war is really just white millennials and zoomers, because we white people always gotta judge and make a fuss about shit. The part of Gen Z that people stereotype as being overly sensitive are white kids wanting to flex their social justice muscles and the Millennials telling them to calm down are overwhelmingly non white. That’s been my observation.

[@gingergardenia4386]

@@talynhastime9343 oh my god that’s so true. We’re not as effected by the actual issues so we just get distracted and poke fun when there are real this to be mad about. I love talking about this

[@olivia1910]

I think it's pretty obvious that Jaclyn just paid a shit ton of money to be in Ulta... It's such a huge slap in the face for other brands who probably can't afford it BECAUSE they work so hard to release good quality products more than once a year, which is probably why she was able to afford it..

[@jordanpearson9883]

I think that Melt is SO CLOSE to being one of the best brands out there. They are so innovative and creative with their ideas, but they do have a lot of issues with their formulas and such. I really do hope that they evolve and improve, because I would love to try some of their products.

[@mellsafffiieeee]

something about that huda brow product picture makes it look like they're being held hostage in a basement. maybe it's the lighting they used?

[@jaciebennett7496]

YES why is it so dark and weird looking

[@KayleighJ100]

Omg flashbacks to fighting with my sister in the blockbuster over what movie to get. 😂😂

[@Macee44]

Hannah, could you do a video where you give your favorite all time go-to in each category of product? Both luxury and drugstore? ☺️

[@johnnemblem]

Me: Knows literally nothing about makeup and honestly doesn’t care *Smokey Glow Upload* Me: runs to watch

[@Pinkshadow4444]

I don’t wear makeup like EVER!! I watch because I love Hannah 💕

[@justjoannak]

Same tbh

[@sammylee5474]

I plan on wearing makeup in the future, but I just love hearing her talk about whatever.

[@nataliegregory4273]

You guys are my people. Love Hannah and I love that SHE loves makeup but I now care about people (like Manny MUA) that I’d never heard of...I’d never heard of primer...now I have primer. No idea what to do with it though...Hannah seems so intelligent and interesting

[@maggieelizabeth6567]

Saaaame

[@GravityFallsUp]

With those Pat McGrath heart lip oils, I can see it going 1 of 2 ways. Either the product is going to stick to the edges of the heart packaging and you’re not going to be able to get to it and use it, or there’s an itty-bitty teeny tiny tube in there and a shit ton of wasted space in the heart. Either way totally not worth it and a waste of money in my opinion.

[@plumpy_space_princess]

Yeah, so dumb 🙄

[@sinderbell1045]

“But we somehow managed to make it out alive every week” felt that in my soul

[@kvip23]

Omg the thought of a Tatcha bb/cc cream or tinted moisturizer is really appealing!

[@curatedbycristina7923]

"Makeup Goblin"- lol the perfect description for that part of us that continuously wants to buy new makeup!

[@j.f1609]

My first thought about Jaclyn going into Ulta : damn that's gonna be a small gondola!! 😝😝

[@nazarisreyes6037]

I just wanna know when is the Becca sale ✌🏼

[@hollysimone16]

Lol sameeee I gonna snatch up the hydra powder and some lipsticks

[@Tayl0rLea]

Omg GIRL you’re so close to 300k!! So proud of you from a sub that’s been here since under 30k ♥️ SO well deserved 🥰

[@smokey_glow]

Thank you so much 🥺❤️

[@jessie2807]

Same ! We love Hannah !

[@ryeffe2633]

I find myself thinking "oh the colour story is so cool for that" whenever I look at palettes now. As someone who didn't know makeup things like a year ago and I still don't know much, Hannah has taught me so much in so little time lol.

[@jessie2807]

Same

[@queenkatara2737]

Listening to Smokey’s voice is exactly what I need rn so relaxing 😌

[@SivanEzra]

CAN'T WAIT FOR THE BECCA VIDEO 🤯🤯🤯

[@hollysimone16]

It's too bad, they have some really solid products, and while they might not be the most exciting innovative brand, they don't "deserve" to go under (not that I wish bankruptcy on other brands)

[@marysheehan2350]

Yesss i love the concept of Yasss or Pass! Much more interesting and fun to listen to than anti hauls. Its a subtle shift in language but it makes a difference and its much more positive and pleasant to listen to!

[@oritsela]

Second this 😊

[@thisisacrappyusername892]

Whenever Hannah uploads its honestly became part of my nighttime to just put on my skincare, sit in bed and watch to unwind

[@emilynotaro1745]

“Gotta make a good impression with my eyebrows” 😂 we all felt that.

[@BiscuitsMom917]

I'm a k-beauty gobblin. Toners, essences and moisturizers. I want to try them all. Thank goodness I never got into make-up.🙏

[@JustaMentalNote]

Been watching more skincare KZbin recently and I get so excited every time someone mentions your channel. Specifically I hear the Welsh twins and Cassandra Bankson talk about you and your channel and I just love when people talk about the content I like. It’s like we can all fan girl together 😜💙

[@Bajangrrl]

new subbie! so happy that you call out these brands for their lack of shade range! totally unacceptable in 2021! thanks for keeping them on their frikkin toes mama lol

[@jessicabookout771]

Did anyone ever used to go to a Hollywood video? It was almost exactly the same as Blockbuster but cheaper that's where my family went...

[@dawnr9158]

I had both stores across the street from my apartment. I loved Hollywood selection of horror movies. I miss going to pick out movies. Great memories.

[@alexandersage2054]

Yes!! I would always be allowed to check out a video game and get a candy :) good times!

[@meagantrout2127]

We didn’t have either in my town bc it was too small. We had an independent video rental place though.

[@amyV10844]

Yea, I grew up in L.A. and loved Hollywood video. Like Dawn R. Says horror was my favorite

[@ohnoitsthecatman738]

I'm not sure how things work in America but in Australia getting space on the shelves of Mecca and Sephora costs $$$MEGABUCKS$$$ so small brands dont really have a chance. As im typing this im hearing you say it Hannah

[@blowyournoseman2736]

I love all your videos!! Especially when it’s a YASS or PASS because love the way you say it!😄

[@bertkesurf]

The makeup goblin within me 🤣🤣🤣 I love that as a description of the desire to acquire products! I call it shiny crow syndrome, where a bird grabs something because it's sparkly, even if they can't use it or eat it.

[@kimberlywelch4198]

I 100% agree Jaclyn has no business being in Ulta. Just with the way, as a CEO, handled the lipsticks. Being rude, lying, and deleting social media is a huge red flag. Money aside, Lunar Beauty should be in waaaaay before her. I'll never support her.

[@wertherscaramel4321]

I saw all the fan comments about Jaclyn and was like "did we forget what she did??" Apparently people didn't forget, they just have intense parasocial relationships with a seemingly unscrupulous millionaire who put people's health at risk for a profit! It's disheartening to see imo

[@tmarie69]

Jaclyn Cosmetics falls under the KKW line for me...... who is buying her products? Serious question. And, are you not afraid to purchase her products??

[@angelagabrielle1084]

I guess I can kind of answer this... me lol. I got one of the highlighters. a beaming loose highlight. I can honestly say it's beautiful and well worth the money. I use it almost daily. I guess I just don't have anything like it and haven't seen anything to compare it to. it's like literal metal on my face. I like to use it on my eyes and sometimes very lightly as highlighter. it's beautiful. I didn't necessarily buy it because of Jaclyn, but mainly because of the specific product. if I could find something comparable from a different brand... I'd buy it there instead I suppose. the packaging is nice as well. I also didn't follow her during all of the scandals so I bought it based on the good reviews the highlighters got. I'm willing to give her other products a chance because of it. especially because she'll be in ulta now, where I can return things if I have any issues.

[@rilesss.0829]

NO ONE buys the kkw line at my ulta. Her products have been sitting on the shelf for so long that the packaging and the actual products have changed color due to the hot lights. It’s concerning

[@sabrina.natalie]

@@rilesss.0829 - Oh wow. That’s insane. And her products are ALL THE SAME. Just nudes, nudes, and more nudes. I understand many people love nudes, and I know Kim wants to say true to herself because she wears a lot of nudes and beige tones, but I wish she would add a pop of color to her makeup at times too. It’s so annoying! 😩

[@andib95]

I’m excited for where KVD is headed...I hope they continue to keep the gothic aesthetic! But I LOVE that they’re making their products with more recyclable/sustainable packaging! & that shade range looks good.

[@canary177]

Ok I'm a little high so bare with me but I need to talk about this 😂 I would ask Hannah to make a video about it but I don't think it's important enough, just interesting lmao. So has anyone else noticed that luxury brands have two different types of products that they market towards two different types of people? My example will be Dior but other luxury brands do this as well. Dior has their modern, regularly high-end priced items that are usually in Sephora, such as the face and body foundation, the backstage blush, bronzer, and eyeshadow palette. Then their dior forever foundations and their lip oil balm things. They are what you'd usually see youtube reviews on and most people think these are great products. But then there's their eyeshadow palettes that are like the weird quads with an extra eyeshadow in between the 4 shadows, the packaging is bulky and looks like it's from 2001, and worst of all, it comes with two cheap spongetip applicators all for $64. Then their foundations that are in the $82 price range. These aren't on Sephora. It feels like they keep releasing outdated and overpriced makeup to older rich people who think that that's what's best even though it's not. Then the modern stuff that seems better in quality but lower in price that younger people want. I tried to explain the best I could lol but I've been wanting to talk to someone about this. Clearly you can tell I have no friends that are into makeup 🥺 😂

[@jessie2807]

Agreed with everything you said!

[@zzzyul]

I think there’s a saying about getting older and just sticking to products you know or things you know. Not really going out of your comfort zone. I think that’s what happens with their older clientele. The brand must see ppl are still buying some of those bulkier older products (maybe at like a Macy’s or department store since that’s how older ppl feel more comfortable shopping) so they make them but try to push younger feeling products at hipper stores with wider age demographics like Sephora. Maybe they did try some new products at department stores (or wherever older ppl shop more ) but they didn’t do well? Idk 🙃

[@amyV10844]

Different things work for different age groups. They are smart to cater to their clientele. I am a millennial and I feel like I am outgrowing buying and trying everything, I finally learned what colors and finishes look good on me., I have decluttered my huge collection and am starting to like “boring” natural pretty high end makeup. Looks can be deceiving. I bought a neutral chanel eye palette that comes with sponge applicators (which reminds me of my grandma’s makeup) but every single time I wear it I get so many compliments on having beautiful eyes. There’s great products in those old school looking palettes if you like a more subtle look, I think. I don’t care about trendy anymore only flattering. I haven’t tried the Dior quads yet, I do have their backstage palettes which I love for everyday makeup.

[@lanaesworld6976]

Michelle wang makes me want all the expensive products

[@hcmint4heart]

Same! I used to not even bat an eye at designer makeup like that, but when I started watching Michelle>.< she got me wanting the fanciest things hahaha

[@ultraviolettas]

She lets me spend so much money 😭 $250 on westman atelier just last week lmao. But I buy fewer, more expensive products now instead of more less expensive products and save up to make the big ones! I’d rather have fewer, nicer things that I have thought about and really want instead of more things that just look okay to me but will suffice

[@lanaesworld6976]

@@ultraviolettas exactly. Now I collect responsibly

[@ultraviolettas]

@@lanaesworld6976 the Chanel highlighter is next on my list, I hope they’ll still have it! 🥺

[@katiedial2334]

I don’t even consider Jaclyn Cosmetics an actual makeup brand until she has more than 2 products and that aren’t LiMiTeD AdDitiOn 🤷🏼‍♀️

[@taryn9850]

The whole Teddy Bare set got me and it did not disappoint 😭

[@alyssaxamelia]

Your commitment to posting videos is motivating! I’m a small small channel and I aspire to have your drive! Keep it up 👏

[@shelbyk7229]

I love your videos. I am binging your whole channel right now. I really like that from the start you were super friendly and opinionated and informative. My fav KZbinr for sure.

[@patsteimer1860]

Thank you for mentioning Kim chi. She doesn’t get enough coverage in the community.

[@courtneymarie3339]

Hey Hannah how are you? I’m looking forward to hearing your opinions and thoughts this is gonna be soooo goood

[@jodidie]

I always feel bad just commenting on your looks bc your videos are always so well rounded and you're so intelligent..but girl u look so pretty. You are glowing!!

[@makeuponthemind32]

In Huda’s defense her brow pencil is EXTREMELY thin. It’s undoubtedly the thinnest brow pencil I’ve ever seen!

[@mattymahar5531]

The teddy bear is from the brush set they made years ago. I bought it when I was like 14 as my first brush set and it came with a cute bag with gold bears all over the pink bag and a gold bear zipper.

[@brittanyanderson8769]

Does anyone think Jaclyn will re-release the lipsticks from a “new lab” like same shades and everything but just done correctly? Or do you think she’ll just never try to re-do the lipsticks?

[@iamsad9107]

I'm not sure but I'm still not going to buy it either way.

[@jessie2807]

If she does she’s gonna need to do a good job convincing us that they are contaminated

[@banelini7699]

I think she'll release everything else before she tries to put out lipsticks again tbh. she needs to regain the trust with some good products.

[@sherrienostromo23]

The "don't spend 13 dlls to feel joy" reminded me of Lucia Tepper, sounds like something she would've said

[@zahedah80]

I'll never tire of the yassss or passes at the beginning

[@amyc9155]

These are quickly becoming my favorite videos on KZbin 😊😊

[@ryanpooley]

I really wanted the Pat McGrath lipglosses for the packaging, but then I saw the price 😬 Found the containers with a red cap on ebay for a few dollars! 🙌

[@oliviarespini6118]

i stg this is the one time my australian time zone has allowed me to be this freaking early

[@A_ree_ta]

I love coming to these videos and taking a deep breath with the intro. Thank you for being a safe space for me 💕☺️

[@Figs_and_Peaches]

"the makeup goblin within me has to be stopped" HAHAHAHA omg I don't even wear makeup anymore but I love watching your stuff!

[@pinkTonya24]

Yeah I watched Samantha R's live video the other day and she was talking about JC going into Ulta. I also had no idea brands had to pay to go into Ulta.

[@gillypiexo]

I can't wait to see you post about the kvd foundation on IG and see what you think! Cuz i recognized your face and i follow you on IG! We have similar skin tone so yay 💕

[@jeanpaleo490]

Kim chi chic in Ulta would be 👌. Adorable packaging, amazing color stories, INSANE pigmentation. EVERYONE GO SUPPORT KIM!!!

[@brilucido]

Hi, Texan subscriber here! Just want to say thanks so much for spreading the word bc there are a lot of people here who had a really rough go of it last week.

[@jaciebennett7496]

i actually love the blockbuster palette color story for some reason

[@Arincota]

Jaclyn is the same... she’s starting to make an appearance on her KZbin again. Why? Because she’s launching makeup again. It’s annoying and obvious. So it’s gonna be a pass for me.

[@extremelylargecat]

I've used skincare with apple extract in it before. It's an antioxidant, so it's good for the skin. It's really neat and on-trend that they decided to go that route because skincare is so popular right now, I think a sheer foundation balm with skincare ingredients is something a lot of people would want. I can't wait to see how it actually performs, what the coverage is actually like, etc.

[@annaleighjackson6799]

Perfect way to wake up on a Friday. New Smokey upload sets the tone for the whole day 🥰

[@kenyadavenport5822]

Thanks for putting Texas in your spotlight! Where I live in Texas has mostly gone back to normal but a lot of of places are still under a boil notice and are facing other issues. The majority of my friends and I weren't able to work at all during the snow storm do to travel issues or our jobs just not opening. It's rough but getting better lol

[@cbmsg327]

I just got off work and I've been blessed with another yasssssss or passsss

[@lordoflotion7005]

It makes sense that the brands pay to be in Ulta. It's like brands paying for shelf placement in the grocery store. Love the Huda liner packaging & KVD foundation, will definitely try.

[@alysiajarman9158]

Tom Ford, Tom Ford is the brand that awakens the makeup goblin with in me. Normal I buy it on poshmark at normal=ise prices to justify it to my logic brain but it is a battle to the death. Honestly I would also be interested in the KVD balm foundation review. I brought the liquid $18 foundation and I like it enough to maybe repurchase.

[@lillyjordan2331]

When the teddy bare product came up, I had a distinct memory pop into my head about arguing with a teacher about there being two ways to spell the word bear and her telling me I’m wrong...

[@xoxoPinkVoltage]

I would LOVE to see you do a video all about ur favorite base makeup. Primers, foundations, concealer, powder, the works!! I have dry textured skin and it feels like all the other ‘beauty gurus’ have basically perfect skin. I love how honest and real u are with ur reviews. Seems like it’s rare to find these days.. plus I always trust ur opinions! ❤️

[@mlledarcel]

omg second comment, but I have to: "to have 5 be pasty white and have 5 cover the rest of the spectrum is just insulting," f**king tell 'em!

[@A_ree_ta]

The Tiffany heart necklace is iconic btw, I’ve been fixated on it for months 😍🤩