The Genius Marketing Trick By Five Guys

[@financian_]

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[@Mark-zx2bq]

Fast food restaurants have been doing this since before Five Guys even existed

[@overkill4733]

Tf is this

[@BachuBachu-o6u]

Nudne to🙄

[@JohnBoySykes11]

You get subtitles wrong worryingly frequently, i hope no one actually pays you anything.

[@avalon4693]

@@JohnBoySykes11I know many people who would pay for stuff like this, or pay money to life coaches that do nothing.

[@brulti]

As a person who worked at 5 Guys, this is 100% accurate. It's for the appearance of better customer service. Your actually paying for those extra fries.

[@cdevidal]

And fries are one of the cheapest items on the menu for them to make

[@axemanracing6222]

Actually every customer is paying extra, even if you're without fries.

[@thealchemist5376]

You're*

[@michaelrudolph7003]

The potential downside is that you can never stop doing it or your entire franchise blows up. People will not accept not getting the "extra" once it becomes "standard".

[@InsatiableMonkey]

Oh I know. That is why my buddy and I ate there once to see what all the hype was about, agreed it was an enormous ripoff, and never returned. Five guys is the premium burger for people who think burger king has good burgers. Even Sonic has better fries.

[@bobmoore20]

A placed called Chicken Express in my town used to always give you one more chicken tender than you had ordered. So a 3 piece came with 4 etc. and this was so genius because everyone would always say “I love that place, they always hook you up with extra”

[@phillipbradshaw4006]

They still do. Chicken tenders with cream gravy and a yeast roll. My version of heaven.

[@ImGairBair]

Dude. I loved chicken express. I wish we had them where I live. And I loved them for that exact reason!

[@Jeffrey-t8g]

At McDonald's one time the Medium Fries I stuck my hand in the container and touched the bottom. I pointed it out and they said "sold by weight", so I said weigh them again. Oh, we don't weigh each order, so I said you lied to me and told them to fill the container or give me my money back. One time fries tasted like cooked in rancid oil, same B.S. from Mgr. I don't eat fast food anymore and it's too expensive for the poor quality and quantity.

[@DukeOnkled]

I went to that place once. It gave me food poisoning.

[@eline7214]

@@DukeOnkledskill issue

[@qbanz00]

Also at a restaurant when a waitress gives you something for “free/extra/under the table” it makes you feel a bond with them that makes you want to give them a bigger tip out of appreciation. People just want to feel special and appreciated and they’ll give you whatever

[@lisha_massofenergy]

all they gotta do is give me extra condiments & im butter, here’s my damn wallet 💳😩

[@e.l.norton]

Except it's all manipulation to get you to tip them more. And, when you think about it, they're being generous with items that are not theirs, that they don't own, and didn't pay for. So, they are being generous with someone else's product so that they can personally benefit. In a way, it's stealing. And, it's all to get suckers to tip more.

[@mattmo317]

I'd rather it be on top of the table so I could eat it

[@aronsurakh1747]

yall are just exosing manipulative intentions :( and here I would have been just assuming an act was genuine

[@karimitickaeloogreattemlor3486]

@@aronsurakh1747I can still be genuine and thoughtful! That's not exclusive!

[@conceptAIart]

How's this for Genius Marketting. Anyone with a BBC English accent-characterized by its precise enunciation and neutral tones-often instantly convey an air of authority and credibility. This accent, historically associated with educated and professional circles, naturally projects confidence and expertise, making listeners more inclined to trust and respect the speaker.

[@tyranmcgrathmnkklkl]

had to read a second time in that accent.

[@nathanpyle3443]

Yeah. He's full of crap. Acting like people don't just go to five guys because the fries are good and you get a lot.

[@PatrickBourassa-w8s]

At the end, dude is just yapping

[@neilrichardson7454]

Correct, I never cared for the fries. I stopped going because it's super expensive and they don't serve relish or pickles and 😂😂

[@kevintodd8195]

No one thinks about that accent being associated as you say, even though they do without realizing it, the BBC and other channels have used so many English commentators because somehow their accent gives them credibility BS, give me my fries.

[@freedomring3022]

years ago I was in sales, and the one technique we were all told was when selling a product, whether it was an appliance, a TV or mattress, didn't matter, make sure you physically hand the customer the accessory piece to take a look at. i.e. you buy a TV, put the HDMI cable in their hand and tell them you use this to hook up the TV to your other devices. Sears had a study that the longer someone held something in their hand, they were more likely to buy it and our commissions on accessories were through the roof. When I started using this technique, my accessory sales went up to about 90%.

[@Russ83]

My mate worked at curry’s in uk and made loads of commission off leads. Monster cables if I remember correctly

[@professionallyantisocial2810]

If you go to any flea market with highly competitive stalls (think the markets where it becomes unpleasant because they constantly hound you) they do this. They put it in your hand and tell you a story about it to keep it in your hand longer. It's one of many tricks they use to get an edge over the other sellers at the market

[@dontdoit1419]

I agree I bought a used Xbox and a guy just throw in a battery charger for controllers. It cost like 20 bucks, but man the happines that I recieved from getting that "extra free" accesorie was exeptionaly high. I don't think I would have enjoyed brand new Xbox as I much as I did the used one, just for this simple useful accesiore add on that I could have bought on my own, when I think about it lol.

[@mommymarine1756]

Yep. Whenever I go into an underwear or fragrance shop, I never get a basket. I've noticed that I spend more if I put it in a basket. If my hands can't hold it (or the person with me), I don't buy it. I've tried for years to only get what I came for when I go to stores.

[@NiaLaLa_V]

And if you want to hook an adhd spender into repeat sales, give me a free sticker with my first order. It doesn't even have to be a fun sticker, it can be your brand logo, I will be so happy for that free sticker you got me.

[@smooth1x]

Despite what all my previous managers have said "Happy people are more productive" "Happy customers are moe loyal and more willing to spent more"

[@thomasmacalpine2747]

Couldn’t be more true.

[@kelpermoon23]

What have your previous managers said?

[@smooth1x]

@@kelpermoon23 "It does not matter if employees are happy or not!" NOTE: I do not work for any of them anymore. They were ok with staff turnover/ losing experienced people and I work in IT.

[@Darth-Ru]

Also helps retain new customers.

[@SunbeanCat]

Angry workers are just as productive-speaking from personal experience-because you need to use up all that energy that is generated by anger. Often, when I need to speed things up, I intentionally get myself upset about something. 😅😂

[@graemewilson8518]

I used to own a pizza shop and always told the people putting the ingredients on the pizza to ALWAYS make two movements, one to put 90% of each ingredient on and a second to put the last 10% on, so that if a customer is standing and watching their pizza being made they will get the impression that they are getting more than normal. Reason being, I worked next to a pizza shop in 86-87, husband and wife business, the guy would always be generous and his wife always took something off every pizza every time. Still a great pizza, but it just seemed the guy made them better. (He eventually became the mayor of our city and his wife filed for divorce)

[@bholdr----0]

That makes sense .. another pizza place trick is when we used to have a fan that blew some of the oven air into the sidewalk- you could literally watch people walk by, stop, smell, and then come in and buy a slice or two! And, while on tour, vending at festivals like Cochella, Bonaroo, Sturgis, SEMA, etc, we would also make a big production out of tossing the dough, which always brought a crowd, and when that crowd cheered, more people would come to the booth and buy $7 slices or $40 pies (prob more like $10/50 these days!). Edit- the dough tossing thing reminded me of the fish-throwing shop at the Pike Place Market in Seattle! (Showmanship!)

[@babangidaabraham]

😮😮😮😮 She was always taking the extras from him. Hope he won and moved on in life. Just hearing that he gives extra made me like him!!!😂😂😂😂😂😂😂 Business psychology at play.

[@huus5682]

the twist at the end

[@shruggzdastr8-facedclown]

I hope that she wasn't able to skim 10% more alimony than she deserved

[@CoperliteConsumer]

Studies show women are always more stingy with customer service. Less napkins, less ketchups etc..

[@Burn143]

Chick Fil A are pros at this. They build a bond with the customer in certain ways to ensure loyalty in the end. When I worked there, we had these strict labels all over the store, intensive training, and way of doing things to make the customer feel comfortable. Especially with the proportion, even if it’s just an inch off, it gets sent back to the kitchen. So then when a group of customers get their fries nobody can compare and say “wait why do you have more fries than me?” or that awkward look in the bag, wondering if their food got lost along the way. The customer feels happier when they leave, and more inclined to eat there again.

[@LordAleKai]

This is funny to me because I used to frequent chick fil A and got to red status or whatever the one is before the last one and the majority of my experiences were pretty bad from a customer service pov. I kept coming back for the food but eventually it wore out like all foods do for me and I didn't want to deal with the attitude I got from every single chick fil a establishment.

[@zf5656]

I haven't been back to Chick Fil A in yrs. It was so uncomfortable. THey didn't have a menu sign. I wasn't allowed to order at the register, but was told i had to on my phone. For whatever reason I wasn't able to. Now I have some "nice" lady hovering over me, waiting for me to order. Meanwhile, I'm unfamiliar with the menu. The food wasn't memorable, but I distinctly remember feeling uncomfortable on the way out. There were no apparent trash cans, so i wasn't sure if there was something clever going on with the trash bins, or if i just leave it at the table. The experience was unpleasant. Be truly genuine (I have no doubts the lady performed as trained), and stop expecting me to use my device to make what should be a simple transaction. There shouldnt be so many question on the way in and out. That's not even a cultural thing. It's a Chick Fil A thing. Again, haven't been back.

[@Burn143]

@@zf5656 I’m sorry that was your experience, I don’t blame you for not going back in years. You should never feel uncomfortable leaving a restaurant/food place. I’ve heard many mixed feelings about being a customer there. Some hate it, some enjoyed it, some appreciate the extra attentiveness (if there is any), some feel that it’s pretentious and unnatural. I personally haven’t had too many experiences to be a customer at Chick Fil A so my experiences have been neutral. But having been behind the scenes, I know I sure as hell won’t work there again.

[@jrambo7495]

Love me some Chick-fil-A! The food is always fresh,fast, and hot! The service is always top-notch and I know that if I'm out driving and I have to use the restroom, I can always count on Chick-fil-A to have a clean bathroom for me to use in a pinch. Unfortunately, portions have gotten smaller and prices are sky-high but that's everywhere, nowadays. They rarely mess up but if they do, they take care of it immediately without any argument.

[@zf5656]

@@Burn143 well said

[@justalurker3489]

I used to work there, yes the high cost means that the fries aren't actually a deal, although there are exceptions. You're told to measure sizes by eyeballing the size of the extra scoop, but also that any fries you don't serve within 5 minutes of being in the salt station needs to be thrown away. You also measure the pre-cooks (half cooked fries you'll see the crew making before they let them cool in order to cook more evenly) by eyeballing them. This means that very often employees veer towards having too many fries instead of not enough (unless they're so low they'll need to cut more potatoes), so if it's not busy your fries will be larger so that they don't throw away fries.

[@240soundwave]

What an insight. Are you able to cast any light on why at Macdonalds even when it is insanely busy the fries can quite often be stale?

[@justalurker3489]

@240soundwave Never worked there, one of my co-workers at the 5 guys did though. I believe they just don't throw away the fries as quickly as we did

[@RickNasty42069YOLO]

Ah so when I would go as soon as they open it was actually a benefit haha

[@deftknight7418]

@@240soundwaveBecause they probably don't dump the fry bin. I worked at Carl's Jr for a while and our issue was that we had certain people on the team that were just awful about clearing the fry bin regularly. That said though, Carl's Jr had a policy to dump the fries after 7~ minutes and we (Or at least I) would remind staff that weren't paying attention. McDonalds though? I don't know but I know what I would bet on.

[@Josh-cf7xf]

I worked at wendys for like a day and in that day the fries never got thrown out. wasnt even mentioned

[@ethanmazarire361]

The ironic thing about the Five Guys fries is that the additional fries they give you really aren’t free. You are paying 5-7$ for small-large fries. They are giving you the amount of fries you paid for but are disguising half of it as “extra free fries”

[@Theyralltakenfu]

They still have the best fries

[@LovelyLady1111]

This

[@USA_HomelandSecurity]

They still have the best fries and they’re a better value than McDonald’s now

[@bholdr----0]

@@ethanmazarire361 Ain't nothin' free, full stop, Eh?

[@hop92132]

That's exactly the point. Same number of fries but making customers feel like they got some extra. Genius marketing

[@arielyahav4497]

This really should give credit to the speaker, Rory Sutherland

[@jafferhjanjua2850]

Been looking for the gentleman's name on previous shorts.

[@AntwunTheDancer]

Thank you

[@1398go]

Thank you! Holy crap, not a single acknowledgement from this genius of a speaker! Rory Sutherland!

[@supercasualgamer513]

Tysm. I wish they would've named him. I can't imagine why they didn't 🤔

[@klightgrove-vk8zw]

@@jafferhjanjua2850 this entire time i was looking up "Stephen Fry marketing" and not getting any hits

[@joshpickles9022]

Five Guys really do a top job. The burgers are consistently consistent and their milkshakes are actually made properly. Love a five guys.

[@TheTanman412]

The best part about shrinkflation for a company, is that if/when the packaging is forced to return to its original size, they now get to say “30% MORE!”

[@jhutt8002]

I sometimes smoke small cigars. My preference is Ritmeester Samba. Back in 2012 they came in metal box of 10 and cost 7,40. Then government raised taxes (as they regularly do for smokes), so they switched to box of 20 that cost 14,50. Then they changed the coal between small filters they have into third filter with little coal embedded into it. 2023 they finally gave up on the metal box and sell them here now in cardboard. Their price has risen from 0,75 cents per cigar in 2012 to 0,87 cents per cigar today. Meanwhile price of regular cigarettes have over doubled. I appreciate that.

[@brianstratton8767]

​@@jhutt8002Huh..I use a RYO injector using Gambler Turkish pipe tobacco; 6oz bag & 200 tube box for about $12. Lasts around a month BUTt.. Non taxed Indian reservations in NY state sell quality smokes & cheap gas:)!

[@faby_baby]

Yup also, if you didn’t know, Jesus will fulfill you more than anything in this world, I speak from experience (from when i did Romans 10:9-13), he loves you and wants to be in a meaningful (not romantic) relationship with you. :) “that if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation. For the scripture saith, Whosoever believeth on him shall not be ashamed. For there is no difference between the Jew and the Greek: for the same Lord over all is rich unto all that call upon him. For whosoever shall call upon the name of the Lord shall be saved.” ‭‭Romans‬ ‭10‬:‭9‬-‭13‬ ‭KJV‬‬ “and saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.” ‭‭Mark‬ ‭1‬:‭15‬ ‭KJV‬‬ If you want proof that Jesus and the Bible are true look a documentary called “Ron Wyatt discoveries 2022” on KZbin and a KZbin channel called Expedition Bible. They both examine archeological sites and discoveries that prove the Bible, and even reference secular sources. (Just don’t convert to 7th day Adventism after watching the documentary) And lastly if you don’t know the gospel and want to be saved search up “abc’s of Salvation Teenmissions” on Google and it should be the first or second result. When you click on it read the whole thing, and do what it says and have faith in Jesus while you are doing it, do not doubt, and if it is hard for you to do what it says, ask Jesus to help you, have faith that he will, and *he will.* God Bless :)

[@rebeccaconlon9743]

They've always done this too

[@nicholasshackleferd]

Yeah it's never gonna return anymore my dude. Those days are gone, even if t man gets back in.

[@Universal_Craftsman]

It's the same with "30% extra for free" on packaging, and discounts, you don't know how many people have no clue about that discounts are already priced in, many people really think that they get something for free.

[@XzaroX]

While that is true, so many other restaurants charge similar prices for far less fries.

[@tubester358]

thankfully packaged food always has enough information on the packaging to calculate the actual difference, mainly the net weight. Restaurant pricing on the other hand is an enigma

[@kzukiodenthechad7205]

Which is what Temu’s whole business scheme is centered around

[@Universal_Craftsman]

@@tubester358 At my place supermarkets usually have the price per weight ( €/kg) posted on the price tag, but for some reason people still don't get it.

[@Nmdixon-cu7vm]

And the same thing with something being “on sale”. The average consumer sees 25% off and thinks the company is taking a 25% loss when in reality they’re just getting 25% less profit to move the item.

[@brianshissler3263]

I work in food. I ALWAYS hook people up. Little extra here or there. Nothing that costs the company much money, but enough to ensure the customer smiles and comes back again.

[@hakanhallin3800]

I would report you

[@him050]

Watch the "give 'em the pickle!" video. He's the guy who basically started all of that from a corporate perspective.

[@HappyBob701]

This guy has secretly been destroying his companies already minuscule margins

[@Undomaranel]

Thank you for the extra onions that one+ time.

[@wayback1010]

​@@hakanhallin3800what is it about the taste of boot you love so much

[@Tommy_Bee]

When I managed a store, I calculated how much I would need to charge per unit of merchandise to cover overheads, then added a small profit. As a result, I made a larger profit by volume of sales rather than charging more and selling less. After doing this, I increased the daily profit on sales by a factor of 7 within a coupleofweeks.

[@supremeleaderkoko]

Impressive!

[@lukedaley7385]

And I bet u don’t work there anymore, or actually u r the ceo, 😂😂

[@niajeannine]

yes. no matter what. always give a warm smile and hold eye contact a lil longer. be polite and respectful. Never seem rushed and always give something they dont expect that will put a smile on their face. people want to be recognized, feel appreciated and valued. Its never about money spent..its ALWAYS about value given. Great post!

[@amkii2]

Yes!! I hate when I feel rushed, especially at a restaurant. I feel like a lot of kids now who work in fast food don't bother to even say 'hello' or tell you the total again at the window. They don't HAVE to, of course, but it's nice to feel acknowledged! I always say hi to them, say thank you, and say 'have a good day,' before I drive off. When I worked fast food, I loved when customers had nice manners and didn't seem rushed or pissed off, either. Two days ago, I went to McD's for lunch, and I like going to this particular one because they're always friendly, they don't screw up my order, and this time, the cashier even joked that my sandwich was going to be $20, lol. Just little human interactions like that make me feel better and make me want to come back! :)

[@Kayito7]

Then as soon as a they leave, talk the biggest crap about them. 😆

[@dahliacheung6020]

When my SO was younger he was the best cashier I'd ever seen. Friendly, smiling, asking everyone about their days, making good eye contact, giving compliments and cracking jokes if he could tell they were in the mood. In addition he'd go above and beyond with customer service. Customers would ask if he was there or wait in slightly longer lines so he could check them out. And he'd always get sales on those extra things one was supposed to push at the counter

[@dannybursace9151]

This

[@burningshine5524]

Value given is amount of stuff per money spend. It is always about money. You could be giving free cocksucking with those fries and it still wont excuse high price.

[@yahdood6015]

Burger, fries and a drink: $60 Gas: $5 Antacid: $15 Getting more fries than you expect: Priceless

[@whiteshadow943]

$60?????

[@Kaleki935]

​@@whiteshadow943 2025 approaches, welcome to reality. Votes have consequences.

[@darwinray7394]

​@whiteshadow943 and Gas at 5 lol where do you live!? 😅

[@blazingkite8983]

​@@darwinray7394 Venezuela maybe 😂 (this is dark humor)

[@CMichael2276]

Im tired of hearing MAGA's lies about gas prices. I pay $2.89 for gas where I live, have done so for almost this entire calender year, and im ok with that pricepoint.

[@Epoch11]

The $1.50 of fries is nice, especially when you're paying $30 for a burger😂

[@Entertainment-]

They are nice burgers. Have you seen old McDonalds cheeseburger, they used to be about the same size. Now they’re minuscule.

[@heartless604]

@@Entertainment- you can never justify that price, nice try!

[@Gatorbilly-o7]

@@Entertainment- MCD is done went last month after not having it in a long time. ( Trying to quit eating out completely). The burger was literally 1/2 centimeter thick. On a big Mac.

[@tusda179]

@@heartless604 You know they're not actually 30 dollars. Also five guys burgers are only worth it if you get a lot of toppings. Since the toppings are free.

[@vonder7]

@@tusda179they are not free, they are very expensive given the Ridicolous price of the burger

[@darkbrisco]

You're spending hard earned money at a place that you don't have to and even if it's just for show, they're making you feel valued and like they're meeting you halfway. Respect.

[@Mothman_In_a_T-Pose]

I worked in sales, and this is such a key part of the psychology of sales. People are inherently selfish and appreciate being rewarded. Perceived generosity or gifts builds an emotional bond that leads to loyalty. The fries at Five Guys are likely budgeted out and it is part of their sales model. One of whatever size, plus a scoop is the standard for them (even if the customer doesn't know it). At most you might have a bean counter looking at an abacus and insisting the beads say otherwise, but this fostered loyalty will always yield a boon. It's why businesses allow for "make it right" freebies. It's for this loyalty. Yes, you could go to McDonalds, which is cheaper, or In-n-Out, which has fresher ingredients, but if you're hankering for fries, you will wind up back at 5 Guys. The "free" fries are your incentive.

[@epicstuf]

@@Mothman_In_a_T-Pose where did you work?

[@Jabarri74]

Bought a 1.5k pc and after the pain of opening it all up, there was a little bag of haribos at the bottom. That 1 thing made my day

[@deborahdanhauer8525]

I don’t think being happy when you’re getting extra is selfish. Everyone wants a good deal on a purchase and everyone wants to feel appreciated. This isn’t selfishness. It was given to them freely, they didn’t demand it.

[@Lostachilles]

​@@deborahdanhauer8525 Yeah, I agree. It's not about being selfish at all -- it's not selfish to want to feel appreciated, understood, or valued.. it's just part of the human need for socialising, connecting with people, and establishing relationships. Calling it selfish is quite weird, tbh.

[@deborahdanhauer8525]

@@Lostachilles I’m always especially happy when I find something I’ve been wanting at a really good price. It keeps me happy all day. With my financial situation, a good price is the difference between buying it at or never having it at all.❤️🐝🤗

[@Jasondurgen]

I love how marketing in general went from genuinely informing people to just blatantly ripping people off and everybody is sort of aware of it but accepts it anyway

[@Afrochilla]

Pretty much. Misinformation is very beneficial for false advertising, and since there really isn't much stopping advertisers from lying through their teeth, they do. It makes them more money to just lie, straight up. America likes that. The country LOVES capitalism, even when it comes at the expense of its own people.

[@mylesleggette7520]

Oh really? And when was this magical time where marketing was all about delivering precise and accurate information to potential customers? I'm genuinely curious, because if you study signalling theory, you'll find that even in prehistoric nonhuman animals, "marketing" is full of deceptive signals/information. So unless you're going all the way back to... I dunno, primordial microbes or something, I'm going to have to call BS on your claim that things have changed.

[@masonridgewell8063]

Marketing was never about informing people...

[@Jasondurgen]

@@mylesleggette7520 I never stated marketing was about relaying precise and accurate information to potential customers, so that just shot everything you said down. Certainly a modicum of deceit was always used in some way in advertising, but in its early years it was more about telling people to buy your product and informing them of what exactly it was. Especially in a time when there were legitimate new inventions to advertise. Remember, there was once a time without internet and even tv, so not everybody knew about the new cardi-b album on day one. Sure, Henry Ford, lie a little and sell your product, but now people own Ford model T’s of all things and not horse drawn carriages. “You can have any color you want, as long as it’s black.” Remember that? Sure, it wasn’t a lie to help with sales of his vehicle, but it did allow him to skip out on offering different colors because anything other than black was evidently too expensive. Nowadays, it’s more precisely about how to mislead and coax people into buying something (probably something they don’t even need really), especially as the landscape for each market across most industries as largely been the same in the last few decades, so companies need to compete with how many others who sell the same product for buyers. It becomes a nest of lying to the customer about your product and lying about other products to prop yours up a tier. People are literally taught in some marketing courses, whether in university or an online one, how to manipulate average joes into buying crap. Sure there are always outliers and con artists across every generation. After all, snake oil was a real thing among countless others. But five guys isn’t exactly selling snake oil, are they? They’re not inherently con artists, but they are being predatorily deceptive. Maybe not to a world ending degree, but it happens nonetheless and all of these little instances start adding up across hundreds of thousands of companies big and small worldwide.

[@mitchsmix269]

when was marketing ever about genuinely informing people hahahaha wtf is this comment? and this short isn't about blatantly ripping people off either, it's about using visuals and appearances to make people feel appreciated and satisfied. I think you missed the point

[@michaelblazina5675]

In New Orleans, we have the concept of the lagniappe, which is "a little something extra". Same concept as Five Guys. Been in practice for nearly 200 years.

[@cisium1184]

Longer than that, even. The baker's dozen goes back to Medieval Britain. And one of the Gospels says, "give and you shall receive; the measure you use will be measured back to you."

[@Padraigp]

I mean every single place that sells fries gives you extra fries in the bag.

[@Padraigp]

​@cisium1184 that was actually because if you're dozen loaves weren't a certain weight you would have your hands cut off or some insane meiveil punishment so the 13th was just to cover their own ass and ensure they weren't tortured or whatever the law required of somone who was a gram less than the requisit.

[@jojorockzzz1211]

Ambouttomakeanameformyself

[@paisastic]

In spanish speaking countries it is spelled: "la ñapa". And has the same meaning.

[@shadowjezzter]

People like free stuff and gestures of kindness towards them. Leaves a nice “oh that wasnt needed but appreciated” makes you want to go back

[@mandyk8807]

I work at five guys in Harrison, Ohio right outside of Cincinnati and our revenue is climbing. People absolutely come back because of the extra fRIES, our service, and all the fresh food. It's awesome how psychology play roles in literally everything we do and become a part of, anywhere and everywhere

[@ColonelSandersLite]

So the extra fries are really still a thing then? My local 5 guys basically stopped doing it and I have been wondering if it was a chain wide thing or the specific manager or bad training or what.

[@IEdjumacate]

It really bothers me how people refer to this as “extra” fries. They are not extra. They are not free. It is baked into the price by corporate. What other fast food joint is charging $5 for a small fry?

[@mandyk8807]

@@IEdjumacate fair enough you're correct... it's just the way people look at it

[@mandyk8807]

@@ColonelSandersLite no, we give a heap of fries with a large, a cup with a medium and a decent amount with a small

[@mandyk8807]

So it's probably just that specific store because all of us should be doing it the same way

[@1398go]

This man’s name is Rory Sutherland! Holy crap, not a single acknowledgement from this genius of a speaker! Rory Sutherland!

[@styx85]

The acknowledgement is in the video description.

[@JoePlatt1]

It’s in the description which you find when you tap the title at the bottom of the video if you’re on the your phone.

[@nicomero6287]

The Asian guy is JP :)

[@MouthBreatherGaming]

Donald's heavier set brother from across the pond.

[@Ron-Ayres]

​@@styx85 It is, but... this channel perpetually re-uses his content for their own profit, doesn't link to his channel, doesn't put his name in the video title, nor his name embedded in the video subtitles. The percentage of viewers who look in the description box is between 15-20%. KZbinrs now deliberately pursue ambiguity (in this case, who he is) because it increases the number of comments, which - whether positive or negative - KZbin perceives as 'engagement' and boosts the video further. Also, having the info in the description box boosts SEO significantly, which is why they put it there. The breadth and complexity of manipulation in social media gets continually worse. Depressing, isn't it? 🙃

[@judsdragon]

the little things are noticeable to most people especially when its unexpected, everyone likes to think they got their moneys worth or a good deal so when u get a little extra for free it ticks that box in ur head no matter how small the gesture is

[@Cometzone12]

We all want to see generosity and hospitality whether we like it or not.

[@jesusfernandez5248]

I always thought they added the extra fries in the bag for feel good nostalgia. When we were younger and would occasionally go to McDonald's with the family, the fries would quickly disappear. Once in a while you'd find a fry or two that fell in the bottom of the bag and you'd get so happy to have discovered it. They basically recreated that sensation. At least that's the reason I think they did it

[@H.Michele]

Jim Gaffigan’s “bonus fry” comedy bit.

[@Droulix]

I'm pretty sure that's the idea. That's why you think it's free but like everyone else is pointing out, you're still paying for it in reality.

[@LAshades]

Nah

[@werdwerdus]

it's just psychology it makes your brain feel good like you got a free portion. but it's really just the normal portion that they give everybody

[@terri2494]

@@werdwerdus It makes you feel better about how much you paid for what’s in the cup. And yet, I’m still thinking I want to try 5 Guys! We’ve had one here for a few years now but I’ve never been there.

[@bigbrowntau]

I went to IKEA in Berlin. The maze wasn't too bad. Went to IKEA here in Melbourne, Australia. The maze took over three hours. I had things I wanted to buy, but became so frustrated, I refused to buy anything. Never been back, deliberately avoid it. Besides, what do you do if you're half way through the maze and you need to go to the toilet?

[@kimjohnston7797]

@@bigbrowntau there are hidden doors between the sections to get through quicker

[@lachie4017]

You find a toilet like a grown up would

[@IainFrame]

Frodo had an easier journey dropping the ring into Mount Doom.

[@kimjohnston7797]

@@IainFrame 😂🤣

[@SmallSpoonBrigade]

@@kimjohnston7797 That's the way it is at the IKEA nearest me. You don't have to go through the entire store, you can skip significant chunks so that you can shop for kitchen furniture without having to walk through the entire store. Admittedly, it is still a bit more of a walk than many other stores, but I live in the US and there's enough fatties there that need the exercise that the extra couple hundred feet is probably needed exercise anyways.

[@serchizm]

Took my son to 5 guys for the first time ever last week. I’m not big on fast food, so we ordered for him only. He asked for fries and a bacon cheeseburger. I think the cashier may have thought, I wasn’t ordering food for myself because I couldn’t afford it. So we get the food and sit down, and aside from the very generous serving of overflowing French fries, they added an extra patty to my son’s burger, made it a double without charging extra. Not sure if that was on purpose but we appreciated it.

[@chuckg3517]

If you ask for a burger you always get two patty’s. Unless you ask for the small burger, which costs less.

[@serchizm]

@@chuckg3517 oh ok. First timer. I seriously thought the cashier felt sorry for me lol

[@alaynahlol]

Their burgers automatically have 2 patties, you have to ask for a little burger for 1 patty.

[@ThatDudeDeven]

You just described another tactic that pays for those “free fries”. They call a regular burger a small and you automatically get a double when you order just a burger.

[@chuckg3517]

@@ThatDudeDeven Agreed. Place is too pricey as it is.

[@jdubs604]

Five guys is such a genius at marketing that I haven’t gone there for years. 😂

[@daniele.h7697]

I've gone to IKEA multiple times and have left empty-handed. You don't have to go and pay for a bunch of stuff, sometimes it's just nice to look at things you can't afford.

[@diyaasaeed7959]

Went to ikea, got frustrated because it’s a giant bullshit maze, no longer go to ikea or buy things from them because of said bullshit maze. I don’t mind paying a little extra to avoid the hassle

[@missc541]

We live in a world full of greed!

[@NarwahlGaming]

​@missc541 We can thank Steve Jobs for that. Planned obsolescence. Exclusivity. Gouging. Everyone was doing great with marginal profit levels until Steve came along and tried prying every dollar out of every one. Someone please go pee on his grave.

[@oneoranota]

When I go to Ikea, i try every sofa, especially the expensive ones. I'll light up every single lamp, will open the drawers of every kitchen, feel the doors of the cabinets, slouch on the beds, grab every shower handle. Then 3 hours later, I will leave with 3$ of wrapping paper, or maybe a spoon, or one of their big practical plastic bag. Afternoon well spent !

[@Fauxknight]

I go to Ikea just to go for a walk. I might take some decorating ideas in hand as well, but I often leave with nothing.

[@olliec1319]

This guy loves his fast food. He's always doing fast food analogies.

[@okahhj55]

Anyone know his name.

[@7shadders]

I love to own successful McDonald's franchise.. now a 24hr cash machine in reverse.

[@stretchrandom]

@@okahhj55Rory Sutherland, hes an ad man and marketing expert

[@grovermartin6874]

Pretty universal first world experience, isn't it?

[@grovermartin6874]

​@@okahhj55Rory Sutherland, of Olgivie & Mather advertising agency, author, lecturer, and thoroughly entertaining imho.

[@TrangleC]

I'm German and I only have been at 5 Guys here in Germany and that clever marketing trick was utterly wasted on me, because I just assumed that is just how that particular chain sells their fries. I assumed there maybe is some tradition in the place where the chain got started or something, that you sell half the fries in a cup and the rest in the bag. I had no idea I am supposed to think I'm getting something extra. I lacked the context for that. It just came across as a cryptic way of packaging a product. Wouldn't have worked on me anyways, because for the prices they charge at 5 Guys, a proper helping of fries is the least you can expect.

[@danielmachovoe1636]

lol... me too

[@willstafford4159]

Let me get this straight-you noticed it at the time, you thought about it, you evaluated it based on your expectations, and you came here to write a review. Sounds like it had a pretty big impact

[@daycmetrollingdeihatin5100]

See that right there is the crux of it. A marketing gimmick is just that, and only works in a specific enviornment. For me bag fries are a treat, for my mother that is unsanitary, lazy and disorganized. The way a gimmick works is that it should appeal to more people than it affronts.

[@germain9074]

You're German. Critical thinking skills are not part of the culture.

[@minecraftzocker272]

@@germain9074 you sound french with all that butt hurt.

[@DavidLLambertmobile]

US super markets are set up.that way. You can not just run by then go out. You need to go deep into the aisles to get common items- eggs, bread, juice, milk etc..

[@ILoveYou-rv3pd]

It’s the same thing as the donut shop always throwing a few donut holes in the bag. I appreciate it WAY more than the few cents that the donut holes cost them, which makes me come back more often.

[@dannybursace9151]

Yes 🙌

[@MR82ad]

You hit the nail on the head! So true. Donuts 2024!

[@John-iq7ry]

This has NEVER happened to me. But cool.

[@candysell]

I love it when they do that. It's usually the Asian run donut shops that use pink boxes that do that.

[@John-iq7ry]

@@candysell I think that's mainly a California/West Coast thing. I wish we had that here on the East Coast. Where I live, the doughnut shops are either corporate or white hipster owned, and they don't give out freebies.

[@keepitclean8791]

The reciprocity principal is one of the most effective techniques at retaining customer loyalty. It's almost sickening how well it works.

[@BoogyMushrooms]

Coulter?

[@Ron-Ayres]

@@BoogyMushrooms Cialdini.

[@ernesthader1109]

Takin advantage of our inherent good nature. In general, we tend to pay back whatever good done to us no matter how small may be like a piece of gum or candy.

[@patrickoneill8707]

The five guys deal works on the law of reciprocity. When we feel like someone did something special for us, we feel like we owe them something.

[@irondasgr]

while in fact they just throw the product into the bag (which is non sanitary) and you have fully paid for it

[@Ron-Ayres]

​@@irondasgr Yep. We're being played. And the sad fact is that - like flattery - even when we see it for it is, we still fall for it. Even when someone _recognises_ that they're being flattered, they're still more likely to be predisposed towards you. Behavioural Psychology is a double-edged sword... 🙃

[@irondasgr]

@@Ron-Ayres I understand what you say but i'd only be angry and obviously I wouldn't fall for that. Throwing food randomly into a bag while we all know it's the surplace to make up for the biggest size it's just an outrage.

[@dozymenial]

Never been to 5 guys, never feel pressured by walking and large stores. Wow give me a cookie

[@fen0221]

The only thing I need from Ikea every time I go there is the 50 cent hotdog on my way out. IKEA is a lovely store but looking at products satisfy me already enough so I don’t need to make unnecessary purchases

[@Yocambio]

You´re quite right. It´s like going to the local shopping mall just to walk around and look at things. No need to buy because the eyes are satisfied and communicate their satisfaction to the brain. Mission accomplished.

[@ellieisbusy]

I’ve gone to IKEA looking for a specific item and when I couldn’t find it, just left empty-handed… after walking through their pathway shortcuts that people don’t seem to notice 😅

[@ShortFilmVD]

I suspect 90% of IKEA customers go there with the with the intent of buying a specific item. 5% I'd say go for the café and groups (they seem to allow a lot of them now, book clubs, breastfeeding support, dads club etc, smart move). The other 5% are sadist sightseers (no offence) 😂 For me, IKEA is hellish, whenever I have to go to pick something up I walk in via the exit to the end bit, skipping the showrooms, so far no one has tried to stop me so I suspect they understand my plight.

[@AlexanderVonMalachi]

As a person that used to have ikea 5 mimutes away by foot, yes, you can easily walk out empty-handed, there are plenty of shortcuts to get where you need quickly. The trick is to know what you came for and don't get distracted by useless junk. But always check the outlet section before leaving, thats where you get stuff that's going out of stock forever, or have a slightly torn packaging or have one glass out of 6 missing for a massive discount.

[@charlienyc1]

Yes it can be done. I have also gone in for one small item and walked out only with that. They don't make it easy though! 😆

[@edwardhan75]

Don’t think you were listening to what this man said. Clearly doesn’t apply to you since you live 5 mins by foot….

[@MaviLeb]

​@@edwardhan75I live like an hour away and I always use the shortcuts and only take what I came for. Whenever I enter a store and see such manipulative things, I try to spend least possible, because it feels toxic to me that they let me walk through a maze to extract money from me. It's the opposite of customer friendly. As a customer I feel disrespected by that.

[@FireyDeath4]

Human psychology is wild man

[@Kokuyous3ki]

A show of generosity is positive even if preplanned.

[@IEdjumacate]

Giving you what you paid for is generous? Have you seen the price of 5 guys fries? Nothing here is generous or additional. It’s baked into their pricing model. It’s purely a psychological marketing gimmick.

[@HeadRealThin]

Five Guys give you the exact amount of fries you are meant to have. The extra fries isn’t the clever bit here, it’s making you think that these are extra fries that is clever!

[@Humanaut.]

Exactly what he said.

[@thegroovetube3247]

Well the video was obviously wasted on you ...

[@HeadRealThin]

@@Humanaut.it’s not what he said, he said that they give you extra I said they don’t give you extra they give you what you ordered.

[@yuppers1]

I think he just said that

[@HeadRealThin]

@@thegroovetube3247not at all.

[@Pinnfeathers]

The Chinese restaurant inside my local large chain supermarket always packs in as much food as possible in their 3-compartment to-go boxes for their 1, 2, or 3 entree special. It looks like twice the food for half the price but the compartment dividers probably prevent filling the container as full as possible. It’s still a lot of food for one person though, and the line can get pretty long. It always feels like a deal 🤑🥡🥢😋❣️

[@JustAThought_0]

I’m on KZbin and embarrassing amount and never seen a Honey ad. But this is so scummy. Good journalism!

[@Squashylemon]

When I ran an Airbnb for 4ish years one of the things you would always do if you wanted repeat customers is to put free bottles of water and little mini shampoos and soaps in the bathroom. It's expected at most Airbnb to have free water and shampoos etc. But, what's not expected is having waters and shampoos that you can take home with you after your stay.

[@wurzelausc]

It's actually 4 Guys. They give you one extra.

[@petet968]

I went to Ikea once. Never again will I be treated like a rat in a maze. I felt like I was held against my will.

[@pamelah6431]

Same.

[@JimDubIII]

100% Agree. I went once, bought nothing, never been back. I absolutely HATE that place.

[@Reggie2000]

I couldn't get out of there fast enough! Zero money spent. Horrific experience.

[@meezanlmt]

Loool

[@SayWhatAgainMF]

I thought of the horror if a fire broke out. (P.S. The meatballs gave me the schlitz!) Never went back.

[@alondrahenriquez2991]

Complete version? Please

[@londongirl6711]

I feel the opposite! If I find 10 small things and then I see the queue, I just leave it all and go empty handed because ikea is only worth the hassle for something big!

[@Nicole19989]

Exactly, this guy talks absolute trash, targeted at clueless morons.

[@luna-p]

100% I think ahead of time if this desk lamp is worth waiting in line for 40 minutes next to a bunch of 'rona patients and 6 kids climbing on a wobbly display of light bulbs.

[@theyouofyesterday6254]

I've been to IKEA twice in my life, hated the experience, didn't find what I went in for but picked up the obligatory tea lights and mini cacti along the way. Like you, when I saw the queue I dumped them and left with nothing!

[@burningshine5524]

IKEA is exactly NOT worth the hassle for something big. If you wanna buy something big, buy something that is actually quality product, not IKEA shit

[@goldcountryruss7035]

Nothing at 5 Guys will bring me back.

[@THEMarcusAurelius1]

Same here. Went there once out of curiosity but never again!

[@ondreiii]

I guess FIVE is too much for you as you’re growing older. 😂🤪

[@MW-hk2on]

Five guys operated and overpriced

[@goldcountryruss7035]

@@ondreiii That makes less sense than actually going to five guys again.

[@ondreiii]

@@goldcountryruss7035 lol you didn’t get the context 😆

[@SignifiCat]

This channel is so brilliant and enlightening

[@original_demonic]

This is why I don’t mind the five guys prices. For 2-3 people, one large chips is more than enough. Where places like McDonalds do £10 meals, and they look sad and don’t really fill you up, five guys is £10 ish a burger, you have no extra charge for adding in anything and have complete control, then one large fries for £5 and you’re set for a full family meal.

[@clara5924]

We dont hv five guys where I live. But I can understand the marketing strategy here. No company will give any free product. Everything to the shape of a spoon is designed to hook customer. To make them return n feel that they got special deal. Learned it from my Behavioral finance class.

[@smallhelmonabigship3524]

They make really tasty fries also, if you get a chance to try them.

[@bkkp5468]

I like the way he describes getting extra fries as "beautiful" 😂

[@nahor88]

The problem is if you're getting a meal just for yourself... I don't WANT that many fries, but I'm still paying for them. If I do get fast food fries, I always go for the small, cuz you're already consuming enough empty carbs.

[@rauloropeza7426]

For everyone asking who this man is: Rory Sutherland

[@mimiweeks6919]

He's fascinating to watch, isn't he. He seems to see the things we don't.

[@egm8602]

​@@mimiweeks6919But didn't make any sense, though.

[@mimiweeks6919]

@@egm8602 I think whoever does their reels cut it off too soon because, as you say there was no conclusion.

[@chrisward7038]

Came here to give him due credit. His books and interviews are ace

[@JoePlatt1]

@@chrisward7038 He’s given credit in the description of the video…

[@Impurfecther]

Where can I get the full video of him speaking about this?

[@meghanplendl1735]

As a person who stints as an Uber eats driver, this is why the grease soaks through the paper bag, and you have to protect its surroundings with napkins.

[@miketwomey4923]

A generic plastic grocery bag is about a penny each by the roll. How hard is that to have in your car?

[@Burn143]

This is true😂I ate at a Five Guys yesterday and the fries were so filled to the top that many spilled over into the bag (and it was a small!). It ALMOST made me forget about the price of the whole meal entirely, “at least I got a lot of fries”. It’s interesting to see lol.

[@joeavent5554]

Most American men despise IKEA: rumors are that thousands of men wander the maze sporting long grey beards searching for a way out of the IKEA maze from hell. Thanks Sweden...

[@Idlewyld]

Only panic attack I've ever had was in IKEA

[@HUGE_Alias]

Didn't the interlude happen during volume 1?

[@MB-jt9mo]

Bro I've literally went to ikea twice in my life and left immediately after finding the exit through that hell hole without buying anything

[@tygraig2721]

I went to give guys for the first time at the weekend. I shall not be going there again. The cost and service made me realise why everyone was at the McDonald's fifty meters away.

[@Burn143]

It’s interesting to see what tactics are used to keep a customer in a store. Music is one of them.

[@simonsayz3925]

i would love to hear more such stuff, who is the guy speaking? its so incredible to see how companys manipulate us. for example in germany in most stores when you are waiting in line to pay your food all around you there are sweets , chocolate and so on so if you are bored or you have children with you you are most likely to take something and buy it. or that cheap stuff is always at the bottom of the shelve to 1. suggest its less worth 2. make you dont wanna bend over to get the cheap stuff and so on

[@BasedLychee99]

Five guys is so expensive in the UK but I heard in America it's actually like affordable, I mean it's literally doubled in price since 2021

[@__libra__]

Five guys is still unbelievably expensive in America

[@jayhop]

Practically everything has gone up like that since the pandemic. It's expensive compared to other similar quality fast food here too. Great food but just not with it anymore, not much fast food is, all of them are charging sit-down casual restaurant prices. Convenience is the only remaining fast food advantage, but I'd rather eat at a lower end chain like Applebee's or Buffalo Wild Wings than get a Big Mac meal for the same price.

[@zuriellove2437]

The first time I ever went to Ikea was when I Flew to Sweden in 2019 . I wanted to buy just about everything in there . They had some good food as well . 🤣🤣💯

[@dh7314]

No he’s wrong. I wander around, pick up little bits of junk and then ditch them. Leave with nothing every time

[@madeinengland1296]

Exactly. Does he really know what he's talking about

[@donaldcook3112]

@@madeinengland1296. . . Of course he doesn’t - he is/was (?) in ‘Marketing’ … they ALL sound like this. Remember the late, great Bill Hicks?.. His advice to ‘people in marketing’ … look him up.

[@donaldcook3112]

@@madeinengland1296. . . It’s all ‘smoke and mirrors’ … this rotund fellow (I am being polite) is trying to explain with the ‘smoke and mirrors’ that a dozen or so extra chips (I’m British - they are ‘chips’) at the bottom of a bag (tacky - at best) is, to him - a marketing ‘tour de force’ of sorts. His shape tells me all I need to know .

[@abdullahal-shimri3091]

That’s the only junk food I love. 5 guys is my favorite place!

[@ravvij9643]

They pay next to nothing for fries in a meal that costs $25 to $30. The "extra" fries are just a way to make you feel better about spending that much on mediocre food.

[@jamesodell3064]

Exactly

[@cisium1184]

You're a clown. Show us your giant shoes.

[@matteoorlandi856]

Yup. The "extra" lol, extra fries cost them cents and you are spending 30 dollars for a burger... And they know you Will come back for your (not really) extra fries.

[@johnnyskehan1266]

I fucking hate IKEA, been there twice. Once was too much.

[@dijoxx]

Sounds like a you problem

[@moladiver6817]

​@@dijoxxNope I hate the place too. I was 21 and in college when I visited for the first time because a roommate wanted to go. Been a couple times since but it's usually the very last place I look for stuff. And it's not a problem anyway, just an opinion. Plenty of other places that have way better stuff.

[@mariatachi8398]

Thanks for this amazing food video and also the culture. I learn something new today ❤

[@Mike-v1p]

What is this concept called in consumer behavior?

[@ketikatz]

Five Guys was a great example lol I specifically go back because I love how much fries they give where I only gotta get 1 for the group 😂

[@Shayoyeye4525]

Can’t argue with the IKEA marketing gimmick/ploy, works everytime 😂

[@cyberinsecuregaming2890]

The fries are so expensive because they account for that extra scoop in the price. It’s a psychological trick where you think you’re getting extra stuff.

[@JohnMezzo]

My first trips to Five Guy's, the extra fries made me think I misunderstood what I ordered.

[@geronymousbosch2076]

Like every chipper in the UK and Ireland, does nothing get noticed until an American chain does it?

[@brucek66]

This guy talking about extra fries as a cool marketing trick - classic. He gets the Large Fries plus the overflow

[@NN-pn8hr]

God bless you for this. Very insightful.

[@omargoodman2999]

There's a similar "technique" called a *decoy product.* Say there's three sizes lined up on a shelf: 5oz - $1.99 6oz - $2.49 10oz - $3.49 If you work out the "cost per weight", they come out as follows: 5oz - $0.398/oz 6oz - $0.415/oz 10oz - $0.349/oz So which is the best value? And why is that 6oz one such an odd-ball? It's more per ounce than *both* the smaller *and* the larger version. Well, the thing is _you're not _*_supposed_*_ to buy that one._ It's only there to try to push you towards buying one of the other two. *Both* the 5oz *and* the 10oz are better value, so you're _actually_ comparing a 5oz and 10oz package *in context* of how much better _both_ are compared to the 6oz. And you feel like you're "getting one over" on the store because you "saw through their trick" and you avoided buying the 6oz version. Now, maybe you go for the 10oz because it's just flat-out best cost/weight ratio. Or maybe you settle for the 5oz, reasoning that even the 10oz is _another_ trick, they're trying to lure you in and spend more on 10oz when 5oz is all you need. Maybe you want the 5oz because it will be fresher each time from a new package, or you don't think you can use 10oz before it goes bad, and you'll end up squandering the "savings" by throwing away bad product. But, the reality, is that the trick already worked _just by making you consider the options in the first place!_ You think you've "gotten one over" on the store, but if you're at that point, they've *already* gotten one over on *you.* Because you're looking at the value of a product _you weren't even there to buy in the first place._ And guess what else... ... you can easily just replace "ounces" with "gacha currency"... 500 Gachatokens - $1.99 600 Gachatokens - $2.49 1000 Gachatokens - $3.49 Or, even worse: -250- 500 Gachagems (+100% bonus) -360- 600 Gachagems (+66.7% bonus) -700- 1000 Gachagems (+42.8% bonus) same prices.

[@MarkDeSade100]

Interesting theory, except for one thing: no one is going to stand there and do the math to figure out the cost per weight of three different sizes of a product if they weren't looking to buy that product in the first place. I do agree that all gacha games are a scam though.

[@Stealth8O77]

Always loved this about 5 guys, only if they would lower their prices in general though

[@jaker3151]

This guy knows all the tricks yet he still eats all the meatballs in Ikea and the fries in Five Guys.

[@J9H5]

So often I start my trek through ilea picking up a few things, but my half way through I’m so frustrated I just abandon the cart and leave. They could have had plenty of sales from me over the years but in the end I just could never find the patience to make it through their entire farce of a store.

[@Arc69]

The prices at 5 guys, those aren’t extra fries, I paid for them 😂

[@igloomoron7839]

Great marketing strategy it keeps people coming back

[@raghadadnan9389]

I remember the very first time my family went to IKEA.. we filled two trolleys with purchases as we walked and walked and found more appealing things to take along the way but eventually we didnt find the cashier..we were able to see the sign from far but it was literally a maze we couldn't reach to it then...we found are selves infront of the entrance so we left the trolleys and went out without purchasing anything we where so tired and it was just too much 😂😂

[@Commanderziff]

I went to Ikea several times and didn't buy anything. I had something specific in mind, and when I actually got there, and saw it in person, found that it was a lot crappier then the picture implied. This happened a couple times, untill I wrote them off completely as not worth considering.

[@LegendaryTony.]

Gotta love those B.O.B. fries! And yet, occasionally I'll get a craving for a Five Guys burger but it's never as good as I build it up to be in my head and get full before I can even finish it. The fries are still good, but I've gotten to the point in which I prefer the fries I make myself (from scratch) over what I can get anywhere else.

[@kevinoverbeck4250]

They dont get that amount of fries anymore, they give LESS and they raised the price.

[@Lichenroc]

It’s good way to reel people in for more.

[@Proxy606]

“Put the fries in the bag” 5 guys: ok, if you say so

[@FlanylShirtman]

One time I went to Five Guys right before they closed for the night. I got a small fry with my burger, then since they were about to close, they proceeded to load my bag all the way to the top with fries. I was like "Whoa, what are you doing?", and the guy told me they were about to throw them out anyway. I have to admit, it was kinda fun eating the fries down so I could find my burger. Too bad I was full by the time I found it.

[@supremeleaderkoko]

Imagine a Five Guys but its an Ikea maze and you place your order at the front counter and then your food pops out at the end of the maze

[@ScottDreyfus]

The potato from a food cost is negligible when it’s broken down into fries, and it makes it seem like a value since you’re paying 15 f’ing dolllas for a quarter lb of hamburger meat [$1] and a slice of cheese less than a dollar and buns that also less than a dollar. You have 3$ of food cost in a 20$ meal. That covers a lot of overhead.

[@antoinette4995]

This is literally why I loved Five Guys, the amount of fries 😁

[@jimlondon1]

I've been to IKEA and bought nothing. I only went to see what their mattresses were like. I saw people entering a gate in the carpark so followed them thinking it was just another entrance. It was a staff and contractor entrance. I was in my work clothes and one of the employees using the side entrance asked me if i was a contractor so I said yes. It then dawned one I shouldn't have been using the 'special' entrance as I had no business being in the UK head office and R&D department of IKEA. 😅 I walked all around the offices and design team rooms pretending to look for my partner who's gone in through the main entrance just so I could find my way out into the main store. Nobody noticed me a all and I ended up leaving empty handed. Bought a mattress and a topper though and they are excellent. 👌