The Five Sales Enablement Things and Valuable Friction Episode

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode.
Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:

1. Buyer Needs Analysis

2. Market Intelligence

3. Story Telling

4. Sales Tools

5. Technology

Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction.
Enjoy!
-
The Links
The people on LinkedIn:

• Ian Truscott ( / iantruscott )

• Jeff Clark ( / jjclark08 )

• Robert Rose ( / robrose )

Mentioned in this week’s episode:

• Clifford Stoll’s 1995 article in Newsweek - Why the Web Won't Be Nirvana (www.newsweek.c...)

• Robert’s new website, Seventh Bear (seventhbear.com/)

• Robert firm: The Content Advisory (contentadvisor...)

• Robert’s podcast: This Old Marketing (www.thisoldmar...)

Rockstar CMO:

•
Monday Mojo ( / rockstar-cmo-monday-mo... ) - our monthly LinkedIn Newsletter

• The Beat Newsletter (beat.beehiiv.com/) that we send every Sunday

• Rockstar CMO on the web (rockstarcmo.com/) , Twitter ( / rockstarcmo ) , and LinkedIn ( / rockstar-cmo )

• Previous episodes and all the show notes: Rockstar CMO FM (rockstarcmo.co...) .

Track List:

•
Piano Music is by Johnny Easton ( • Smooth Piano Bar Music... ) , shared under a Creative Commons license

• We’ll be right back by Stienski & Mass Media on KZbin ( • Stienski & Mass Media ... )

• Lose Yourself by Eminem - on KZbin ( • Eminem - Lose Yourself )

Listen on Apple (podcasts.apple...) , Amazon (music.amazon.c...) , Spotify (open.spotify.c...) , or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices (megaphone.fm/a...)