The Garfield Movie's Marketing is OUT OF CONTROL!

The Garfield Movie hits theaters Memorial Day weekend, and the marketing department is going wild. Garfield is getting crossovers with food companies, merch companies, and even appearing on robots or billboards across Hollywood. Meanwhile, The Garfield Movie team keeps making parody posters of trending movies. Why is this marketing campaign so aggressive?
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[@Vailskibum]

The absolute grip this orange cat holds on Earth right now is wild

[@TordParker2.0]

Yeh.

[@glamrockfoxy6667]

Garfield is truly great

[@local59_Studios]

he's gonna be ruling the internet at one point i believe it

[@kanakanu1977]

Okay

[@BobDaEgg]

He's everywhere

[@JaySpiderPop30]

“Everywhere I go, I see his face.”

[@pikachuscoobydoo9507]

Damn you beat me to it lol I was literally about to say the same thing

[@diegcon0]

I still miss Him.

[@nathancomixproductions466]

This should be a meme!

[@BFDIFinalistsfan2763]

Garfield!

[@Rollinsly29]

I am making my own cartoon animated series called Jailbima Rotains

[@thomasdaartist8938]

Why can't other animated movies get this kind of marketing?

[@djstarkidmashups8536]

If Ruby Gillman would've gotten that kind of treatment

[@ZekeorSomething]

Because some aren't known products

[@AdrianAnimations360]

The Mario movie

[@Sargentsnakeeyes]

Good for the other countries that has that marketing because for SOME REASON almost non of that marketing is here in Ireland I mean seriously it feels like Ireland doesn't want any fun marketing from ips

[@curtandrewsjr.8163]

money

[@Shim_Shim]

Garfield, Garfield everywhere

[@mr-monk273]

I can’t survive him

[@AndresAcosta-x8g]

Garfield as far the 👁 can S E E

[@fudgeboy2165]

Nice Sunset Shimmer profile pic! 👍

[@stormdoesgaming8919]

And not a drop to dri-- wait a minute...

[@glauciarochelle]

garfield mania

[@stickmanschannel734]

imagine getting hit by the garfield bus

[@Ireallydislikehandles]

The last thing you see before you die is: I hate Monday-

[@jeanbean7183]

Imagine being the lawyer who has to take that lawsuit

[@stickmanschannel734]

@@jeanbean7183 “Your honor, my client was struck by a garfield bus. He’s been paralyzed from the waist down.”

[@jeanbean7183]

@@stickmanschannel734 meanwhile the judge would try to be processing the Garfield bus with a straight face or in general (doesn’t help that the eyes blink but it’s better than the lazy boy recliner not by much though)

[@keltonthepara]

I’d rather get hit by a Garfield bus than a Pikachu bus

[@bananerbug165]

“You complete me Jon”

[@rhavols]

jon me complete you

[@BoredPerson12]

AYOOOO

[@loganhall661]

"Wait, it's all Garfield?"

[@diegcon0]

It always has been.

[@domartim]

*Holds a gun*

[@Just_a_Spyder]

F*CK YOU BEAT ME TO IT

[@matthewlasalvia7026]

Always has been, Jon.

[@contentkid7949]

Why hello friend, fancy seeing you here

[@alkatron768]

well, this was the first Garfield advertisement I have seen so far

[@ZekeorSomething]

How?

[@alkatron768]

@@ZekeorSomething I guess they just need to up their advertisement game.

[@MinecraftDood02]

@@alkatron768 facts they've done nothing

[@JDxY-2]

Aside from a few ads I get, I agree

[@drperky2135]

Enjoy your last moments of freedom

[@Jaydenig888]

Something about chris pratt being in animated movies lately just makes the world go crazy

[@ChanOliver2010]

Maybe Chris Pratt himself has something to do with it

[@jackfruit420]

who even is crhis pratt

[@Sykomykol]

⁠@@jackfruit420…

[@shasummerlin5299]

@@jackfruit420 ...

[@mr.beetroot2219]

@@jackfruit420I don’t know about this crhis patt you speak of but I was personally wondering about cirhs pratt

[@deathdefying1472]

Never thought I’d see the day when the “Cheese Tax” song appeared in a Hollywood blockbuster

[@Oskarix-2012]

Imagine this scenario: You go to the Garfield bus stop to wait for the Garfield bus that passes by the Garfield billboard and takes you to the cinemas where the current movie is Garfield. Truly terrifying.

[@loafofgodlybread9225]

And then you go to see The Kingdom Of The Planet Of the Apes But there’s a Garfield trailer inside. No matter where you go, even if it isn’t Garfield, Garfield is there

[@chazzywaz]

And after all that you eat out of your garfield popcorn bucket in your garfield suite

[@XolDoesStuff]

you then lay in your garfield bed and dream of garfield waiting at the garfield bus stop for the garfield bus thats passes by the garfield billboard to go and see the garfield movie.

[@just_a_faithful_guy]

on a monday 😂

[@iAMtwoman22]

"garfield, why did you take over half of the universe?" "i'm popular jon, it's who i am"

[@Zippy1kanobi]

Went to Olive Garden… Garfield was being promoted on those little iPad looking thing

[@BrokenCrowbar]

They also added a kids lasagna for a limited time

[@Isaacthebiggestmoviefan57]

i saw a olive Garden ad on Disney plus last night about Garfield and in the ad he ate the entire tv because he saw the olive garden ad

[@Moxxiefan666]

@@Isaacthebiggestmoviefan57ive seen that one too😭

[@JonTheArbuckle68]

As Mr. Arbuckle himself, I can confirm that I am currently experiencing a nightmare

[@CleanMario]

you make fire lasagna jon fr

[@MrashBSoffcial]

You make shit lasagna

[@thomashansen440]

@@CleanMario more like shit lasagna thats why he is like .holy crap i would even feed this to my dog and then Garfield had began (all just a joke)

[@ProgamerpersonI]

Dude, I went to an olive garden for my brother’s birthday, and woulda look at that, GARFIELD was literally being marketed there TOO

[@BrokenCrowbar]

I was on a field trip and saw that

[@ReiaxRBLX]

I got a garfield ad when I clicked on this video 💀💀💀

[@andykishore]

How fitting.

[@DoofenSpyroDragon16]

🤣 why did this make me laugh harder than necessary 😂 I guess that’s your karma lol 😂

[@christopheranim]

This is quite literally illumination's Level of marketing

[@KeybladeMasterAndy]

Mario notwithstanding, I haven't seen such intense marketing from Illumination since Sing.

[@SuperNASCARrocks]

The Garfield Movie’s Marketing department definitely went all out. This movie is going to be huge.

[@OPENTHEGATESNOW]

Marketing for this is going wild I even saw an billboard with garfield doing one of his poses with his eyes just opened (when he up )and closed ;-; ( this is crazy) and most likely doing the same

[@marker2673]

Hey man why is your house literally garfield? Me: the marketing made me do it

[@SuperGibaLogan]

"i invaded the world, jon"

[@sashamurashi225]

This is Mario Movie all OVER again

[@sweetparriz]

IKR

[@Rafacolon4]

WHATS NEXT SONIC 3 DOING THIS!?!

[@CageBlack1443]

@@Rafacolon4 Nope. Only Illumination has been doing this.

[@nerdgeekman]

It is 2012, a movie with an orange character comes out and has insane marketing It is 2024, a movie with an orange character comes out and has insane marketing

[@DoofenSpyroDragon16]

Wasn’t that the Lorax? Yeah I remember seeing that everywhere now that you mention it. Actually saw it for my bday that year.

[@gamedevelopmentstudiobyark3294]

theory: 12 x 2 = 24 happening of orange character and then if 12 x 3 = 36 so i predicted about 2036, does that mean orange character has insane marketing about universe is a main character and a main villian is the heat of death

[@Emiliussss]

1:02 that one Garfield knock-off chair is real now

[@Fall_Bear]

They are probably marketing it so much because otherwise nobody would be watching it. In 2024 Garfield has gotten pretty irrelevant so a large amount of people don't know this movie is coming out or just don't care.

[@honorguard7616]

The owner of Garfield does enjoy giving it breaks than go bonkers

[@jamesblake5215]

Say when Never, Sony Pictures. Bury us in Garfield!

[@davidzea-smith1417]

Super Eyepatch Wolf is probably shaking in his boots more now.

[@hollywoodkid1342]

You saw his video about Garfield to huh? He was right

[@Oscar95451]

The Garfield Movie is now released in Mexico

[@flightpointer]

BUHH WHAAAT!?!?!?!

[@Oscar95451]

@@flightpointer It's true

[@Lovehandels]

I remember they did this with Godzilla movie back in the 90's. For some reason Taco Bell was really pushing it! Our city buses was showing off how big his foot was .......it was crazy and it's why I loved that movie, it was very interactive to me

[@danielgudinojuarez6729]

It's the 2004 movie all over again, it too had a large marketing campaign

[@jakeinator2005]

I think this honestly screams "desperate". They're throwing everything at the wall to make people care about Garfield again, who is definitely a household name, but nowhere near as many people are interested in him as they used to be. This is their attempt to make people watch another Garfield project and make it look like the next big thing. Whether or not this strategy works (or more importantly, if the movie is good), we'll just wait and see.

[@DPLplatoon]

Why does the bus blink. *WHY DOES THE BUS BLINK??????*

[@zasproductions9258]

Welcome to the Garfpocalypse

[@kat_draws__]

In my opinion, this is sort of paying homage to Garfield in the 70s-80s era where his merchandise was exploding from popularity to the point where they were everywhere, and even would crash up on shore from the sea. Point is, the franchise was everywhere, and I love to see his face everywhere again, this orange cat will truly never die.

[@nerdsman567]

I'll always have soft spot for Garfield in some capacity. As a 90's kid, I remember watching "Garfield and Friends" on TV when I was very, very young. Even today, I still revisit "Garfield's Halloween Adventure" and "A Garfield Christmas" during the holidays. :)

[@skyenight-by8yh]

How they managed to have the budget for this is *beyond* me. 😅

[@CoolMan1_SonicAndOtherStuff]

Garfield is the cartoon character i relate to the most. It's really cool that he's literally everywhere! Can't wait to watch the movie when it releases in theaters on memorial day! :D 😺

[@Soldout360]

2:41 How in the world is he chillaxing through that

[@ericariley1696]

You forgot the mention the Olivie Garden commercial where Garfield stares at the lasanga on TV then runs up to the TV and eats it.

[@tranqle73]

I did not hear of this movie until the Olive Garden I worked at got a shipment of Garfield-themed cups and kid menus. Now it’s all I see at work. I am haunted by Garfield’s face and demands of Lasagna.

[@LegoTuskenRaider]

At my school, some girl wore all Garfield and made people sign the poster

[@DoofenSpyroDragon16]

*gasp* she’s one of them!!! 😮

[@Infinity_gifts]

1:02 bro got skinned and turned into a chair 😭

[@Scented_HandSoap]

I'm surprised I haven't gotten seen any Garfield advertisement, the only thing ive gotten was an ad on youtube a week ago, otherwise, I've been safe

[@BraydenBunch58]

I Saw some Garfield Tastycakes at a convenience store

[@fluffythekitsune6738]

and Olive Garden

[@CorbinCourtney-ho3du]

Yeah me too I haven't seen a single tv advertisement for the movie

[@dame9187]

“never jon! burry me in a mass amount of the garfield movie advertisements!”

[@josepharmstrong1788]

Garfield has ALWAYS been aggressive with merchandising

[@ShB-o8h]

This is why I love marketing

[@JamesLawner]

This movie is gonna make Super Eyepatch Wolf explode, I just know it! 🤣

[@technobladeleakedclips1827]

He is a filthy radical leftist

[@highfiveanimations]

2:03 That’s meant to be a blink, a SLOW blink at that.

[@mcuunofficial7499]

2:33 movie should do this with there posters more often

[@RedoStone35]

All of this just to open to $24 million.

[@alyxgraff9121]

Just saw this video when that news dropped. Marketing is overrated yet somewhat necessary sometimes.

[@calebthomas1453]

1:54 "worship me john"

[@mathewwatson-FireGem21]

I saw an ad for a Garfield Chair even actual Garfield Lasagna and actually saw it in the stores!

[@NotDynimiteDuck]

anyone finna talk abt that tiktok ad where there clips of the movie while the theme "the cheese tax" is playing 💀

[@LiamTaheny]

"He's got my merchandising!!!" - Garfield

[@erikperez4829]

i had to rewind the beginning afew times to make sure that i wasn’t tripping and that bus did blinked at me 😂😂😂

[@averysune9780]

Honestly, this is the most aggressive marketing I've seen for a movie in years. I'm surprised there isn't a video game out about it...If you don't count his inclusion in Nickelodeon All-Star Brawl, I mean.

[@LightBloxVidsYT]

I can’t remember the time Garfield got this much attention💀

[@Thehuman_player]

I got a Mcdonald ad with garfield RIGHT IN THE MIDDLE OF THE NIGHT.

[@SMG8Productions]

Ah yes, my favourite chair... Garchaireiled

[@yosoyringodesanantonio8405]

I saw this Film and It was Amazing. I don’t care what critics say. Maybe Critics saw this on a Monday.

[@LilDragonkaijufan]

LoL an orange cat. I wonder how popular he will- oh now I get it.

[@f4tleditz]

"You can't escape me John. I am everywhere."

[@Thegunslingersoflossantos]

this is a cannon event :)

[@htfguystudiosltd]

Heck, I even saw an Olive Garden commercial that promotes the Garfield Movie at Bar Louie!

[@ShapeShuffle]

Try escape Jon. Try escape *Jon*

[@IsaacWale2004]

I genuinely did not know this existed until now...

[@Justaguy-d3eWr]

Hop out boys take the boys up in the crew

[@TooriGAA]

I cant even animate some of my flipaclip animations without seeing a garfield movie

[@TripleTrune]

I love the part where he just talks about Garfield

[@DoofenSpyroDragon16]

Nah, that’s not even the best part. The best part is when he talks about Garfield. 😆

[@TripleTrune]

Fr

[@Downarw]

Everywhere i go even in my house, Garfield is there

[@DaveBorer]

He can't keep getting away with it 😂

[@ejej5507]

Let's all take a step back to realize how much of a supporting role Odie became in this movie. At some times he isn't much of a brainer, but in the movie he became more than just a sidekick.

[@Robertganca]

He even has a hold on your KZbin channel.

[@BooperXI]

Crazy how I found out about this movie 5 minutes ago on a youtube community post

[@waheedabdullah6371]

DCEU needs to take notes. Pretend that their franchise didn't got rebooted so this comment would make sense

[@gaabrieel921]

There is a frozen food company in Sweden, and garfields face was on the front of the lasagnas packeting. Didn't know he was literally everywhere, though.

[@spongebobsquarepants6096]

1:42 Lasagna?

[@Karnage_Kai]

Oh wait that one actually makes a lot of sense

[@JohnDoeBrawlStars]

Outside of my school is a massive Garfield billboard and you can literally see it from inside the school

[@XanderSongsRemastered]

Real

[@leeeroyjenkins555]

1:06 service the chair, Doug-meant Jon. Very expensive!

[@knightwolf9863]

First.

[@ESRailProductions]

Nobody cares

[@BardTheDragonProductions]

Nobody cares

[@BardTheDragonProductions]

Nobody cares

[@RATthingything]

@@ESRailProductions spoken like a true man

[@jumentoqueanima]

​@@ESRailProductionsI do, let the guy be happy.

[@HoiiiGuy]

If you think about it, this could secretly also be a Garfield marketing campaign.

[@mirnamorales1465]

Pure "where you go, I go" moment.

[@rmannayr2129]

SO MUCH GARFIELD!!!!!!!!!!!!!!!!!

[@SouthParkGamer45]

At least they're putting in more effort with Garfield than Dreamworks ever did with Ruby Gillman.

[@Wicked_Fox]

From what we experienced before, over promoted or hyped stuff always sucks or fails. Fallout 76, Cyperpunk 2077, Ugly Dolls, Star Wars Battlefront "Remaster", The big day by chance the rapper, Revival by Eminem, Battlefield 2042, I could go on.

[@yosoyringodesanantonio8405]

What’s Next a Chia Pet Garfield??? Oh We do have a Chia Garfield and I gotta Buy that!!!!!!!!

[@meta527II]

I haven’t seen THAT much commercialism for it. But I’m planning on giving it a watch

[@SpeedyFAST2006]

Did anybody get the chance to see the Garfield movie?? I did, but barely anybody was there even though I watched it a day after its release.

[@CrystalKier]

I don't leave the house very much or live in a very populated area where all these big advertisements are placed, so I can understand why I haven't seen any of that; but how have I not seen all of those movie posters until now? I've only seen a couple of trailers on tv and an ad or two online.

[@cyanity1017]

1:01 oh my God it's the garfield couch all over again.

[@brayanarmenta3812]

Garfield is crazy

[@jamiemichael6237]

No dont don’t do it John, don’t turn me into a marketable chair! JOH-

[@DJDerpyify]

It's the 2004 Garfield marketing all over again. I had the Garfield skin on my media player on KOL in 2004 lol

[@make04]

"I know where you live"

[@andykishore]

I haven't seen this much marketing for a movie in a while.

[@Gloryzuki]

I didn't see that effect...

[@bradleyhauertheedtruncanfa5020]

Reminds me of when Dirk Dinkum from the Garfield SHOW took over Twitter.

[@GREATESTMOVIESNEWS]

The Garfield Movie's Marketing is Amazing Job!!!!!

[@crapaunknown]

This is like the Mario movie