The (expected) rise of underconsumption core on TikTok

After years of TikTok users, posting massive clothing hauls and showing off their fully stocked perfume and skincare collections, it was dubbed as consumerism and overconsumption.
And after de-influencing became popular on the app a few months ago, under consumption is now taking its place as the new trend to show off regular living and spending.
In this video, I’ll explain the slow rise of underconsumption with its predecessors, like zero waste, minimalism, and De-influencing.
We will also look at the other side of overconsumerism, and if too much blame is put on average people and consumers rather than on mega corporations.
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